Summer Training Project Report for

“Tech Lead – Analyst II”

at AuSu Creations

Uttam Institute of Dr. APJ Abdul Kalam

Management Studies, Agra Technical University,
Lucknow

Submitted by: Abhishek Gupta

Uttam Institute of Management Studies
Roll no. 2206170700002
MBA Program
 DECLARATION

I undersigned, hereby declare that the Internship Report for “Tech Lead –

Analyst II” at AuSu Creations, Submitted in partial fulfilment for the award of

Degree of Master of Business Administration of Dr. APJ Abdul Kalam Technical

University is a bonafide record of work done by me under the guidance of Mrs.

Ruchika Sharma at AuSu Creations Ltd. as my Summer Industrial Training. This

report has not been previously formed on the basis for the award of any degree,

diploma, or similar title of any University.

Date: Abhishek Gupta

 UTTAM INSTITUTE OF MANAGEMENT

STUDIES, AGRA

CERTIFICATE

This is to certify that the Internship Report for “Tech Lead – Analyst II” at

AuSu Creations, being submitted by Abhishek Gupta. Register No.-

PREERN220007026 and Enroll No: 2206170700002, in partial fulfilment of the

requirements for the award of the Degree of Master of Business Administration,

is a bonafide record of the project work done by Abhishek Gupta of Uttam

Institute of Management Studies, Agra.

Mr. Narendra Saraswat

Asst. professor
 ACKNOWLEDGEMENTS

Through this acknowledgement I express my sincere gratitude towards all those

people who helped me in this project, which has been a learning experience.

This space wouldn’t be enough to extend my warm gratitude towards my guide

during this Industrial Training Mrs. Ruchika Sharma for her efforts in

coordinating with my work and guiding me in the right direction.

I escalate a heartfelt regard to our Institution Asst. Prof. Mr. Narendra Saraswat

for giving me the essential hand in concluding this Internship Report.

It would be injustice to proceed without acknowledging those vital supports I

received from my beloved Teammates, without whom I would have been half

done. I also use this space to offer my sincere love to my family and all others

who had been there, helping me walk through this work.

Abhishek Gupta
 TABLE OF CONTENTS

➢ Chapter 1: Objective & Scope of Study

o Objective of the study

o Scope of the study

➢ Chapter 2: Company Profile

o Basic details

o Brief about the company

o Vision

o Services Offered

➢ Chapter 3: Role and Responsibility

➢ Chapter 4: Projects

o Kanjoint Technologies

o Edorer

o My Portfolio

➢ Chapter 5: Conclusion

➢ Chapter 6: Bibliography
 Chapter 1: Objective & Scope of Study

1.1 OBJECTIVES OF THE STUDY:

The main objectives of the study are as follows:

• To understand the process of Team Management and Client Handling

• To learn how to manage Projects, create timelines and carry out Project
delivery.
• To critically analyse the functioning of Design and Development process
in a global format.
• To identify the probable area of improvement to make Project delivery
smooth and hassle free.
• To know the Client satisfaction level as well as to create review based
future plans.
• To learn the complete process of Project acquisition, Project requirement
and asset analysation, Project Development and Delivery.

1.2 SCOPE OF STUDY:

The benefit of the study/training is that it helps to gain knowledge and

experience and also provides the opportunity to study and understand the
prevalent Project Management and Delivery procedures.

The key point of my Training is to Understand and analyse various factors in

the Process of Project Management and Delivery.
 Chapter 2: Company Profile

2.1 Basic Details

• Company name: AuSu Creations Ltd.

• Physical address: 43, Pushp Nagar, 100ft Shamshahbad Road, Rajpur

Chungi, Agra, 282004

• Phone Number: +91-8272815720

• Website URL:

• Email address: ausuphotographystudios@gmail.com

2.2 A Brief about the company

AuSu Creations, situated in Agra, is an initiative by budding

entrepreneurs which deals in Web/Graphic Design, Web/App

Development, Digital Marketing, SEO/SMM. It also has hands in

Corporate and Commercial Photography.

“One should learn to work smart" is their motto. This is what They refer

to as Efficient working.

They are here to provide Web and Photography services for their clients.

They create a pathway between their customers and our knowledge and

skills. They believe that the certainties outweigh the uncertainties, and they

want their clients to be ready for such situations.

In a fast moving and increasingly complex global economy, their success

depends on how faithfully they adhere to their core principles: delivering

exceptional clients services; acting with integrity and responsibility and

supporting the growth of their employees.

They have ability to maintain the basic values of providing excellent

customer service, operating with honesty and accountability, and

promoting staff growth in today's fast-paced and more complicated global

world.

3 key services which AuSu Creations is engaged in are: -

● Website and Web Application Development with UI/UX Design

● Digital Marketing, SEO/SMM

● Commercial/Corporate Photography Services.

Since they have 6+ years’ experience, in designing a well-diversified

portfolio for their clients in Web/App format based on their customer’s

needs, they aim to give superior Digital Presence to their clients. In today's

fast-paced and increasingly sophisticated global world, maintaining their

basic values of providing exceptional customer service, operating with

honesty and responsibility, and supporting staff growth is vital.

VISION

• Creating robust and creative Websites and Web Applications as per

requirement for their customers to create and positive impact on their

Digital presence over the Web. Their main vision behind all the

services is to create and Digital Brand Image for the clients.

 • Operating with honesty and accountability towards what they are

delivering to their clients.

• To make one believe that the certainties outweigh the uncertainties,

and be ready for such situations.

• They only hire the best Designers, Developers, Photographers,

Digital marketing personals.

Excellent customer service

To their basic values of providing excellent customer service, operating

with honesty and accountability, and promoting staff growth is critical in

today's fast-paced and more complicated global world.

SERVICES OFFERED

There are various services offered by under the hood of AuSu Creations in

5 Major field of work which are as follows:

• Branding

• Web & UI/UX Design

• Web/App Development

• Commercial Photography

• Digital Marketing

• Support & Hosting

Let understand more about the services offered in detail.

1. Branding

Competition among businesses in most realms today is stiff, with brands

continuously devising new ways to attract potential customers and retain

existing ones.

• What is Branding?

Branding is the process of creating a distinct identity for a business in the

minds of your target audience and the general population. At its core,

branding consists of a company’s name and logo, visual identity design,

mission, values, and tone of voice. Your brand is also determined by the

quality and uniqueness of your products, the customer service experience

you provide, and even your pricing strategy.

 • How is branding achieved?

Actions like building a website, designing ads and marketing content,

choosing a color palette associated with your business, creating a logo,

interacting with customers in live chat, and posting comments on social

media set the tone for your brand. Early interactions are already shaping

people’s perceptions of your business.

