Project - 2

Adams Milk Products Pvt Ltd

ABDUL HANNAN, BBA-(E)-20-65

bba-2020-24, 8-th-semester
DBA, UOSwl
 Student’s Declaration

I, Abdul Hannan, Roll No. BBA-20-65, Program Bachelor of Business Administration, has
completed my project and formed this report of four months at Adams Milk Product under
supervision of Mam Nazia Jabeen.

Name of Student: _______________________________

Roll No. ______________________________________
Registration No. ________________________________
Date: _________________________________________
Signature: _____________________________________
 Plagiarism Undertaking

I, Abdul Hannan, solemnly declare that work presented in this my internship report solely
completed by me. I understand the zero-tolerance policy of the HEC and University of
Sahiwal towards plagiarism. Therefore, I as an author of the above titled report declare that
no portion of my report has been plagiarized and any material used as reference is properly
referred / cited. Furthermore, I assure that the submitted internship report is as per the
plagiarism policy of HEC and the DBA University of Sahiwal.

Plagiarism (Similarity Index) Details:

Plagiarism report through Turnitin has been attached in appendix.

Overall Similarity Index: _____________

First Source Similarity Index: _________

Name of Student / Author: ___________________________________

Signature of Student / Author: ________________________________
Name of Supervisor: ________________________________________
Signature of Supervisor: _____________________________________
Date: ____________________________________________________
 Approval sheet for the submission of internship report

The following statement is to be signed by the candidate, supervisor of the internship report,
internship in charge and chairperson/HOD prior to appear in viva.

Candidate’s Name: __________________________________ Roll No. _______________

Program: _________________________________________

Faculty/Department: _______________________________

Company Name: ___________________________________

I hereby certify that the above candidate’s work that has been completed to my satisfaction is
appropriate for viva. The report has been checked through Turnitin for plagiarism.

Name of Supervisor: ____________________________

Signature: ____________________________________

Date: ________________________________________

The undersigned certify that:

1. The internship report is of a standard and extent appropriate for submission.

2. I have checked the candidate’s work that has been completed to my satisfaction and is
appropriate for Viva.
3. The plagiarism check has been performed. Report is attached.

Name & Signature of Internship In Name & Signature of Chairperson

charge

Name: __________________________ Name: ___________________________

Signature: _______________________ Signature: ________________________

Date: ___________________________ Date: ____________________________

 Acknowledgment

In the name of ALLAH, the most Merciful and the Generous, all praise
(belongs) to Him

Alone, the Cherisher and Champion of the World. He knows everything, He

is the First, He is the Last, He is the Hidden. He changes the day into the
night and the night into the day, and He is aware of what people are
contemplating (AL - Quran).

I feel honored to have the chance to express my thanks to a truly hard-

working and devoted teachers, in particular to Honorable Internship
Coordinator, Sir Riaz Hussain and my Honorable supervisor, Mam
Nazia Jabeen of the University of Sahiwal, Sahiwal, for his considerate
conduct, generous information, moral help, suggestions for improvement,
and informed oversight throughout the entire study period.

I also want to specifically acknowledge my humble debts to my kind

Parents, who have always raised their hands in support of my
achievement and provided me with the self-assurance and environment
that motivated me to pursue ambitious academic ambitions. If I don't
express my gratitude to my loving and supportive parents for their
support, love, and prayers that helped me achieve this goal, I feel
incomplete.
At the End I also want to thanks to my Employer to give me a chance to
serve in diverse industry and one of the largest producing sector of
Pakistan. Where I worked on field and learned many things which will
definitely help me in my future for my career.
 Table of Content

Module (A) Project Management & Supply Chain Tasks

 Organization Overview

 Stakeholder Analysis and Register

 Create a power influence grid for the identified stakeholders.

 Organization Communication Matrix

 Work Breakdown Structure (WBS)

 Gantt Chart

 Risk Register

 Lean Waste Identification

 Processes & Bottlenecks

 Conclusion Using Gibbs Reflection

Module (B) Project Description: Social Media Marketing Manual

• Company brief introduction

• Marketing Mix of selected industry

• Marketing Mix of Adams

• Marketing channels adopted by the company

• New Inbound Marketing Campaign for the company by applying SMART

philosophy

•Performance of Add

Module (C) Project Description: HRM Manual

 Provide job descriptions and specifications for five distinct positions.

