25 Logo Ideas

•• FOR ••
Develop a Top-Shelf Identity for Your Company, Product or Service!

Presented by The Logo Factory
Pro Tip 1
#
Shortcuts can be costly.
Start out right.
Time (or money) saving solutions, are often neither time

or money saving. You'll only have to redo your logo later.
This also applies to "template" & "ready-made" logos.
Pro Tip 2
#
The logo design process
isn't always fun.
Developing a logo for your company can actually be

frustrating & seem fruitless. Design is an organic, iterative
process. Have patience - you will get there.
Pro Tip 3
#
Do not copy anybody
else's logo.
Even though you found a great logo on Google, that

doesn't mean you can use it as yours. Logos are
protected by copyright and/or trademark.
Pro Tip 4
#
Avoid overused
trends & clichés.
The easiest answer is often very common. These are

some of the most overused & cliched concepts of all time
(you'll find a lot of these in logo design contests.)
Pro Tip 5
#
A logo should depict your
company personality.
Serious. Whimsical. Cutting-edge. Friendly. Your logo

needs to graphically portray the essence of your
company. A mismatch can be disastrous.
Pro Tip 6
#
A logo doesn't have to
portray what you do.
It’s often better to have a mark that doesn't depict your

company functions literally. Abstract and symbolic logos
are much more adaptable & flexible.
Pro Tip 7
#
Your logo is for your
audience.
Sure, it's important that you "like" your logo but that's
secondary in importance. It must appeal to the
customers you're trying to attract. Your logo is for them.
Pro Tip 8
#
Your logo needs to have
instant impact.
Nobody is going to take minutes to admire the subtle

symbolism and intricacies of your logo. It has a fraction of
a second to grab the viewers attention. Be bold.
Pro Tip 9
#
Keep your logo
nice & simple.
Complex logos are harder to remember,

don't have instant impact and won't reproduce well
when used at small size.
Pro Tip 10
#
Size matters.
A lot.
Your logo needs to be recognizable at a wide range of

sizes. Social media icons & avatars are very small, so
there's not a lot of pixels for extra detail.
Pro Tip 11
#
Select typefaces carefully.
Use two fonts max.
Font styles can be highly symbolic of the theme of your

business. Bonus tip: use more than two different fonts &
your logo may look like a ransom note.
Pro Tip 12
#
A logo's shape, proportion
& footprint are critical.
The
Golden
Ratio
Actual
'Footprint'
For maximum adaptability, your logo should be square

or horizontal. A footprint is an imaginary box around
your entire logo. Trailing elements can cause problems.
Pro Tip 13
#
A detachable icon makes
for a versatile logo.
A detachable icon can be used with or without your

company wordmark. Square icons are adaptable for use
on everything from social media to baseball caps.
Pro Tip 14
#
If you want to use a tagline,
make it optional.
A tagline is the description of a company that usually sits

under their logo. They're great and all, but can cause
problems when the logo is reproduced at a small size.
Pro Tip 15
#
Color is secondary in the
design of your logo.
Your brand colors are important in the use of your logo

but not in the design of it. A logo that's "held together"
by color is a poor one - it should "work" in any color.
Pro Tip 16
#
Select your brand
colors carefully.
When it's time to pick colors for your logo, choose wisely.
Different colors mean different things & colors have
powerful relationships with each other.
Pro Tip 17
#
Color is wonderful but try
and keep it down to two.
A logo that uses a maximum of two colors is adaptable to

a wide range of applications. Best practices: your logo
should also be able to work using only one color.
Pro Tip 18
#
No glows, lens flares,drop
shadows or bevels.
Special effects & filters are usually added to a logo when

it's thought to be "missing something." These eye candy
solutions only lead to reproduction headaches.
Pro Tip 19
#
View your logo
from every
Sometimes your logo may look like something entirely

different if viewed upside down or sideways. Better you
find this "hidden" symbol than everybody else.
Pro Tip 20
#
Just pick one
already.
We're often tempted to continue tweaking a logo, long

after settling on a design. If we've utilized sound design
rationale all along, this can be counter-productive.
Pro Tip 21
#
Make sure your logo is in
vector format.
Vectors are outline digital file types that allow editing &
unlimited scaling of your logo. Never use a photograph
in your logo because they are bitmaps, not vectors.
Pro Tip 22
#
Make sure you have
professional brand assets.
To use your logo effectively in print, on the Internet & in

marketing, you'll require various files and formats. These
brand assets are also important for consistency.
Pro Tip 23
#
Repetition. Repetition.
Repetition.
Often a great logo becomes great just by getting

used a lot (think Nike.) Use yours. A lot.
On everything!
Pro Tip 24
#
Don't change your logo.
(almost ever.)
Whenever you get bored of your logo, chances are it's

just starting to get traction.
Only change it for a really good reason.
Pro Tip 25
#
A logo is not
a brand.
A logo is the cornerstone of your brand but it isn't the

entire picture. You can build a brand with a combination
of consistent visuals, themes & colors.
Click here for our blog.
Logo design news, views & tutorials.
TheLogoFactory.com

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•• FOR ••

Develop a Top-Shelf Identity for Your Company, Product or Service!

Time (or money) saving solutions, are often neither time

Developing a logo for your company can actually be

Even though you found a great logo on Google, that

The easiest answer is often very common. These are

Serious. Whimsical. Cutting-edge. Friendly. Your logo

It’s often better to have a mark that doesn't depict your

Nobody is going to take minutes to admire the subtle

Complex logos are harder to remember,

Your logo needs to be recognizable at a wide range of

Font styles can be highly symbolic of the theme of your

For maximum adaptability, your logo should be square

A detachable icon can be used with or without your

A tagline is the description of a company that usually sits

Your brand colors are important in the use of your logo

A logo that uses a maximum of two colors is adaptable to

Special effects & filters are usually added to a logo when

Sometimes your logo may look like something entirely

We're often tempted to continue tweaking a logo, long

To use your logo effectively in print, on the Internet & in

Often a great logo becomes great just by getting

Whenever you get bored of your logo, chances are it's

A logo is the cornerstone of your brand but it isn't the

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