Mba I Sem & Ii Sem Syllabus (R24)

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY KAKINADA
(EstablishedbyGovt.ofA.P.,ACTNo.30of2008)
KAKINADA–533003(A.P)INDIA
MBA COURSE STRUCTURE & SYLLABUS
(Applicable for batches admitted from2024-25)
COURSE STRUCTURE MBA (REGULAR) 2024-2025
(Effectiveforthestudentsadmittedintofirstyearfromtheacademicyear2024-2025)
MASTER OF BUSINESS ADMINISTRATION

I&IISemester
(Applicable for the Batch Admitted from2024-25)
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY :KAKINADA

KAKINADA-533003,Andhra Pradesh (India)
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JAWAHARLALNEHRUTECHNOLOGICALUNIVERSITYKAKINADA
MBACOURSESTRUCTURE&SYLLABUS
(Applicableforbatchesadmittedfrom2024-25)
IYearISemester
S. No Course Courses M L T P C
Code
1 C-101 Management and Organizational 100 4 0 0 4
Behavior
2 C-102 Managerial Economics 100 4 0 0 4
3 C-103 Accounting for Management 100 4 0 0 4
4 C-104 Quantitative Analysis for Business 100 4 0 0 4
Decisions
5 C-105 Entrepreneurship Development 100 4 0 0 4
6 C-106 Business Environment 100 4 0 0 4
A. Information Technology for 100

Business
OE-101 B. Rural Development
C. IPR &Patents 3 0 0 3
D. MOOCs :SWAYAM/NPTEL-
7 (Related to Management Courses
other than listed courses in the
syllabus)
8 SE-101 PACE-UP(Personality Assessment 0 0 2 1
Centre, Enhancement and Up gradation 30
Processes) Programme
9 SE-102 Tally Lab 30 0 0 2 1
10 VA-101 Entrepreneur Project -I
Identifying the area of interest, 30
Interacting with success full business 0 0 2 1
2
And submission of ground report.
Total 790 27 0 6 30
The Entrepreneur Project can be done either individually or forming a group ( limited to
maximum of 4 members)

IYear IISemester
S. No Course Courses M L T P C
Code
1 C-201 Financial Management 100 4 0 0 4
2 C-202 Human Resource Management 100 4 0 0 4
3 C-203 Operations Management 100 4 0 0 4
4 C-204 Marketing Management 100 4 0 0 4
5 C-205 Research Methods for Business Decisions 100 4 0 0 4
C-206 Business Analytics 100 4 0 0 4
6 OE- A .Cross Cultural management 100
201 B. Project Management 0 0 3
3
C. Lean Management
D. Data base Management System
7 SE- 30 0 0 2
201 1
R-Programming Lab
8 IT Lab 30
SE- 0 0 2 1
202 (Spread sheets and SQL)
9 VA- Entrepreneur Project–II 30
201
Study on different loan approaches of State and 0 0 1 1
Central Govt. Prepare the Business Development
plan.
Total 790 27 0 5 30

IYearISemester L T P C
4 0 0 4
MANAGEMENTANDORGANIZATIONALBEHAVIOR
Objectiveofthecourse:
ObjectiveofthecourseistogiveabasicperspectiveofManagement.
Thiswillformfoundationtostudyotherfunctionalareasofmanagementandtoprovidethe
studentswiththeconceptual frameworkandthetheoriesunderlyingOrganizational
Behaviour.
Unit–I
Definition,Nature,FunctionsandImportanceofManagement–EvolutionofManagement thought–
Scientificmanagement,administrativemanagement,Hawthroneexperiments–
systemsapproach- Levelsof Management-ManagerialSkills-Planning–Stepsin
Planning Process – importance and Limitations – Types of Plans - Characteristics of a sound
Plan - Management By Objectives (MBO) - Techniques and Processes of Decision Making-
Social Responsibilities of Business
Unit-II
Organizing–Principlesoforganizing–OrganizationStructureandDesign–Typesofpower
-DelegationofAuthorityandfactorsaffectingdelegation–Spanofcontrol– Decentralization – Line
and staff structure conflicts - Coordination definition and principles - Emerging Trends in
Corporate Structure – Formal and Informal Organization- Nature and importance of
Controlling, process of Controlling, Requirements of effective control and controlling
techniques.
Unit–III
Organizational behavior: Nature and scope – Linkages with other social sciences – Individual
roles and organizational goals – perspectives of human behavior - Perception– perceptual
process–Learning-LearningProcess-Theories-Personalit4yandIndividualDifferences-
DeterminantsofPersonality- Values,AttitudesandBeliefs-Creativity andCreative
thinking.
Unit–IV
MotivationandJobPerformance–ContentandprocessTheoriesofMotivation-Leadership
-Styles-Approaches–Challengesofleadersinglobalizedera–Groups–stagesformation of groups –
Group Dynamics - Collaborative Processes in Work Groups - Johari Window- Transactional
Analysis.

Unit–V:
Organizational conflict-causes and consequences-conflict and Negotiation Team Building,
Conflict Resolution in Groups and problem solving Techniques – Organizationalchange -
change process - resistance to change - Creating an Ethical Organization.
Relevant cases haveto be discussed in each unit and in examination compulsory
caseifrom any unit.
References:
1. HaroldKoontz,HeinzWeihrich,A.R.Aryasri,PrinciplesofManagement,TMH,2010.
2. DilipKumarBattacharya,PrinciplesofManagement,Pearson,2012.
3. Kumar, Rao, Chhaalill“Introduction to Management Science” Cengage Publications, New

Delhi
4. V.S.P.Rao,ManagementTextandCases,Excel,SecondEdition,2012.
5. K.Anbuvelan,PrinciplesofManagement,UniversitySciencePress, 2013.
6. K.Aswathappa “ Organisational Behaviour-Text, Cases and Games”,Himalaya

PublishingHouse, New Delhi,2008.
7. StevenLMcShane,MaryAnnVonGlinow,RadhaRSharma:“OrganisationalBehaviour”, TMH
Education, New Delhi,2008
5
IYearISemester MANAGERIALECONOMICS
CourseObjective:
1:ObjectiveofthecourseistointroducebasicconceptsandtechniquesofManagerial
Economicsandcomprehendstudentwithvitaldecisionsofbusiness.
2:Assimilateandapplythelawsofeconomicsinthebusiness.
3:Acquiretheknowledgeaboutthevarioustypesofmarketstructureforstrategizingand wise decision
making.
4:Practicethepricingstrategiesinthebusinessmanagementpolicies.
5:Achievetheknowledgeaboutmacroeconomicstoforeseetheexternal effective forcestothe
decisions in organisation.
LearningOutcomes:Usesupplyanddemandtoexplainvariouseconomicphenomenaand principles.
1. Explaintheeconomicmeaningofprice,elasticity,andproductioncosts. cause and Describethe
effect of changes in all of these variables.
2. Drawandanalyzecostandrevenuecurvesthatmaximizeprofit.
3. Discuss differences and critically analyze the pros and cons of different
marketstructures,including competitive, monopolistic and oligopolistic markets.
4. Pricingstrategiestoachieveandapplicabilityinthemarketconditions
5. Knowledgeaboutmacroeconomicsconditionsandlearntoapplicableinthepresent context.
UNIT-I:
Introduction to Managerial Economics: Nature and Scope- of managerial Economics:
Incrementalreasoning,ConceptofTimePerspective,DiscountingPrinciple,Opportunity
6
Cost Principle, Equi -Marginal Concept-Theory of Fi rm-profit measurement-social
responsibility of business.
UNIT-II:
Demand Analysisand Forecasting:Conceptsof Demand,Supply,Determinants of Demand
andSupply,ElasticitiesofDemandandSupply-Methodsofdemandforecasting for established and
new products-.
UNIT-III:
CostandProductionAnalysis: Cost:Conceptandtypes,Cost-OutputRelationships,Cost
Estimation, Reduction and Control- Economies and Diseconomies of Scale- Law of
VariableProportions- Returns to Scale- Isoquants-Cobb-Douglas and CES Production functions.
UNIT-IV:
Theory of Pricing: Price determination under Perfect Competition, Monopoly, Oligopoly and
Monopolistic Competitions- Methods of Pricing. Market structures: Perfect and Imperfect
Market Structurer. Price discrimination-degreesof price discrimination.
UNIT-V:
s
MacroEconomicsandBusines:Concept,NatureandMeasurementofNationalIncome--
FiscalandMonetaryPolicies.nflationandDeflation:Inflation-MeaningandKinds,
I
Types,CausesandmeasurementofinflationMeasurestoControlInflation,Deflation--
Philipscurve-Stagflation-The oryofEmployment-Businesscycles:Polici estocounter
Business Cycles.