• What is the purpose of branding?

The purpose of brand building is to help your customers understand what

you offer and what you stand for, through effective positioning. Great

branding communicates a unique selling proposition (USP), your brand

values and mission, and your brand’s story. These all-help customers

decide if you are a business that meets their needs or aligns with their

values.

Ultimately the goal of branding is to attract loyal customers, grow your

position in the market, and make sales.

 • The benefits of building a strong brand

Branding is a foundational exercise that will guide every decision you

make going forward, from new product collections to email marketing

copy. Solid brand guidelines will scale with you, helping to keep your

vision consistent, even as you hire or expand into new markets.

Other benefits of building a strong brand include:

• Potential for increased sales

• Reaching target customers and your desired audience

• Customer loyalty and recognition

• Helping create a clear and inspiring mission or purpose company

wide

• Helping create a strong company culture where your employees love

to work

• Attracting the best talent to grow your business

• Developing strong brand equity that helps you stand out from your

competition

• More collaboration opportunities with brands and creators that want

to align with you

• Attracting press and mentions from social media users

• Aligning employees, agencies, and contractors who speak on behalf

of your business
2. Web & UI/UX Design

Competition among businesses in most realms today is stiff, with brands

continuously devising new ways to attract potential customers and retain

existing ones.

What is Web Design?

Web design refers to the design of websites. It usually refers to the user

experience aspects of website development rather than software

development. Web design used to be focused on designing websites for

desktop browsers; however, since the mid-2010s, design for mobile and

tablet browsers has become ever-increasingly important.

A web designer works on a website's appearance, layout, and, in some

cases, content.

• Appearance relates to the color, typography, and images used.

• Layout refers to how information is structured and categorized. A

good web design is easy to use, aesthetically pleasing, and suits the

user group and brand of the website.

• A well-designed website is simple and communicates clearly to

avoid confusing users. It wins and fosters the target audience's trust,

removing as many potential points of user frustration as possible.

Responsive and adaptive design are two common ways to design websites

that work well on both desktop and mobile.

What is Responsive Web Design?

Responsive Web Design (a.k.a. "Responsive" or "Responsive Design") is

an approach to designing web content that appears regardless of the

resolution governed by the device. It’s typically accomplished with

viewport breakpoints (resolution cut-offs for when content scales to that

view). The viewports should adjust logically on tablets, phones, and

desktops of any resolution.

In responsive design, you can define rules for how the content flows and

how the layout changes based on the size range of the screen.

Responsive designs respond to changes in browser width by adjusting the

placement of design elements to fit in the available space. If you open a

responsive site on the desktop and change the browser window's size, the
content will dynamically rearrange itself to fit the browser window. The

site checks for the available space on mobile phones and then presents itself

in the ideal arrangement.

Best Practices and Considerations for Responsive Design

With responsive design, you design for flexibility in every aspect—images,

text and layouts. So, you should:

• Take the mobile-first approach—start the product design process for

mobile devices first instead of desktop devices.

• Create fluid grids and images.

• Prioritize the use of Scalable Vector Graphics (SVGs). These are an

XML-based file format for 2D graphics, which supports interactivity

and animations.

• Include three or more breakpoints (layouts for three or more

devices).

• Prioritize and hide content to suit users’ contexts. Check your visual

hierarchy and use progressive disclosure and navigation drawers to

give users needed items first. Keep nonessential items (nice-to-

haves) secondary.

• Aim for minimalism.

 • Apply design patterns to maximize ease of use for users in their

contexts and quicken their familiarity: e.g., the column drop pattern

fits content to many screen types.

• Aim for accessibility.

What is Adaptive Web Design?

Adaptive design is similar to responsive design—both are approaches for

designing across a diverse range of devices; the difference lies in how the

tailoring of the content takes place.

In the case of responsive design, all content and functionality are the same

for every device. Therefore, a large-screen desktop and smartphone

browser displays the same content. The only difference is in the layout of

the content.

In this video, CEO of Experience Dynamics, Frank Spillers, explains the

advantages of adaptive design through a real-life scenario.

Adaptive design takes responsiveness up a notch. While responsive design

focuses on just the device, adaptive design considers both the device and

the user’s context. This means that you can design context-aware

experiences—a web application's content and functionality can look and

behave very differently from the version served on the desktop.

For example, if an adaptive design detects low bandwidth or the user is on

a mobile device instead of a desktop device, it might not load a large image
(e.g., an infographic). Instead, it might show a smaller summary version of

the infographic.

Another example could be to detect if the device is an older phone with a

smaller screen. The website can show larger call-to-action buttons than

usual.

Accessibility for Web Design

“The power of the Web is in its universality.

Access by everyone regardless of disability is an essential aspect.”

Web accessibility means making websites and technology usable for

people with varying abilities and disabilities. An accessible website

ensures that all users, regardless of their abilities, can perceive, understand,

navigate, and interact with the web.

In this video, William Hudson, CEO of Syntagm, discusses the importance

of accessibility and provides tips on how to make websites more accessible.

What is UX design?

Simply put, user experience design is the process of planning the

experience a person has when they interact with a product.

UX design focuses on the interaction that a human user has with everyday

products and services. The goal of UX design is to make using these

products and services, both digital or physical, easy, logical, and fun.
You may have spent your fair share of time searching reviews for a new

coffee maker. In essence, you’re not only looking for a new appliance, but

a product with features that will deliver you, the user, a great experience.

For example, an anti-drip spout, auto-shut off, and a reusable basket are all

features that meet the user’s needs, make it easy to use, and give the user

control and freedom when using. This is similar to the way UX / UI

designers think when developing a web application. They want the user

experience to be easy and intuitive.

The term “user experience” has been around since the ‘90s. It was coined

by Don Norman, a cognitive scientist at Apple, back before Apple became

the household name it is today. He focused heavily on user-centered

design, which placed the user at the front of the product design process.

While “user-friendly” is a term you probably know well, it wasn’t all that

popular at the time.

But, not only are physical and digital products part of UX, but it

encompasses all aspects of the end-user’s interaction with the company, its

services, and its products.

About the U in UX: determine what is important to the user

So, let’s start at the beginning: the “U” in UX. Why?

As Apple founder Steve Jobs aptly put it, “You’ve got to start with the

customer experience and work back toward the technology – not the other

way around.”
The user is the person who is going to live, eat, and breathe your products.

It’s your job as a UX designer to give them an enjoyable, useful experience.

