Chapter Consumption
Chapter Consumption
Keynes’s conjectures
C C cY C C cY
c c = MPC
= slope of the
1
consumption C C
APC c
C function Y Y
slope = APC
Y Y
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C2 C2 Y2
C1 Y1
C2 Y2 1r 1r
C1 Y1
1r 1r
(1 r )Y1 Y 2
Consump =
Saving income in
present value
l off present value
l off The budget both periods
lifetime consumption lifetime income constraint shows
all combinations Y2
of C1 and C2 that Borrowing
just exhaust the
consumer’s C1
Y1
resources.
Y1 Y 2 (1 r )
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C2 Y2 Higher
C2 C1 Y1 C2
1r 1r An indifference indifference
The slope of curve shows curves
the budget all combinations represent
line equals 1 of C1 and C2 higher levels
(1+r
(1+ ) (1 r )
(1+ that make the off happiness.
h i
consumer
Y2 equally happy. IC2
IC1
C1 C1
Y1
C2 The slope of C2
Marginal rate of an indifference The optimal (C1,C2)
substitution (MRS ): At the optimal point,
curve at any is where the
the amount of C2 MRS = 1+r
point equals budget line
the consumer the MRS jjust touches
would be willing to 1 at that point. the highest
substitute for MRS
indifference curve. O
one unit of C1.
IC1
C1 C1
C2 An increase
Keynes:
Results: Current consumption depends only on
in Y1 or Y2
Provided they are current income.
shifts the
both normal goods,
C1 and C2 both
budget line Fisher:
outward.
increase, Current consumption depends only on
…regardless of the present value of lifetime income.
whether the The timing of income is irrelevant
income increase because the consumer can borrow or lend
occurs in period 1 between periods.
or period 2. C1
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Y1 C1 Y1 C1
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due to Milton Friedman (1957) Consumers use saving & borrowing to smooth
consumption in response to transitory changes
Y = YP + YT
in income.
where
Y = current income
The PIH consumption function:
Y P = permanent income C = YP
average income, which people expect to where is the fraction of permanent income
persist into the future
that people consume per year.
Y T = transitory income
temporary deviations from average income
The PIH can solve the consumption puzzle: Both: people try to smooth their consumption
The PIH implies in the face of changing current income.
APC = C/Y = Y P/Y LCH: current income changes systematically
If high-income
g households have higher
g transitory
y as p
people
p move through
g their life cycle.
y
income than low-income households,
APC is lower in high-income households. PIH: current income is subject to random,
transitory fluctuations.
Over the long run, income variation is due mainly
(if not solely) to variation in permanent income, Both can explain the consumption puzzle.
which implies a stable APC.
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and have rational expectations, Recent studies by David Laibson and others
consider the psychology of consumers
consumers.
then policy changes
will affect consumption
only if they are unanticipated.
Consumers consider themselves to be imperfect 1. Would you prefer (A) a candy today, or
decision-makers. (B) two candies tomorrow?
In one survey, 76% said they were not saving 2. Would you prefer (A) a candy in 100 days, or
enough for retirement. (B) two candies in 101 days?
Laibson:
L ib Th
The ““pullll off iinstant
t t gratification”
tifi ti ” In studies,
studies most people answered (A) to 1 and (B) to 2
2.
explains why people don’t save as much as a A person confronted with question 2 may choose (B).
perfectly rational lifetime utility maximizer would But in 100 days, when confronted with question 1,
save. the pull of instant gratification may induce her to
change her answer to (A).
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Chapter Summary
6. Laibson and the pull of instant gratification
Uses psychology to understand consumer
behavior.
The desire for instant gratification causes
people
l to
t save less
l than
th they
th rationally
ti ll know
k
they should.