caseifrom any unit.
References:
1. D.M.Mithani,ManagerialEconomics,HimalayaPublishingHouse
2. Hirschey-Managerialeconomics,12thed-cengage
3. GuptaG.S.,ManagerialEconomics,TMH,1988.
4. P.L.Mehta,ManagerialEconomics,PHI,2001.
5. K.KDawett,ModernEconomicTheory,SultanChand&Sons.
6. D.N.Dwivedi,ManagerialEconomics,7thEd,VikasPublishing.
7. H.CraigPeterson,W.CrisLewis,managerialeconomics,Pearson,2005.
7
4 0 0 4
ACCOUNTINGFORMANAGEMENT
COURSEOBJECTIVES:
The objective of this course is to acquaint the students regarding various accou ntingconcepts
and its application in managerial decision making.
Unit–I:
FinancialAccounting-concept,Importanceandscope,accountingprinciples,accountingcycle,
journal ledger, trial balance, Preparation of final accounts with adjustments.
Unit–II:
Analysisandinterpretationoffinancialstatements–meaning,importanceandtechniques, ratio
analysis, Fund flow analysis, cash flow analysis (AS - 3).
Unit–III:
Cost accounting–meaning, importance, methods, techniques; classification of costs and cost
sheet; Inventory valuation methods- LIFO, FIFO, HIFO and weighted average method
Unit – IV:
Management accounting – concept, need, importance and scope; budgetary control-
meaning,need, objectives, essentials of budgeting, different types of budgets and their
preparation.
Unit-V:
Standardcostingandvarianceanalysis(materials,labour)-Marginalcostingandits
o
applicationinmanagerialdecisinmaking

caseifrom any unit.
References:
1. MAHESWARIANDMAHESWARI"FinancialAccounting",VikasPu blishing
8
House,NewDelhi,2013.
2. Pandey,I.M.ManagementAccounting,VikasPublishingHouse,NewDelhi.
3. Horngen, Sundem & Stratton, Introduction to Management Accounting, Pearson
Education, New Delhi.
4. Hansen&Mowen,CostManagement,ThomsonLearning.
5. Mittal, S.N. Management Accounting and Financial management, Shree Mahavir
Book Depot, New Delhi.
6. JainS.P.andNarangK..AdvancedCostAccounting,KalyaniPublishersLudhiana.
L
7. KhanM.Y.andJain,P.K.ManagementAccounting,TMH,N.Delhi.

L T P C
4 0 0 4
QUANTITATIVEANALYSISFORBUSINESSDECISIONS
CourseObjectives:
1:Todevelopadeeperunderstandingofmeaningandimportanceof technique and quantitative
its applications in managerial decisions.
2: Statistical tools like measures of central tendency & measures of variations and apply
these tools to real life situations.
3: Students have more knowledge about the decision making concept, process of
decisionmaking and different environments like risk, uncertainty and certainty.
4: To have knowledge about Sampling and Sampling Distributions-Estimation-Point
andInterval Estimates, Concepts of Testing Hypothesis.
5:StudentswouldabletounderstandtheconceptofANOVA,Chi-squareTestof Independence and
Goodness of fitness.
CourseOutcomes:
Attheendofthecoursestudentswillbeableto:
1 Basicimportanceandapplicationsofquantitativetechniques.
2 Studythevariousmeasuresandapplicabilityofprobabilityrelatedto the
statistics.
3 Justifytheseveraldecisionsindecisiontheory.
4 Useandunderstandthedifferentsamplingdistributiontechniques.
5 Testthehypothesisforchoosingbestconclusionandinference.
UNIT1:
Quantitative Techniques: Introduction - Meaning and Definition – Classification
ofQT -QT and other disciplines – Application of QT in business – Limitations.
UNITII:
9
MeasureofCentralTendency
andDispersions-ArithmeticMean;GeometricMean;
Harmonic Mean; Median:Mode, Standard Deviation. Simple correlation- Karl Pearson’s
Coefficient of correlation, Rank correlation .Simple Regression Analysis – Concept of
Probability-Probability Rules-Joint and Marginal probability-Baye’s Theorem-Probability
Distributions - Binominal, Poisson, Normal & Exponential Probability Distributions.
UNITIII:
Introduction of Decision Theory: Steps involved in decision making, different
environments in which decisions are made, Criteria for decision making, Decision
making under uncertainty, Decision making under conditions of Risk-Utility as a
decision criterion, Decision trees, Graphic displays of the decision-making process,
Decision making with an active opponent.
UNITIV:
ConceptofEstimationandSampling:InferentialAnalysis-PointEstimates and
Interval Estimates of Averages and Proportions of small and large samples. Sampling –
Meaning, Steps in Sampling Process-Sample Size- Probability and non- probability
samplingtechniques,Errorsinsampling.Testsofsignificance-Types-Hypothesis-
Types-HypothesistestingandConfidenceIntervals.ParametricTestsformeans,
Proportions,VarianceandPairedObservations.
UNITV:
Analysis of Variance (ANOVA): One-way and Two Way ANOVA, Non

Parametrictests- Chi–Square- Test of Independence, Test of Goodness of Fit.
Relevantcaseshavetobeineachunitandinexaminationcaseiscompulsoryfor every unit.
References:
1 N.D. Vohra “Quantitative Techniques in Management”, Tata-
McGraw Hill Private Limited, New Delhi, 2011.
2 GuptaS.P“StatisticalMethods’’,S.ChandandSons,NewDelhi.
3 Anand Sharma “Quantitative Techniques for Business decision Making
HimalayaPublishers, New Delhi, 2012.
4 D.P. Apte “Operation Research and Quantitative Techniques”, Excel
Publications, NewDelhi, 2013.
5 Hamdy, A. Taha “Operation Research. An Introduction”, Prentice- Hall of
India, New Delhi, 2003.
6 Anderson “Quantitative Methods for Business”, Cengage Learning, New
Delhi, 2013.
10

L T P C
IYearISemester
4 0 0 4
ENTREPRENEURSHIPDEVELOPMENT
UNITI
Introduction:DefinitionofEntrepreneur,Entrepreneurialmotivationandbarriers;Internal
andexternalfactorsEconomicBarrierstoEntrepreneurship–Non-EconomicBarriersto
Entrepreneurship- Theories of entrepreneurship; Classification of entrepreneurship-
Entrepreneurship in Developing Economy – Entrepreneurial Values and Attitudes
UNITII
Problems & Support: Incubation and Take-off, Problems encountered Structural, Financialand
Managerial Problems, Types of Uncertainty. -Institutional support for new ventures: Supporting
organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt.
Policies for SSIs.-Role of SIDBI in Project Management.
UNITIV
TypesofEntrepreneurs:Familyandnon-familyentrepreneurs-RoleofProfessionals,
Professionalismvs.familyentrepreneurs–-Sickindustries,ReasonsforSickness,Remedies for
Sickness, Role of BIFR in revival, Bank Syndications.
UnitIV
ProjectAnalysis:MeaningandDefinitionofProject,Types&Characteristics–ProjectPhases –
Project Life Cycle – Project Family Tree – Feasibility Analysis and Project Report. Unit V
Development of Enterprise: Concept and development ofEnterprise - Procedure of starting
Enterprise – Vital Decision to make during start up: Project Report Preparation, Choice of
Enterprise, and Market Assessment of Enterprise.
References:
1) Couger,C-CreativityandInnovation(IPP,1999)
2) NinaJacob,-CreativityinOrganisations(Wheeler,1998)
11
3) Jonne&Ceserani-Innovation&Creativity(Crest)2001.
4) Bridge Setal-Understanding Enterprise: Entrepreneurship and Small Business
(Palgrave,2003)
5) Holt-Entrepreneurship:NewVentureCreation(Prentice-Hall)1998.
6) Singh P&B handerkar A-Winning the Corporate Olympiad: The
Renaissancearadigm(Vikas)
7) DollingerMJ-Entrepreneurship(Prentice-Hall,1999).
8) Tushman,M.L.&Lawrence,P.R.(1997)-ManagingStrategicInnovation&Change Oxford .
9) JonesT.(2003)-InnovatingattheEdge:HowOrganizationsEvolveandEmbed Innovation
Capability.Butterwork Heinemann, U. K.
10) Amidon, D. M.(1997)-Innovation Strategy for the Knowledge
Economy:TheKanawakening. Butterwork-Heinemann, New Delhi, India.

