Tourism Industry in Vietnam Full Report 2022

Tourism in Vietnam
TOURISM IN VIETNAM
Table of Contents
Table of Contents
01 Overview
International tourist arrivals in Asia 2020, by country 02
Tourism sector GDP share in Asia 2020, by country 03
Per capita international tourism expenditure in Asia 2020, by country 04
Breakdown of GDP in Vietnam 2020, by sector 05
02 Key performance indicators

Direct GDP contribution of the tourism sector in Vietnam 2015-2019 07
Annual revenue of the tourism sector in Vietnam 2010-2019 08
Growth of total travel and tourism contribution to GDP Vietnam 2012-2019 09
Tourism receipts Vietnam 2010-2019 10
Tourism receipts from domestic and inbound tourism Vietnam 2015-2019 11
03 International tourism
Number of international visitor arrivals in Vietnam 2016-2020 13
Table of Contents
Number of ITAs in Vietnam 2020, by means of transport 14

Number of international tourist arrivals (ITA) in Vietnam 2020 15
Daily average expenditure of foreign tourists Vietnam 2005-2019 16
Average trip duration per international overnight visitor Vietnam 2019, by trip type 17
04 Domestic tourism
Number of domestic tourist arrivals in Vietnam 2010-2019 19
Daily average spending of domestic tourists Vietnam 2005-2019 20
Trip duration per domestic overnight visitor Vietnam 2019, by accommodation type 21
05 Accommodation industry
GDP contribution of accommodation and food services in Vietnam 2015-2020 23
Number of tourist accommodations in Vietnam 2015-2019 24
Average room rate of 4 and 5-star rated hotels Vietnam 2018-2019 25
Average occupancy rate of 4 and 5-star rated hotels Vietnam 2018-2019 26
Table of Contents
Share of domestic and international guests in upscale hotels Vietnam 2017-2019 27
06 Tour operators and guides

Number of tour operators Vietnam 2015-2019 29
Number of licensed tour guides Vietnam 2019, by type 30
Breakdown of valid foreign tour guides Vietnam 2019, by language 31
07 Online travel agencies

Online travel agency usage Vietnam 2020 33
Most used online travel agencies Vietnam 2020 34
Devices used for booking tickets or services via an online travel agency Vietnam 2020 35
08 Impact of COVID-19
Number of inbound visitors to Vietnam 2019-2020, by month 37
Change in international tourist arrivals in Vietnam 2020, by means of transport 38
Table of Contents
COVID-19 impact on hotel occupancy rate in Vietnam 2019-H1 2020 39

Travel plans for Tet holiday among consumers in Vietnam 2020-2021 40
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TOURISM IN VIETNAM
Overview
Ranking of the international tourist arrivals in Asia by country 2020 (in millions)
International tourist arrivals in Asia 2020, by country
Number of arrivals in millions

0 5 10 15 20 25 30 35
China 33.28
Thailand 14.86
Japan 12.77
Malaysia 9.17
India 6.92
Vietnam 6.83
Indonesia 6.64
South Korea 6.05
Singapore 5.52
Kazakhstan 3.34
Philippines 2.78
Cambodia 2.39
Uzbekistan 2.23
Myanmar 1.74
Laos 1.45
Note(s): Bangladesh; 2019; All values are estimates.

Further information regarding this statistic can be found on page 42.
2 Source(s): Statista; ID 1153768 Overview
Ranking of the tourism sector GDP share in Asia by country 2020
Tourism sector GDP share in Asia 2020, by country
Share of GDP in percent

Ranking of the international tourism expenditure per capita in Asia by country 2020 (in U.S. dollars)
Per capita international tourism expenditure in Asia 2020, by country
Expenditure in U.S. dollars

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Singapore 1,550.62
Brunei Darussalam 466.87
South Korea 256.34
Malaysia 150.73
Mongolia 98.33
Thailand 87.92
China 84.61
Japan 61.53
Kazakhstan 57.49
Laos 51.53
Sri Lanka 45.97
Philippines 44.37
Timor-Leste 39.05
Bhutan 39.02
Uzbekistan 36.1