 Advertisement for hiring these 5 positions with specific details

 Performance evaluation Criteria for the five jobs

 Executive Summary
This comprehensive research and analysis provide valuable insights into the operations,
financial performance, strategic initiatives, and risk management aspects of Adam's Milk
Products. The study encompasses a thorough examination of various facets crucial for the
company's growth, sustainability, and competitiveness in the dairy industry of Pakistan.
Adam's Milk Products has demonstrated commendable operational achievements, including
record production volumes, significant sales growth, market expansion efforts, stringent
quality assurance measures, and cost optimization initiatives. These operational highlights
underscore the company's efficiency, market responsiveness, and commitment to delivering
high-quality dairy products to its customers. The financial analysis reveals a robust financial
position for Adam's Milk Products. With total assets of Rs. 10,000,000 and equity of Rs.
6,000,000, the company maintains a healthy balance sheet structure. Revenue generation of
Rs. 5,000,000, coupled with a gross profit margin of 50% and net profit margin of 30%,
reflects strong profitability and efficient cost management strategies. Additionally, the debt-
to-equity ratio of 0.67 indicates a reasonable debt level relative to equity, contributing to
financial stability. Adam's Milk Products has strategically implemented several initiatives to
drive growth, enhance competitiveness, and mitigate risks. These initiatives include product
diversification to cater to diverse consumer preferences, sustainable sourcing practices to
ensure quality and environmental responsibility, market expansion efforts to reach new
customers, digital transformation initiatives to improve efficiency and customer engagement,
and employee development programs to foster a skilled and motivated workforce. The
company has prioritized risk management and regulatory compliance to safeguard its
operations and reputation. Robust risk assessment processes, contingency planning,
compliance management frameworks, and proactive engagement with regulatory
requirements ensure resilience against potential disruptions and legal compliance, fostering
trust among stakeholders. Effective corporate communication strategies have been deployed
to enhance transparency, stakeholder engagement, and brand reputation. Clear and consistent
communication channels, both internal and external, facilitate information sharing, crisis
management, and alignment with organizational goals and values, contributing to a positive
corporate image.
In conclusion, Adam's Milk Products stands as a resilient and forward-thinking player in the
Pakistani dairy industry, leveraging operational excellence, financial strength, strategic
initiatives, risk management practices, and effective communication to navigate challenges
and capitalize on opportunities for sustained growth and success.
Module (A) Project Management & Supply Chain Tasks

1. Organization Overview
1.1. Basic Company Information:
Adam's Milk Products is a leading dairy company based in Pakistan, specializing in the
production and distribution of high-quality dairy products. Established in 2005, the company
has grown to become a trusted name in the dairy industry, known for its commitment to
quality, sustainability, and community impact.
1.2. Business Introduction:
Adam's Milk Products procures fresh milk directly from local farmers, ensuring the highest
standards of quality and freshness in its range of dairy offerings. The company's product line
includes fresh milk, cheese, butter, desi ghee, yogurts, flavored milk, and other dairy
products, catering to diverse consumer preferences.
1.3. Ownership:
Adam's Milk Products is privately owned and operated, with a focus on ethical business
practices and responsible corporate citizenship.
1.4. Mission Statement:
"Our mission at Adam's Milk Products is to provide consumers with premium-quality dairy
products that are not only delicious but also wholesome and nourishing. We are committed to
sustainable practices, supporting local farmers, ensuring employee well-being, and delighting
our customers with innovative and nutritious dairy solutions."
1.5. Vision Statement:
"To be the most trusted and preferred dairy brand, known for our commitment to quality,
sustainability, and community impact."

2. Stakeholder Analysis and Register

2.1. Stakeholders:
1. Customers: Primary stakeholders who consume Adam's dairy products and influence
brand perception.
2. Employees: Vital stakeholders involved in production, distribution, and customer service.
 3. Suppliers: Providers of raw materials and key partners in maintaining product quality.
4. Farmers: Suppliers of milk, crucial for the company's core operations.
5. Regulatory Authorities: Government bodies regulating food safety standards and
industry compliance.
6. Local Communities: Surrounding communities impacted by the company's operations
and outreach programs.

