Renting Out Outline

The Urban Writers
Non-Fiction Outline Template

(URBANITES)
Manuscript Requirements (Overview)
Title Renting Out
Subtitle Improve Wealth, Manage Real Estate Investing, and Build Passive
Income Through Smart Purchases
Word Count 25,000
Niche Business/Finance/Real Estate
Manuscript’s Objectives
What are the top 3 objectives of the manuscript?
1.Gaining understanding about real estate investments.
2.The different types of real estate investments available.
3. How your real estate portfolio can generate great returns and create generational
wealth.
What is the manuscript about? (Describe or recommend the book in 1

sentence.)
The book is about real estate investments and how one can create a profitable real
estate portfolio.
What is the manuscript’s positioning? A non-fiction book looks something like

this:
The manuscript targets [audience/ideal reader] and teaches them about [book
topic]. The goal of the manuscript is for them to achieve [list of objectives].
The manuscript targets anyone interested in learning more about real estate
investments and teaches them the basics about the market. The goal of the manuscript
is for them to:
● Understand different real estate investments

● Learn the different terms related to real estate
What are the key reader takeaways? (What should the readers remember about
the book and/or what should resonate with them the most?)
The readers will get insight into the basics of real estate investments and how they can
create wealth from it.
What are the questions readers would want answered by reading this
manuscript?
1.What are the different types of real estate investments?
2.How to create a well-balanced real estate portfolio?
3. Are real estate investments really worth the hype?
Who is the author? Find out who the author is (pen name if there is one) and/or ask
them questions about what they want out of the book, as well as who they want to read
it. Knowing a little about the author will help achieve the correct tone and style for the
book. Additionally, you can request links to other content they’d like you to keep in
mind when writing the manuscript, if there are any.
Since this is a trial order, there is no author.
Target Audience
Mark the target audience with an X. Feel free to choose all that apply.
Toddler Child
Teen Adult X
Student X Parent
Women X Men X
Other (Please elaborate in the text box.)

Explore your Audience
What draws them to this book? What will they gain from reading it? What impression
do you hope to have on them? Bullet/point form is okay.
● Basic knowledge about all real estate investments

● Understanding about real estate terms
● How to create a real estate portfolio
● The strategies to create wealth using real estate investments
What Are They Reading?
What are some of the top books in the niche/on the topic of this manuscript (2 to 5)?
Reading summaries, the table of contents, and reviews can help paint a picture of what
your target audience is looking for and provide some inspiration for your book (without
copying any content or structures directly). Bullet/point form is okay.
● How to Invest in Real Estate: The Ultimate Beginner’s Guide to Getting

Started by Brandon Turner and Josh Dorkin
● The ABCs of Real Estate Investing by Ken McElroy
● The Book on Rental Property Investing by Brandon Turner
● What Every Real Estate Investor Needs to Know About Cash Flow by Frank
Gallinelli
● Real Estate Investing Gone Bad: 21 True Stories of What NOT to Do When
Investing in Real Estate and Flipping Houses by Phil Pustejovsky
Style/Tone
Mark the desired tone and style with an X. Choose all that apply.
Light-Hearted Poetic Informal Mature X
Heavy-Hearted Morbid Outlook Realistic X Formal

Descriptive X Personal Relatable X To-The-Point X
Friendly Humorous Parental Informative X
Niches and Sub-Niches
Narrow down the niches/sub-niches of the book with an X. Choose all that apply.
History Cookbook Instructions X Survival
Biography Diet Humor Photography
Autobiography Fitness Commentary Motivational
Memoirs General Health Mythology Inspirational
Travel Philosophy Children Relationships
Self-Help Journalism Art Family
Parenting Hobbies Business X Finance X
Real Estate X Law Religion Spiritual
Meditation Politics Educational X True Crime
Gardening Science Tech Sports
Psychology Pets Social Social Media

Themes
Indicate specific themes with an X. Choose all that apply.
Parental Music Serial Killers
Friendship Quotes Evolution
Anxiety Math Home Remedies
Christianity Diabetes Personal Stories
Empowerment Beating the Odds Underdog
Coming of Age Death Change VS Tradition
Evil or Real-Life Issues Positivity Wealth X

(such as racism or
homophobia)
Manipulation Communication Behavior (Child)
Behavior (Pets) Pet Care Pregnancy
Loss Beauty Self-Care
Self-Love Acceptance Guide X