Gross domestic product (GDP) contribution in Vietnam in 2020, by sector (in trillion Vietnamese
dong)
Breakdown of GDP in Vietnam 2020, by sector
Value in trillion Vietnamese dong

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000
Industry 1,732.82
Manufacturing 1,050.71
Wholesales and retail trade; vehicles and motorcycles repairs 734.08
Agriculture 680.83
Products taxes less subsidies on production 616.57
Construction 389.49
Mining and quarrying 349.43
Finance, banking & insurance 338.15
Electricity, gas, steam and air conditioning supply 298.9
Real estate business 277.99
Education and training 253.32
Fishery 208.84
Accommodation & catering services 197.33
Health care & social relief 188.75
Activities of Communist Party, socio-political organizations; State management and national… 180.53
Note(s): Vietnam; 2020; estimated figures at current prices

5 Source(s): General Statistics Office of Vietnam; ID 1205757 Overview

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TOURISM IN VIETNAM
Key performance indicators

Share of direct GDP contribution from the tourism sector in Vietnam from 2015 to 2019
Direct GDP contribution of the tourism sector in Vietnam 2015-2019
10%
9.2%
9%
8.3%
7.9%
8%
6.9%
7%
Share of GDP contribution
6.3%
6%
5%
4%
3%
2%
1%
0%
2015 2016 2017 2018 2019
Note(s): Vietnam; 2015 to 2019

7 Source(s): Vietnam National Administration of Tourism; ID 1077200 Key performance indicators
Annual revenue from the tourism sector in Vietnam from 2010 to 2019 (in billion U.S. dollars)
Annual revenue of the tourism sector in Vietnam 2010-2019
35
32.75
30 28.18
Value of revenue in billion U.S. dollars
25 24.18
20 19
16.4
15.27
15 13.85
10
7.68
6.34
5.16
5
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

8 Source(s): CEIC; Vietnam National Administration of Tourism; ID 1077310 Key performance indicators
Growth of total travel and tourism contribution to GDP in Vietnam from 2012 to 2019
Growth of total travel and tourism contribution to GDP Vietnam 2012-2019
10%
8.96%
9%
8% 7.47% 7.57%
7.31%
Growth of total contribution to GDP
7%
6%
5.32%
5% 4.5%
3.83%
4%
3%
2%
1% 0.6%
0%
2012 2013 2014 2015 2016 2017 2018 2019

9 Source(s): WTTC; ID 975326 Key performance indicators
Tourism receipts in Vietnam from 2010 to 2019 (in trillion Vietnamese dong)
Tourism receipts Vietnam 2010-2019
800 755
700
637
Tourism receipts in trillion Vietnamese dong
600
541
500
417.27
400 355.55
322.86
289.84
300
200 160
130
96
100
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Tourism receipts of domestic and inbound tourism in Vietnam from 2015 to 2019 (in trillion
Vietnamese dong)
Tourism receipts from domestic and inbound tourism Vietnam 2015-2019
Domestic Inbound
450
421
400 383
Tourism receipts in trillion Vietnamese dong
350 334
316
300
254
241
250 225
197
200 176
158
150
100
50
0
2015 2016 2017 2018 2019


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TOURISM IN VIETNAM
International tourism
Number of international visitor arrivals in Vietnam from 2016 to 2020 (in millions)
Number of international visitor arrivals in Vietnam 2016-2020
20
18
18
16 15.5
International visitor arrivals in millions
14 12.9
12
10
10
6
3.83
4
0
2016 2017 2018 2019 2020

13 Source(s): Vietnam Investment Review; ID 1195290 International tourism
Number of international tourist arrivals (ITA) in Vietnam in 2020, by means of transportation (in
1,000s)
Number of ITAs in Vietnam 2020, by means of transport
Number of ITAs in thousands

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
By air 3,083.2
By road 609.4
By sea 144.7
Total 3,837.3
Note(s): Vietnam; 2020

14 Source(s): General Statistics Office of Vietnam; ID 1004651 International tourism
Number of international tourist arrivals (ITA) in Vietnam in 2020, by country and territory (in 1,000s)
Number of international tourist arrivals (ITA) in Vietnam 2020
Number of ITAs in thousands