L T P C
4 0 0 4
BUSINESSENVIRONMENT
OBJECTIVES:
Theobjectiveofthispaperistomakethestudentsmoreclearabouttheimportanceof
businessorganisationwantstoachieve,toearnprofitforitsgrowthanddevelopment,to provide quality
goods to its customers, to protect the environment, etc.
UNIT–I:Introduction:TheConceptofBusinessEnvironment-itsNatureandSignificance
-Components of Business Environment - Impact of environment on business and strategic
decisions.
UNIT – II: Social and Cultural Environment: Introduction - Social environment - Cultural
environment - Impact of Foreign Culture on Business - Types of Social Organization - Social
Responsibilities of Business.
UNIT – III: Economic Environment: Introduction - Economic environment of Business -

Economic systems - Macroeconomic parameters and their impact of business - Economic
policies - Five Year Plans in India.
UNIT – IV: Political and Legal Environment: Introduction -Political environment -

Relationship between Government and Business in India - Role of Government in Business -
ConstitutionalprovisionsregardingregulationofbusinessinIndia.LegalEnvironment-
Implementations of Business - Corporate Governance.
RelevantcaseshavetobediscussedineachunitandinexaminationUNIT–V:
TechnologicalandNaturalEnvironment:FeaturesofTechnologicalEnvironment-Factors and
Impact of Technological Environment - Technological E 1n2vironment in India -Elementsof
Natural Environment - Environmental Pollution.
caseiscompulsoryfromanyunit.
References:
1. ShaikhSaleem:“BusinessEnvironment”,Pearsons,NewDelhi,
2. Veena Keshav Pailwar: “Economic Environment of Business”, PHI Learning, New
Delhi,2012
3. RosyJoshi,SangamKapoor:“BusinessEnvironment”,KalyaniPublishers,NewDelhi, 2011.
4. AswathappaK:“EssentialsofBusinessEnvironment”,HimalayaPublishingHouse,New Delhi,
2011.
5. VivekMittal:“BusinessEnvironmentTextandCases”,ExcelBooksNewDelhi,2011.
6. Sundaram and Black: “International Business Environment Text and Cases”, PHI Private
Limited, New Delhi.
7. Avid W Conklin: “Cases in Environment of Business”, Sage Publication India Private Ltd,
New Delhi. 8. Raj Kumar: “International Business Environment”, Excel Publication, New
Delhi, 2012.
9. PalleKrishnaRao:“WTO-TextandCases”,ExcelPublication,NewDelhi.
10. GovernmentofIndia,LatestEconomicSurveyReport.
13

3 0 0 3
INFORMATIONTECHNOLOGYFORBUSINESS
CourseObjectives:
 Tounderstandbusinessprocessesandinformationtechnologyinbusiness.
 TomanageandunderstandITinbusinessorganizations.
 Tobuildanddeveloptechnologytrends.
 TounderstandthechallengesonusingTechnologyforbusiness
 To learn ethical issues in information technology
At the end of this course students will be able to:
1: Clear understanding of Information Technology in business scenarios.
2: Importance of Technology in business processes.
3:Significanceofintelligentsystemsinbusiness.
4: Usage of various digital platforms across the business.
5: exploring e-commerce and ERP scenario.
UNIT-I
BusinessandInformationTechnology-BusinessintheInformationAge,Information system, CBIS,
Trends in IT Evolution and types of Information Systems, Managing IT in organization.
UNIT-II
Information Technology Infrastructure - Computer Hardware, Software, Managing and
Organization of Data and Information - Telecommunication and Networks. The Internet and
Intranet (I.O.T).
UNIT-III
InformationTechnologyforCompetitiveadvantage-InterOrganizationalInformation
Systems,GlobalInformationSystems,ElectronicDataInte1r4change(EDI)andElectronic
FundsTransfer(EFT).EnterpriseResourcePlanning,DataKnowledge, Support. andDecision
UNIT-IV
IntelligentSystemsinBusiness-ArtificialintelligenceandIntelligentSystems-Expert
Systems,IntelligentAgents,VirtualReality,EthicalandglobalissuesofIntelligentsystems.
UNIT-V
ElectronicCommerce-Foundation,BusinesstoConsumerApplications,Businessto
BusinessApplications,ConsumerMarketResearchandotherSupport,LegalandEthical issues in E-
commerce Strategy, Information Systems, Strategic Advantage,
Porter'sCompetitiveForcesmodelonIT,BusinessProcessRe-engineering,VirtualCorporations,E-

