Technology and Livelihood Education

Home Economics

HANDICRAFT 9
Quarter 1 Module 9
Environment & Market
Technology and Livelihood Education – Grade 9
Alternative Delivery Mode
Quarter 1 – Module 9: Environment and Market
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office wherein the
work is created shall be necessary for the exploitation of such work for a profit. Such agency or office
may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks,
etc.) included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright owners.
The publisher and authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers : Lowela P. Margallo

Editors : Carina A. Ortiz Luis, PhD./ Ailene L. Omadto/ Dr.Judelyn S. Dupitas, Ed.D
Reviewers : Helen N. Flora, EPS TLE/TVL
Ma. Nimfa R. Gabertan, EPS ENGLISH
Jeffrey D. De Guzman, PSDS
Management Team: Dr. Jenilyn B. Corpuz, CESO VI, SDS
Mr. Freddie V. Avendaño, ASDS
Mr. Juan C. Obierna, CHIEF, CID
Mrs. Helen N. Flora, Education Program Supervisor, TLE/TVL
Dr. Heidee F. Ferrer, Education Program Supervisor, LRMS

Printed in the Philippines by Schools Division Office - Quezon City

Department of Education – NCR
Office Address: Nueva Ecija St., Bago Bantay, Quezon City
Telefax: 3456-0343
E-mail Address: sdoqcactioncenter@gmail.com
 9
Technology and Livelihood Education
Home Economics

Handicraft
Quarter 1 – Module 9:
Environment and Market
 What I Need to Know
This module is designed and written to help you scan the Environment and
Market to generate business ideas. The scope of this module is made accessible to
be used into different learning situations. The language used recognizes the diverse
vocabulary levels of the students. The lessons are arranged logically to follow the
sequence of the course and are made flexible to correspond with the textbook you
are currently using.
The module comprises the lesson:
Environment and Market
After going through this module, you are expected to:
1. identify the needs and wants of needlecraft industry;
2. evaluate potential business ideas using SWOT Analysis; and
3. value the importance of knowing the demands of the target market in
conceptualizing products and services to offer.

What I Know
Directions: Choose the letter of the best answer. Write your answer on a separate
sheet of paper.
1. Which of the following belongs to the basic needs of an individual?
A. car C. food
B. education D. personal belongings
2. These are essential to an individual so he/she cannot live without them.
A. desires C. needs
B. ideals D. wants
3. These are luxuries, advantages, and desires that every individual considers
beyond necessary.
A. desires C. requirements
B. needs D. wants
4. It is a process of gathering, analyzing, and dispensing information for
tactical or strategic purposes.
A. environmental analysis C. environmental perspective
B. environmental judging D. environmental scanning
5. This is the introduction of new ideas to make the product and services more
attractive and saleable to the target customers.
A. creativity C. new idea
B. innovation D. product development
 Lesson
1 Environment and Market
As a high school learner, you need to focus and get a clear picture on how a
business starts and grows. You must learn to explore ideas found under negative
issues and spot business opportunities at a closer range.

What’s In

Activity 1. What’s on My Mind?

Directions: Read and study the guide questions below. You may use a separate
sheet of paper to write your responses.
1. How does one determine the product or services to be produced and/or to be
offered/delivered to the target customers?
2. How does one select an entrepreneurial activity?
3. When can one say that a certain product has a “value”?
4. Is innovation and creativity to your product/services important? Explain.
5. How can one effectively respond to the needs of the target customer?
6. Express from the viewpoint of a business owner the importance of scanning
the environment and market in generating business ideas.

What’s New
Activity 2. My Needs and Wants
Directions: Enumerate the things you think belong to needs or wants. Use a
separate sheet of paper for your answers.
 Needs Wants