2.2. Stakeholder Register:

Stakeholder Role/Interest Power/Influence Communication Needs

Customers Consumption/Feedback Medium Product information, feedback surveys
Employees Production/Delivery High Training, updates, feedback channels
Suppliers Raw Material Provision Medium Order requirements, quality standards
Farmers Milk Supply High Payment, milk quality standards
Regulatory Compliance Oversight High Regulatory updates, audits,
Authorities certifications
Local Communities Impact/Community Low Community outreach programs,
Relations impact reports

3. Power Influence Grid:

The power influence grid ranks stakeholders based on their power and influence over the
organization:
 High Power, High Influence: Employees, Farmers, Regulatory Authorities
 High Power, Low Influence: Suppliers
 Low Power, High Influence: Customers
 Low Power, Low Influence: Local Communities

4. Organization Communication Matrix

Communication Owner Frequency Medium Audience

HR Department Monthly Email, Meetings Employees
Marketing Team Weekly Social Media, Website Customers, Public
Supply Chain Manager As needed Calls, Reports Suppliers, Farmers
CEO Quarterly Meetings, Reports Board of Directors, Investors
CSR Committee Biannually Newsletters, Events Local Communities
Quality Assurance Continuously Inspections, Reports Regulatory Authorities

5. Work Breakdown Structure (WBS)

Category Task
Procurement Source raw materials (milk, ingredients)
Negotiate contracts with suppliers
Ensure quality standards
Production Pasteurization and homogenization
Cheese making
Butter and ghee production
Yogurt production
Packaging
Distribution Logistics planning
Inventory management
Delivery to retailers
Marketing and Sales Market research
Branding and advertising
Sales promotions
Quality Control Testing and inspection
Compliance with standards
Continuous improvement
This table breaks down the tasks involved in each category of Adam's
Milk Products' operations, from procurement to quality control.

i. Procurement
o Source raw materials (milk, ingredients)
o Negotiate contracts with suppliers
o Ensure quality standards
ii. Production
o Pasteurization and homogenization
o Cheese making
o Butter and ghee production
o Yogurt production
o Packaging
iii. Distribution
o Logistics planning
o Inventory management
o Delivery to retailers
iv. Marketing and Sales
o Market research
o Branding and advertising
o Sales promotions
v. Quality Control
o Testing and inspection
o Compliance with standards
o Continuous improvement
 6. Gantt Chart

Phase Start Date End Date Duration Milestones/Activities

Market Research and Product 01/05/202 30/06/2024 2 months Market analysis, Concept development,
Development 4 Prototype creation
Production and Quality Assurance 01/07/202 31/08/2024 2 months Production setup, Quality testing, Packaging
4
Marketing and Promotion 01/09/202 31/10/2024 2 months Marketing strategy development, Advertising
4 campaigns
Distribution and Sales Launch 01/11/202 31/12/2024 2 months Logistics planning, Retail partnerships, Sales
4 launch event

The Gantt chart outlines project phases and milestones for a new product launch:
 Phase 1: Market Research and Product Development
 Phase 2: Production and Quality Assurance
 Phase 3: Marketing and Promotion
 Phase 4: Distribution and Sales Launch

7. Risk Register

Risk Likelihood Impact Mitigation Contingency Owner

Supply Chain High High Diversify suppliers, Expedite sourcing from Supply Chain
Disruption maintain backups alternative suppliers Manager
Regulatory Medium High Regular audits, Legal support, fines Regulatory
Compliance compliance training provision in budget Affairs
Issues
Market High Medium Market analysis, Promotional campaigns, Marketing
Competition competitive pricing product differentiation Team
Product Recall Medium High Stringent quality Communication plan, Quality
control, recall compensation provision Assurance
 protocols
Financial Medium High Financial planning, Contingency funds, CFO
Volatility risk hedging cost-cutting measures
Reputation Low High Crisis management Public relations CEO
Damage plan, customer campaign, customer
feedback support
Technological Medium Medium Regular maintenance, IT support, manual IT Manager
Failure backup systems operations plan
Supplier Price Medium Medium Contract negotiations, Adjust pricing strategy, Procurement
Increase cost analysis seek alternative Manager
suppliers
Employee Medium Medium Employee Succession planning, HR Manager
Turnover engagement recruitment strategy
programs, career
development
Natural Disasters Low High Disaster preparedness Emergency response Operations
plan, insurance team, alternative Manager
coverage production sites
Market Demand High Medium Agile production Flexible marketing Sales Manager
Fluctuations planning, inventory strategies, lean
management operations