Learning, CBI, Information Systems Development Life Cycle (SDLC), Building Internet
andIntranet Applications.
SuggestedReadings:
1. TurbanRainerandPotter:IntroductiontoInformationTechnology,John&WileySons.
2. JamesO'Brien:IntroductiontoInformationSystems,McGrawHillBookCompany.
15
3 0 0 3
RURALDEVELOPMENT
CourseObjectives:
1. TofacilitatethestudentstounderstandthebasicnatureofruralsocietyinIndia
2. ToappraisestudentsabouttheRuralLocalAdministration
3. ToprovideinsightsonruraldemographyandruraleconomyinIndia
4. ToprovideinsightsonvariousprocessesandchallengesofagricultureinIndia
5. TomakestudentsawareoftheruralmarketstructureinIndia
Outcomesofthecourse:
1. DescribethekeyaspectsofruralsocietyinIndia
2. Describetherurallocaladministration
3. Analysethedynamicsoflocalruralpopulationandlocalruraleconomy
4. ExplaintheprocessesandchallengesofagricultureinIndia
5. Summarisethecomponentsandimplicationsoflandtenuresystemsandland reforms in
India.
Unit-I
Rural Development: Concept, Importance, Nature and scope, Characteristics ofrural
economy, human capital of development- Distinction between development and
growth, Indicators of rural development, problems & issues in rural development.
Unit–II
Rural Management: Nature, Scope and challenges in marketing operations, human
andfinancialresourcesinruralareas.Entrepreneurshipopportunitiesinrural
areas,Agriculturalproduction,productivityandbackwardness, Socialand
1 6
EconomicstructureofruralIndiaanditseconomicdevelopme n t.
Unit–III
RuralCommunityDevelopment:M.D.G-Conceptofcommunity,Functionof
Community, PURA model, Community profile: Process and tools. Community
development: Characteristics, Principles andscope, Panchayat Raj and community
development in India. ; Zilla Parishad - structure, powers,function, working and
problems in Rural Administration.
Unit–IV
Sustainable Development: Biodiversity and its conservation, Environmental
pollution, air, water and soil pollution., Rainwater harvesting Watershed
management. Social security schemes in India-DDP-CRSP-NHRDP-DWACRA-
DRDA-Health care programmes.
Unit-V
ConceptandScopeofRuralMarket,Characteristicsofruralmarkets,
Environmentalfactors:Micro andMacromarketingenvironment,Marketingtoservi
planningprocess,Introduction cesmarketing.FundamentalsofRural
Demography and Economics: Rural population –process ofdevelopment-GATT-
WTO-SEZ-CSR-NAIS.
Reference:
1. SatyaSundram,I.“RuralDevelopment”HimalayaPublishingHouse,New Delhi.
2. K.Venkatareddy-Ariculturalandruraldevelopment-himalayapublishinghouse
17
3 0 0 3
INTELLECTUALPROPERTYRIGHTS&PATENTS
CourseObjective:
1. Themainobjectiveofthe
IPRistomakethestudentsawareoftheir rightsforthe
protectionoftheirinventiondoneintheirprojectwork.
2. Togetregistrationinourcountryandforeigncountriesoftheirinvention,designsand thesis or
theory written by the students during their project work and for this they must have
knowledgeof patents, copy right,trademarks, designs and information Technology Act.
3. Furthertheteacherwillhavetodemonstratewithproductsandaskthestudenttoidentify the different
types of IPR’s.
Courseoutcomes:
 Thestudentsoncethey
completetheiracademicprojects,theyget awarenessof
acquiring the patent
 Theyalsolearntohavecopyrightfortheirinnovativeworks.
 Theyalsogettheknowledgeofplagiarismintheirinnovationswhichcanbe questioned legally.
Unit-1
INTRODUCTIONTOIPR:Meaningofproperty,Origin,Nature,MeaningofIntellectual
PropertyRights–KindsofIntellectualpropertyrights—CopyRight,Patent,Trademark,
TradeSecretandtradedress,Design,LayoutDesign,GeographicalIndication,Plant
VarietiesandTraditionalKnowledge.
18
Unit-2
PATENTRIGHTSANDCOPYRIGHTS—Origin,MeaningofPatent,Types,Inventions
whicharenotpatentable,RegistrationProcedure,RightsandDutiesofPatentee,Assignment
andlicense,Restorationof lapsedPatents,SurrenderandRevocation ofPatents,
Infringement,Remedies&Penalties.COPYRIGHT—Origin,Definition&TypesofCopy
Right,Registrationprocedure,Assignment&license,TermsofCopyRight,Piracy,
Infringement,Remedies,Copyrightswithspecialreferencetosoftware.
Unit-3
TRADEMARKS—Origin,Meaning&NatureofTrademarks,Types,RegistrationofTrade Marks,
Infringement & Remedies, Offences relating toTrade Marks, Passing Off,Penalties.
Unit-4
DESIGN- Meaning, Definition, Object, Registration of Design, Cancellation of Registration,
Internationalconventionondesign,functionsofDesign.SemiconductorIntegratedcircuits and layout
design Act-2000.
Unit-5
BASICTENENTSOFINFORMATIONTECHNOLOGYACT-2000–ITAct-Introduction
E-Commerce and legal provisions E- Governance and legal provisions Digital signature and
Electronic Signature. Cybercrimes
TEXTBOOKS:
1. IntellectualPropertyRightsandtheLaw,GogiaLawAgency,byDr.G.B.Reddy
2. LawrelatingtoIntellectualProperty,UniversalLawPublishingCo,byDr.B.L.Wadehra
3. IPRbyP.Narayanan
4. LawofIntellectualProperty,AsianLawHouse,Dr.S.R.Myneni
19
3 0 0 3
MOOCs:SWAYAM/NPTEL-RelatedtoManagementCoursesother
thanlistedcoursesinthesyllabus
NOTE:StudentsoptingforSWAYAMshouldregisterfor12weekscourseandneedto
producethePasscertificate withminimum40%
AcademicCredits.Theact (Percentage)forreceivingthealpercentagementionedonthec
ertificatewillbe
transferredtothemarksmemo.
20

L T P C
0 0 2 1
PACEUP
(PersonalityAssessmentCentre,EnhancementandUpgradationProcesses)
CourseObjectives:
BusinessEtiquettesandProfessionalismhasbeendesignedtomeetthefollowingobjectives:
a) Tolearntheprinciplesofbusinessetiquettesandprofessionalbehaviour
b) Tounderstandtheetiquettesformakingbusinesscorrespondenceeffective
c) Tobeabletopresentyourselfconfidentlyatvariousbusinesssituations
d) Developawarenessofdiningandmulticulturaletiquettes
LearningOutcome:
Aftercompletionofcoursestudentswillbeableto:
a)Demonstrateanunderstandingofprofessionalismintermsofworkplacebehavioursand workplace
relationships.
b)Adoptattitudesandbehavioursconsistentwithstandardworkplaceexpectations.
c)Presentingoneselfwithfinesseandmakingotherscomfortableinabusinesssetting.
d)Developingbasiclifeskillsoretiquettesinordertosucceedincorporateculture.
Unit:1
BusinessEtiquettes-AnOverview:SignificanceofBusinessEtiquettesin 21stCentury
Professional Advantage; Need and Importance of Professionalism
WorkplaceEtiquette:EtiquetteforPersonalContact-PersonalAppearance,Gestures, Postures, Facial
Expressions, Eye-contact, Space distancing
E-MailEtiquette:SignificanceofNetiquette,E-mail:Wayofprofessionalcommunication,
BasicEmailEtiquettes:ProperGrammar,Spelling,Punctuation,StylingandFormatting, Body of
Email, Response, Privacy
Unit–II 21
TelephoneEtiquettes:TelephoneCommunicationTechniques-PlacingTelephonecalls,
AnsweringCalls,TransferringCalls,PuttingCallsonHold,TakingMessages,Handling
Rude Callers, Tactful Responses, Leaving Professional Messages; Developing Cell Phone
Etiquettes; Voicemail Etiquette; Telephonic Courtesies
Dining Etiquette: Basics of Dining Etiquettes; Basic essentials of dining table etiquettes -
Napkin Etiquette, Seating arrangements, laying the table, how to use Cutlery, Posture
&Behavior, Do's and Don’ts; International Dining Etiquettes.
Multi-CulturalChallenges:CulturalDifferencesandtheirEffectsonBusinessEtiquette
Unit–III
Communication Skills: Understanding Human Communication, Constitutive Processes of
Communication, Language as a tool of communication, Barriers to Effective communication,
Strategies to Overcome the Barriers.
Emotional intelligence: Importance, concept, theory and measurements.
Stress Management: Strategies for preventing and relieving stress.
Timemanagement:Meaning;Techniquesandstyles.
Unit–IV
InterviewSkills:InterviewSkills:in-depthperspectives,Interviewerand Before, Interviewee,
During and After the Interview, Tips for Success.
MeetingEtiquette:ManagingaMeeting-Meetingagenda,Minutetaking,;Dutiesofthe
chairpersonandsecretary;EffectiveMeetingStrategies-PreparingforConducting themeeting,
the meeting, Evaluating the meeting
PresentationEtiquettes:ImportanceofPreparationandPractice;EffectiveDeliveryTechniques,
Audience Analysis, Handling Stage Fright.
Unit-V
Teamwork and Leadership Skills: Concept of Teams; Building effective teams; Concept
ofLeadership and honing Leadership skills.
Personality:Meaning&Definition,DeterminantsofPersonality,PersonalityTraits, Personality and
Organisational Behaviour
Motivation: Nature & Importance, Herzberg’s Two Factor theory, Maslow’s Need Hierarchy
theory, Alderfer’s ERG theory
22
Decision-MakingandProblem-SolvingSkills:Meaning,TypesandModels,Groupand Ethical
Decision-Making, Problems and Dilemmas in application of these skills.
ConflictManagement:Conflict-Definition,Nature,TypesandCauses; Conflict
Methodsof
Resolution.
HumanResourceManagement:IntroductiontoHRM,Selection,Orientation,Training&
Development, Performance Appraisal, Incentives
Case Study Analysis
SuggestedReadings:
• BarbaraPachter,MarjorieBrody.CompleteBusinessEtiquetteHandbook.PrenticeHall, 2015.