But first, you have to know who they are. Designing a user persona (which

is done by a UX researcher, whose role is more back-end and data-based)

lets us come up with an ideal user and examine their desires, wants, and

frustrations with current solutions.

The bottom line: You have to know who your user is to make something

that works well for them.

User focused design -

By placing the user persona at the forefront of the design process, we

ensure that we eliminate the user’s pain points and ensure a user-friendly

product that they will rave about for years to come (or until you come up

with a newer and better version).

Once we’ve established a user persona, the job of a UX designer and his or

her team is to think through every step of a user’s journey with the product.

All parts of that journey should be memorable and add value to the user.

Understanding the target user and the user journey allows designers to

delight customers at every stage.

For instance, let’s look at Matt’s user journey with Carvana, a popular

website used to sell and buy used cars. Matt is looking for a new car. He’s

tired of haggling with salesmen at the car dealership when he sees an ad

for Carvana, the car vending machine. He heads over to Carvana’s website.

Excited, he saves a few cars to his Wishlist.

Still a little uncertain, he chats with a sales person at Carvana and then with

an acquaintance who recently used Carvana. Feeling ready, Matt finally

chooses a car and puts in his payment details. A week later, his shiny new

vehicle shows up on his doorstep. This is no doubt the best car-buying

experience Matt has ever had!

In this example, it’s clear that Carvana put Matt at the centre of their

business. They figured out who their target user is and his pain points (hates
haggling at the dealership). Then, they thought through every step of

Matt’s buying journey in order to make the entire product easy to use,

incredibly useful, and downright magical.

This is the definition of good user design — to make products that are

useful, usable, and desirable.

What is UI design?

UI (User Interface) design is the user-centered approach to designing the

aesthetics of a digital product. In essence, they create the look and feel of

a website or application’s user interface. An interface is the graphical

layout of the application. These interfaces should not only be functional,

but they should be easy to use and visually appealing.

UI designers are focused on visual touchpoints that let users interact with

a product. This can include typography, color palettes, buttons, animation,

and other imagery. Think about all the things you might do on an app –

slide to delete, pull down to refresh, enter text, etc. All of these visual

elements or animations that allow you to interact with the app must be

designed. There’s a lot of similarities between UI and graphic design, but

they are not the same thing.

This is where the “nitty-gritty” of Matt’s experience with Carvana happens.

Can he easily scan the filter options on the site, do they function accurately,

etc. Does he have to log in to their system or can he log in with an existing

account like Google or Facebook?

User interface can also refer to other interfaces:

Voice-controlled interfaces (i.e. Siri, Alexa, and Google Assistant.)

Voice user interfaces (VUI’s) are currently improving the user experience,

making it easier and faster for users to get the information they need or

complete certain tasks. However, for the purposes of this article, we’re

sticking to digital interfaces (screens).

To sum up, UI designers are graphic designers whose aim is to create

product interfaces that delight users aesthetically while allowing them to

easily complete a task.

What is a UX / UI designer?

If they are two separate roles, why are there job postings for UX / UI

designers? Sometimes these are considered two separate fields — UX

focusing on research and ideation and UI focusing on aesthetics and

branding — but, they are both essential in product design.

UX and UI designers work in tandem, and some companies may hire one

person to complete both roles. This is dependent on the industry and

company structure, but there may be a good reason for it, as explained

below. Additionally, it’s imperative that UX designers understand UI and

vice versa.

To this end, UX designers with an understanding of interface design and

UI designers with knowledge of user-friendly design can integrate their

knowledge into their work. This leads to better ideas, more efficient use of

company time, and ultimately, a more marketable hire.

Many companies are now hiring for positions that are UX / UI designer, as

a combined role, because it’s important for one person to understand both

sides of the equation in order to create the best digital product. Further, a

company may want one person — a UX / UI designer — to shepherd the

digital product through the entire creation process and this individual can
act as a true advocate for the user since they have been involved with the

product from the ideation phase.

What are the key skills of a UX / UI designer?

Overall, UX / UI designers are concerned with looking for ways to

continually improve products and services. They may start from scratch, or

they may make existing products easier to use, faster, or sleeker. To

illustrate, how often does your favourite app update? UX / UI designers are

always iterating — collecting data, making insights, seeking out the latest

trends, testing — in order to make products more useful and user-friendly.

The job description of UX / UI designers varies widely, and posts are found

in many different fields. Some small in-house firms may only have enough

work or the budget for one designer. Thus, they may hire one person to do

both roles.

Others still may prefer to hire people with both skill sets in order to build

a large, diverse team and to allow for growth within the company. Then

again, product design combines both UX and UI to create functional and

intuitive software programs. There are also UX researchers, who take on

the brunt of the research and graphic designers, who focus on design only.

Sometimes, these roles are combined!

Whatever the case may be, the good news for job-seekers is that UX / UI

designers are in demand. UX / UI designers participate in both the design

thinking process and execute a visual product. Therefore, they need a range
of technical skills like UX research, wireframing and prototyping,

interaction design, visual communication, and information architecture.

UX / UI designers also need to show that they are good communicators,

team players, are curious, and flexible. They must have an empathetic

understanding of the user in order to come up with and execute amazing

websites, apps, and physical products.

Lastly, since the titles are often confused or used interchangeably, a

business may actually be looking for a UX designer, UI designer, or a

product designer. Be sure to read the job posting carefully before applying.

3. Web/App Development

Website development is a catch-all term for the work that goes into

building a website. This includes everything from markup and coding to

scripting, network configuration, and CMS development.

While web development typically refers to web markup and coding,

website development includes all related development tasks, such as client-

side scripting, server-side scripting, server and network security

configuration, eCommerce development, and content management system

(CMS) development.

Why is web development important?

The Internet isn’t going anywhere. In fact, it’s become a portal and primary

method of research, connection, education, and entertainment in the world.

As of 2021, there were 4.66 billion global Internet users — more than half

the world’s population.

Given the rapidly-increasing number of Internet users, it’s no surprise that

web development is a rapidly expanding industry. Between now and 2030,

the employment of web developers is expected to grow by 13%, much

faster than most other technology careers.

What is application development?

Application development, or app development, is the process of planning,

designing, creating, testing, and deploying a software application to

perform various business operations. It can be done by massive

organizations with large teams working on projects or by a single freelance

developer. Application development defines the process of how the

application is made and generally follows a standard methodology.

There are lots of factors that go into how application development is done.

You must consider the size of the project, how specific the requirements

are, how much the customer will want to change things, how large the

development team is, how experienced the development team is, and the

deadline for the project.

