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    Unit 2 The Evolution of Traditional To New Media

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    Unit 2 The Evolution of Traditional To New Media

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    Unit-2-The-Evolution-of-Traditional-to-New-Media

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    Unit-2-The-Evolution-of-Traditional-to-New-Media

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    Unit-2-The-Evolution-of-Traditional-to-New-Media

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    20 views19 pages

    Unit 2 The Evolution of Traditional To New Media

    Uploaded by

    Nicole Cardenas
    Unit-2-The-Evolution-of-Traditional-to-New-Media

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    © All Rights Reserved
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    of 19

    Unit 2

    The Evolution of Traditional to


    New Media
    RECAP
    Functions and Importance of
    Communication and Media

    1. Informing the Public

    2. Educating the Audience

    3. Facilitating Public Discussion

    4. Exposing Political and Governmental Actions

    5. Advocating Political Viewpoints


    EVOLUTION OF MEDIA

    Before 1700 1700s-1930s 1930s-1980s 1900s-2000s


    PREHISTORIC INDUSTRIAL ELECTRONIC NEW
    TECHNOLOGY TECHNOLOGY AGE AGE
    PREHISTORIC TECHNOLOGY
    (Before 1700)
    Prehistoric technology predates recorded history. History is the study
    of documented occurrences. Everything before written history is
    prehistoric, including previous technology. Early hominids utilized
    stone tools to create fires, hunt, and bury their dead 2.5 million years
    before writing.

    People discovered fire, developed paper from plants, and forged


    weapons and tools with stone, bronze, copper, and iron. Examples:

    1. Cave paintings (35,000 BC)


    2. Clay tablets in Mesopotamia (2400 BC)
    3. Papyrus in Egypt (2500 BC)
    4. Codex in the Mayan region (5th Century)
    CAVE PAINTINGS CLAY TABLETS IN
    (35,000 BC) MESOPOTAMIA
    (2400 BC)
    PAPYRUS IN EGYPT CODEX IN THE
    (2500 BC) MAYAN REGION
    (5TH CENTURY)
    INDUSTRIAL TECHNOLOGY
    (1700s-1930s)
    In 1760 and later, other nations entered the Industrial Age,
    which changed economic and social order. This time saw
    the rise of large corporations and the replacement of
    manual tools with power instruments like power looms
    and steam engines.

    People used the power of steam, developed machine


    tools, established iron production, and manufactured
    various products (including books through the printing
    press). Examples:
    1. Telegraph
    2. Telephone (1876)
    3. Steam Engine
    4. Typewriter (1800)
    TELEGRAPH TELEPHONE (1876)
    STEAM ENGINE TYPEWRITER (1800)
    ELECTRONIC AGE
    (1930s-1980s)
    In the electronic era, people can instantly communicate with
    anyone. Telegraph creation in 1844 ushered it in. They eliminated
    the written word. We may use our senses to learn without reading
    or writing. Sharing with the globe became a regular habit. It was
    more crucial to feel than think. Electronic media have informed
    individuals about global happenings from home.

    The transistor started the electronic age. People used transistors


    to create radios, electronic circuits, and early computers. Long-
    distance communication has improved in this century. Examples:

    1. Transistor Radio
    2. Television (1941)
    3. Mainframe computers – i.e. IBM 704 (1960)
    4. First Cell Phone (1973)
    TRANSISTOR RADIO TELEVISION (1941)
    MAINFRAME COMPUTERS FIRST CELL PHONE
    – I.E. IBM 704 (1960) (1973)
    NEW AGE (1900s-2000s)
    The information era, the Digital era, the Computer Age, or
    the New Media Age is an economy centered on
    computerized information enhanced by industrialization.
    This is more engaging. New media incorporates all those
    features of conventional media and allows people to react
    instantly. Examples:

    1. Web browsers: Internet Explorer (1995)


    2. Social networks: Friendster (2002), Facebook (2004)
    3. Microblogs: Twitter (2006), Tumblr (2007)
    4. Video: YouTube (2005)
    5. Video chat: Skype (2003)
    Web browsers

    INTERNET
    EXPLORER (1995)
    Social networks

    FRIENDSTER (2002) FACEBOOK (2004)


    Microblogs

    TWITTER (2006) TUMBLR (2007)


    Video

    YOUTUBE (2005)
    Video chat

    SKYPE (2003)
    Thank you!

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