• Dhanavel,S.P.EnglishandSoftSkills.Hyderabad:OrientBlackSwan,2021.
• Koneru,Aruna.ProfessionalCommunication.Delhi:McGraw,2008.
• Mahanand,Anand.EnglishforAcademicandProfessionalSkills.Delhi:McGraw,2013. Print.
• NancyMitchell.EtiquetteRules:AFieldGuidetoModernManners.WellfleetPress,2015.
• Rani,DSudha,TVSReddy,DRavi,andASJyotsna.AWorkbookonEnglishGrammar and
Composition. Delhi: McGraw, 2016.
• RaghuPalat,IndianBusinessEtiquette,JaicoBooks,2015.
• Rizvi,M.Ashraf.EffectiveTechnicalCommunication.Delhi:McGraw,2018.
• Pease,AllanandBarbaraPease.TheDefinitiveBookofBodyLanguage.NewDelhi:Manjul
Publishing House, 2005.
• Tengse,AjayR.SoftSkills:ATextbookforundergraduates,OrientBlackSwan,2015
23
0 0 2 1
TALLYLAB
Objective:
To Understand the students’ basics of the Computers Knowledge with Financial Software
Knowledge
UNIT-I
Basic of Accounting: Type of Accounts, Rules of Accounting, Principles of concepts and
conventions, double entry system, bookkeeping Mode of Accounting, Financial Statements,
Transaction,RecordingTransactions.GettingthefunctionalwithTally,Creationandsetting up of
company in Tally.
UNIT-II
AccountingMastersinTally-Features-Configurations-SettingupAccountHeads.
UNIT-III
InventoryinTally-Stock–groups–StockCategories-Godowns/LocationUnitsof Measure - Stock
Items - Creating Inventory Masters for National Trader
24

0 0 2 1
ENTREPRENEURPROJECT-1
25

L T P C
IYearIISemester 4 0 0 4
FINANCIALMANAGEMENT
UNIT1
FinancialManagement:Concept-NatureandScope-EvolutionoffinancialManagement
- Thenewroleinthecontemporaryscenario–Goals andobjectives offinancial
Management- Firm’smissionandobjectives-Profitmaximization Vs.Wealth
maximization–MaximizationVsSatisfying-Majordecisionsoffinancialmanager.
UNIT2
FinancingDecision:Sourcesoffinance-Conceptandfinancialeffectsofleverage–EBIT–
EPSanalysis.CostofCapital: WeightedAverageCostofCapital–TheoriesofCapital
Structure.
UNIT3
InvestmentDecision:Concept
andTechniquesofTimeValueofMoney –Natureand
SignificanceofInvestmentDecision–EstimationofCashflows–CapitalBudgetingProcess –
Techniques of Investment Appraisal – Discounting and Non Discounting Methods.
UNIT-4
Dividend Decision: Meaning and Significance – Major forms of dividends – Theories of
Dividends – Determinants of Dividend – Dividends Policy and Dividend valuation – Bonus
Shares –Stock Splits – Dividend policies of Indian Corporate.
UNIT-5
LiquidityDecision:Meaning- ClassificationandSignificanceofWorkingCapital–
ComponentsofWorkingCapital–FactorsdeterminingtheWorkingCapital–Estimating
WorkingCapitalrequirement–CashManagementModels–AccountsReceivables–Credit
26
Policies–InventoryManagement.
Relevantcaseshavetobediscussedineachunitandinexamination caseiscompulsory from any

unit.

References:
1. I.M.Pandey:“FinancialManagement”,VikasPublishers,NewDelhi,2013.
2. KhanandJain:FinancialManagement,TataMcGrawHill,NewDelhi,
3. Prasanna Chandra: “Financial Management Theory and Practice”, Tata
McGrawHill 2011.
4. P.VijayaKumar,M.MadanaMohan,G.SyamalaRao:“FinancialManagement”,
HimalayaPublishingHouse,NewDelhi,2013.
5. Brigham,E.F:“Financial
ManagementTheoryandPractice”,CengaeLearning,
NewDelhi,2013
6. RMSrivastava,FinancialManagement,HimalayaPublishinghouse,4 thedition.
27
IYearIISemester HUMANRESOURCEMANAGEMENT
CourseObjectives:
1:To acquaint students with a broad perspective on themes and issues of

Human Resource Management.
2:TofamiliarizethestudentwithInvestmentperspectivesofHRM.
3:Tofamiliarizestudentswiththeconceptsofcareerdevelopment,counselingandgain knowledge
about current compensation trends.
4:TogainknowledgeaboutWagedeterminantsandwelfaremeasures.
5:To familiarize the studentswith industrial relations concepts ,disputes andgrievance
mechanism , safety in the work places.
CourseOutcomes:
AttheendoftheCourse,Studentwillbeableto:
1 : CiteevolutionandemergingtrendsofHRM.
2 : CriticallyanalyzeInvestmentandHRDconcepts.
3 : ListdifferentappraisalandCompensationsystem.
4 : Evaluateincentivepaymentsystemandwelfaremeasuresgiventoemployees.
5: Interpretindustrialrelationsinorganization.
UNIT-I
HRM:Concept,Nature,Scope-andFunctions–evolutionofHRM-Principles-
EthicalAspectsofHRM-HRpolicies,Strategiestoincreasefirmperformance-
RoleandpositionofHRdepartment–StrategicHRinchangingenvironment–
EmergingtrendsinHRM. 28
UNIT-II
InvestmentperspectivesofHRM:HRPlanning–DemandandSupplyforecasting–
JobAnalysis-JobDesign-JobEvaluation.RecruitmentandSelection- urcesof
Srecruitment–e-recruitment.StepsinSelectionProcedures-Testsand Interview
Techniques - Induction- Training and Development – Need and Importance-Methods
and of Training. Concept of HRD.
UNIT-III
Performance Appraisal: Importance – Methods – Traditional and Modern methods –
Latesttrendsinperformanceappraisal-CareerDevelopmentandCounseling-
Compensation-ConceptsandPrinciples-InfluencingFactors-CurrentTrendsin
Compensation- Methods of Payments in detail - Incentives rewards compensation
mechanisms.
UNIT-IV
Wage and Salary Administration: Concept- Wage Structure- Wage and SalaryPolicies-
LegalFrameWork-DeterminantsofPaymentofWages-Wage Differentials-
IncentivePaymentSystems.Welfaremanagement:Natureand concepts – statutory and
non-statutory welfare measures.
UNIT-V
Managing Industrial Relations: Nature- Importance -Trade Unions - Employee
Participation Schemes-Collective Bargaining – Grievances and disputes resolution
mechanisms – Managing employee safety and health. Relevant cases have to be
discussed in each unit and in examination case is compulsory from any unit.
References:
1. K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw Hill,
New Delhi, 2013.
2. N. Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource Management and
Industrial Relations”, Himalaya Publishing House, Mumbai.
3. Mathis, Jackson, Tripathy: “Human Resource Management: A south-Asin
Perspective”, Cengage Learning, New Delhi, 2013.
4. Subba Rao P: “Personnel and Human Resource Management-Text and Cases”,
Himalaya Publications, Mumbai, 2013.
5. Madhurima Lall, Sakina Qasim Zasidi: “Human Resource Management”, Excel
Books, New Delhi,2010.
29
L T P C
OPERATIONSMANAGEMENT
Objectives:
This Course is designed to make student understand the strategic significance of Operation
management, to acquaint them with application of discipline to deal with real life business
problem.
UNITI:
IntroductiontoOperationManagement:Nature&ScopeofOperation/Production
Management,Relationshipwithotherfunctionalareas,RecenttrendinOperation
Management, Manufacturing & Theory of Constraint, Types of Production System, Just inTime
(JIT) & lean system.
UNITII:
Product Design & Process Selection: Stages in Product Design process, Value Analysis,Facility
location & Layout: Types, Characteristics, Advantages and Disadvantages, Work measurement,
Job design.
UNITIII:
Forecasting & Capacity Planning: Methods of Forecasting, Overview of Operation Planning,
AggregateProductionPlanning,Productionstrategies,CapacityRequirementPlanning,
MRP, Scheduling, Supply Chain Management, Purchase Management, Inventory
Management.
Unit-IV:
Productivity:Factors,Affecting Productivity – Job Design – Process Flow Charts –
MethodsStudy – Work Measurement – Engineering and Behavioral Approaches.
UNITV:
QualityManagement:Quality-Definition,Dimension,CostofQuality,QualityCircles-
Continuousimprovement(Kaizen),ISO(9000&14000Series),StatisticalQualityControl:
Variable&Attribute,ProcessControl,ControlCharts-Ac3c0eptanceSamplingOperating
Characteristic Curve (AQL , LTPD, Alpha & Beta risk ), Total Quality Management (TQM).
unit.
References:
1. Krajewski&Ritzman(2004).OperationManagement-StrategyandAnalysis.Prentice Hall of
India.
2. PannerSelvem,ProductionandOperationManagement,PrenticeHallofIndia.
3. Chunnawals,Production&OperationManagementHimalaya,Mumbai
4. Charry, S.N (2005). Production and Operation Management- Concepts, Methods