Non-Negotiable Points
Be sure to make notes of anything that MUST be included in the manuscript.
● Explanation of complicated real estate terms

● Strategies for wealth creation
● Different types of real estate investments
● Providing a comprehensive view of the entire real estate market.
What Not to Include
Be sure to make notes of anything that should NOT be included.
● Complicated jargon
● Negative attitude toward real estate investments.
About the Competition
Do some research on the competition, similar titles, and similar authors. One way to do
this is by reading reviews left by readers of best-selling competitor’s books; you can find
out what people like and don’t like about the content. Is there anything to focus on or
look out for that can make this manuscript better than that of the competitors?
The biggest problem of most real estate books is that complicated terms are used
without proper explanation first. We will try to address this issue by explaining
everything and adopting a systematic approach for educating the readers about real
estate investments.
Additional Information
Please provide any additional information that will help in the writing of the
manuscript.
NA
Manuscript Outline (Chapter Summaries)
Table of Contents
What does your table of contents look like? How many chapters will there be? Do
you know their titles? It’s okay to leave their titles blank at this stage if you prefer to
come up with them on-the-go. Simply make note of that.
Introduction
Chapter 1: The Basics of Real Estate Investments
Chapter 2: Important Terms to Know
Chapter 3: Types of Real Estate Investments
Chapter 4: Financing Options
Chapter 5: Developing a Real Estate Investment Plan
Chapter 6: Finding and Negotiating Deals
Chapter 7: Managing Tenants
Chapter 8: Exit Strategies for Real Estate Investors
Conclusion
Chapter-by-Chapter Summary
Next, provide more information about the actual chapters in terms of headings,
subheadings, information to be included under each, references/links being used and so
forth.
Introduction/Prologue
Estimated word count for the introduction
~1,000-1,500
Tips on what NOT ● Do not use generic and/or obvious statements as the
to do in your opening for a book. This would be something like
Introduction “You’ve just bought BookTitle and in this book you
(unless requested will learn about Topic.”
by the customer)
Your introduction should not include statements through

that are reiterating the title, topic, etc. The introduction must
be strong and hook the reader, so they want to keep reading.
Avoid things like:
● Thanking the reader for choosing your book. Thank

them with the value of the content
● Listing the table of contents
● Highlighting that the book is self-published (unless

requested by the customer)
How will the manuscript begin? What’s the hook?

Even though real estate is a very popular investment, there is widespread ignorance
about it. Understanding real estate is the first step to making progress and creating
wealth.
Other info:
Please outline specific details/points that will be included in the

introduction. Bullet/point form is okay.
● Introducing real estate investments as one of the most profitable investment

methods.
● Real estate is more than just a house to live in.
● Establishing the topic of the book and providing an overview of what will be
covered.
Are there any don’ts for the introduction? Discuss with the customer to confirm.
Not too long or technical.
Relevant reference/resource links for this chapter. Share links with the
customer via chat if necessary/requested.
NA
Chapter 1: The Basics of Real Estate Investments
Estimated word count for the chapter
~2,000-4,000
What is the hook/key takeaway of the chapter? (1-sentence summary.)
Understanding the fundamentals of the real estate industry.
Supporting Content:
What headings and subheadings will this chapter include?
Add what needs to be included beneath each heading and subheading. Please share in
more detail what to expect from this chapter and ensure all the non-negotiable
requirements/specifications are included.
You can use bullet points for this section.
● What Is Real Estate?

● Why You Should Invest in Real Estate
● Potential Challenges
● Pivot to the hook of the next chapter: One of the major reasons why real estate
investments seem complicated is the use of technical jargon.
Content Breakdown. Use bullet lists to outline an overview of the content/topics that
will be covered in the chapter (include enough detail to paint a clear picture of the
chapter) and ensure the chapter contents do not repeat throughout the manuscript
unless they add value.
● What Is Real Estate?