0 100 200 300 400 500 600 700 800 900 1,000 1,100
China 959.24
South Korea 840.04
Japan 205.27
Taiwan 196.71
Malaysia 117.05
Thailand 127.77
Singapore 52.09
Cambodia 121.82
Philippines 37.44
Laos 49.72
Indonesia 21.67
Hong Kong 3.78
Other Asian countries and territories 81.03
United States 174.08
Canada 42.2
Note(s): Vietnam; 2020; figures are estimates

Average daily expenditure of international tourists in Vietnam from 2005 to 2019 (in U.S. dollars)
Daily average expenditure of foreign tourists Vietnam 2005-2019
140
117.8
120
Average daily expenditure in U.S. dollars
105.7
100 95.8 96
91.2
80 76.4
60
40
20
0
2005 2009 2011 2013 2017 2019*

Average trip duration per international overnight visitor in Vietnam in 2019, by trip type (in days)
Average trip duration per international overnight visitor Vietnam 2019, by trip type
Average trip duration in days

0 2 4 6 8 10 12 14
Overnight visitors staying at commercial accommodations 8.02
Overnight package-tour visitors staying at commercial accommodations 8.06
Overnight self-arranged visitors staying at commercial accomodations 7.98
Overnight visitors staying at non-commercial accommodations 11.92

17 Source(s): Vietnam National Administration of Tourism; ID 1214054 International tourism

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TOURISM IN VIETNAM
Domestic tourism
Number of domestic tourist arrivals in Vietnam from 2010 to 2019 (in millions)
Number of domestic tourist arrivals in Vietnam 2010-2019
180
157.73
160
144.68
Number of domestic arrivals in millions
140 132.84
117.04
120
102.2
100 90.57
77.86
80 70.09
61.41
57.9
60
40
20
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019*

19 Source(s): General Statistics Office of Vietnam; ID 1211507 Domestic tourism
Average expenditure per day of domestic tourists in Vietnam from 2005 to 2019 (in 1,000
Vietnamese dong)
Daily average spending of domestic tourists Vietnam 2005-2019
1,400
1,272.4
1,200 1,148.5
1,122.8
Average expenditure in thousand dong
977.7
1,000
800
703.4
600
506.2
400
200
0
2005 2009 2011 2013 2017 2019*

20 Source(s): General Statistics Office of Vietnam; ID 1185877 Domestic tourism
Average trip duration per domestic overnight visitor in Vietnam in 2019, by accommodation type (in
days)
Trip duration per domestic overnight visitor Vietnam 2019, by accommodation type
Average trip duration in days

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5
Overnight visitors staying at commercial accommodations 3.57
Overnight visitors staying at non-commercial accommodations 3.96

21 Source(s): Vietnam National Administration of Tourism; ID 1227606 Domestic tourism

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TOURISM IN VIETNAM
Accommodation industry
GDP contribution of the accommodation and food services sector in Vietnam from 2015 to 2020
GDP contribution of accommodation and food services in Vietnam 2015-2020
4.5%
4.0% 3.8% 3.83% 3.78% 3.8%

3.71%
3.5%
3.14%
3.0%
GDP share
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
2015 2016 2017 2018 2019 2020*
Note(s): Vietnam; 2015 to 2020; figures at current prices

23 Source(s): General Statistics Office of Vietnam; ID 1047736 Accommodation industry
Number of tourist accommodations in Vietnam from 2015 to 2019 (in 1,000s)
Number of tourist accommodations in Vietnam 2015-2019
35
30
30 28
Number of accommodations in thousands
25.6
25
21
20 19
15
10
0
2015 2016 2017 2018 2019