Example: local raw materials - imported raw materials

- -
- -
- -
- -

What is It
This unit focuses on how the young entrepreneur can generate good business ideas
out of the worst situations like local and foreign crises, threats, and irritants. It
deals with how we can transform our ideas into potential business opportunities.
With good business opportunities, we can set up businesses that could satisfy our
human needs.
A successful business enterprise is rooted in good business ideas. It takes
advantage of potential business opportunities for it to grow into a successful
business venture.
1. Needs and Wants
Everyone has his or her own needs and wants. However, people have different
concepts of needs and wants. Needs in business are important things that every
individual cannot do without in a society.
These include:
1. Basic commodities for consumption
2. Clothing and other personal belongings
3. Shelter, sanitation, and health
4. Education and relaxation
Basic needs are essential to every individual so he/she may be able to live with
dignity and pride in a community of people. These needs can obviously help you
generate business ideas.
Wants are desire, luxuries and extravagances that signify wealth and an expensive
way of living. Want or desires are considered over and above all the basic
necessities of life. Some examples are the eagerness to acquire material things such
as accessories, designer shoes, and designer clothes. Purchase of luxurious cars,
wearing expensive jewelry, perfumes, and living in impressive homes are among
those considered as luxuries of one’s lifestyle. How about traveling to both local and
international destinations? Yes, they too are considered luxuries under the category
of wants.
Needs and wants of people are the basic indicators of the kind of business that you
may engage into because it can serve as the measure of your success. Some other
good points that you might consider in business undertakings are the kind of
people, their needs, wants, lifestyle, culture and tradition, and social orientation
that they belong to.
1. Generating Ideas for a New Product/Service related to Needlecraft
Here are some ways by which you may generate possible ideas for business.
● Examine the existing goods and services.
Are you satisfied with the current products/service you use/avail? What do other
people who use the same product/service say about it? How can it be improved?
There are many ways of improving a product from the way it is made to the way it
is packed and sold. You can also improve the materials used in crafting the
product. In addition, you introduce new ways of using the product, making it more
useful and adaptable to the customer’s needs and wants. When you are improving
the product/service or enhancing it, you are doing an innovation by introducing an
entirely new product/service to replace the old one.
Example: A pile of used colorful fabric can be made into a bed sheet through
quilting. Plain washable masks with a twist of embroidered name or designs.
 Needlecraft Product Innovation

Samples of Needlecraft Innovations

Business ideas may also be generated by examining what goods and services are
sold outside by the community. Very often, these products are offered in a form
that can still be enhanced or improved.
● Examine the present and future needs.
Look and listen to what the customers, institutions and communities are missing
in terms of goods and services. Sometimes, these needs are already obvious and felt
now. Other needs are not that obvious because they can only be felt in the future in
the event of certain developments in the community.
● Examine how the needs are being satisfied.
Needs for products and services are referred to as market demand. To satisfy these
needs is to supply the products and services that meet the demands of the market.
The term market refers to whoever will use or buy the products or services, and
these may be people or institutions’ such as other businesses, establishments,
organizations, or government agencies.
There is a very good business opportunity when there is absolutely no supply to a
pressing market demand.
Businesses or industries in the locality also have needs for goods and services.
Their needs for raw materials, maintenance, and other services such as selling, and
distribution are good sources of ideas for business.
● Examine the available resources around you.
Observe what materials or skills are available in abundance in your area. A
business can be started out of available raw materials by selling them in raw form
and by processing and manufacturing them into finished products. for example, in
a copra – producing town, where there are many coconut husks and shells
available as “waste” products. These can be collected and made into coco
rags/doormat and charcoal brick and sold profitably outside the community.
A group of people in your neighborhood may have some special skills that can be
harnessed for business. For example, women in the mountain province possess
loom weaving skills that have been passed from generation to generation. Some
communities there set up a weaving business to produce blankets, as well as
decorative items and various souvenir items for sale to tourist’s and lowland
communities.
Business ideas can come from your own skills. The work and experience you may
have in agricultural arts, industrial arts, home economics and ICT classes will
provide you with business opportunities and acquire the needed skills which will
earn for you extra income, should you decide to engage in income – generating
activities. With your skill, you may also think of various things to be developed in
your spare time. Many products were invented this way.
● Read magazines, news articles and other publications on new products
and techniques or advances in technology
You can pick up new business ideas from Newsweek, Reader’s Digest, Business
Magazine, Go Negosyo, KAB materials, and Small Industry Journal. The internet
serves as a library where you may browse and surf on possible business ideas. It
will also guide you on how to “put the right product in the right place, at the right
price, at the right time”.
Listing of possible businesses to set up in an area may also be available from banks
or local non – government organizations.
2. Selecting the Right Idea
Once you have embarked on identifying the business opportunities, you will
eventually see that there are many possibilities that are available for you. It is very
unlikely that you will have enough resources to pursue all of them at once. which
one will you choose?
You must select the most promising one from among hundreds of ideas. It will be
good to do this in stages. In the first stage, you screen your ideas to narrow them
down to about five choices. The next stage, trim down the five choices to two
options. In the final stage choose between the two and decide which business idea
is worth pursuing.
In screening your ideas, examine each one in terms of the following factors:
1. How much capital is needed to put up a business?
2. How big is the demand for the product? Do many people need this
product and will continue to need it for a long time?
3. How is the demand met? What are the products to meet the need? How
much of the need is now being met (current level of supply)?
4. Do you have the background and experience needed to run this
business?
5. Will the business be legal, not going against any existing or foreseeable
government regulation?
6. Is the business in line with your interest and expertise?
7. Your answers to these questions will be helpful in screening which ones
from among your many ideas are worth examining further and worth
pursuing.
3. Environmental Scanning
There is a need to conduct environmental scanning to identify the needs and wants
of people, that suits business mission, and to give attention to trends and issues.
This may also serve as an evaluation of the type of entrepreneurial activity that is
appropriate in the community.
Environmental scanning is defined as a process of gathering, analyzing, and
dispensing information for tactical or strategic purposes. The environmental
scanning process entails obtaining both factual and subjective information on the
business environments in which a company is operating.
Environment in the community can be viewed according to its technological,
political, economic, and social aspects. For example, in the past, people in the
community used personal computers but the transmission of development in term
of technology was interrupted because people were not satisfied with what they
have today. They still look for the changes in their lives as well as that of the
environment.
As a future entrepreneur, you must be well – versed in this kind of advancement
and progression of your environment particularly in the use of technology to secure
the success of your future business. Always think of something new, something
novel, authentic, reinvent the existing ones and create your new version of
goods/products, and services. For instance, your own hair straightening is herbal,
while in the other salons it is made of synthetic chemicals. This kind of changes
being made will affect the existing principles in business and industries that can be
easily adapted to the changes in producing the products/services to meet the needs
and wants of the people in the community