o Meaning and Definition
o Return expectations
● Why You Should Invest in Real Estate
o There are multiple benefits of real estate investments
o Cash Flow
o Tax breaks
o Appreciation
o Hedge against inflation
o Diversification, etc.
● Potential Challenges
o Higher barrier to entry
o Inflation risk
o Regulatory issues
o Securing financing, etc.
customer via chat if necessary/requested. Links for references and resources are
mandatory. New links and references you come across can also be cleared with the
customer during writing.
https://www.investopedia.com/terms/i/investmentrealestate.asp
https://www.wallstreetmojo.com/real-estate-investing/#historical-returns-and-expec
tations
https://www.investopedia.com/articles/mortgages-real-estate/11/key-reasons-invest-
real-estate.asp
https://www.salesmate.io/blog/problems-of-being-in-real-estate-industry/
https://cre.org/external-affairs/2022-23-top-ten-issues-affecting-real-estate/
Chapter 2: Important Terms to Know
~2,000-4,000
Decoding the common terms related to real estate investments.
Supporting Content:

● Introduction: Understanding the common terms will help you feel more
confident about real estate investments.
● Real estate terms
● Pivot to the hook of the next chapter:
Real estate terms: At least 25-40 terms including (but not limited to): Adjustable rate
mortgage, fixed-rate mortgage, buyers agent, inspection, valuation, interest,
refinancing, planning, due diligence, closing, etc.
Provide examples wherever you can. Don’t write this chapter like a glossary.
https://www.puravankara.com/real-estate-blog/15-real-estate-terms-you-must-be-fa
miliar/
https://www.opendoor.com/articles/real-estate-terms-you-should-know
https://blog.hubspot.com/sales/real-estate-terms
Chapter 3: Types of Real Estate Investments
~2,000-4,000
The different types of real estate investments that you can make.
Supporting Content:
● Residential Real Estate

● Commercial Real Estate
● Raw Land
● REITs
● Crowdfunding Platforms
● Pivot to the hook of the next chapter: No matter which option you choose, you
will likely require financing to purchase the property.
● Residential Real Estate

o Long term rental
o Vacation rental
o Flipping
o Micro Flipping
o Accessory dwelling units
o Pros and Cons of residential real estate
● Commercial Real Estate
o What it entails
o Pros and Cons
● Raw Land
o Who should buy raw land?
o Pros and Cons
● REITs
o What it is
o What constitutes as a REIT
o Pros and Cons
● Crowdfunding Platforms
o Explaining the concept
o Pros and Cons
https://www.nerdwallet.com/article/investing/types-of-real-estate-investments
https://www.rocketmortgage.com/learn/types-of-real-estate-investment
https://www.investopedia.com/articles/investing/050614/there-are-more-ways-inve
st-land-you-think.asp
https://groww.in/p/real-estate-investment-trust-reit
https://www.reit.com/investing/how-invest-reits
https://www.rocketmortgage.com/learn/real-estate-crowdfunding
Chapter 4: Financing Options
~2,000-4,000
Buying real estate with cash is almost impossible and that is why you have to explore
the various financing options available.
Supporting Content:

● Leverage Can Increase Your Real Estate Wealth

● Financing Options
● Conventional Bank Loans
● Hard Money Loans
● Private Money Loans
● Home Equity
● Some Other Options
● Pivot to the hook of the next chapter: You need to develop a proper plan to
succeed in your real estate investments.
● Leverage Can Increase Your Real Estate Wealth

o What is leverage
o Ways to access it
o Examples
● Financing Options
o Why you should use financing options
o What are some of its risks
● Conventional Bank Loans
o Considerations
o Credit score requirements
o Pros and Cons
● Hard Money Loans
o What it is
o How can you obtain a hard money loan
o Special considerations
● Private Money Loans
o Where to look for private money lenders
o Special considerations
● Home Equity
o What is home equity
o Explain with a numerical example
o For whom is the home equity loan suitable
● Some Other Options
o VA loans
o Owner financing
o Seller assist
o SDIRAs for Real Estate
o FHA 203(k) loan
o FHA financing
https://assetmonk.com/investment/understanding-leverage/
https://www.investopedia.com/articles/mortgages-real-estate/10/increase-your-real-
estate-net-worth.asp
https://www.investopedia.com/terms/c/conventionalmortgage.asp
https://www.investopedia.com/terms/h/hard_money_loan.asp
https://www.linkedin.com/pulse/what-private-lenders-real-estate-blaise-brewer/?trk
=public_profile_article_view
https://www.investopedia.com/terms/p/privatefinanceinitiative.asp#:~:text=A%20p
rivate%20finance%20initiative%20is,firms%20over%20the%20long%20term.
https://www.investopedia.com/articles/investing/021016/complete-guide-financing-
investment-property.asp
https://learn.roofstock.com/blog/real-estate-financing
Chapter 5: Developing a Real Estate Investment
Plan
~2,000-4,000