24 Source(s): Vietnam National Administration of Tourism; ID 1083277 Accommodation industry
Average room rate among 4-star and 5-star rated hotels in Vietnam in 2018 and 2019 (in U.S.
dollars)
Average room rate of 4 and 5-star rated hotels Vietnam 2018-2019
2018 2019
140
116.6
120 113.9
Average room rate in U.S. dollars
100 91.9 93.6
80 72.7 73.6
60
40
20
0
4-star 5-star Annual average
Note(s): Vietnam; 2018 to 2019; among 4 and 5-star rated hotels and resorts
25 Source(s): Grant Thornton; ID 1211898 Accommodation industry
Average occupancy rate among 4-star and 5-star rated hotels in Vietnam from 2018 to 2019
Average occupancy rate of 4 and 5-star rated hotels Vietnam 2018-2019
4-star 5-star
80%
73%
68.1% 69.3%
70% 65.5%
60%
Average occupancy rate
50%
40%
30%
20%
10%
0%
2018 2019
Share of domestic and foreign guests who stayed in upscale hotels in Vietnam from 2017 to 2019
Share of domestic and international guests in upscale hotels Vietnam 2017-2019
Domestic Foreign
120%
100%
80%
Share of hotel guests
60% 79.2% 78.6% 77.8%
40%
20%
20.8% 21.4% 22.2%
0%
2017 2018 2019

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TOURISM IN VIETNAM
Tour operators and guides

Number of tour operators in Vietnam from 2015 to 2019 (in 1,000s)
Number of tour operators Vietnam 2015-2019
3.0
2.67
2.5
Number of tour operators in thousands
2.18
2.0
1.75
1.56 1.6
1.5
1.0
0.5
0.0
2015 2016 2017 2018 2019

29 Source(s): Vietnam National Administration of Tourism; ID 1214066 Tour operators and guides
Number of licensed tour guides in Vietnam in 2019, by type (in 1,000s)
Number of licensed tour guides Vietnam 2019, by type
Number of licensed tour guides in thousands

0 5 10 15 20 25 30
On-site guides 0.72
Domestic tour guides 9.13
International tour guides 17.83
Total 27.68

Breakdown of valid international tour guides in Vietnam in 2019, by language
Breakdown of valid foreign tour guides Vietnam 2019, by language
Share of international tour guides

0% 10% 20% 30% 40% 50% 60%
English 52.7%
Chinese 24.6%
French 7.8%
Japanese 3.7%
Russian 2.7%
Korean 2.3%
German 2.2%
Thai 1.5%
Spanish 1.5%
Others 1%


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TOURISM IN VIETNAM
Online travel agencies

Online travel agency usage in Vietnam as of November 2020
Online travel agency usage Vietnam 2020
70%
60%
60%
50%
Share of respondents
40%
32%
30%
20%
10% 8%
0%
Yes No I do not know what an online travel agent is
Note(s): Vietnam; November 12 to 30, 2020; 16 years and older; 2,614 respondents; among Vietnamese respondents
33 Source(s): Rakuten Insight; ID 1201329 Online travel agencies
Leading online travel agencies in Vietnam as of November 2020
Most used online travel agencies Vietnam 2020
0% 10% 20% 30% 40% 50% 60% 70%
Booking.com 62%
Agoda 61%
Traveloka 45%
Trivago 32%
TripAdvisor 28%
Airbnb 14%
Skyscanner 11%
Expedia 9%
Tugo 4%
Others 3%
Devices used for booking tickets or services via an online travel agency in Vietnam as of November
2020
Devices used for booking tickets or services via an online travel agency Vietnam 2020
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Smartphone 80%
Laptop 58%
Desktop/ PC 41%
Tablet 16%
Other 1%

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TOURISM IN VIETNAM
Impact of COVID-19
Number of international visitors to Vietnam from September 2019 to October 2020, by month
Number of inbound visitors to Vietnam 2019-2020, by month
2,500,000
1,994,125
2,000,000
1,809,580
1,710,168
Number of international visitors
1,618,337
1,561,274
1,500,000
1,242,731
1,000,000
449,923
500,000
26,241 22,672 8,784 13,940 16,301 13,769 14,819

0
Sep '19 Oct '19 Nov '19 Dec '19 Jan '20 Feb '20 Mar '20 Apr '20 May '20 Jun '20 July '20 Aug '20 Sep '20 Oct '20
Note(s): Vietnam; September 2019 to October 2020

37 Source(s): General Statistics Office of Vietnam; Q&Me; ID 1187057 Impact of COVID-19
Change in the number of international tourist arrivals in Vietnam in 2020, by means of
transportation
Change in international tourist arrivals in Vietnam 2020, by means of transport
0%
-10%
-20%
Change in international tourist arrivals
-30%
-40%
-50% -45.2%
-60%
-70%
-80%
-78.6% -78.7%
-81.9%
-90%
By air By road By sea Total