What’s More
SWOT ANALYSIS
In generating business ideas, you should first identify what type of business is
suited to your place. You should analyze and scan the potential environment, study
the marketing practices and strategies of your competitors, analyze the Strengths,
Weaknesses, Opportunities, and the Threats in your environment to ensure that
the products/goods and services you are planning to offer will be patronized within
the easy reach by your target markets/consumers.
Bear in mind these simple rules for successful SWOT ANALYSIS.
● Be realistic about the strengths and weaknesses of your business when
conducting SWOT analysis.
● SWOT analysis should distinguish between where your business is today
and where it could be in the future.
● SWOT should always be specific. Avoid any grey areas.
 ● Always apply SWOT in relation to your competition i.e. better than or worse
than your competition.
● Keep your SWOT short and simple. Avoid complexity and over analysis.
● SWOT is subjective.

What I Have Learned

Activity 3: Minute Paper
Directions: Write your reflections about what you have learned, what is unclear to
you, and what you still want to know about.
Today, I learned that:
_________________________________________________________________________________
________________________________________________________________________________.
The things that is/are unclear to me are:
_________________________________________________________________________________
________________________________________________________________________________.
I still want to learn more on:
_________________________________________________________________________________
________________________________________________________________________________

What I Can Do

Activity 4:
People keep on searching for new things, new trends, and new issues. For these
reasons, an entrepreneur hurriedly responds to these needs and wants of people.
As generations come and go, another set of new trends will come or will exist. To
adapt to the rapid changes in the business environment, the existing industries
need to improve their products and services. But how can you generate business
ideas with those strong competitors? There are three main sets of decisions that
you need to make – what to produce, how to produce, and how to share or sell out
the product to the market.
 1. Mini Survey
Conduct a mini survey in your immediate family. Gather pertinent data on
population across age brackets as suggested in the matrix below. Opposite each
age group, indicate their probable needs and wants.

