Iskrambold’s Special Ice Scramble

Submitted by Group 1:
KC Claveria
Jaysan Peria
John Lhoyd Goño
Keycie Minez
Rose Ann Leynes
 I. INTRODUCTION

Our journey began with a simple mission: to elevate the classic ice scramble to new heights
of decadence and delight. And with every batch we make, we strive to exceed expectations,
pushing the boundaries of flavor and texture to create ice scramble that are nothing short of
extraordinary.
At Iskrambold, we’re thrilled to bring you a frosty twist on a classic favorite: ice scrambles!
Nestled in the heart of Pag-asa, Bansud, Oriental Mindoro, our vibrant and inviting shop offers
a delightful array of refreshing treats to satisfy your cravings and cool you down on even the
hottest days.
What sets Iskrambold apart is our commitment to quality ingredients, creative flavor
combinations, and unparalleled customer service. From traditional favorites like classic and
ube to some refreshing flavors like mango and melon, there’s a flavor for every palate to enjoy.
Whether you’re strolling through the campus, taking a break from schoolworks, or simply
treating yourself to a sweet indulgence, Iskrambold is here to elevate your ice scramble
experience. Join us as we embark on a journey of flavor exploration and icy delight – one
spoonful at a time!

II. MANAGEMENT SECTION

In the management and manpower section of our business plan, we emphasize the
cohesive leadership of KC Claveria, supported by a team of highly skilled professionals.

KC Claveria (CEO/Founder)
o Manages financial planning and provides strategic direction for the company.
o Provides strategic leadership and vision
MANAGEMENT SECTION:
Jaysan Peria (Operation Manager)
o Manages production schedules.
o Oversees supplier relationships.
o Optimizes logistics.
John Lhoyd Goño (Quality Assurance Supervisor)
o Conduct regular audits of production processes to identify areas for improvement and
optimize quality control procedures.
o Verify the quality and freshness of ingredients.
o Ensure adherence to food safety regulations and industry standards.
Keycie Minez (Finance Manager)
 o Develops and implements financial plans, budgets, and forecasts in alignment with the
company's strategic goals.
o Monitors and controls expenses, tracks budget variances,
o and identifies areas for cost optimization.
Junale Declito (Marketing and Sales Director)
o Conduct market research to identify consumer preferences, trends, and competitive
landscape.
o Develop comprehensive marketing strategies and campaigns to promote
KEY PERSONNEL:
Rose Ann Leynes

(Production Staff):

o Monitor mixing processes to ensure ice scrambles has desired consistency.

o Verify accuracy of labeling, including ingredient lists, allergen information, and expiration
dates.
o Follow proper sanitation procedures to prevent cross-contamination and ensure food safety.

III. MARKETING SECTION

This outline the strategies and tactics that will be employed to promote the products or
services offered by the company and to attract and retain customers., including product design,
pricing, selling locations, and promotional activities.

Product/Service Description:

We’re passionate about crafting the most delightful ice scrambles that will whisk you away
to a world of cool, creamy indulgence. Each spoonful of our ice scrambles is a symphony of
flavors, blending together in perfect harmony to tantalize your taste buds and leave you craving
for more. From classic favorites like creamy chocolate and sweet vanilla to exotic creations like
tangy mango and refreshing melon, there’s a flavor to suit every craving and occasion.

Price:

Our pricing strategy reflects the premium quality and artisanal craftsmanship of our ice
scramble while remaining competitive within the cold dessert market. Prices range from Php 10
to Php 15 per cups, depending on flavor complexity and packaging size. We offer discounts for
bulk purchases and special promotions during holidays and seasonal occasions to incentivize
sales and encourage customer loyalty.
 Selling Location:

Ice scramble will be sold through multiple distribution channels to maximize accessibility
and reach. Initially. Most importantly Iscrambold’s ice scramble will be sold directly to students
at local schools and educational institutions.

Promotional Activity:

To introduce our ice scramble to the school/ community and generate excitement among
……. buyers, we will implement the following promotional activities:

 Customized Packaging: Each cup of ice scramble is individually prepared and packaged
with a personalized message, creating a delightful unboxing experience for members.

 Customer Referral Program: Reward customers for referring friends and family to
Iskrambold’s ice scramble with discounts or freebies, leveraging word-of-mouth marketing
and customer advocacy.

 Birthday Bliss: Free cups on Your Special Day! Celebrate your birthday with us and
receive a free medium cup as our gift to you! Simply show your ID at checkout to claim your
birthday treat.

IV.FINANCIAL SECTION

This provides a comprehensive overview of the financial health and viability of the
business.

CAPITAL

In our business, we have a total capital of PHP 500. This capital serves as the foundation for our
operations and will be strategically allocated across various aspects of the business to support
growth, innovation, and sustainability.

