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SEM & EM Important Question

SEM & EM Important Question BBA UTKAL UNIVERSITY

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binnyz.2004
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20 views

SEM & EM Important Question

SEM & EM Important Question BBA UTKAL UNIVERSITY

Uploaded by

binnyz.2004
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Section A (2marks x 10questions)

1. List down some key features of SEM.


2. What are the stages of keyword query in search engines?
3. Explain any two categories of popular Google Ads.
4. What are the pros of subscribing to a PPC based payment model?
5. How is Quality Score of website derived?
6. Why is Usability Testing done in UI design?
7. What role does Visual Design play in UX design?
8. What is your opinion on Twitter setting Consideration as a campaign objective for
advertisers?
9. Mention some reasons for using CSS in web design.
10. What is SEO for Content Management Systems?
11. What do you mean by SEM?
12. What are the stages of searching in search engines?
13. Explain Search Ads and Display Ads as run by Google Ads platform.
14. What are reasons for popularity of PPC based payment model?
15. What are the components of Quality Score?
16. What is the role of Prototyping in UI design?
17. Can you explain the significance of Information Architecture in UX design?
18. Which objectives does Facebook suggest for a small business running an ad campaign on
its platform?
19. Why is adding meta data important in web design?
20. What do you mean by Funnel in e-mail marketing?

Section B(10marks x 5questions)

1. Compare Google Ads with Microsoft Ad Centre and Yahoo Search Marketing.
2. What is the scope of Google Ads platform? What are the different ways an ad can be
placed across Google Display Network?
3. Differentiate between the bids-based model and flat-rate model in PPC.
4. Explain the ECPC, Manual, CPA, ROAS based bidding strategies as used in Google Ads.
5. What is remarketing in the context of SEM? How is it different from re-targeting?
Explain the different types of remarketing.
6. Why is digital analytics becoming increasingly important? Explain the common metrics
that can be tracked with Google Analytics.
7. Explain the important steps involved in coding a page. What are the different kinds of
tags used in HTML?
8. Explain the concept of PageRank. Which are the factors impacting the PageRank score
for a website? How is it different from Google Toolbar PR?
9. Explain TOFU, MOFU and BOFU and associated strategies in relation to E-mail
marketing.
10. Compare SEO for Blogs, Local Content and Content Management.
11. Explain the meaning, importance, scope and benefits of SEM. Is it better or worse than
SEO?
12. What do you mean by personalization for a website? How can it generate more
conversions for a company?
13. Describe in detail the Google Ads account structure with appropriate examples.
14. Explain the automated and manual bidding strategies used by Google Ads platform.
15. Explain the elements of UX design.
16. What do you mean by UI design? What are its types? Mention its applications and
importance.
17. What is Page Coding? Is it essential to learn for today’s digital marketing companies?
Explain the important steps involved in coding a page.
18. Explain the process of Google Search. Write in detail about the major updates made by
Google in the last 5 years.
19. What is E-mail marketing? Explain its importance. What are the key points to remember
when running an email marketing campaign?
20. Explain the complete website ecosystem with relevant examples.

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