Age Bracket Population Needs Wants

Example: 35 Toys, coloring Battery operated toys,
5 and below books, pajamas, glossy coloring books,
kiddies’ diaper fashionable pajamas, etc.
6 – 10 years old
11 – 15 years old
16 – 20 years old
21 – 25 years old
26 – 35 years old
36 – 45 years old
46 – 55 years old
56 – 65 years old
66 and above

1. Screening Business Ideas

After filing out the chart above, try to list down all the probable
business opportunities which you may wish to venture in. Remember to
consider the ideas and suggestions discussed. Use the suggested matrix
below to indicate your choice. Write your answers in your notebook.
Example: Selling embroidered facemasks.
POSITIVE FACTORS NEGATIVE FACTORS
Strengths Opportunities Weaknesses Threats
 Assessment
I. Vicinity Map
Now that you have all the information, are you ready to test your ability to generate
your own needlecraft business idea? If your answer is yes, start studying the
sample vicinity map of a community with the population of two thousand people. A
new housing project will be constructed adjacent to Daang Hari St., close to Old
Molino St., its main road. This housing project targets the homeowners who are
young couples with two kids.
In this activity, you need to answer the questions that may lead to the generation of
probable business. Your answers to these questions will serve as the bases in
formulating your own business ideas.
1. Who do you think are your target consumers/markets?
2. Where is the most ideal location to situate your business?
3. Which products or services would appear to your target
consumers/markets?
4. Can you say that you have seized the most feasible business opportunity?
II. Post – Assessments:
Give what is being asked in each of the following items.
A. Basic needs of Man
1.
2.
3.
4
B. Give the acronym SWOT
S --
W--
O --
T --
 Additional Activities

Activity 5: Finding the Opportunities

Now is the time for you to prove that you really have thoroughly deepened your
understanding about finding a business opportunity based on the generated
business ideas. But before we proceed to that, let me give you another set of tips on
how to generate business ideas and turn this into a business opportunity.
Directions: Based on my knowledge, talents, skills, interests, and the things I
enjoy doing the most, and based on the trends and problems in the world around
me. Write a short essay to complete the statement below. Use a separate sheet of
paper for your answer.
I found an opportunity to start my business…and it is this:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
_______________________________ .
 Answer Key