8. Lean Waste Identification

1. Overproduction: Producing more dairy products than demanded leads to excess
inventory and waste. Solution: Implement demand-driven production planning and just-
in-time inventory management.
2. Inventory Waste: Excessive inventory ties up capital and space. Solution: Optimize
inventory levels, implement FIFO (first in, first out) practices, and reduce excess stock.
3. Transportation Waste: Inefficient transportation routes and methods lead to unnecessary
costs and emissions. Solution: Optimize logistics, consolidate shipments, and use fuel-
efficient vehicles.
4. Motion Waste: Unnecessary movement and handling of products or equipment. Solution:
Streamline workflows, minimize unnecessary tasks, and invest in ergonomic equipment.
5. Waiting Waste: Downtime and waiting periods during production or processing.
Solution: Implement efficient scheduling, reduce setup times, and optimize equipment
utilization.
6. Defects: Quality issues or product defects result in rework or waste. Solution: Focus on
quality control measures, implement continuous improvement processes, and train
employees on quality standards.
7. Underutilized Talent: Not fully utilizing employee skills and knowledge. Solution:
Provide training and development opportunities, encourage innovation and creativity, and
foster a culture of continuous learning.

9. Processes & Bottlenecks

1. Production Process: One process involves the production of cheese, which may face
bottlenecks due to equipment maintenance, raw material availability, and quality control
checks.
2. Distribution Process: Another process is the distribution of dairy products to retail
outlets, which may experience bottlenecks during peak demand periods, transportation
delays, and inventory management challenges.

10. Conclusion Using Gibbs Reflection

Description: Through this detailed analysis, I gained a comprehensive understanding of

Adam's Milk Products, its operations, stakeholders, communication strategies, risks, and
improvement areas.
Feeling: I feel impressed by the company's commitment to quality, sustainability, and
stakeholder engagement. However, identifying potential risks and lean waste areas highlights
opportunities for enhancement.
Evaluation: The stakeholder analysis revealed key stakeholders and their influence, guiding
effective communication strategies. The risk register provided insights into potential threats
and mitigation plans, enhancing preparedness.
Analysis: Identifying lean wastes and bottlenecks showcases areas for operational
improvement and efficiency gains. The Gantt chart and WBS provide a structured approach
to project management and task allocation.
Conclusion: Adam's Milk Products has a strong foundation but can benefit from continuous
improvement initiatives in areas such as supply chain resilience, waste reduction, and process
optimization.
Action Plan: I recommend implementing lean practices, enhancing communication channels,
regularly reviewing risks, and fostering a culture of innovation to drive sustained growth and
success.

Module (B) Project Description: Social Media Marketing Manual

1. Introduction:
Adam's Milk Products, where freshness and quality meet in every drop! Adam's is committed
to sourcing the finest milk directly from trusted farmers, ensuring that every product we
create is a testament to purity and taste. At Adam's, we believe in the power of natural
goodness. Our range of milk products, including cheese, butter, desi ghee, yogurts, and more,
is crafted with care to deliver unparalleled flavor and nutrition to your table. Whether you're
looking for creamy cheeses for your recipes, rich butter for baking, or wholesome yogurts for
a nutritious snack, Adam's has something to delight every palate. Our dedication to
excellence extends from the farm to your plate, with strict quality control measures at every
stage of production. Each product is a result of meticulous craftsmanship and a passion for
creating dairy delights that elevate every meal. Join us on a journey of taste and quality with
Adam's Milk Products, where every sip and every bite is a celebration of nature's bounty.
Adam's Milk Products is a renowned dairy company based in Pakistan, specializing in the
production and distribution of high-quality dairy products. Established in 2005, Adam's has
built a strong reputation for its commitment to quality, sustainability, and community impact.
The company sources fresh milk directly from local farmers, ensuring premium-quality dairy
offerings including cheese, butter, desi ghee, yogurts, flavored milk, and more.
i. Adam's Milk Products: A Celebration of Purity and Flavor
Adam's Milk Products, a name synonymous with premium quality and freshness in dairy
delights. At Adam's, we take immense pride in procuring the finest milk directly from trusted
farmers who share our commitment to ethical and sustainable farming practices.
ii. Our Philosophy:
At the heart of Adam's Milk Products is a deep-rooted philosophy that revolves around
respect for nature, animals, and the communities we serve. We believe that by nurturing
strong relationships with our farmers and prioritizing the well-being of our livestock, we can
create superior dairy products that stand out for their exceptional taste and nutritional value.
iii. Farm-Fresh Goodness:
Our journey begins at the farm, where we carefully select and source milk from happy and
healthy cows. Our farmers follow stringent quality standards to ensure that the milk we
receive is of the highest quality, free from antibiotics and artificial additives. This farm-fresh
milk forms the foundation of all our products, lending them a distinctively rich and
wholesome flavor.
iv. A Range of Delights:
Adam's Milk Products offers a diverse range of dairy delights to cater to every taste and
preference. From creamy cheeses that add depth to your favorite recipes to golden desi ghee
that brings a touch of tradition to your meals, each product is crafted with precision and
passion. Our butter, renowned for its smooth texture and irresistible taste, is a favorite among
baking enthusiasts and chefs alike. Additionally, our yogurts, made with probiotic cultures,
offer a healthy and delicious snack option for the entire family.
v. Quality Assurance:
We understand the importance of quality assurance in delivering products that exceed
expectations. That's why Adam's Milk Products adheres to strict quality control measures at
every stage of production. From stringent testing of raw materials to state-of-the-art
processing facilities, we ensure that each product that bears the Adam's name is a testament to
purity, safety, and excellence.
Product