Strategy. John Willy & Sons Asia Pvt Limited.
5. KAswathappa&SridharBhatt,Production&OperationsManagement,Himalaya,
Mumbai.
L T P C
MARKETINGMANAGEMENT
Objectives:
TheCourseisdesignedforthestudentstounderstandtheMarketingconceptsandto identify, enrich

and fulfill the needs of customers and markets.
UNIT1
IntroductiontoMarketing:
Needs-Wants–Demands- Products- Exchange-
Transactions -Concept of Market andMarketing and Marketing Mix -Production Concept-
Product Concept -Sales and Marketing Concept -Societal Marketing Concept - Green Marketing
concept -Indian Marketing Environment.
UNIT2
Market Segmentation, Targeting and Positioning: Identification of Market Segments -

Consumer and Institutional/corporate Clientele - Segmenting Consumer Markets -Segmentation
Basis – Evaluation and Selection of Target Markets – Positioning significance - Developing and
Communicating a Positioning Strategy.
UNIT3
Product and Pricing Aspects: Product – Product Mix - Product Life cycle -Obsolescence-
Pricing-ObjectivesofPricing-MethodsofPricing-SelectingtheFinalprice-Adopting price -
Initiating the price cuts - Imitating price increases-Responding to Competitor’s price changes.
31
UNIT4
MarketingCommunication:CommunicationProcess–CommunicationMix–Integrated
MarketingCommunication-ManagingAdvertisingSalesPromotion-Publicrelationsand
DirectMarketing-Salesforce–DeterminingtheSalesForceSize- Compensation. Salesforce
UNIT5
Distribution,MarketingOrganizationandControl:ChannelsofDistribution-Intensive,
SelectiveandExclusiveDistribution-OrganizingtheMarketingDepartment-Marketing
Implementation-ControlofMarketingPerformance-AnnualPlanControl-Profitability Control -
Efficiency Control - Strategic Control.
unit.
References
1. PhillipKotler:“MarketingManagement“,PearsonPublishers,2013. NewDelhi,
2. RajanSaxena:“MarketingManagement”,TataMcGrawHill,NewDelhi,2012.
3. VSRamaswamy&SNamakumari,MarketingManagementGlobalPerspective Indian
Context 4th Edition, Mac Millan Publishers 2009.
4. TapanKPanda:“MarketingManagement”,ExcelBooks,NewDelhi,2012
5. PaulBaines,ChrisFill,KellyPageAdaptedbySinhaK:“Marketing”,Oxford University
Press, Chennai, 2013
32
L T P C
IYearIISemester
4 0 0 4
RESEARCHMETHODSFORBUSINESSDECISIONS
CourseObjective:
Todevelopunderstandingofthebasicframeworkofresearchprocess.Developingthe
students in Research orientation and to acquaint them with fundamental of research methods
To identify various sources of information for literature review and data collection
Tounderstandthedataanalysisandpresentation
To understand various statistical tools and their applicability in research.
To enable them to write a research report and thesis.
CourseOutcomes:
1 Understandadvanceddesign,methodologiesandanalysisinbusinessresearch
methods,includingkeyterms,classificationsandsystematicapplicationstothe research data and
design of a research project
2 Applyknowledgeincollectingdatafromvarioussources.
3 Demonstrateknowledgeindataanalysisandinterpretation.
4 Applyingappropriatestatisticaltechniquesintheanalysisofdata
5 Demonstrate the abilities in preparing research reports.
UNIT1
Introduction:NatureandImportanceofResearch,TheroleofBusiness Research,Aimsof
socialresearch,TypesofResearch-Pureresearchvs.Appliedresearch,Qualitativeresearch
vs.Quantitativeresearch,Exploratoryresearch,Descriptiveresearchand research, Experimental
ethical issues in business research-Defining Researc3h3Problem, Steps process. inResearch
UNIT2
DataBase:Discussiononprimarydataandsecondarydata,toolsandtechniquesof collectingdata.
Methodsofcollectingdata.Samplingdesignandsamplingprocedures.
Randomvs.Non-randomsamplingtechniques,determinationofsamplesizeandan
appropriatesamplingdesign. DesigningofQuestionnaire–MeasurementandScaling–
NominalScale–OrdinalScale–IntervalScale–RatioScale–GuttmannScale–Likert Scale –
Schematic Differential Scale.
UNIT3
Survey Research and data analysis: Selection of an appropriate survey research design, the
nature of field work and Field work management. Media used to communicate with
Respondents,PersonalInterviews,Telephoneinterviews,Self-administeredQuestionnaires-
Editing–Coding–ClassificationofData–TablesandGraphicPresentation–Preparation and
Presentation of Research Report.
UNIT4
StatisticalInference:FormulationofHypothesis–TestsofHypothesis-IntroductiontoNull
hypothesisvs.alternativehypothesis,parametricvs.non-parametrictests,procedurefor
testingofhypothesis,tests ofsignificancefor smallsamples,application,t-test, ChiSquare test.
UNIT5
Multivariate Analysis: Nature of multivariate analysis, classifying multivariate techniques,
analysis of dependence, analysis of interdependence. Bi-Variate analysis-tests of differences-t
test for comparing two means and z-test for comparing two proportions and ANOVA for
complex experimental designs.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
References
1. C.R. Kothari: Research Methodology, methodsand Techniques NewAge
International Publisher.
2. Navdeep and Guptha : “Statistical Techniques& Research Methodology”, Kalyani
Publishers
3. WillamG.Zikmund,Adhkari:“BusinessResearchMethods”,CengageLearning,New
Delhi, 2013.
4. A.N.Sadhu,Amarjitsingh,Researchmethodologyinsocialsciences,7thEditionHimalaya
Publications.
5. ABhujangarao,Researchmethodology,ExcelBooks3,42008.
L T P C
IYearIISemester
4 0 0 4
BUSINESSANALYTICS
CourseObjectives:
 Tounderstandtheimportance,differenceandpracticesofanalyticsinbusiness.
 Understandbusinesscommunicationthroughdata-driveninformation,
 Applyknowledgeand explainnaturalprocessesbyrelatingthem toacertain
distribution of data
 Tounderstandthedatavisualizationtools,applicationandstatisticalmethods.
 Tolearnthemeasureofvariabilityindecisionmaking
 Evaluateandcomparedescriptiveandpredictiveanalyticswithusecasescenarios.
UnitI
IntroductiontoDataAnalytics:IntroductiontoDataanalytics-Role ofDatain
Organization, Data lifecycle. (Data source, data changes, processes, usage) -Various DataTypes
- Significance of Analytics- Role of Data Analyst - Difference between Data analytics and
Business Analytics – real-world data analytics examples.
UnitII
Tools & Techniques: Typical Data Analysis Process - Data analytics techniques: Regression
analysis,Factoranalysis,Cohortanalysis,Clusteranalysis-Time-seriesanalysis.Data analytics tools
-Microsoft Excel, Tableau, SAS, RapidMiner, Power BI.
Unit III Concepts of data cleaning - Data Visualization: Over view of Data visualization –
Data Visualization tools, Statistical methods for summarizing data – How to create
pivotaltablesusingexcel-Exploringdatausingpivottable–CrossTabulation_CreatingCharts:-
1.Scatter charts, 2.Line charts, 3. Bar charts and column, 4. Pie Charts and 3-D charts, 4.Bubble
charts, - Effective use of Dashboards, Power BI and Tableau.
Unit IV Descriptive Analytics: Concept of Descriptive A3n5alytics –Measures of central
Tendency –Measuring and calculation of Arithmetic Mean, Mode, Median - Calculation of
application of Weighted Arithmetic Mean, Geometric and Harmonic mean using MS Excel-
Measures of Variability-Range, Variance, Standard Deviation, Coefficient of Variation using
MS Excel
UnitVPredictiveAnalytics:KarlPearsonCorrelationTechniques-Spearman’sRank
correlation-SimpleandMultipleregression-Regressionbythemethodofleastsquares– Building good
regression models – Regression with categorical independent variables.
SuggestedReadings:
1. RforDataScience:Import,Tidy,Transform,Visualize,andModelWickham & Data,Hadley
Garrett Grolemund.O’REILLY.
2. MohiuddinAhmed,Al-SakibKhanPathan,DataAnalytics:Concepts,Techniques, and
Applications, Taylor & Francis Group, 2020
3. JamesEvans,BusinessAnalytics,2e,Pearson,2017.
4. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams Essential of
BusinessAnalytics, Cengage Learning, 2020.
5. ThomasEri,WajidKhattack&PaulBuhler:BigDataFundamentals,Concepts, drVers and
Techniques by Prentice Hall of India, New Delhi, 2015.
6. AkilMaheswari,BigData,UpskillaheadbyTataMcGrawHill,NewDelhi,2016.
36
IYearIISemester CROSSCULTURALMANAGEMENT
Objective:
The objective of this course is to enhance the ability of class members to interct effectively
a with
people from cultures other than their own, specifically in the context of international business.
The course is aimed at significantly improving theability of practicing managers tobe effective
global managers.
Unit–I
Introduction – Concept of Culture for a Business Context; Brief wrap up of organizational
culture&itsdimensions;CulturalBackgroundofbusinessstakeholders[managers,
employees,shareholders,suppli ers,customersandothers]–AnAnalyticalframework.
Unit–II
CultureandGlobalManage ment–GlobalBusinessScenarioandRole ofCulture.
Framework for Analysis; Elements & Processes of Communication across Cultures;
Communication Strategy for/ of an Indian MNC and Foreign MNC & High-Performance
Winning Teams and Cultures; Culture Implications for Team Building.
Unit–III
CrossCulture–Negotiation&DecisionMaking–ProcessofNegotiationandNeededSkills
&KnowledgeBase– Overvie w withtwoillustrationsfrommulticulturalcontexts[India–
Europe/India–USsettings,f orinstance];InternationalandGlobalBusinessOperations-
StrategyFormulation&Implementation;AligningStrategy,Structure& Cultureinan
organizational Context.
Unit–IV
GlobalHumanResourcesManagement–StaffingandTrainingforGlobal Operations–
Expatriate – Developing a Global Management Cadre.. Motivating and Leading; Developingthe
values and behaviours necessary to build high-performance organization
37 personnel [individuals
and teams included] – Retention strategies.
Unit–V
Corporate Culture – The Nature of Organizational Cultures Diagnosing the As is Condition;
Designing the Strategy for a Culture Change Building; Successful Implementation of Culture
Change Phase; Measurement of ongoing Improvement.