"App development isn't a pursuit of fleeting novelties; it's an expedition

aimed at crafting value and enriching lives through technology. By

leveraging the boundless possibilities of apps, developers contribute to a

digital ecosystem that empowers individuals, enhances experiences, and

reshapes the way we navigate the world." - Sundar Pichai, CEO of Google.

What are the benefits of developing applications?

An app builder can help businesses build and strengthen their brand, giving

them a competitive advantage in their industry. Some of the benefits of

application development are:

 • Improved customer engagement

The application provides businesses with an additional channel to engage

with their customers. It allows customers to access products or services

quickly, receive updates, and provide feedback.

• Enhanced branding

Apps help businesses build and strengthen their brand by providing a

platform to showcase their products or services and share their values and

mission.

• High efficiency

Composable applications can also help businesses improve their internal

operations, allowing them to streamline processes, reduce costs, and

improve productivity.

• Data collection and analysis

An app can provide businesses with valuable data on user behaviour and

preferences, which can be used to improve marketing strategies and

enhance customer experiences.

4. Commercial Photography

Commercial photography is a genre that encompasses any photos used for

a business or publication. “It’s photography that helps sell things,” says

photographer Andrew Bennett. “When I do commercial photography, it’s

because a company has a product or service to sell and needs content to

help sell it.” From websites to billboards to social media campaigns, there’s

almost no limit to the potential commercial uses for photos.

• Types of commercial photography.

Food photography, fashion photography, architecture photography,

headshots and portrait photography are just some of the types of photos

that fall under the commercial umbrella. You can work in a studio to

produce a unique, stylised photography shoot or a company may simply

license a photo you took independently.

While lifestyle photography predates social media, the authentic look of

photos that brands now seek out has transformed the advertising

photography landscape. Instead of product photography done in a studio,

the commercial genre has branched out to include the nebulous and wide

field of lifestyle photography, which “has a human element in it or shows

 interaction with a product,” according to Bennett. In lifestyle photography,

the actual product or service may take a back seat to the environment or the

artistry of the image. The goal is to create an image that shows the product

or service seamlessly integrated into the subject’s lifestyle.

No matter what kind of commercial work you want to get into, there are a

few surefire ways you can set yourself up for success in the industry.

Book Covers

Oftentimes, books are judged by their covers—and publishers know this. They

can request specific photos to capture the essence of the book, and improve its

sales numbers by making it more eye-catching. However, they can also opt to

buy the license for a pre-existing picture.

Travel Brochures

These are pamphlets with pictures of a location and their main purpose is to

attract tourists. They usually feature famous touristic and historical sites, as well

as restaurants, museums, parks, or any other location that may be enjoyed by

potential visitors.

Entertainment Advertisement

This type of commercial photos advertiseTV shows or movies, and they can be

seen on billboards in busy roads. These need to be high-quality pictures because

they are going to be printed at a large scale. They are usually taken and

retouched by the in-house marketing team of the production company or studio,

or they can be taken by an independent contractor if it is a small production.

Product Packaging

These are photos used in labels and boxes, and they are the image people will

have on their minds when looking for the product at the store. They should

highlight the attributes that make the product unique, so it can stand out among

its competitors.

Fashion Photography

Fashion photography highlights clothing and fashion-related items, and it

usually involves paid models. Its main purpose is to show how a piece of

clothing or accessory looks when being worn with other matching pieces, and

how it flows in the body. A unique skill good fashion photographers have is
knowing how to give directions on the poses to the models, so the clothes can

look as good as possible.

Portrait Photography

Portrait photography focuses on capturing the personality of the person that

appears in the photo, usually a business owner. The final product can be used as

a profile picture in social media, in business cards, billboards, or in the “About

Us” section of your website.

Product Photography

Product photography shoots are usually done in a studio and they capture simple

images of the product or service. They’re mostly used to promote sales in

website listings or social media platforms, but they can also appear in product

packaging.

Food Photography

Food photography is mainly used by restaurants and food reviewers or bloggers

to showcase dishes in a manner that is appetizing to anyone who sees the

picture. These pictures often highlight special ingredients that are used in the

dish, and use special lighting setups so the dishes look as good as possible. Food

photographers often work with food stylists to produce mouthwatering pictures.

Architectural Photography

These photos are used to showcase an architectural design, or to show the

appeal of a space—such as a retail store, amusement park, museum, aquarium,

etc. Depending on the effect you want the photo to have, you may want the
photo to be taken when there is little to none flow of people, or when there are a

lot of people so the space looks lifeful.

Lifestyle Photography

Lifestyle photoshoots are used to show how a product or service can be

integrated into the life of potential buyers. These photoshoots usually include

photos of people using the product or receiving the benefits of the service in

different settings.

Real Estate Photography

The purpose of a real estate photoshoot is to produce striking images of the

exterior and interior of a property that is on the market to lure potential clients

that come across its listing.

Headshot Photography

Headshots are a type of professional photography that focuses on capturing the

face of the person in the photo, who is usually a realtor, physician, veterinarian,

actor, or politician, or any other person that wishes to boost or enhance their

brand. They are the most common type of photos requested by commercial

clients. Headshot photoshoots tend to be quick and fun, if the subject and the

photographer are able to form a connection.

Advertising photography

Advertising photography captures images of products or services for its

commercial use. These images can be implemented in your marketing strategy

through billboards, posters, catalogs, and product packaging.

Event Photography

Commercial event photography is the art of capturing the essence of a wide

array of occasions, such as corporate events, galas, award ceremonies and music

festivals. These photos are used to promote the event or to highlight the culture

of the company that is hosting the event.

5. Digital Marketing

Digital marketing has become the go-to marketing strategy for small

businesses and enterprises alike. You’ve probably heard about digital

marketing before, but it encompasses many different strategies for

businesses.

Digital marketing is a vast umbrella term that covers multiple areas, from

SEO to blog writing and distribution channels to budgets. This post will

cover everything you need to know about digital marketing, including its

benefits, the various types, and how to embrace it in your own business.

Your company’s use of digital marketing depends on its model. Business-

to-business (B2B) companies sell to other businesses, which requires a

longer, more strategic approach. Business-to-consumer (B2C) companies

sell directly to everyday customers, which requires shorter sales cycles and

a larger audience. The main differences between B2B and B2C include:

• B2B decisions involve multiple people, while B2C typically only

involves a single person.

• B2B clients tend to have a longer decision-making process, so digital

marketing should focus on building relationships.

• The B2C buying process is generally shorter, so this requires short-

term, urgent messaging.

• B2B transactions are more driven by logic, while B2C is driven more

by emotion.

• Fortunately, digital marketing works for both approaches. Whether

you’re targeting businesses or consumers, digital marketing will

help you streamline the marketing process for results.