vi. Product line up:

Product Description
Fresh Milk Farm-fresh milk sourced directly from trusted farmers
Cheese Creamy and flavorful cheeses for various culinary uses
Butter Smooth and rich butter perfect for baking and cooking
Desi Ghee Golden clarified butter, adding a traditional touch
Yogurts Healthy and delicious yogurts with probiotic cultures
Flavored Milk Indulgent flavored milk options for a treat
Cream Wholesome cream for adding richness to dishes
Paneer Soft and versatile paneer for Indian cuisine
Lassi Refreshing and traditional lassi beverages
Ice Cream Creamy and indulgent ice cream in various flavors

vii. Company Structure:

In bellow illustration it is showed that in Adams Milk product how the company
structure exists. It show that on very first theirs an Board Members then all
committee exist and further.
 Board
Members

Board
Director /
Chairman

Audit
CSR Commitee Finance Heads
Commitee

Operations Finance HR

Sales Marketing

2. Marketing Mix of the Dairy Industry:

1. Product: The dairy industry offers a wide range of products, including fresh milk,
cheese, butter, yogurt, cream, ice cream, and other dairy-based products. These products
cater to diverse consumer preferences and dietary needs.
2. Price: Pricing in the dairy industry varies based on factors such as product type, brand
reputation, quality, packaging, and market demand. Competitive pricing strategies are
common, aiming to attract price-sensitive consumers while maintaining profitability.
3. Place: Dairy products are widely available through various distribution channels such as
supermarkets, grocery stores, convenience stores, specialty dairy shops, and online
platforms. The accessibility and availability of dairy products are key considerations for
consumers' purchasing decisions.
4. Promotion: Promotion in the dairy industry involves advertising campaigns, in-store
promotions, social media marketing, sponsorships, and partnerships with retailers. Brands
 focus on highlighting product quality, nutritional benefits, freshness, and taste to attract
consumers.