Curate the perfect real estate investment plan according to your choices.
Supporting Content:
● Why Do You Need a Real Estate Investment Plan

● Things to Include in Your Plan
● Importance of Re-evaluation
● Pivot to the hook of the next chapter: Once you have a plan you can start
looking for properties and negotiating.
● Why Do You Need a Real Estate Investment Plan

o What is a plan
o It will help you to define your vision
o Set goals
o SWOT analysis
o Clarify the investment and financing strategy, etc.
● Things to Include in Your Plan
o Executive summary
o Description
o Market analysis
o Preferred investments, etc.
● Importance of Re-evaluation
o Situations will change after a while which is why you need to modify
your plan accordingly
o Process of re-evaluation
https://www.fortunebuilders.com/real-estate-business-plan/
https://www.incfile.com/blog/post/creating-real-estate-investing-business-plan
https://www.rockethq.com/learn/personal-finances/real-estate-investment-business-
plan
https://theclose.com/real-estate-investment-business-plan/
Chapter 6: Finding and Negotiating Deals
~2,000-4,000
How to find the perfect property and negotiate the best deal.
Supporting Content:
● Important Factors to Consider Before Buying a House

● Why is Negotiation Important in a Real Estate Deal
● Negotiation Tips
● Pivot to the hook of the next chapter: After your property is all set up, you have
to choose tenants.
● Important Factors to Consider Before Buying a House

o Location
o Neighborhood
o Amenities
o Connectivity
o Reputation of the seller, etc.
● Why is Negotiation Important in a Real Estate Deal
o What is negotiation?
o Get the best value out of your investment
o Understand more about the market
● Negotiation Tips
o Know the market
o Listen
o Be prepared
o Make a good offer
o Be confident
o Know when to walk away
https://www.investopedia.com/articles/mortgages-real-estate/08/buy-rental-propert
y.asp
https://www.commonfloor.com/guide/why-real-estate-agents-need-negotiation-skill
s-56062#:~:text=Because%20if%20you%20are%20the,of%20cash%20is%20at%20st
ake.
https://www.linkedin.com/pulse/why-negotiation-skills-important-become-successfu
l-broker-/?trk=organization-update-content_share-article
https://www.rocketmortgage.com/learn/how-to-negotiate-house-price
https://www.macquarie.com.au/home-loans/property-negotiation-tips.html
Chapter 7: Managing Tenants

~2,000-4,000
Finding the right tenants needs due diligence and patience.
Supporting Content:
● Qualities of Good Tenants

● Tips to Select the Right Tenant for Your Rental Property
● Tips to Select the Right Tenant for Your Commercial Property
● Forums to Find the Right Tenants
● Pivot to the hook of the next chapter: Once your investments start generating
return, you should think about an exit strategy to maximize profit.
● Depending on the type of property you have purchased, you have to select the
tenants accordingly and understand the best-suited qualities.
● Tips to Select the Right Tenant for Your Rental Property
o Check their credit score
o Criminal background
o Rental history
o Stability
o Specify number of people per room, etc.
● Tips to Select the Right Tenant for Your Commercial Property
o Set the correct rate
o Know about the business of the tenant
o Split the property into multiple parts
o Be sure about the lease term, etc.
● Forums to Find the Right Tenants
o Rental websites (mention a few options)
o Social media
o Ask people you know
https://www.mysmartmove.com/SmartMove/blog/good-tenant-qualities.page
https://blog.axisgroup.insure/9-tips-for-selecting-tenant-for-your-property
https://www.liveabout.com/the-right-tenant-for-your-rental-2124984
https://housing.com/news/best-platforms-to-find-a-tenant-quickly/#:~:text=Websit
es%20like%20Housing.com%20provide,%2C%20online%20rent%20payment%2C%2
0etc.
Chapter 8: Exit Strategies for Real Estate
Investors Estimated word count for the chapter
~2,000-4,000
Having an exit strategy is the best way to ensure profitablity.
Supporting Content:
● What Are Exit Strategies in Real Estate