The benefits of digital marketing

Regardless of whether you’re a B2B or B2C company, digital marketing

helps businesses better understand their customers and deliver tailored

experiences across every channel.

Digital marketing can help you get to know your audience, understand their

pain points, and provide metrics that will give your marketing team

credibility. Digital marketing has several benefits.

Reach a large demographic

Digital marketing allows you to reach a wider customer base with less

effort. When you post an ad online, it can reach anyone, regardless of their

location. You can connect with customers on the other side of the world,

in multiple time zones, as seamlessly as though you were taking out an ad

in the local newspaper. You can expand your market reach and grow your

business in ways that would have seemed impossible before.

Cost efficiency

Traditional marketing channels like TV, radio, and print media typically

have higher costs than digital channels. Posting on social media and

creating blogs doesn’t have a cost beyond the time you spend producing

the content. You can create a slick, professional website for a relatively

low cost by using one of the many templated systems or paying more for a

bespoke creation. You can create social media accounts for free, and

partner with an email service provider (ESP) for a competitive price.

Plus, digital channels remain on the internet for as long as you maintain

them. People will continue to find your content again and again long after

you’ve posted it. This amounts to greater staying power than a temporary

TV ad.

Traditional marketing is more ephemeral because it only plays at certain

times — and usually outside of your control — before it’s gone forever. A

newspaper ad doesn’t run continuously unless you keep paying for it, and

then it disappears when people recycle the paper or toss it in the trash.

Whether you have a small business or you work at a big business that’s

trying to cut costs, digital marketing is the way to go.

Results are measurable

Digital marketing comes with a host of analytics opportunities that

traditional marketing just can’t match. You can track the number of

conversions and leads, visits to your website, and much more — giving
you plenty of valuable insight to help grow your business. For example,

digital marketing allows you to:

• Measure social media engagement with built-in analytics.

• Track the organic traffic and SERP rankings of every blog post.

• Pull accurate data on paid ad views, clicks, and conversions.

Traditional marketing doesn’t allow for further engagement and only

allows for one-way communication. But digital marketing gives you the

opportunity to chat one-on-one with customers. You can engage with them

directly on a blog or social media post to learn how they found you, what

they think, and what they need. This gives you both quantitative and

qualitative information on your marketing efforts, which is worth its weight

in gold.

Easier personalization for customers

Customer data is the foundation of digital marketing. Because it requires

so much data, businesses naturally learn a lot about their ideal customers

during a digital marketing campaign. Thanks to this data, it’s never been

easier to personalize your marketing campaigns.

For example, businesses use customer data to:

• Monitor the behaviour of their social media followers to see which

types of content and post formats they prefer.

• Segment customers based on their demographics, which makes it

easier to personalize messaging based on their pain points.

• Address customers by name in email campaigns.

• Acknowledge key events like customer birthdays and anniversaries.

• Opportunity to engage with customers at various stages

Digital marketing is more cost-effective, which means you can engage with

customers at several points during the buying process. For example, you

can create a paid advertising campaign and then follow up with those leads

after they’ve made a purchase. This could be as simple as saying thank you,

or using it as an opportunity to upsell with related items or a subscription.

A traditional TV ad can’t do that.

Easy and convenient conversions

Thanks to its cross-channel connectivity, digital marketing makes it a cinch

to increase conversions. Shoppers can move from a social media platform

to your ecommerce store to make a purchase in just a few taps. Digital

marketing also allows for automation, so if customers don’t make a

purchase right away, you can quickly follow up with them to recapture their

business before they forget about you.

Types of digital marketing

Digital marketing is so beneficial because of its flexibility. It comes in

various forms, which gives businesses more opportunities than ever before

to connect with their target audiences. Let’s look at the 12 key types of

digital marketing.

Content marketing

Content marketing is a type of digital marketing that aims to educate and

share value to readers instead of promoting a product or service. It isn’t

outwardly promotional in nature, but establishes your business as a thought

leader and a trustworthy source of information.

Businesses use content marketing to attract leads and convert them into

loyal customers. It’s also an effective strategy because it offers potential

customers something for free, which entices them into (hopefully) making

a purchase at some point.

Search engine optimization (SEO)

SEO is the process of optimizing the content, technical setup, and reach of

your website so your pages appear at the top of a search engine result page

for a specific set of keyword terms. With SEO, businesses analyse their
website’s performance, score it against competitors, and create a data-

backed strategy to improve their rankings over time.

In digital marketing, the goal is to get your content to the top of the search

engine results page (SERP). This is important because 67.6% of organic

traffic clicks come from the first five results on the SERP. Most businesses

boost their rankings on the SERPs by:

• Creating quality content

• Fostering user engagement

• Ensuring marketing material is mobile-friendly

Businesses also have to consider on-page and off-page SEO, as well as

technical SEO. On-page SEO focuses on optimizing aspects of your

website that users engage with. This facet of SEO leans heavily into

keyword research. With the right list of target keywords, you can optimize

your web copy to answer your audience’s most important questions.

Off-page SEO, on the other hand, is the practice of optimizing activity

outside of your website that could affect your rankings. With off-page

SEO, you look at all the ways you can garner external attention to your

website. This generally focuses on gathering quality backlinks to your site,

which can affect your rankings in the long term.

Finally, technical SEO looks at the back end of your website and the coding

of each page. Search engines crawl the back end of your site code to

determine SERP rankings, so you’ll need programming knowledge to

optimize this. With technical SEO, you’ll look at page speed, image

compression, and metadata to ensure you’re set up for SERP success.

Search engine marketing (SEM)

Not to be confused with SEO, SEM revolves around paid ads that display

in the SERPs. Paid search typically refers to the sponsored result on the top

or side of a SERP. These ads appear when users enter a certain search term.

As the advertiser, you pay every time someone clicks on your ad. The two

most popular SEM platforms are Google Ads and Bing Ads.

SEM works because 68% of online experiences start with organic and paid

searches. By promoting your brand at the source of most online

experiences, you can attract more interested leads to your site.

Social media marketing

Social media marketing involves promoting your business organically

through various social networks. But this isn’t just a promotional channel

— social media is effective for digital marketing because it gives

businesses the power to chat with their most engaged followers one-on-

one.

Social media is everywhere, so your business must be active on different

platforms. Facebook, Twitter, Instagram, YouTube, and TikTok are the

most popular social platforms right now. But depending on your industry

and target audience, LinkedIn can also be a lucrative platform. However,

the key to effective social media marketing goes far beyond simply having

a few social media accounts.