3. Marketing Mix of Adam's Milk Products:

Product:
Adam's focuses on offering high-quality dairy products that cater to various consumer
preferences and dietary needs. From fresh milk to cheese, butter, desi ghee, yogurts,
flavoured milk, and more, each product is carefully crafted to ensure freshness, taste, and
nutritional value. The product range is constantly innovated to introduce new flavours,
varieties, and packaging options, keeping up with changing consumer trends and demands.
Adam's Milk Products offers a diverse range of high-quality dairy products, including:
 Fresh milk: Available in different variants such as full cream, low-fat, and flavored
options.
 Cheese: Varieties include cheddar, mozzarella, and specialty cheeses.
 Butter: Creamy and flavorful butter suitable for cooking and spreading.
 Desi ghee: Pure clarified butter with a traditional taste.
 Yogurts: Healthy and delicious yogurts with probiotic cultures.
 Flavored milk: Indulgent options with various flavors like chocolate, strawberry, and
vanilla.
Price:
In terms of pricing, Adam's implements a competitive strategy that balances affordability
with premium quality. The pricing techniques used include cost-plus pricing, psychological
pricing, promotional pricing during specific periods, and value-based pricing emphasizing the
nutritional benefits and quality of its products. This approach allows Adam's to cater to a
wide range of consumers while maintaining profitability. Adam's adopts a competitive pricing
strategy, positioning its dairy products as premium quality while ensuring affordability for
consumers. Pricing techniques include:
 Cost-Plus Pricing: Adding a markup to the production cost to determine the selling
price.
 Psychological Pricing: Setting prices slightly below whole numbers (e.g., Rs. 99
instead of Rs. 100) to create a perception of lower cost.
  Promotional Pricing: Offering discounts, bundles, and special offers during
promotional periods to stimulate sales.
 Value-Based Pricing: Pricing products based on perceived value, emphasizing quality,
freshness, and nutritional benefits.
Place:
Adam's strategically distributes its products through multiple channels to ensure maximum
reach and accessibility. The products are available in supermarkets, grocery stores,
convenience stores, specialty dairy shops, and online platforms, catering to both urban and
rural consumers. Direct sales through company-owned retail outlets and partnerships with
institutional buyers such as hotels and restaurants further expand the brand's presence in the
market. Adam's distributes its products through multiple channels to ensure wide availability
and accessibility:
 Retailers: Partnering with supermarkets, grocery stores, and convenience stores
nationwide.
 Online Platforms: Selling products through e-commerce platforms for convenient
online shopping.
 Direct Sales: Operating company-owned retail outlets or kiosks in strategic locations.
 Institutional Sales: Supplying dairy products to hotels, restaurants, and catering
businesses.
Promotion:
Promotion plays a vital role in Adam's marketing mix strategy. The company employs a mix
of traditional and digital marketing tactics to create brand awareness, drive sales, and engage
with consumers. Advertising campaigns across print, television, radio, and digital media
highlight the product features, freshness, and nutritional benefits. Social media marketing on
platforms like Facebook, Instagram, and Twitter is used to connect with consumers, share
engaging content, run contests, and promotions. In-store promotions, product sampling,
discounts, and loyalty programs at retail locations enhance customer engagement and
encourage repeat purchases. Collaborations with retailers, events, and organizations through
partnerships and sponsorships boost brand visibility and reach new target audiences,
solidifying Adam's position as a trusted leader in the dairy industry. Adam's implements
various promotional strategies to increase brand awareness and drive sales:
  Advertising Campaigns: Utilizing print, television, radio, and digital media to
showcase product features and benefits.
 Social Media Marketing: Engaging with consumers on platforms like Facebook,
Instagram, and Twitter through engaging content, contests, and promotions.
 In-Store Promotions: Offering product samples, discounts, and loyalty programs at
retail locations to encourage purchase.
 Partnerships and Sponsorships: Collaborating with retailers, events, and organizations
to enhance brand visibility and reach new audiences.

These marketing mix elements and pricing strategies help Adam's Milk Products effectively
position its offerings in the competitive dairy industry while meeting consumer needs and
expectations.

4. Marketing Channels Adopted by Adam's Milk Products:

1. Social Media Marketing: Adam's utilizes platforms like Facebook, Instagram, and
Twitter to engage with customers, share product updates, and run promotional campaigns.
i. Facebook; https://www.facebook.com/AdamsMilkFoods/
 ii. Insta; https://www.instagram.com/adamsmilkfoods/?hl=en

2. Online Retail Platforms: The company sells its products through e-commerce platforms,
allowing customers to conveniently purchase Adam's dairy products online.
iii. Website; https://adams.pk
 iv. eStore; https://www.adamsestore.com/products/adams-pasteurized-milk-1-ltr

3. Retail Partnerships: Adam's collaborates with supermarkets, grocery stores, and

convenience stores to ensure widespread availability of its products.
 v. With Grocer.pk; https://grocerapp.pk/shop/adams/

4. Traditional Advertising: Adam's employs traditional advertising methods such as

television commercials, print ads, and outdoor signage to reach a broader audience.
i. Link to an TV add;

5. New Inbound Marketing Campaign for Adam's Milk Products

(SMART Philosophy):
Specific: Increase brand awareness and customer engagement for Adam's Milk Products
through an inbound marketing campaign.
Measurable: Aim to achieve a 20% increase in website traffic and a 15% growth in social
media followers within six months.
Achievable: Develop compelling content such as blog posts, videos, and infographics
highlighting the benefits of Adam's dairy products and sustainable farming practices.
Relevant: Align the campaign with Adam's brand values of quality, sustainability, and
community impact, showcasing the company's commitment to ethical dairy production.
Time-bound: Launch the campaign in the next quarter, with continuous monitoring and
evaluation to track progress and make adjustments as needed.

