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205 - BA : BASIC BUSINESS ANALYTICS USING R

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(SC-BA-01) (2019 Pattern) (Semester - II)

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Time : 2½ Hours] 5/0 13 [Max. Marks : 50
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Instructions to the candidates:
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1) All questions are compulsory.

2) All questions carry equal marks.
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Q1) Answer the following questions (Any Five) : [10]
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a) What is the use of help ( ) function in R?
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b) Describe the R environment.

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c) State the difference between head ( ) and tail ( ) commands used in R.

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d) State the various skills required for good business analyst.

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e) List any 4 data visualization tools.
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f) Define prescriptive analytics.
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g) Business Intelligence (BI) is a broad category of application Programs

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which includes ________.

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i) Decision support
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ii) Data mining

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iii) OLAP
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iv) All of the mentioned

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 h) What types of analytics, gain insight from historical data with reporting,

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scorecards, clustering, etc.

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i) Predictive

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ii) Descriptive

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iii) Prescriptive

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iv) Decisive
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Q2) Answer the following questions. (Any 2) [10]

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a) Explain the difference between data analyst and business analyst.
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b) Explain the basics of Web Scrapping.
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c) Demonstrate the different steps in the analytical decision making process

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using an example.
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Q3) Answer the following questions. (Any 1) [10]

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a) Explain the following functions with example. ic-

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i) cbind ( )
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ii) rbind ( )
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iii) sapply ( )
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iv) apply ( )
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v) tapply ( )
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b) Explain various stages of organizations in terms of data maturity.

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Q4) Answer the following questions. (Any 1) [10]

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a) Explain the application of Business analytics in HR analytics.

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b) Explain the application of Business analytics in Marketing domain.

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Q5) Answer the following questions. (Any 1) [10]
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a) Write a R program to create a Fibonacci series e.g. 1, 1, 2, 3, 5, 8, …..

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b) Explain the application of business analytics in Retail analytics.

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