Many social networks, like Instagram, allow your followers to make direct

purchases within the app, although sales alone might not be your goal.

Companies often use social media marketing to start conversations with

their audience. It’s also a fantastic tool for promoting your content

marketing pieces to a wider audience.

Follow these best practices to increase your reach on social media:

• Know your audience, including their favourite social media

platforms.

• Produce engaging, high-quality content.

• Respond to comments and questions within 24 hours, if possible.

 • Stick to a consistent posting schedule.

• Post at optimal times for your target audience.

• Hire a social media manager to facilitate campaigns.

The goal of social media marketing is to engage with your followers. The

more your audience is inspired to engage with your content, the more likely

they are to share it, potentially inspiring their peers to become customers

as well.

Pay per click (PPC)

Pay-per-click advertising is a type of digital marketing where you pay

every time someone clicks on your ad. With PPC, you only pay when

someone interacts with your ads. PPC is similar to search engine

marketing, but businesses can do PPC on both search engines and social

media platforms.

Google Ads is the most popular PPC platform for search engines, but Bing

Ads is the second most popular. Facebook Ads, YouTube Ads, and even

Amazon Ads are also valuable platforms for PPC.

PPC is a paid digital marketing strategy, so it’s critical to make every cent

count by optimizing your campaigns. Follow these quick best practices to

get more out of your paid ads:

Improve ad quality by optimizing your Quality Score in Google Ads.

Create ads that are relevant to your target audience’s pain points.

Optimize the quality of your landing pages.

Use smart bidding strategies to bid an appropriate amount — not too much,

and not too little.

PPC can generate results almost instantly, but it isn’t without its risks. Ad

prices vary a lot, and without a solid plan and experience, PPC can become

very expensive. Make sure you understand the nuances of bidding on your

PPC platform of choice, and that you’re tracking the right metrics along

the way to ensure return on investment (ROI).

Affiliate marketing

Affiliate marketing is a strategy that recruits affiliates to promote a

business’s product or service to their followers. When a customer makes a

purchase through that affiliate, the affiliate earns either a percentage

commission or a flat-rate finder’s fee. Affiliate marketing overlaps with

influencer marketing, but the main difference is that you only pay affiliates

an agreed-upon amount if someone makes a purchase based on their

referral.

With affiliate marketing, you’re promoting your business through someone

with an established platform and connections to your target audience. The

affiliate’s audience already trusts them, and if the affiliate recommends

your brand, their audience is more likely to trust your business by

association.
Affiliate marketing comes in different forms. For example, some affiliates

will do reviews or unboxing videos for products. Other affiliates might use

your products and will link to your company in their content.

Affiliates often insert promotions within helpful content, which increases

the odds that your target audience will pay attention to the messaging. That

might look like a mixologist on YouTube promoting a barware company’s

goods, or a makeup content creator on TikTok reviewing the durability of

different eyeliners. More often than not, these affiliates will share a unique

code or URL provided by you to track their sales.

Native advertising

Native advertising is a type of paid advertising that creates ads that mimic

the look and feel of a platform. The goal is to make the ads not seem like

advertising, but as just another piece of content. Native ads blend in with

their surrounding environment, so it’s not immediately obvious that you’re

advertising something.

More businesses embraced native ads because users are so sceptical of

mainstream paid ads. Shoppers assume paid ads are biased and ignore

them, so native ads are advertisers’ answer to declining conversion rates.

Native ads attempt to circumvent consumer cynicism with entertaining and

informative content, or by downplaying the promotional nature of the

content. For example, a business with a native ad might design it to look

like a typical Facebook post, or a business might write a sponsored article

on a news site.

Native ads are tricky because they mimic the look and feel of organic

content, but advertisers still need to be transparent about the fact that these

are ads. Native ads usually include qualifiers like “sponsored” or

“promoted” so it’s clear that it’s paid content. Even though they’re ads,

users tend to react better to native ads because they appear to be less

intrusive than traditional paid ads.

Marketing automation

Marketing automation is a digital marketing strategy that streamlines

marketing tasks by automating them. This type of digital marketing uses

artificial intelligence (AI) and machine learning (ML) software to power

digital marketing campaigns. While it isn’t a replacement for human

labour, marketing automation handles mundane and repetitive tasks so

marketers can focus on high-level strategy and creativity instead.

Marketing automation tools can handle a lot of work for small or

overwhelmed marketing teams, including:

• Streamlining marketing tasks and workflows.

• Measuring results.

• Calculating campaign ROI.

• Determining which marketing efforts are working, and which aren’t.

With automation, you can analyse larger amounts of customer data in no

time at all. Use these insights to create better, more personalized campaigns

that increase the odds of conversions and sales.

Email marketing

Email marketing is a form of direct marketing where you reach out to your

customers through strategic email messages. After more than two decades,

email is still the quickest and most direct way to reach customers. However,

to avoid getting buried by competing content in your subscribers’ inboxes,

your content needs to be incredibly engaging, relevant, informative, and

entertaining.

Email marketing can take many forms, but these are the more common

types of emails businesses send:

• Blog subscription newsletter

• Welcome emails to new customers

• Holiday or special event promotions

• Post-purchase follow-ups that include tips, tricks, and best practices

Email might be the oldest form of digital marketing, but it’s kept up with

the times. Follow these best practices to get even more out of your email

marketing campaigns:

• Your audience expects personalized emails, so include their name in

the email body and subject line, at a minimum.

 • Always make the intention of the email clear with a single call to

action.

• Include an unsubscribe link in all of your email signatures.

• Timing and scheduling are important. Don’t bombard customers’

inboxes with repetitive or irrelevant messaging, or they could hit the

unsubscribe button.

• Integrate transaction and promotion emails.

Mobile marketing

Mobile marketing, which is also called SMS marketing, is a type of digital

marketing tailored to mobile devices and mobile users. It engages your

target audience on mobile devices, like smartphones and tablets, as well as

wearables like smartwatches.

With mobile marketing, businesses reach out to subscribers via SMS

messaging. Since most of us have our phones on us 24/7 no matter where

we are, mobile marketing makes it possible for businesses to send timely

messages. Like email marketing, mobile marketing gives you a one-on-one

connection with your customers. It’s no wonder why companies report a

102% ROI on SMS marketing.

Video marketing

Video marketing is a type of digital marketing where you promote your

business through either long-form or short-form video. Video content

allows you to communicate more information in less time, so it’s no

surprise that many platforms allow — and even encourage — video

marketing.

YouTube is the most obvious place to do video marketing, but social media

platforms like TikTok and Instagram are also great for promoting your

brand with videos.