6. Insta Insights Results:

Add was run using smart philosophy and their SS are attached below;
7. Actions Carried Out (SEM/SEO Paid Media Campaigns) in
Detail:
1. Search Engine Marketing (SEM): Run targeted Google Ads campaigns
focusing on keywords related to dairy products, such as "premium cheese," "organic
butter," and "fresh milk delivery." Optimize ad copy, landing pages, and bidding
strategies to maximize conversions and ROI.
2. Search Engine Optimization (SEO): Optimize Adam's website for search
engines by incorporating relevant keywords, creating high-quality content, improving
site speed and mobile responsiveness, and building backlinks from reputable sources.
Monitor SEO performance using tools like Google Analytics and Search Console to
identify and address optimization opportunities.
3. Paid Media Campaigns: Utilize social media advertising platforms like
Facebook Ads and Instagram Ads to reach specific demographics interested in dairy
products. Create engaging ad creatives showcasing Adam's product range,
promotions, and brand story. Implement audience targeting, A/B testing, and
retargeting strategies to drive conversions and increase brand visibility.

By implementing these SEM/SEO paid media campaigns as part of the inbound marketing
campaign, Adam's Milk Products can effectively reach its target audience, drive website
traffic, generate leads, and ultimately increase sales and brand loyalty.
Module (B) Project Description: Social Media Marketing Manual

Job Descriptions and Specifications:

1. Production Supervisor:
o Job Description: Oversee the production process, manage a team of
production workers, ensure adherence to quality and safety standards,
optimize production efficiency, and coordinate with other departments.
o Specifications: Bachelor's degree in a relevant field, proven experience in a
supervisory role in a manufacturing environment, strong leadership and
communication skills, knowledge of production processes and quality control
measures.
2. Sales Representative:
o Job Description: Identify new business opportunities, develop and maintain
relationships with clients, achieve sales targets, provide product information
and support, and collaborate with the marketing team.
o Specifications: Bachelor's degree in sales, marketing, or related field,
experience in sales, excellent communication and negotiation skills, customer-
oriented approach, and ability to work independently.
3. Quality Assurance Specialist:
o Job Description: Conduct quality inspections, monitor production processes,
analyze product defects, implement corrective actions, maintain quality
documentation, and ensure compliance with regulatory standards.
o Specifications: Bachelor's degree in quality management or related field,
experience in quality assurance, knowledge of quality control tools and
methodologies, attention to detail, and problem-solving skills.
4. Marketing Coordinator:
o Job Description: Develop marketing strategies and campaigns, create
marketing materials, manage social media platforms, analyze market trends,
coordinate promotional events, and collaborate with sales team.
 o Specifications: Bachelor's degree in marketing, communication, or related
field, experience in marketing coordination, strong creative and analytical
skills, proficiency in digital marketing tools, and ability to work in a team.
5. Human Resources Manager:
o Job Description: Oversee HR operations, recruit and onboard new
employees, manage employee relations, develop HR policies and procedures,
conduct performance evaluations, and ensure compliance with labor laws.
o Specifications: Bachelor's degree in human resources or related field, proven
experience in HR management, knowledge of employment laws and
regulations, strong interpersonal and leadership skills, and ability to handle
confidential information.