caseifrom any unit.
References:1.CashbyFranklin,Revitalizeyourcorporateculture:PHI,Delhi
2. Deresky Helen, International Management: Managing Across Borders a ndCultures,
PHI, Delhi
3. EsennDrlarry,RchildressJohn,TheSecretofaWinningCulture:PHI,Delhi
38
IYearIISemester
L T P C
3 0 0 3
PROJECTMANAGEMENT
Objective:
Theobjectiveofthiscourseistoenablethestudentstogainbasicknowledgeaboutthe
conceptofproject,projectmanagement,projectlife-cycle,projectappraisal;toacquaintthe students
about various issues of project management.
1. Toknowtheconceptandelementoftheproject
2. Tounderstandvariousstagesinprojectlifecycles.
3. Theobjectiveofthiscourseistoenablethestudentstogainbasicknowledgeaboutthe concept of
project.
4. Projectmanagement,projectlife-cycle,projectappraisal.
5. Acquaintthestudentsaboutvariousissuesofprojectmanagement.
Outcomes:
1. Bestpracticeforincreaseprofitandcostadvantage
2,Enhanceabilitytoplanedimplementandcontroltheprojects.
3.Itsatechnicaltollformanagingprojectcompletion
4.Toprovideinvestmentstrategiestheprojectproposals.
5,Strengthandrelevantbehavioralandleadershipcapabilities
UnitI:
BasicsofProject Management –Concept–Project environment –Typesof Projects– Project
lifecycle–Projectproposals–Monitoringprojectprogress–ProjectappraisalandProject
selection–CausesofdelayinProjectcommissioning–Remediestoavoidoverruns.
IdentificationofInvestmentopportunities–Sourcesofnewprojectideas,preliminary screening of
projects – Components for project feasibility studies.
UnitII:
Marketfeasibility-Marketsurvey–CategoriesofMarke3t9survey–steps involvedin
conducting market survey – Demand forecasting techniques, sales projections. ,business
environment for project management.
UnitIII:
Technical and Legal feasibility: Production technology, materials and inputs, plant capacity,site
selection, plant layout, Managerial Feasibility Project organization and responsibilities.
Legalities – Basic legal provisions. Development of Programme Evaluation & Review
Technique (PERT) –Construction of PERT (Project duration and valuation, slack and critical
activities, critical path interpretation) – Critical Path Method (CPM)
UnitIV:
Financialfeasibility–Capital Expenditure–CriteriaandInvestmentstrategies–Capital
InvestmentAppraisalTechniques(NonDCFandDCF)–Riskanalysis–Costandfinancial feasibility–
Costofprojectandmeansoffinancing––Estimationofcashflows–Estimation
ofCapitalcostsandoperatingcosts;Revenueestimation–Income–Determinants–
Forecastingincome–Operationalfeasibility-Breakevenpoint–Economicsofworking.
UnitV:
ProjectImplementationandReview:Formsofprojectorganization–projectplanning– project control
– human aspects of project management – prerequisites for successful project implementation –
project review – performance evaluation – abandonment analysis.
Relevant cases have to be discussed in each unit and in examination case is compulsory
from any unit.
References:
1. PrasannaChandra,“Projects,Planning,Analysis,Selection,Financing,Implementation and
Review”, Tata McGraw Hill Company Pvt. Ltd., New Delhi 1998.
2. Gido:EffectiveProjectManagement,2e,Thomson,2007.
3. SinghM.K,“ProjectEvaluationandManagement”.
4. VasanthDesai,ProjectManagement,4thedition,HimalayaPublications2018.
5. CliffordF.Gray,ErikW. Larson,“ProjectManagement,theManagerialEmphasis”,
McGraw Hill, 2000.
40
L T P C
LEANMANAGEMENT
Objective:
To understand issues and challenges in implementing and development in lean manufacturing
techniques from TPS and its contribution for improving organizational performance.
UnitI
Introduction: Mass production system, Craft Production, Origin of Lean production system ,
Why Lean production , Lean revolution in Toyota , Systems and systems thinking , Basicimage
of lean production , Customer focus , Waste Management.
UNITII
Just In Time: Why JIT , Basic Principles of JIT, JIT system, Kanban, Six Kanban rules,
Expanded role of conveyance, Production leveling, Three types of Pull systems, Value stream
mapping. JIDOKA, Development of Jidoka concept, Why Jidoka, Poka, Yoke systems,
Inspection systems andzonecontrol–Types and useofPoka-Yoke systems,Implementation of
Jidoka
UNITIII
Kaizen: Six – Sigmaphilosophy and Methodologies ,QFD, FMEA Robust Design
concepts;SPC, QC circles standardized work in lean system , Standards in the lean system, 5S
system. UNIT IV
TotalProductiveMaintenance:WhyStandardizedwork,Elementsofstandardizedwork,
Chartstodefinestandardizedwork,KaizenandStandardizedworkCommonlayouts.
UNITV
Hoshin Planning & Lean Culture: Involvement, Activities supporting involvement, Quality
circle activity, Kaizen training, Key factors of PKT success, Hoshin Planning System, Four
Phases of Hoshin Planning, Why Lean culture – How lean culture feels.
References
1. JeffreyLiker,TheToyotaWay:Fourteen Manageme4n1tPrinciplesfromtheWorld's Greatest
Manufacturer, McGraw Hill, 2004.
2. DebashishSarkar,LessonsinLeanManagement,
3. DaleH.,Besterfield , Carol,Besterfield,etal,TotalQualityManagement(TQM)5e by
Pearson 2018.