38 Source(s): General Statistics Office of Vietnam; ID 1197992 Impact of COVID-19
Impact of the COVID-19 pandemic on hotel occupancy rate in Vietnam in the first half of 2020
compared to 2019
COVID-19 impact on hotel occupancy rate in Vietnam 2019-H1 2020
70%
61%
60%
50%
Hotel occupancy rate
40%
29%
30%
20%
10%
0%
2019 H1 2020
Note(s): Vietnam; 2019 to H1 2020

39 Source(s): Vietnam National Administration of Tourism; CBRE Group; Civil Aviation Authority of Viet Nam; McKinsey; ID 1227924 Impact of COVID-19
Travel intention during Vietnamese lunar new year (Tet) in Vietnam in 2021 compared to 2020
Travel plans for Tet holiday among consumers in Vietnam 2020-2021
2020 2021
45%
40%
40% 38%
37%
35%
32%
30%
25%
24%
25%
20%
15%
10%
4%
5%
0%
0%
Stay home Go to my hometown Travel domestrically Travel overseas
Note(s): Vietnam; 2020 to 2021; 1,026 respondents; among consumers nationwide

40 Source(s): Infocus Mekong; ID 1199676 Impact of COVID-19

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Tourism in Vietnam

02 Key performance indicators

Number of ITAs in Vietnam 2020, by means of transport 14

Share of domestic and international guests in upscale hotels Vietnam 2017-2019 27

06 Tour operators and guides

07 Online travel agencies

COVID-19 impact on hotel occupancy rate in Vietnam 2019-H1 2020 39

THAM GIA HỘI VIÊN

Hotline: 086 77 86 086 - Email : datareport.vn@gmail.com - Website: https://bit.ly/MPR-Report - Reg : https://bit.ly/MPR-dang-ky-hoi-vien

Number of arrivals in millions

South Korea 6.05

Note(s): Bangladesh; 2019; All values are estimates.

Share of GDP in percent

Note(s): Bangladesh; 2019; All values are estimates.

Expenditure in U.S. dollars

Brunei Darussalam 466.87

South Korea 256.34

Sri Lanka 45.97

Note(s): Bangladesh; 2019; All values are estimates.

Value in trillion Vietnamese dong

Wholesales and retail trade; vehicles and motorcycles repairs 734.08

Products taxes less subsidies on production 616.57

Mining and quarrying 349.43

Finance, banking & insurance 338.15

Electricity, gas, steam and air conditioning supply 298.9

Real estate business 277.99

Education and training 253.32

Accommodation & catering services 197.33

Health care & social relief 188.75

Note(s): Vietnam; 2020; estimated figures at current prices

THAM GIA HỘI VIÊN

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Key performance indicators

Note(s): Vietnam; 2015 to 2019

Note(s): Vietnam; 2010 to 2019

Note(s): Vietnam; 2012 to 2019

Note(s): Vietnam; 2010 to 2019

Note(s): Vietnam; 2015 to 2019

THAM GIA HỘI VIÊN

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Note(s): Vietnam; 2016 to 2020

Number of ITAs in thousands

Note(s): Vietnam; 2020

Number of ITAs in thousands

South Korea 840.04

Hong Kong 3.78

Other Asian countries and territories 81.03

United States 174.08

Note(s): Vietnam; 2020; figures are estimates

Note(s): Vietnam; 2005 to 2019

Average trip duration in days

Overnight visitors staying at commercial accommodations 8.02

Overnight package-tour visitors staying at commercial accommodations 8.06

Overnight self-arranged visitors staying at commercial accomodations 7.98

Overnight visitors staying at non-commercial accommodations 11.92

Note(s): Vietnam; 2019

THAM GIA HỘI VIÊN

Hotline: 086 77 86 086 - Email : datareport.vn@gmail.com - Website: https://bit.ly/MPR-Report - Reg : https://bit.ly/MPR-dang-ky-hoi-vien

Note(s): Vietnam; 2010 to 2019

Note(s): Vietnam; 2005 to 2019