If you want to go all-in on YouTube, remember that this isn’t primarily a

social network — it’s actually a search engine. In fact, 70% of shoppers

have made a purchase after seeing a brand on YouTube. While the majority

of people stream TV shows and movies online, 46% also watch videos on

YouTube or Facebook for entertainment.

Video content is valuable to so many users, so tap into this growing area of

digital marketing. If you have a smartphone, you have the capability to

make quality videos for your company’s website, social media, email

campaigns, and paid ads.

Influencer marketing

Influencer marketing is a digital marketing strategy that brands use to

promote their products or services through popular content creators.

Influencer marketing is similar to affiliate marketing in that you can

capitalize on an established, captive audience that inherently trusts the

influencer.

While many of us think of influencer marketing as a B2C tactic for selling

consumer goods, it can also work for B2B companies selling office
supplies, SaaS subscriptions, and nearly anything else. It just comes down

to partnering with the right influencer for your audience.

Influencer marketing is different from affiliate marketing because it

doesn’t involve profit sharing. Instead, you typically pay the influencer a

flat fee in exchange for promoting your product. With this digital marketing

strategy, the influencer is paid regardless of sales related to their

promotion. You can certainly add an affiliate spin to the arrangement to

incentivize sales, but it isn’t necessary.

With an average engagement rate of nearly 16% on platforms like TikTok,

it’s no wonder why more brands are embracing influencer marketing.

However, you need the right strategy to glean value from these

partnerships. Follow these tips to make the most of influencer marketing:

Partner with influencers who are familiar with your industry and who have

a good reputation — they’re representing your brand, after all.

Establish a clear and precise written agreement for compensation.

Provide the influencer with clear guidelines on language, tone, and

logistics.

6. Support and Hosting

Web Hosting is a service that allows hosting/post-web-server applications(

website or web page ) on a computer system through which web-browser

clients can have easy access to electronic content on the Internet.

Web Server or Web Host is a computer system that provide web hosting.

When Internet user’s want to view your website, all they need to do is type

your website address or domain into their browser. The user’s computer

will then connect to your server and your web pages will be delivered to

them through the browser. Basically, the web hosts allow the customers to

place documents, such as HTML pages, graphics, and other multimedia

files, etc. onto a special type of computer called a web server. It provides a

constant and high-speed connection to the backbone of the Internet.

Different types of Web hosting services are listed below:

 • Free Hosting

• Virtual or Shared Hosting

• Dedicated Hosting

• Co-location Hosting

Free Hosting:

This is a free non-paid web hosting service. This type of hosting is

available with many prominent sites that offer to host some web pages for

no cost, like Hostinger.

- Advantages :

▪ Free of cost

▪ Use websites to place advertisements. banners and other

forms of advertising media

- Disadvantages:

▪ Customer support is missing

▪ Low bandwidth and lesser data transfer

▪ No control over your website

Shared/Virtual Hosting:

It’s a web hosting service where many websites reside on one web server

connected to the internet. This type of hosting is provided under one’s own

domain name, www.yourname.com. With a hosting plan with the web

hosting company, one can present oneself as a fully independent identity

to his/her web audience, like Lindo.

 - Advantages:

▪ Easy and affordable

▪ Secured by hosting provider

▪ 24/7 Technical support

- Disadvantages:

▪ Shared resources can slow down the whole server

▪ Less flexible than dedicated hosting

Dedicated Hosting:

Hosted on a dedicated server, this type of hosting is best suited for large

websites with high traffic. In this, the company wishing to go online rents

an entire web server from a hosting company. This is suitable for

companies hosting larger websites, maintaining others’ sites or managing

a big online mall, etc like Google Cloud.

- Advantages:

▪ Ideal for large business

▪ Strong database support

▪ Unlimited software support

▪ Powerful e-mail solutions

▪ Complete root access to your servers

- Disadvantages:

▪ It’s very expensive

▪ Requires superior skill sets

Co-located Hosting:

This hosting lets you place your own web server on the premises of a

service provider. It is similar to that of dedicated hosting except for the fact

that the server is now provided by the user-company itself and its physical

needs are met by the hosting company like AWS.

- Advantages:

▪ Greater Bandwidth High Up-Time

▪ Unlimited Software Options

▪ High Security

- Disadvantages:

▪ Difficult to configure and debug

▪ It’s expensive

▪ Require high skills

It’s simple to find a reliable web hosting platform on which to host your

website or launch a company. There are many solutions available on the

market, including shared hosting, VPS hosting, and cloud hosting, to assist

you to establish your online presence.

 Chapter 3: Role and Responsibility

Role at AuSu Creations: Tech Lead – Analyst II

• The role assigned to me as mentioned above was to lead a team of skilled

designer and developer to successful delivery of Client Projects.

• In the course of 75 days of my Industrial training/Internship, I worked with

3 team members reporting to me including 1 Designer and 2 Developers.

• Me being the tech lead, I was responsible for the requirements compilation,

plan formation, project management, testing, review and final delivery of

the projects.

• During my tenure with AuSu Creations, I handled 2 projects for one in

house and 1 international client of the firm.

• The in-house client Kanjoint Technologies included various jobs, like

Logo design, Poster, Website, branding and marketing with an added 5

years of support for hosting and website management.

• The international client Edorer included 2 jobs which were intranet website

development for client’s staff and 10 years support for the project.

• I performed following activities during my tenure of internship:

- Team Management.

- Project management.

- Product Review and Delivery.

- Forming Strategies and Planners to be followed by the team.

- Looking over the marketing performance of the client’s ads being

run through various digital marketing ways.

• I gained knowledge about Team and Project Management.

• I leaned about Project delivery and Client review sessions before the final

delivery takes place.

 Chapter 4: Projects

Project 1: Kanjoint Technologies

• Let dive into the first project for the inhouse client Kanjoint Technologies

where I was responsible for the design and development of the Clients

website. Apart from the website we also worked on designing the logo,

brand posters and social media posts for the client.

• My team was also responsible for the marketing of the company’s services

and its past projects using various digital marketing strategies.

• Below is the logo design for the client:

• The logo was designed my team member, who’s also the designer for AuSu

Creations.

• After designing the logo and getting it approved from the client we started

planning the design and development of the website for the client.
• Steps followed were:

- Getting client requirement, design ideas, and assets required for the

design of the website of the client.

- Creating the design of the website using the predesigned logo which

was created by our designer.

- We planned the complete process where we designed the website

using tools, then we got the design reviewed by the client.

- Post approval from the client for the design after 3 rounds of review.

We started the development process which included the use of

HTML5, CSS3, JavaScript, Bootstrap, Uikit, PHP, MySQL, etc.

