Case Study Assignment

[ZEISS Group]

Task 1. Select a Case Study for your Assignment.

My work:

Customer Story: [ZEISS Group], [SAP Link]

Customer profile Digital transformation impacts
- Company: ZEISS Group - ~100% reduction of paper-based digital
- Industry: Industrial manufacturing (optics history record printing
technology) - ~>3x more efficient, going from 3 to 10
- Employee Strength: Approximately 38,000 parallel rollouts.
employees - ~100% elimination of printed work-
- Location: Oberkochen, Germany instructions verification for the first rollout.

 SAP Digital Manufacturing Solution: Case study material includes.

o ZEISS adopted the SAP Digital - Description of SAP Solution
-
Manufacturing solution as its advanced
manufacturing execution system.
o This solution facilitated real-time data
exchange between the shop floor and
management, eliminating manual data
entry.
o Key features included production
monitoring, quality control, and process
optimization.
 SAP Business Technology Platform:
o ZEISS leveraged the SAP Business
Technology Platform to integrate
various systems and enable seamless
communication.
o The platform provided tools for data
analytics, process automation, and
cloud-based applications.
o By connecting disparate processes,
ZEISS achieved greater agility and
responsiveness.
-

SAP Technology Consultant: Case Study Template – Course 1 | Page 1

Task 2. Understand the customer and industry context!

Activity 1: Identify Business or Technology Trends in the Industry

My work:

[Industrial manufacturing] Macro Trends:

1. Digitalization and Industry 4.0 (for example, IoT (Internet of Things), data analytics, and smart
factories, are driving this transformation1)
2. Artificial Intelligence (AI) (Revolutionizing manufacturing processes. From predictive
maintenance to quality control, AI algorithms optimize operations, reduce downtime, and
improve overall performance)
3. 3D Printing (Additive manufacturing (3D printing) enables rapid prototyping, customization, and
cost-effective production)
4. Robotics and Automation (Robots and automation streamline repetitive tasks, enhance
precision, and boost productivity)
5. Sustainable Manufacturing (Environmental concerns drive the adoption of sustainable practices)

Sources: [Digitalization and Industry 4.0], [Artificial Intelligence (AI)]

SAP Technology Consultant: Case Study Template – Course 1 | Page 2

Activity 2: Identify Customer Motivations

My work:

In the [ZEISS Group] customer story, the customer’s motivations are:

● [It highlights the successful collaboration between ZEISS and the customer, showcasing the
implementation of ZEISS Smart Glasses in the customer’s production process]
● [The focus is on improving efficiency, quality, and safety by providing real-time information to
workers through augmented reality (AR) technology. The customer’s specific motivations could
include enhancing productivity, reducing errors, and optimizing workflow.]

Activity 3: Identify the Customer’s Business Goals

My work:
● Certainly! Let’s delve into the business goals that the ZEISS Group aimed to achieve during its
digital transformation journey:
● Enhanced Efficiency and Productivity:
o ZEISS sought to streamline its manufacturing processes by reducing manual inputs and
improving overall efficiency.
o The goal was to optimize production cycles, minimize downtime, and enhance resource
utilization.
● Quality Control and Compliance:
o As a provider of precision optics technology, ZEISS operates in a highly regulated
environment.
o The company aimed to enhance quality control throughout its manufacturing operations.
o Compliance with industry standards and regulations was a critical objective.
● Real-Time Decision-Making:
o ZEISS envisioned a seamless interaction between the shop floor and top management.
o The goal was to enable real-time data exchange, allowing informed decisions promptly.
o Access to accurate, up-to-date information was crucial for agile responses.
● Digital Transformation and Innovation:
o ZEISS recognized the need to embrace digital technologies to stay competitive.
o The company aimed to transform its traditional manufacturing processes into smart,
data-driven operations.
o Innovation was at the core of its strategy.
● Agility and Adaptability:
o ZEISS wanted to be agile in responding to market changes and customer demands.
o The adoption of SAP solutions aimed to provide scalability, flexibility, and adaptability.
o Cloud-based platforms facilitated rapid adjustments as needed.
● Integration and Collaboration:
o ZEISS sought seamless integration across various systems and departments.
o The goal was to break down silos and enable cross-functional collaboration.
o SAP’s Business Technology Platform played a crucial role in achieving this objective.
● In summary, ZEISS Group’s business goals revolved around efficiency, quality, real-time
insights, innovation, agility, and collaboration.