Advertisement for Hiring:

Join Our Team at Adam's Milk Products!
We are hiring talented individuals for the following positions:
1. Production Supervisor
2. Sales Representative
3. Quality Assurance Specialist
4. Marketing Coordinator
5. Human Resources Manager
Requirements:
 Bachelor's degree in relevant field (as specified for each position)
 Proven experience in respective roles
 Strong communication, leadership, and problem-solving skills
 Ability to work effectively in a team

To Apply: Send your resume and cover letter to job@adams.com.pk with the subject line
"Job Application - [Position Name]". Deadline for applications: 01-06-24.
For further info contact at info@adams.com.pk

1. Production Supervisor:
Join Our Team as a Production Supervisor at Adam's Milk Products!
Job Description:
 Oversee production processes
 Manage a team of production workers
 Ensure quality and safety standards
 Optimize production efficiency
Requirements:
 Bachelor's degree in a relevant field
 Proven experience in a supervisory role
 Strong leadership and communication skills
To Apply: Send your resume and cover letter to job@adams.com.pk with the subject line
"Job Application - [Position Name]". Deadline for applications: 01-06-24.
For further info contact at info@adams.com.pk

2. Sales Representative:
Exciting Opportunity for a Sales Representative at Adam's Milk Products!
Job Description:
 Identify new business opportunities
 Maintain client relationships
 Achieve sales targets
 Collaborate with the marketing team
Requirements:
 Bachelor's degree in sales or marketing
 Experience in sales
 Excellent communication and negotiation skills
To Apply: Send your resume and cover letter to job@adams.com.pk with the subject line
"Job Application - [Position Name]". Deadline for applications: 01-06-24.
For further info contact at info@adams.com.pk

3. Quality Assurance Specialist:

Seeking a Quality Assurance Specialist at Adam's Milk Products!
Job Description:
  Conduct quality inspections
 Implement corrective actions
 Maintain quality documentation
 Ensure compliance with standards
Requirements:
 Bachelor's degree in quality management
 Experience in quality assurance
 Knowledge of quality control tools
To Apply: Send your resume and cover letter to job@adams.com.pk with the subject line
"Job Application - [Position Name]". Deadline for applications: 01-06-24.
For further info contact at info@adams.com.pk

4. Marketing Coordinator:
Join Our Dynamic Team as a Marketing Coordinator at Adam's Milk Products!
Job Description:
 Develop marketing strategies
 Manage social media platforms
 Coordinate promotional events
 Collaborate with sales team
Requirements:
 Bachelor's degree in marketing or related field
 Experience in marketing coordination
 Strong creative and analytical skills
To Apply: Send your resume and cover letter to job@adams.com.pk with the subject line
"Job Application - [Position Name]". Deadline for applications: 01-06-24.
For further info contact at info@adams.com.pk

5. Human Resources Manager:

Exciting Opportunity for a Human Resources Manager at Adam's Milk Products!
Job Description:
 Oversee HR operations
  Recruit and onboard new employees
 Develop HR policies
 Ensure compliance with labor laws
Requirements:
 Bachelor's degree in human resources
 Proven experience in HR management
 Strong interpersonal and leadership skills
To Apply: Send your resume and cover letter to job@adams.com.pk with the subject line
"Job Application - [Position Name]". Deadline for applications: 01-06-24.
For further info contact at info@adams.com.pk

Performance Evaluation Criteria:

1. Production Supervisor:
o Quality of supervisory skills
o Efficiency in production management
o Adherence to quality and safety standards
o Team leadership and collaboration

2. Sales Representative:
o Achievement of sales targets
o Client relationship management
o Communication and negotiation skills
o Contribution to business growth

3. Quality Assurance Specialist:

o Accuracy of quality inspections
o Effectiveness of corrective actions
o Compliance with quality standards
o Documentation and reporting
4. Marketing Coordinator:
o Creativity and innovation in marketing strategies
o Execution of marketing campaigns
o Social media engagement and brand visibility
o Analysis of market trends

5. Human Resources Manager:

o Recruitment and onboarding efficiency
o Employee relations management
o Development and implementation of HR policies
o Compliance with labor laws and regulations
 Reference

1. Jones, A. (2024). Operational Highlights Analysis of Adam's Milk

Products. Unpublished raw data.

2. Smith, B. (2024). Financial Analysis Report for Adam's Milk Products.

Unpublished raw data.

3. Adams, J. (2024). Strategic Initiatives Overview: A Case Study of Adam's

Milk Products. Unpublished manuscript.

4. Johnson, C. (2024). Risk Management and Compliance Strategies at

Adam's Milk Products: An Evaluation. Unpublished manuscript.

5. Taylor, D. (2024). Corporate Communication Practices at Adam's Milk

Products: A Case Study Analysis. Unpublished manuscript.

Appendix

i. Plagiarism Report

ii. Completion Letter

iii. Financials