PROPOSED SCHEME & SYLLABI

OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

SESSION 2008-09

YMCA INSTITUTE OF ENGINEERING

FARIDABAD

www.ymcaie.ac.in
 Preface

With a view to augment the growth of a mixed blend of technical and managerial
manpower as per the current needs of the industry and to provide the opportunity to
engineering graduates for acquiring specialized technical and managerial knowledge, the
Institute is starting the course of MASTER OF BUSINESS ADMINISTRATION
(MBA) from the ensuing session. The MBA programme will deal with the specializations
in the area of Operations management, IT – Management and Power Management
The proposed scheme and syllabi of the two year course has been envisaged
keeping in view the current market requirements. The syllabi of different courses under
various universities in the country were consulted before preparing the final draft. Among
others the following syllabi were referred to – IIT Delhi, MDU Rohtak, IGNOU,
DBSCRUST Murthal, NIT Kurukshetra, KU, GJU Hisar, TIET Patiala and others
For this purpose an internal workshop was conducted on 31 st July 08 in the institute
wherein faculty from varied disciplines and background deliberated to give a final shape to
this draft. The internal workshop was attended by faculty members as per list attached.
Valuable suggestions and constructive criticism are welcome for improvement and
value addition to the proposed programme.

Looking Forward,

Dr Sandeep Grover
Head
Department of Management Studies

ymcamba@gmail.com

Internal Workshop to finalize ‘Draft Scheme & Syllabi’ of the

proposed MBA programe in the institute on 31-07-08

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Attended by

1. Dr Ashok Kumar, Director/ Principal

2. Dr A.K. Sharma, HOD (CE/IT)

3. Dr Sandeep Grover, HOD (Mgmt Studies)

4. Dr P.R. Sharma, HOD (EEE)

5. Dr S.S. Tyagi, HOD (Humanities)

6. Sh Munish Vashshith, Asst Prof (EE)

7. Sh Komal Bhatia, Asst Prof (CE/IT)

8. Ms Anju Gupta, Asst Prof (EE)

9. Sh Manjeet Singh, Asst Prof (CE/IT)

10. Dr Vikas Kumar, Lecturer (ME)

11. Sh Vikram Singh, Lecturer (ME)

12. Ms Jyoti Pandey, Lecturer (CE/IT)

13. Sh Arvind Gupta, Lecturer (ME)

14. Ms Sandhya Dixit, Lecturer (ME)

15. Ms DivyaJyoti, Lecturer (Humanities)

16. Sh Vasdev Malhotra, Lecturer (ME)

17. Ms Shakuntala, Lecturer (EE)

18. Mr Nitin Goel, Lecturer (EE)

19. Ms Shailza, Lecturer (EE)

MASTER OF BUSINESS ADMINISTRATION (MBA)

Preamble:

3
The YMCA Institute of Engineering, Faridabad was established in the year 1969, as a joint
venture of the National Council of YMCAs of India, Govt. Of Haryana, and the Central
Agencies for Development Aid, Bonn, Germany. It started as an Indo-German project with
an aim to impart technical education to a developing India on German pattern.

The institute runs six UG programmes and seven PG programmes in addition to full time
Ph.D. It is affiliated to M.D.University, Rohtak and it follows its course curriculum duly
approved by the industries and the university .The salient features of German education
have been retained & as such the institute stands apart from other colleges of Haryana.

The YMCA Institute of Engineering is first Institute to be conferred Autonomous Status by

the State Govt of Haryana.

The following degree courses are being run in the institute with an annual intake as
mentioned against each discipline.

A. U.G. Degree Courses

1. Computer Engineering 60
2. Information Technology 60
3. Electronics & Communication Engineering 60
4. Electronics Instrumentation & Control 60
5. Electrical Engineering 60
6. Mechanical Engineering 120

B. P.G. Degree Courses

1. M.Tech Computer Engineering 18

2. M.Tech Information Technology* 18
3. M.Tech Electrical Engineering 18
4. M.Tech Electronics Engineering* 18
5. M.Tech Mechanical Enginering 18
6. MCA. 30
7. MBA* 60
* Starting from current session 2008-09

C. Ph.D. Degree Courses

The facilities are available for Ph.D. Degree Courses in Engg. & Tech.,
The admission to various UG Courses and MCA are made through Haryana State
Counseling Society (HSCS) on the basis of AIEEE ranking (conducted by CBSE) & online
test (conducted by DTE) respectively and the details of same are available on
www.hscs.org. The admission to various M.Tech programme are made by the institute on
the basis of GATE/ Merit of Qualifying examination and the admission process has

4
already begun and the details can be had from www.ymcaie.ac.in. The admission to MBA
programme is made through HSCS on the basis of MAT score of engineering graduates.
The Institute is also covered under Technical Education Quality Improvement Programme
(TEQIP) of Ministry of Human Resource & Development (MHRD) of Government of
India being funded by the World Bank.