SAP Technology Consultant: Case Study Template – Course 1 | Page 3

Activity 4: Identify Analysis Frameworks

My work:

(a) To understand more about the customer’s business goals in the ZEISS Group’s, I have selected
Strengths Weaknesses Opportunities Threats (SWOT) analysis framework and PESTEL
Analysis.

(b) SWOT Analysis

Strengths Weaknesses
- brand reputation - legacy systems
- skilled workforce - resistance to change.
- technological expertise - resource constraints

Opportunities Threats
- market trends - competition
- emerging technologies - regulatory changes
- strategic partnerships - economic fluctuations

(c) PESTEL Analysis:

 Political: Consider how political factors (laws, regulations, government stability) impact
ZEISS’s operations.
 Economic: Evaluate economic conditions (exchange rates, inflation, GDP growth) affecting
ZEISS’s business.
 Social: Examine societal trends (demographics, consumer behavior) and their relevance to
ZEISS.
 Technological: Assess technological advancements (automation, Industry 4.0) and their
implications.
 Environmental: Analyze environmental factors (sustainability, climate change) and ZEISS’s
environmental practices.
 Legal: Investigate legal aspects (intellectual property, compliance) relevant to ZEISS.

SAP Technology Consultant: Case Study Template – Course 1 | Page 4

Task 3. Build your project team
Activity 1: Identify your role on the project team and why you have chosen it
My work:

I will be Technical Consultant on the ZEISS’s group project team. I have chosen this role because
experts in SAP solutions and digital technologies.

 Responsibilities:
o Configure SAP systems based on ZEISS’s requirements.
o Implement SAP Digital Manufacturing and Business Technology Platform.
o Ensure seamless integration with existing systems.

Activity 2: Describe the skills and expertise you’ll bring

My work:

As a Technical Consultant I will work with the ZEISS’s group team to understand digital
transformation project. I would bring a blend of technical expertise, problem-solving skills, and
business acumen. Here are the key skills and expertise I would contribute:

 SAP Solution Knowledge:

o Proficiency in SAP solutions, including SAP Digital Manufacturing and the Business
Technology Platform.
o Understanding of SAP modules relevant to manufacturing, supply chain, and data
analytics.
 Business Process Analysis:
o Ability to analyze ZEISS’s existing processes and identify areas for improvement.
o Translate business requirements into technical specifications for SAP configuration.
 Configuration and Customization:
o Configure SAP systems to align with ZEISS’s specific needs.
o Customize workflows, data structures, and user interfaces within SAP.
 Integration Skills:
o Knowledge of integration patterns and best practices.
o Ensure seamless communication between SAP modules and other systems (e.g.,
MES, ERP).
 Data Management and Analytics:
o Proficiency in data extraction, transformation, and loading (ETL) processes.
o Create meaningful dashboards and reports using SAP Analytics Cloud or similar
tools.
 Change Management:
o Understand change management principles.
o Collaborate with the change management team to ensure smooth adoption of new
processes.
 Problem-Solving and Troubleshooting:
o Diagnose technical issues within SAP systems.
o Propose effective solutions to address challenges during implementation.

