Challenger Deal Map
Challenger Deal Map
Challenger Deal Map
What are you teaching the customer What specific personal objectives What customer activities/actions 2 List your current plan to 4 For each next step, how will you 6 Notes from Deal Drill
that will create the urgency required are at risk for key customer indicate that they are in the buying prevent/address each risk or take control to move the
for them to take action? contact(s)? stage above? objection. customer forward?
What proof do you have that the Which customer contact(s) have a
customer agrees with your insight? proven track record in “getting
things done” in their organization?
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