• Let’s dive into the complete experience of the website of Kanjoint

technologies with its screenshots:

a
 • Above is the complete overview of the one paged website/web application

of the client Kanjoint Technologies.

• These screenshots depict how the website designed and developed

showcases the complete portfolio of our client.

• This project took almost a month to complete and went through 5 rounds

of client review before its final delivery.

OVERVIEW OF KANJOINT AND OUR WORK FOR THEM

Kanjoint Technologies is an IT company based out of Agra which deals in

Application Development and IT Infrastructure Delivery for Agra Region.

This client’s work included the Design of branding material like Logo,

Letterhead, stamps, etc and Also the Website for the organisation.

AuSu Creations is also involved in the hosting and asset management for the

client with complete access to the resources of Kanjoint Technologies.

URL to visit and have a look to the Website of the client:

https://ausuphotography.github.io/KanjointTechnologies/index.html
Project 2: Edorer

• Let dive into the project for the International client Edorer where I was

responsible for the design and development of the Clients website. Apart

from the website we also have a contract for 10 years of backend and

update support with Hosting service provided from our end.

• My team was also responsible for the database administration and

authenticated login for all staff members/users.

• Steps followed were:

- Getting client requirement, design ideas, and assets required for the

design of the website of the client.

- Creating the design of the website using the predesigned logo which

was provided by the client alongside the design guidelines

showcased in a Figma design UI.

- We planned the complete process where we designed the website

using tools, then we got the design reviewed by the client.

- Post approval from the client for the design after 3 rounds of review.

We started the development process which included the use of

HTML5, CSS3, JavaScript, Bootstrap, Uikit, PHP, MySQL, etc.

• Let’s dive into the complete experience of the website of Edorer with its

screenshots:
 • Above is the complete overview of the one paged website of the client

Edorer.

• These screenshots depict how the website designed and developed

showcases the complete portfolio of our client.

• This project took almost a month to complete and went through 6 rounds

of client review before its final delivery.

OVERVIEW OF EDORER AND OUR WORK FOR THEM

Edorer is an international EdTech giant operating in the UK Headquarters’

providing AI driven education solutions throughout the Globe.

This Project was to build an internal website for the company’s employees and

Management Staff. This project was built as a Test site for the final Production

version.

URL to visit and have a look to the Website of the client:

https://ausuphotography.github.io/Edorer/index.html
Project 3: My Portfolio

• Let dive into the project which I created for my personal benefits with the

support of AuSu Creations. This was my Portfolio, which is a digital

resume for the modern job application era.

• I used their systems and licences to create my portfolio and use for future

perspectives.

• Steps followed were:

- Getting requirement, design ideas, and assets required for the design

of the portfolio.

- Creating the design of the website using my past experience in the

design and development field.

- I planned the complete process where I designed the website using

tools.

- Post review, I started the development process which included the

use of HTML5, CSS3, JavaScript, Bootstrap, Uikit, PHP, MySQL,

etc.

• Let’s dive into the complete experience of the website of Kanjoint

technologies with its screenshots:

• Above is the complete overview of the one paged Portfolio website.

• These screenshots depict how the website is designed and developed

showcasing the complete portfolio of our client.

 • This portfolio webpage will serve as a digital resume for me to share to my

applicant jobs and HRs.

OVERVIEW OF MY PORTFOLIO AND WORK DONE

I also Designed and got my Portfolio developed by the development team of

AuSu Creations. The Digital Portfolio serves as a form of Resume that can be

shared for online interview to Hiring companies.

This Portfolio consist of all the Details about me like my Education background,

professional experience, Skills, Projects, Charges, Testimonials, etc.

URL for My Portfolio:

https://ausuphotography.github.io/MyPortfolio/index.html
 Chapter 5: Conclusion

In a nutshell, this internship has been an excellent and rewarding experience. I

can conclude that there have been a lot I’ve learnt from my work at AuSu

Creations.

Needless to say, the managerial aspects of the work I’ve done are not flawless

and could be improved provided enough time. As someone with prior experience

in a technical background, I got to utilise my skills to the fullest and guide my

team to successful delivery. Whatsoever I believe my time spent in research and

discovering it was well worth it and contributed to finding an acceptable solution

to build a fully functional web service for both the clients. Two main things that

I’ve learned the importance of time-management skills and self-motivation.

Apart from that I also learnt the process of Project management:

• Understanding Client Requirements and forming up a Planner with the

Design and Development Team.

• Collecting the required Assets and Design Guidelines. Starting the design

and Development work.

• Rounds of Testing and Client reviews. Final Delivery of the Projects.

I also would conclude the internship with my learnings as follows;

• Technical - I got to utilise my Technical skills from my Graduation and

prior Work experiences.

• Managerial - Got to learn major skills like Project Management, C2C

Communication/Client handling, Team Handling.

• Communication - Having an International Client helped me a lot with my

verbal skills and Vocabulary.

 Chapter 6: Bibliography

Below are the list of sources used to prepare the above Project report:

• https://www.geeksforgeeks.org/types-of-web-hosting/

• https://business.adobe.com/blog/basics/digital-marketing

• https://mailchimp.com/marketing-glossary/digital-

marketing/#:~:text=Digital%20marketing%2C%20also%20called%

20online,messages%20as%20a%20marketing%20channel.

• https://www.format.com/online-portfolio-website/commercial-

photography/guide

• https://www.markdelong.com/what-is-commercial-photography

• https://www.adobe.com/in/creativecloud/photography/discover/comm

ercial-

photography.html#:~:text=Commercial%20photography%20is%20a

%20genre,%2C%E2%80%9D%20says%20photographer%20Andre

w%20Bennett.

• https://kissflow.com/application-development/what-is-application-

development/#:~:text=Application%20development%2C%20or%20

app%20development,by%20a%20single%20freelance%20developer.
• https://blog.hubspot.com/website/website-

development#:~:text=Website%20development%20is%20a%20catch

,network%20configuration%2C%20and%20CMS%20development.

• https://flatironschool.com/blog/what-is-ux-ui-design/

• https://bootcamp.cvn.columbia.edu/blog/what-is-ux-design/

• https://www.interaction-design.org/literature/topics/web-design

• https://www.shopify.com/blog/what-is-

branding#:~:text=Branding%20FAQ-

,What%20is%20branding%3F,values%2C%20and%20tone%20of

%20voice.

• https://ausuphotography.github.io/MyPortfolio/index.html

• https://ausuphotography.github.io/Edorer/index.html

• https://ausuphotography.github.io/KanjointTechnologies/index.html