References
Cueto, Marino C. and Cabusora, Roman Jr. A. Electrical Installation and Maintenance
Learner’s Material: Module 1. Department of Education- Bureau of Learning Resources:
2018
DepEd Learning Material in Needlecraft, 2015.
https://www.google.com/search?q=face+shield+business+oppurtunities+during+covid+pan
demic&tbm
https://www.google.com/search?q=electrical++business+oppurtunities+&tbm=isch&ved
https://www.google.com/search?q=heavy+duty+extension+cords&tbm
https://www.google.com/search?q=extension+cords&source
https://www.lazada.com.ph/
https://www.google.com/search?q=ideas+icon+white&tbm
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pexels.com%2Fsearch%2Fe
mbroidery%2F&psig=AOvVaw25-qONW9UcmkfSrRqg8qnX&ust=1600564430028000&sourc
e=images&cd=vfe&ved=0CAIQjRxqFwoTCKi21ayF9OsCFQAAAAAdAAAAABAV
https://www.google.com/imgres?imgurl=https%3A%2F%2Fc8.alamy.com%2Fcomp%2FTTC
HCD%2Fmaking-handmade-embroidery-designs-on-dress-TTCHCD.jpg&imgrefurl=https%3
A%2F%2Fwww.alamy.com%2Fmaking-handmade-embroidery-designs-on-dress-image2559
73997.html&tbnid=i4sKVpCOdPJkoM&vet=10CBQQxiAoBWoXChMIqLbVrIX06wIVAAAAAB
0AAAAAECs..i&docid=WEEYb2IjdGdXaM&w=1300&h=956&itg=1&q=embroidery%20produc
ts%20free%20image&safe=active&ved=0CBQQxiAoBWoXChMIqLbVrIX06wIVAAAAAB0AAAA
AECs
https://www.google.com/imgres?imgurl=https%3A%2F%2Fm.media-amazon.com%2Fimag
es%2FI%2F81Xpm0OYrEL.jpg&imgrefurl=https%3A%2F%2Fmbroider.net%2Fhand-embroid
ered-products%2F&tbnid=BHSsh7xW-4nuLM&vet=10CH0QMyikAWoXChMIqLbVrIX06wIVA
AAAAB0AAAAAEA0..i&docid=NGTjis-Uoha7bM&w=1772&h=1772&itg=1&q=embroidery%20
products%20free%20image&safe=active&ved=0CH0QMyikAWoXChMIqLbVrIX06wIVAAAAAB
0AAAAAEA0
https://www.google.com/imgres?imgurl=https%3A%2F%2Fi.etsystatic.com%2F15384962%
2Fc%2F2338%2F1858%2F0%2F59%2Fil%2Fc72811%2F2140554415%2Fil_340x270.21405
54415_telb.jpg&imgrefurl=https%3A%2F%2Fwww.etsy.com%2Fmarket%2Fjusi&tbnid=haV
YZ0HqAr6flM&vet=12ahUKEwjwxszOhvTrAhUIDpQKHUNcAU8QMyhRegQIARB_..i&docid=g
8yG6aH-CpWvTM&w=340&h=270&q=barong%20tagalogembroidery%20products%20free%
20image&safe=active&ved=2ahUKEwjwxszOhvTrAhUIDpQKHUNcAU8QMyhRegQIARB_
https://www.google.com/imgres?imgurl=http%3A%2F%2Firepo.primecp.com%2F1001%2F
37%2F134841%2Ffile_id_421985-Medium.jpg%3Fv%3D421985&imgrefurl=https%3A%2F%
2Fwww.favecrafts.com%2FCrochet-Bags%2FLightweight-Shopping-Bag-Crochet-Pattern&tb
nid=dl2RaCVrnaNe_M&vet=10CBkQxiAoCmoXChMI-Jbm64f06wIVAAAAAB0AAAAAEAc..i&d
ocid=Fs4jLcofBQz78M&w=280&h=350&itg=1&q=crochet%20products%20free%20image&sa
fe=active&ved=0CBkQxiAoCmoXChMI-Jbm64f06wIVAAAAAB0AAAAAEAc
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F63
9863059535634877%2F&psig=AOvVaw2KtZ7fJLmMmmfdwpgjjiqU&ust=160056567843900
0&source=images&cd=vfe&ved=0CAIQjRxqFwoTCOihqv2J9OsCFQAAAAAdAAAAABAK
https://www.google.com/url?sa=i&url=https%3A%2F%2Fm.facebook.com%2FEmbroidered
-washable-face-mask-109237767534700%2F&psig=AOvVaw3wi1ZnXv8KdR2jcda1fzuw&ust
=1600565799143000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCNjK2sGK9OsCFQAAA
AAdAAAAABAP
https://www.google.com/imgres?imgurl=https%3A%2F%2Fi.pinimg.com%2F736x%2F52%
2F85%2F4e%2F52854ecdd0ca36f11c71c530270df9a6.jpg&imgrefurl=https%3A%2F%2Fww
w.pinterest.com%2Fpin%2F335588609736457900%2F&tbnid=V6FDVHv70dK_3M&vet=12a
hUKEwjp2bmwivTrAhUQHKYKHXP5B3IQMygDegUIARDUAQ..i&docid=-P8rnb8anFjxIM&w=
570&h=427&q=embroidered%20face%20masks&safe=active&ved=2ahUKEwjp2bmwivTrAh
UQHKYKHXP5B3IQMygDegUIARDUAQ
https://www.google.com/imgres?imgurl=https%3A%2F%2Fimg.kyodonews.net%2Fenglish
%2Fpublic%2Fimages%2Fposts%2F81f93e5bf6b348dcbc53fa3748fb3ad2%2Fphoto_l.jpg&i
mgrefurl=https%3A%2F%2Fenglish.kyodonews.net%2Fnews%2F2020%2F05%2F1a0051ff3
057-ainu-designed-face-masks-become-popular-in-japan-amid-virus-crisis.html&tbnid=IAF
pN57U4cc3JM&vet=12ahUKEwjp2bmwivTrAhUQHKYKHXP5B3IQMygCegUIARDSAQ..i&doc
id=pTjCW3G5bGV7vM&w=960&h=720&q=embroidered%20face%20masks&safe=active&ved
=2ahUKEwjp2bmwivTrAhUQHKYKHXP5B3IQMygCegUIARDSAQ
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.sadyaska.store%2Fproduct
%2Fsas001-60%2F&psig=AOvVaw2TYQB9icMuhruPZ5Qor0k5&ust=1600566830219000&s
ource=images&cd=vfe&ved=0CAIQjRxqFwoTCJDm0KqO9OsCFQAAAAAdAAAAABAE