SAP Technology Consultant: Case Study Template – Course 1 | Page 5

  Project Management Awareness:
o Familiarity with project management methodologies.
o Coordinate tasks, timelines, and deliverables within the project team.
 Communication and Collaboration:
o Excellent communication skills to interact with stakeholders, end-users, and other
team members.
o Collaborate effectively with business analysts, developers, and infrastructure
specialists.
 Continuous Learning:
o Stay updated on SAP advancements and industry trends.
o Adapt to evolving technologies and methodologies.

Activity 3: Identify the skill and expertise mix needed for the project
My work:

To deliver the ZEISS’s group SAP implementation, the ideal project team would include the following
roles and mix of expertise/skills:
 Project Sponsor:
 Role: Provides strategic direction, champions the project, and secures necessary resources.
 Responsibilities:
o Aligns project goals with ZEISS’s overall business strategy.
o Ensures executive buy-in and support.
o Manages project budget and high-level decisions.
 Project Manager:
 Role: Oversees the entire project, coordinates activities, and ensures timely delivery.
 Responsibilities:
o Creates a detailed project plan.
o Manages risks, scope, and timelines.
o Facilitates communication among team members.
 Business Analyst:
 Role: Understands ZEISS’s business processes and translates requirements into technical
specifications.
 Responsibilities:
o Conducts stakeholder interviews.
o Documents business needs and functional requirements.
o Collaborates with technical teams.
 Technical Consultants:
 Role: Experts in SAP solutions and digital technologies.
 Responsibilities:
o Configure SAP systems based on ZEISS’s requirements.
o Implement SAP Digital Manufacturing and Business Technology Platform.
o Ensure seamless integration with existing systems.
 Change Management Specialist:
 Role: Focuses on organizational change and user adoption.
 Responsibilities:

SAP Technology Consultant: Case Study Template – Course 1 | Page 6

 o Develops change management strategies.
o Prepares training materials.
o Supports users during the transition.
 Data Analyst:
 Role: Analyzes data for insights and optimization.
 Responsibilities:
o Cleans and transforms data.
o Creates dashboards for real-time monitoring.
o Identifies areas for process improvement.
 Quality Assurance (QA) Lead:
 Role: Ensures the quality of deliverables.
 Responsibilities:
o Defines testing strategies.
o Conducts system testing and user acceptance testing.
o Validates that requirements are met.
 Infrastructure Specialist:
 Role: Manages technical infrastructure (servers, networks, cloud platforms).
 Responsibilities:
o Sets up and maintains SAP systems.
o Ensures scalability and security.
o Collaborates with IT teams.
 Vendor Partners:
 Role: External consultants or implementation partners.
 Responsibilities:
o Provide expertise in SAP solutions.
o Assist with configuration, customization, and knowledge transfer.
o Collaborate closely with ZEISS’s internal team.
 End Users:
 Role: Employees who will use the new systems.
 Responsibilities:
o Participate in user acceptance testing.
o Provide feedback on usability.
o Embrace the changes brought by digital transformation.

Activity 4: How the team will collaborate

My work:

. The team will collaborate to deliver the ZEISS Group’s SAP implementation by:
 Requirements Gathering and Analysis
 Solution Design and Configuration
 Integration and Data Migration
 Development and Customization
 Change Management and Training
 Quality Assurance and Testing

SAP Technology Consultant: Case Study Template – Course 1 | Page 7

  Deployment and Go-Live
 Post-Implementation Support
 Continuous Improvement
Effective communication, collaboration, and a shared sense of purpose are essential for delivering a
successful SAP implementation. Each team member’s expertise contributes to ZEISS’s digital
transformation journey.

Task 4: Develop an executive summary deck to present to the customer

My work:

Report outline:
● Introduction
● Key Findings
o Strategic Decision
o Business Goals Achieved
o Collaboration and Partnerships
● Recommendations
o Continuous Learning
o User Adoption
o User Adoption
● Conclusion
● Sources

Task 5: Record your presentation to the customer

My work:

Recording an audio file.

SAP Technology Consultant: Case Study Template – Course 1 | Page 8