C1 - MGT502 Business Communication A1 Part A
C1 - MGT502 Business Communication A1 Part A
C1 - MGT502 Business Communication A1 Part A
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Introduction
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during a change in an organization and helps integrate new employees into
organizations and information delivery. Besides, the author evaluates internal
communication in two ways; affecting corporate reputation and involving all
stakeholders. The authors directly tackle my assignment topic by detailing the
importance of internal business communication. The author is the director for corporate
communications and an expert in internal communications with experience exceeding
twelve years.
Carey, N., & Perry, T. (2014). Business resiliency and stakeholder management.
Journal of business continuity & emergency planning, 8(1), 14-19.
https://lesa.on.worldcat.org/v2/oclc/6895268743
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multinational corporations such as Amazon, Google, and Starbucks, they focus on their
criticism of tax evasion in the United Kingdom unveiled by the Public Accounts
Committee. Starbucks used corporate ethics and social media campaigns to insulate its
reputation in the UK. However, the authors suggest that authenticity is a perfect shield
when an organization faces criticism from the public and stakeholders. Further, they
suggest that organizations practice proactive tactics and strategies to manage
reputations supported by corporate transparency and culture. They also confirm that
strong ethical values and organizational ethics approaches are good insulators to public
criticism of its importance. This paper addresses my topic by explaining how an
organization can maintain its reputation during public critics. The article is addressed to
the top management of MNCs who depend on reputation, and public criticism could
cause many adverse effects to their business.
George, G., Haas, M. R., & Pentland, A. (2014). BIG DATA AND MANAGEMENT.
Academy of Management Journal, 57(2), 321.
https://lesa.on.worldcat.org/v2/oclc/5583384528
This paper focuses on business management using Big Data technologies such as
business analytics, machine learning, data mining, web analytics, and more. In the era
of tremendous improvements in information technology, businesses are using/managing
large volumes of data to create value for businesses, individuals, governments, and
communities (George et al., 2014, p. 17). Organizations effectively manage data and
deploy big data technologies, web analytics, and machine learning to predict consumer
actions, search behavior, choice, disease outbreaks, traffic patterns, and more.
Furthermore, the big data tools effectively predict patterns and events that help
organizations predict the future with greater precision and make informed decisions,
plan and strategize properly. This paper is relevant to my topic, covers organizational
management through big data technologies, and further shows its importance and
benefits. This article is helpful to e-commerce businesses that depend on data to make
sales, i.e., Amazon, Alibaba who need to capitalize on such technologies.
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Mendes-Da-Silva, W. (2019). The Convergence, Communication, and Impact of
Business Research. Revista de Administração Contemporânea, 23(1), I-XIV.
https://doi.org/10.1590/1982-7849rac2019180346
Craig, R., & Amernic, J. (2019). Benefits and pitfalls of a CEO's personal Twitter
messaging. Strategy & Leadership, 48(1), 43-48. https://doi.org/10.1108/SL-
10-2019-0154
This paper evaluates the pitfalls and benefits of Chief Executive Officers (CEOs) using
their accounts on social media for corporate purposes. Drawing information from
various sources, including Twitter accounts of CEOs such as Tesla's and Uber's CEO,
it's how multiple advantages of using their accounts for corporate functions (Craig &
Amernic, 2019, p. 45). Twitter allows the executives to perform leadership through
language, mainly by those who learn to pick the benefits and avoid the negativity. The
findings suggest that using the executives' accounts on Twitter helps boost both the
perceived and actual culture of an organization, builds the reputation of the CEO, and
finally it dramatically influences how priorities and business models of an organization
are perceived. This paper details the benefits of using a CEO's account to communicate
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business, answering the assignment topic. The information is directed to the CEOs who
can use their social media accounts for the company's greater good.
Roos (2013, p. 553) elaborates on the limitations and benefits of leaders speaking
during organizational change initiatives. Leadership speeches in large organizations are
vital as they help motivate and inspire people to accept change without using many
techniques and persuasive tools. It's because leaders have persuasive techniques and
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can influence people and their integrity and credibility of management positions.
However, words are like a recorded history, and it's hard to turn away from them; that's
why it requires leaders to fulfill their promises to the people. Another limitation is that
speech alone is not enough; actions speak louder the leaders' relationship with the
people. Though leadership speeches are effective, they also have their limitations, and
hence leaders should be keen when making promises and connect with people. This
article reflects on article 6, where CEOs can influence people using their Twitter
accounts. The author of this article has experience of over ten years in publishing
articles and scholarly journals in business that receive numerous academic citations.
This article focuses on managerial function detailing the benefits and outcomes of a
global mindset for managers. There are increased challenges to managers in
multinational corporations due to a lack of a worldwide perspective (Ananthram &
Nankervis, 2014, p. 201). Besides, it delivers various outcomes concerning a global
mid-set that MNCs managers need to facilitate international management. The results
are flexibility, global strategy, global identity, diversity appreciation, and sustainable
approaches in businesses operations. The benefits of such a mindset include
international service quality and employer branding, facilitates managers' career
development and growth, and more. The article is essential in discussing the topic as it
evaluates the importance of a global managerial mid-set for MNCs managers and
executives dealing with diversity. The paper targets the multinational CEOs and
managers who need to be highly skilled in the effectiveness of their functions and the
profitability of their organizations.
Schymik, G., Corral, K., Schuff, D., & Louis, R. (2015). The Benefits and Costs of
Using Metadata to Improve Enterprise Document Search. Decision
Sciences, 46(6), 1049-1075. https://doi.org/10.1111/deci.12154
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The authors explain the benefits and related costs of enhancing document search in
businesses using metadata. Enterprise Document Search (EDS) leads to time wastage
when employees search them during work without success. The authors suggest that
EDS is a relevant technology that can help workers quirkily locate documents to avoid
time wastage. Besides, they documented that EDS shows increased precision and
recall in records. It is advisable to install simple metadata structures since the
effectiveness with the most complex ones is negligible (Schymik et al., 2015, p. 1058).
Therefore, it reveals that documents search, a business management functionality, can
be afforded easily by installing simple metadata structures to prevent time wastage.
This article answers the assignment topic on the benefits of business management in
organizations. The authors of this article have experience of more than ten years in
writing and publishing journals, books, and reports that have received a considerable
number of citations and credibility.
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References
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Roos, J. (2013). The benefits and limitations of leadership speeches in change
initiatives. Journal of Management Development, 32(5), 548-559.
https://doi.org/10.1108/02621711311328318
Schymik, G., Corral, K., Schuff, D., & Louis, R. (2015). The Benefits and Costs of Using
Metadata to Improve Enterprise Document Search. Decision sciences, 46(6),
1049-1075. https://doi.org/10.1111/deci.12154
Sisson, D. C., & Bowen, S. A. (2017). Reputation management and authenticity.
Journal of Communication Management, 21(3), 287-302.
https://doi.org/10.1108/JCOM-06-2016-0043
Verghese, A. K. (2017). Internal Communication: Practices and Implications. SCMS
Journal of Indian Management, 14(3), 103-113.
https://lesa.on.worldcat.org/v2/oclc/8118796475
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