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    Internet Advertising

    Uploaded by

    Smriti Garg
    IMC notes

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Internet Advertising

    Uploaded by

    Smriti Garg
    5 views57 pages
    IMC notes

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    © © All Rights Reserved

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    IMC notes

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views57 pages

    Internet Advertising

    Uploaded by

    Smriti Garg
    IMC notes

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 57

    IMC

    Internet Marketing

    Dr. Ekta Singhal

    8/13/2024
    DIGITAL
    COMMUNICATIONS
    Search Engine
    Marketing
    (SEM)
    Display
    Advertising
    Social Media
    Ads
    Facebook
    Facebook ads are usually targeted to users based on their:

    • Demographics
    • Location
    • Interests
    • Other profile information
    Types of Facebook ads
    • Image
    • Video
    • Carousel
    • Instant Experience/Canvas
    Ads
    • Collection Ads
    • Stories
    • Messenger Ads
    • Lead Ads
    Facebook Messenger

    • Facebook Messenger call-to-action in ads: Start


    conversations with ads on Facebook that
    include a call-to-action to send a message.
    • Facebook Messenger Story Ads: Run story ads
    on Messenger Stories.
    • Facebook Messenger Ads: Use messenger ads
    to deliver content directly into users' Facebook
    Messenger chats.
    Instagram

    PHOTO ADS STORY ADS VIDEO ADS CAROUSEL COLLECTION


    ADS ADS

    REELS ADS ADS IN SHOPPING


    EXPLORE POST ADS
    LinkedIn
    Types of LinkedIn ads
    Sponsored Content- Sponsored Content, also known as native ads, show up your audiences’ LinkedIn feed, regardless of whether
    they’re scrolling on mobile or their desktop. LinkedIn labels these ads as “promoted” to distinguish them from regular content.

    Sponsored Messaging

    Dynamic Ads

    Text Ads

    Document Ads

    Thought Leader Ads


    YouTube
    Types of YouTube ads

    1.In-feed video ads


    2.Skippable in-stream ads
    3.Non-skippable in-stream ads
    4.Bumper Ads (very short ads)
    5.Overlays
    6.Video discovery ads (formerly known as in-display ads)
    7.Non-video ads (i.e., overlays and banners)
    • Pinterest is unique among social platforms because its
    users are — largely — going there to discover new
    products, and they respond well to ads.
    • Pinterest has one of the lowest CPCs in social media
    advertising.
    • Pinterest ads naturally work into that because
    they don’t interrupt. They add to the sense of
    discovery.
    Pinterest • on average, Pinterest ads earn a 2x higher return on
    ad spend with a 2.3x cheaper cost per conversion.
    • Pinterest users are 7x more likely to say Pinterest is
    the most influential platform for buying decisions.
    • Pinterest’s quarterly advertising reach is growing at
    6.2% compared to Facebook’s 2.2%.
    WhatsApp
    Key Stats About WhatsApp
    • WhatsApp has 2 billion active users worldwide.
    • WhatsApp is ranked as the most used mobile
    messenger app in the world.
    • More than 100 billion messages are sent each day on
    WhatsApp.
    • The average WhatsApp user on Android spends 33.5
    minutes per day on the app.
    • India has the most WhatsApp monthly active users (487.5
    million).
    WhatsApp
    Penetration
    Rate by
    country
    WhatsApp Marketing Strategies
    • Broadcast Promotional Messages on WhatsApp📢
    • Automate Notifications & Reminders on WhatsApp
    • Run Direct to WhatsApp Ads
    • Send Personalized Messages on WhatsApp
    • Automate Support & Sales with WhatsApp Chatbot
    • Redirect Website Traffic on WhatsApp with a WhatsApp
    Button
    • Create & Share WhatsApp Links Everywhere
    • Send messages with Quick Reply Buttons & Call to
    Actions
    Email marketing
    content

    It is identified by:
    • Purpose
    • Format
    • Topic
    Content trends
    1. User generated content
    2. Interactive content
    • Quizzes/Survey
    • Clickbait
    • Listicles
    • GIFs
    • Podcasts
    • Native advertising
    • Subconscious marketing

    • brands are lining up to be associated with popular


    social media personas.

    • They’re people who have a passion and aren’t afraid


    Influencers to tell the world about it. Whether that be cooking,
    fashion, comedy, or gaming, the possibilities are
    endless.

    • Achieved online celebrity status by amassing a


    network of followers who trust what they have to
    say.
    Online Advertising -
    What to Measure?
    • Total site traffic
    • Bounce rate
    • Conversions
    (Macro/Micro)
    • CPC (cost-per-conversion)
    • Clicks
    • Impressions
    • Click Through Rate (CTR)
    • Cost Per Click (CPC)

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