Stakeholders Analysis

1.
Stakeholders
In the context of a report addressing environmental sustainability challenges in the fashion

industry, such as H&M, there are various internal and external stakeholders, each with distinct
interests and connections to the project.
INTERNAL STAKEHOLDERS EXTERNAL STAKEHOLDER
Employees Customers
Legal and Compliance Teams Competitors
Marketing and PR Departments Investors and Shareholders
Supply Chain and Procurement Teams NGOs and Activist Groups
Company Leadership and Management Regulatory Bodies and Governments
Addressing environmental sustainability challenges in H&M, has a wide-ranging impact on

various internal and external stakeholders. Successful sustainability initiatives can enhance the
company's reputation, competitiveness, and relationships with customers, investors, competitors,
activist groups and regulatory bodies, while also affecting employees and marketing teams,
suppliers and overall management and leadership of the company.
Minimal Efforts Keep Informed

Hig Legal and Compliance Team: These teams play Employees: Employees have a high level of power
h a crucial role in ensuring H&M’s compliance with because they are essential to the daily operations of
environmental regulations. While they have high H&M. They are also highly interested in the
power in enforcing compliance, their primary company’s sustainability efforts as it can impact their
focus is on regulatory adherence rather than the work environment and job security.
sustainability initiatives.
Customers: Customers wield considerable poser
Investors and shareholders: while influential due because their purchasing decisions directly affect
to their financial stake, their primary focus is on H&M's revenue. They are also highly interested in
financial returns, and their interest in H&M’s sustainability as it influences their buying choices. the
environmental sustainability efforts may vary and customer of fashion-industry has high power and high
be relatively low compared to their financial interest in the sustainability practices (Javed et al.,
concerns. 2021).
Regulatory Bodies and Governments: The wield

significant regulatory powers but their direct Leadership and Management: Company leaders and
engagement and interest in H&M's sustainability management hold significant power in shaping
efforts may be relatively low, influenced by H&M’s strategy and resource allocation. They are
government policies and broader regulatory highly interested sustainability as it affects the
priorities. company's overall performance and long-term viability
(Zaichenko, 2023)
Power Keep Satisfied Key Players
Supply Chain and Procurement Teams: These NGOs an activist Groups: While they may not have
teams typically have limited power to influence direct influence over H&M’s operations, these groups
overarching sustainability strategies or decisions are highly interested in the company's sustainability
within H&M. While they play a role in sourcing practices. They often advocate for change through
materials and managing the supply chain, their public awareness campaigns and activism. NGOs
primary focus may not be on sustainability particularly have high power to influence the
initiatives Their level of interest and influence in businesses (Steven et al., 2020)
sustainability matters can vary across team
members and may be lower compared to other Competitors: Competitors in the fashion industry are
stakeholders. there are 605 suppliers of H&M highly interested in H&M's sustainability efforts as
around the globe (H&M, 2022), indicating that they impact the overall market dynamics and
H&M have sustantial supplier base and thus, they expectations. While competitors may not have direct
may have lower power influence over H&M's operations, they closely monitor
sustainability trends and may aim to
Marketing and PR Departments: While they respond to consumer demands for eco-friendly
have come influence over how sustainability is practices and products.
communicated to the public, they do not have
significant decision-making regarding
sustainability initiatives.
Low
Low Interest High
Figure 1:Stakeholder Analysis; The Power Interest Grid

Stakeholders Analysis

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1.

In the context of a report addressing environmental sustainability challenges in the fashion

INTERNAL STAKEHOLDERS EXTERNAL STAKEHOLDER

Legal and Compliance Teams Competitors

Marketing and PR Departments Investors and Shareholders

Supply Chain and Procurement Teams NGOs and Activist Groups

Company Leadership and Management Regulatory Bodies and Governments

Addressing environmental sustainability challenges in H&M, has a wide-ranging impact on

Minimal Efforts Keep Informed

Regulatory Bodies and Governments: The wield

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