L T P C
DATABASEMANAGEMENTSYSTEM
Objective:
Thecourseistopresentanintroductiontodatabasemanagementsystems,withanemphasis on how to
organize, maintain and retrieve - efficiently, and effectively - information from a DBMS.
UNITI
Introduction to Database Systems: Data - DatabaseApplications - Evolution of Database -Need
for Database Management – Data models - Database Architecture - Key Issues and Challenges
in Database Systems.
UNITII
ERandRelationalModels:ERModels–ERtoRelationalMapping–ObjectRelational
Mapping-RelationalModelConstraints-Keys-Dependencies-RelationalAlgebra- Normalization -
First, Second, Third & Fourth Normal Forms - BCNF – Join Dependencies. UNIT III
DataDefinitionandQuerying: BasicDDL-IntroductiontoSQL-Data Constraints-
AdvancedSQL-Views-Triggers-DatabaseSecurity–Embedded&DynamicSQL.
UNITIV
Transactions and Concurrency: Introduction to Transactions - Transaction Systems - ACID
Properties-System&MediaRecovery-NeedforConcurrency-LockingProtocols–SQL for
Concurrency – Log Based Recovery - Two Phase Commit Protocol - Recovery with SQL-
Deadlocks & Managing Deadlocks.
UNITV
AdvancedTopicsinDatabases:Indexing&HashingTechniques-QueryProcessing&
Optimization-Sorting&Joins–DatabaseTuning-IntroductiontoSpecialTopics-Spatial & Temporal
Databases – Data Mining and Warehousing.
Relevant cases have to be discussed in each unit and in exa4 2minationcase is compulsory
from any unit.
REFERENCES:
1. AbrahamSilberschatz,HenryF.Korth,S.Sudharshan,―DatabaseSystemConcepts¦,Sixth
Edition, Tata McGraw Hill, 2010.
2. RamezElmasri,ShamkantB.Navathe,―FundamentalsofDatabaseSystems¦,Sixth Edition,
Pearson/Addison - Wesley, 2010.
3. C.J.Date,A.KannanandS.Swamynathan,―AnIntroductiontoDatabaseSystems¦, Pearson
Education, Eighth Edition, 2006.
4. RaghuRamakrishnan,―DatabaseManagementSystems¦,FourthEdition,McGrawHill, 2015.

IYearIISemester L T P C
0 0 2 1
R-PROGRAMMINGLAB
OBJECTIVE:
Aftertakingthecourse,studentswillbeableto
 UseRforstatisticalprogramming,computation,graphics,andmodeling,
 WritefunctionsanduseRinanefficientway,
 Fitsomebasictypesofstatisticalmodels
 UseRintheirownresearch,
 BeabletoexpandtheirknowledgeofRontheirown.
OUTCOMES:
Attheendofthiscourse,studentswillbeableto:
• Listmotivationforlearningaprogramminglanguage
• AccessonlineresourcesforRandimportnewfunctionpackagesintotheRworkspace
• Import,review,manipulateandsummarizedata-setsinR
• Exploredata-setstocreatetestablehypothesesandidentifyappropriatestatisticaltests
• PerformappropriatestatisticaltestsusingRCreateandeditvisualizationswith
SYLLABUS:
UNIT-I:
Allthetheorycontentherebelowshallbeexecutedwithexamples.
Introduction,HowtorunR,RSessionsandFunctions,BasicMath,Variables,DataTypes,
Vectors,Conclusion,AdvancedDataStructures,DataFrames,Lists,Matrices,Arrays,
43
Classes.
UNIT-II:
R Programming Structures, Control Statements, Loops, - Looping Over Non vector Sets,- If-
Else, Arithmetic and Boolean Operators and values, Default Values for Argument, Return
Values,DecidingWhethertoexplicitlycallreturn-ReturningComplexObjects,Functions are
Objective, No Pointers in R, Recursion, A Quicksort Implementation-Extended Extended
Example: A Binary Search Tree.
UNIT-III:
DoingMathandSimulation inR,MathFunction,Extended Example Calculating
Probability-CumulativeSumsandProducts-MinimaandMaxima-Calculus,FunctionsFir
StatisticalDistribution,Sorting,LinearAlgebraOperationonVectorsandMatrices,

ExtendedExample:VectorcrossProduct-ExtendedExample:FindingStationary
DistributionofMarkovChains,SetOperation,Input/output,AccessingtheKeyboardand
Monitor,Reading and writer Files,
UNIT-IV:
Graphics,CreatingGraphs,TheWorkhorseofRBaseGraphics,theplot()Function– Customizing
Graphs, Saving Graphs to Files.
UNIT-V:
Probability Distributions, Normal Distribution- Binomial Distribution- Poisson

DistributionsOther Distribution, Basic Statistics,Correlation and Covariance, T-Tests,-ANOVA.
REFERENCEBOOKS:
1) TheArtofRProgramming,NormanMatloff,CengageLearning
2) RforEveryone,Lander,Pearson
3) RCookbook,PaulTeetor,Oreilly
4) RProgrammingByDr.T.MuraliMohan,S.ChandPublications.
5) GarrettGrolemund,HandsonProgrammingwithR,Oreilly
44
IYearIISemester L T P C
0 0 2 1
ITLAB(SPREADSHEETSANDSQL)
UNIT-1
Introduction to Information Technology, Classification of Software - Basics of MS Word
andBasics of MS PowerPoint.
UNIT–II
TheMSExcelinterface,FormattingCells,DataEntry-Inserting,Deleting,Selecting, Copying, Cutting,
and Pasting. Methods of applying Formulas. Basic calculations.
UNIT-III
Conditional Formatting, Cell References & addressing, Conditional functions, IF functions, -
Look up functions, Sorting & Filtering Data.
UNIT-IV
Demonstrating Statistical Functions and Financial functions in excel,
Different types of Charts preparation and representation.
UNIT-V
Introduction to SQL – SQL commands, Data types, Creating Tables. SQL constraints.
Functional queries.
Reference:
1) Excel:QuickStartGuidefromBeginnertoExpert(Excel,MicrosoftOffice)- by William
Fischer
2) Peekingintocomputerscience-ExcelLabManual-JalalKawash
3) SQLTutorial(w3schools.com)
45

IYearIISemester
L T P C
0 0 1 1
ENTREPRENEURPROJECT
46

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COURSE STRUCTURE MBA (REGULAR) 2024-2025

MASTER OF BUSINESS ADMINISTRATION

(Applicable for the Batch Admitted from2024-25)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY :KAKINADA

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A. Information Technology for 100

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3. Kumar, Rao, Chhaalill“Introduction to Management Science” Cengage Publications, New

6. K.Aswathappa “ Organisational Behaviour-Text, Cases and Games”,Himalaya

Relevant cases haveto be discussed in each unit and in examination compulsory

Relevant cases haveto be discussed in each unit and in examination compulsory

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Analysis of Variance (ANOVA): One-way and Two Way ANOVA, Non

Relevantcaseshavetobeineachunitandinexaminationcaseiscompulsoryfor every unit.

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UNIT – III: Economic Environment: Introduction - Economic environment of Business -

UNIT – IV: Political and Legal Environment: Introduction -Political environment -

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Relevantcaseshavetobediscussedineachunitandinexamination caseiscompulsory from any

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1:To acquaint students with a broad perspective on themes and issues of

4. Charry, S.N (2005). Production and Operation Management- Concepts, Methods

TheCourseisdesignedforthestudentstounderstandtheMarketingconceptsandto identify, enrich

Market Segmentation, Targeting and Positioning: Identification of Market Segments -

Relevant cases haveto be discussed in each unit and in examination compulsory

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Probability Distributions, Normal Distribution- Binomial Distribution- Poisson

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