● Why You Need an Exit Strategy
● How to Choose an Exit Strategy
● Best Real Estate Exit Strategies
● End the chapter and the book with a brief conclusion about exit strategies and
how you cashing out at the right time is the smart move.
● What Are Exit Strategies in Real Estate

o Meaning
o Long Term Vs. Short Term
● Why You Need an Exit Strategy
o Guides an investor’s decisions.
o Maximizes Profitability
o Helps in following through the plan, etc.
● How to Choose and Exit Strategy
o Short and long-term goals
o Experience level
o Time to close
o Purchase price
o Terms
o Property value
o Condition of the property
o Market conditions
o Supply and demand
● Best Real Estate Exit Strategies
o Wholesaling
o Flipping
o Buy And Hold Real Estate
o Seller Financing
o Lease Options
o Prehabbing
o Bank Owned Homes
o Traditional
o Passing On To Heirs
o Land Speculation
https://alphatechlending.com/2022/06/28/exit-strategy-for-real-estate-short-term-v
s-long-term/
https://www.fortunebuilders.com/real-estate-exit-strategies-part-1/
https://www.fundingoptions.com/blog/education/what-is-a-typical-exit-strategy-for-
real-estate-investors
https://www.welendllc.com/blog/5-real-estate-exit-strategies-for-investors
Conclusion
Estimated word count for the conclusion
<1,000
How will the manuscript end? What’s the close? Are you going to include a
summary, call-to-action, and/or ask for a review?
● Reinstating the main points of the book

● Motivating the readers to start investing in real estate
Other info:
Is there anything specific that should be included in the conclusion?
An anecdote/story about someone you know who has created phenomenal wealth
through real estate investments
Are there any don’ts for the conclusion? Check with the customer to confirm.
NA
*All manuscripts must follow Kindle eBook formatting and adhere to the
TUW in-house style guide as per our policy.

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The Urban Writers

Non-Fiction Outline Template

Title Renting Out

Word Count 25,000

Niche Business/Finance/Real Estate

What are the top 3 objectives of the manuscript?

1.Gaining understanding about real estate investments.

2.The different types of real estate investments available.

What is the manuscript about? (Describe or recommend the book in 1

What is the manuscript’s positioning? A non-fiction book looks something like

● Understand different real estate investments

1.What are the different types of real estate investments?

2.How to create a well-balanced real estate portfolio?

3. Are real estate investments really worth the hype?

Since this is a trial order, there is no author.

Other (Please elaborate in the text box.)

● Basic knowledge about all real estate investments

What Are They Reading?

● How to Invest in Real Estate: The Ultimate Beginner’s Guide to Getting

Light-Hearted Poetic Informal Mature X

Heavy-Hearted Morbid Outlook Realistic X Formal

Friendly Humorous Parental Informative X

Other (Please elaborate in the text box.)

Niches and Sub-Niches

History Cookbook Instructions X Survival

Biography Diet Humor Photography

Autobiography Fitness Commentary Motivational

Memoirs General Health Mythology Inspirational

Travel Philosophy Children Relationships

Self-Help Journalism Art Family

Parenting Hobbies Business X Finance X

Real Estate X Law Religion Spiritual

Meditation Politics Educational X True Crime

Gardening Science Tech Sports

Psychology Pets Social Social Media

Indicate specific themes with an X. Choose all that apply.

Parental Music Serial Killers

Friendship Quotes Evolution

Anxiety Math Home Remedies

Christianity Diabetes Personal Stories

Empowerment Beating the Odds Underdog

Coming of Age Death Change VS Tradition

Evil or Real-Life Issues Positivity Wealth X

Manipulation Communication Behavior (Child)

Behavior (Pets) Pet Care Pregnancy

Loss Beauty Self-Care

Self-Love Acceptance Guide X

Other (Please elaborate in the text box.)

Be sure to make notes of anything that MUST be included in the manuscript.

● Explanation of complicated real estate terms

What Not to Include

Be sure to make notes of anything that should NOT be included.

Chapter 1: The Basics of Real Estate Investments

Chapter 2: Important Terms to Know

Chapter 3: Types of Real Estate Investments

Chapter 4: Financing Options

Chapter 5: Developing a Real Estate Investment Plan

Chapter 6: Finding and Negotiating Deals

Chapter 7: Managing Tenants

Chapter 8: Exit Strategies for Real Estate Investors