EXPECTED DAILY SALES

1. School Location:
Number of cups sold: medium= 40pieces, large= 20pieces
Price per cups: medium=10 pesos, large=15
Expected daily sales in school = Number of cups * Price per cups
Expected daily sales in school = 40*10=400, 20*15=300
  The expected daily sales is “700” pesos

EXPECTED DAILY EXPENSES

Cost of ingredients in ice scramble: 300
Materials Cost: 150 pesos
The expected daily epenses is “450” pesos

V.PRODUCTION SECTION
It provides a detailed description of the production process involved in manufacturing the
company's products.

a. Layout of Production Area:

 Our production area will be carefully organized to maximize efficiency and productivity. The
layout will include designated spaces for different stages of the production process,
including mixing, cooling, packaging, and storage.
 Workstations will be strategically arranged to facilitate smooth workflow and minimize
unnecessary movement of personnel and materials.
 Adequate space will be allocated for storage of raw materials, packaging supplies, finished
products, and equipment.
 Safety protocols and hygiene standards will be strictly adhered to, with designated areas for
handwashing, sanitation, and waste disposal.

Materials:
The quality of our ice scramble starts with the finest ingredients sourced from trusted suppliers.
We prioritize using premium-quality ingredients to ensure that every batch of ice scrambles meets
our high standards of taste and texture. Key materials used in our ice scramble production include:
 Ice scramble powdered mixture: We use premium flavored ice scramble powder to
achieve delightful, smooth flavor in our ice scramble.
 Additional ingredients: Depending on the variety, we may incorporate marshmallows,
chocolate syrup, caramel, or other flavorful add-ins to enhance our ice scramble offerings.
 Packaging: materials will be selected to ensure product freshness and visual appeal. This
may include eco-friendly packaging options such as compostable bags or recyclable boxes,
aligned with our commitment to sustainability.
MACHINES
Kitchen Equipment:
 Measuring utensils: Accurate measurement is crucial in mixing, so a range of measuring
utensils including measuring cups and spoons will be necessary.
  Ice crusher: Crushed ice is one of the most important part of making ice scramble.
 Mixer: Mixer was used to mix all the different flavors with crushed ice, to have a flavorful
ice scramble.

VI.COMPETITIVE ANALYSIS
This gain valuable insights into competitive landscape, identify opportunities for growth,
and make informed decisions to position your business for success in the market.

1. Other Student Entrepreneurs:

There may be other students within school who are also selling ice scramble or cold dessert as
part of their own entrepreneurial ventures. They could be operating through informal channels or
clubs.

2. School Cafeteria or Dining Services:

If your school has its own cafeteria or dining services, they may offer ice scramble or dessert
options as part of their menu. These options could compete directly with ice scramble business,
especially if they are conveniently located and competitively priced.

MARKETING STRATEGIES
1. Partnerships and Collaborations:
Collaborating with other local businesses or organizations for cross-promotion or joint events.
Partnering with ice cream shops, dessert shops to offer ice scramble as part of their dessert menu
or as a special promotion.
2. Social Media Marketing:
Posting mouth-watering images of ice scramble on platforms like Instagram and Facebook to
attract customers. Also Engaging with followers through contests, giveaways, and interactive
posts.
Collaborating with influencers or food bloggers to reach a wider audience.
3.Content Creation and Blogging:
Competitors in the cold dessert market segment employ a variety of marketing strategies to
effectively engage their target audience. While some focus on digital channels like social media,
utilizing free promotional tools to foster online communities, others opt for traditional methods.

PROMOTION:
Competitors engage in promotional activities such as sponsoring events or local
organizations to enhance brand visibility and connect with their target audience. While some
competitors may sponsor community events, sports teams, or charity fundraisers to increase
brand exposure and foster goodwill within the community, others might focus on sponsoring
relevant industry conferences or trade shows to showcase their products to a more targeted
audience.

Unique Selling Proposition (USP):

Their ability to produce a unique textured ice scramble sets them apart from competitors,
allowing them to cater to a wider customer base and fulfill orders promptly. Whether it's catering to
large events, supplying wholesale orders, or meeting the needs of everyday customers, they can
accommodate varying requirements with ease.

VII. MARKET
In defining our target market, we focus on understanding the specific characteristics and
preferences of the individuals who are most likely to purchase our products or services.

Target Market:

PAG-ASA NATIONAL HIGH SCHOOL STUDENTS:

Our primary target market comprises students attending Pagasa National High School,
spanning from grade 7 to grade 12. Situated in the heart of the local community, Pagasa National
High School serves as a hub for students seeking affordable yet satisfying snack options during
their bustling school days.
Within this demographic, we aim to cater to students who are budget-conscious yet
unwilling to compromise on taste and quality. These individuals are seeking convenient, affordable
snack solutions that provide a delicious escape from the rigors of academic life without straining
their limited resources.
FACULTY MEMBERS:
Furthermore, our target market includes not only students but also faculty and staff
members who are in search of convenient and tasty treats to fuel their busy schedules. By offering
ice scramble at competitive prices, we aim to capture the attention and loyalty of all members of
the school community.

VIII. ORGANIZATIONAL CHART

Owner/Entrepreneur

|
 Operations Manager

---------------------------------

| | |

Marketing Production Support

Team Team Staff

In this simplified organizational chart:

-The Owner/Entrepreneur oversees the business.

-The Operations Manager manages day-to-day operations.

-Marketing, Production, and Support teams handle their respective areas of responsibility.