TOWS

O T
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-If we are success would be awarded by some share -Many of the people buy their equipment from
-Potential customers skiing association
Improve customer service and satisfaction to -New store going to open nexy year (Gossip)

ANALYSIS
differentiate the store from competitors and build -Seasonality
customer loyalty. Shifts in consumer preferences towards online
shopping or alternative leisure activities may
impact the demand for skiing equipment.

S SO ST
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-Store near university campus (Potential - Develop targeted marketing campaigns aimed at - Improve marketing and advertising efforts to
growth) university students to capitalize on the proximity to counter competition from other retailers
-Demand for skiing equipment the university (Strength: Proximity to University, (Strength: Potential Ownership, Threat:
-Location Opportunity: Untapped Market). Competition).
-Past profit - Proactively address conflicts with local
The opportunity to earn shares and potentially Proactively address conflicts with local authorities authorities to mitigate negative publicity and
own the entire store if successful. to mitigate negative publicity and regulatory regulatory challenges (Strength: Existing Profits,
The potential to expand the customer base by challenges (Strength: Existing Profits, Threat: Threat: Negative Publicity).
improving marketing and advertising efforts. Negative Publicity).
W WO WT
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-Marketing and advertising activities - Collaborate with the skiing association to offer - Implement cost-saving measures and flexible
-Not get along with local municipality and fixing and maintenance services, enhancing the staffing strategies to mitigate the impact of
craftsman’s associations store's value proposition and attracting customers economic downturns on seasonal demand
-Poor seasonal plan during the offseason (Weakness: Seasonal Demand, (Weakness: Seasonal Demand, Threat: Economic
-Maintenance services Opportunity: Collaboration with Skiing Association). Factors).
Gossips of a new store opening may pose a Expand product offerings beyond skiing equipment Monitor changing consumer preferences and
threat to the store's market share if not to diversify revenue streams and capitalize on adapt product offerings and marketing strategies
addressed effectively. opportunities during the offseason (Weakness: Poor accordingly to remain competitive (Weakness:
Marketing and Advertising, Opportunity: Expansion Poor Marketing and Advertising, Threat:
of Product Offerings). Changing Consumer Preferences).
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