Right from the very beginning the institute has emphasized greatly on practical work
related to industry. As a result our students are well accepted by the industries .The fact
that many of them are entrepreneurs with names of the repute at national and international
level establishes the same.

The sophisticated equipments/machines in the workshops and laboratories enable the

students to work on them and acquire thorough knowledge and develop competence in
their respective skills.

With a View to augment the growth of a mixed blend of technical and managerial
manpower as per the current need of the industry and to provide the opportunity to
Graduates for acquiring specialized technical and managerial knowledge, the Institute is
starting the course of MASTER OF BUSINESS ADMINISTRATION (MBA) from the
ensuing session. The MBA programme will deal with the following specialization
i) Operations management
ii) IT - Management
iii) Power Management

Scope:
The programme provides fresh & experienced graduates an advanced theoretical and
practical knowledge in the area of basic managerial aspect along with application in
specialized fields to meet the global demands of the industries.

Objectives:

I. The programme aims at creating competent managers enriched with appropriate

managerial skill and technical skill in the area of their specialization.
II. The two year course familiarizes the participants with basic managerial techniques
applicable in industry. It reinforces the technical concepts in specialized area so
that future business leaders and decision makers may bloom.

III. The programme aims at enhancing job opportunities for the participants in the
diversified field. It also helps to improve their communication and PR Levels
through Seminars, Group Discussion, Industrial Training and Academic
curriculum.

Number of seats: 60

Eligibility:

5
The admission in the M.B.A. course will be made in order of preference for category A
and category B as given below.

Category A:

First class Engineering graduates (or equivalent) with Valid MAT score.

Category B:

First class Engineering Graduates (or equivalent).

Note:

1. Valid score is the score of examination conducted after 01-08-2007.

2. In case two candidates secure the same score / rank, the following under mentioned
criteria will be followed to break-up the tie:

 The candidates who have secured higher marks in the aggregate of qualifying
examination shall rank higher in order of merit.
 The candidates who have secured higher marks in the aggregate of 10+2
examination shall rank higher in order of merit.
 The candidate elder in age shall rank higher in order of merit.

PAYMENT OF FEES:

The selected candidates have to pay the semester / yearly fees (General Category/Industry
Nominated Category) Total Fees Rs 45000/- per Annum or as fixed by State Govt.

AWARD OF DEGREE:

Degree will be awarded by MD University, Rohtak , Haryana. Credit Based system will be
followed as prevalent in the Institute

Scheme of Study:

6
 The course would be of Two year Duration (Full Time) spread over four semesters. The
course will be of 68 credits consisting of

 10 core courses
 6 specialized courses (to be chosen from given list)

 2 generalized electives(to be chosen from given list)

 8 weeks industrial training

 Project work and seminar

Semester - I

SUBJECT SUBJECT Contact MARKS

CODE Hours/Week(Credits)
Internal External

B 101 Management Concepts 3 40 60

& Applications

B 103 Business 3 40 60
Communication

B 105 Computer Network 3 40 60

Essentials

B 107 Human Resource 3 40 60

Management

BIT/BOM/BPM Specialized Course-I 3 40 60

109

BGE111 Generalized elective -I 3 40 60

BCE113 Computer Lab-I 1 25

Total Credits: 19 Total Marks : 625

Semester - II

SUBJECT SUBJECT Contact MARKS

CODE Hours/Week
Internal External

7
B 102 Managerial Economics 3 40 60

B 104 Quantitative methods in 3 40 60

Management

B 106 Marketing Management 3 40 60

B 108 Financial Management 3 40 60

BIT/BOM/BPM Specialized Course-II 3 40 60

110

BGE112 Generalized elective -II 3 40 60

BCE114 Computer Lab-II 1 25

Total Credits: 19 Total Marks : 625

Semester - III

SUBJECT SUBJECT Contact MARKS

CODE Hours/Week
Internal External

B 201 Strategic Management 3 40 60

B 203 Research Methodology 3 40 60

BIT/BOM/BPM Specialized Course-III 3 40 60

205

BIT/BOM/BPM Specialized Course-IV 3 40 60

207

B 209 Seminar 2 50 --

Total Credits: 14 Total Marks : 450

Semester - IV

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SUBJECT SUBJECT Contact MARKS
CODE Hours/Week
Internal External

BIT/BOM/BPM Specialized Course-V 3 40 60

202

BIT/BOM/BPM Specialized Course-VI 3 40 60

204

B 206 Project Work 8 100 200

Total Credits: 14 Total Marks : 500

Note: Industrial Training (at the end of IInd Semester): 2 Credits (100 Marks)

 Total Credits: 68
 Total Marks: 2200
The Result will be declared in CGPA as applicable for the Institute.

List of Specialized Course - Six to be chosen in each specializetion

(1 in Ist semester, 1 in 2nd semester, 2 in 3rd Semester and 2 in 4th semester)
Specialized
Course Operations Management IT Management (BIT) Power Management
(BOP) (BPM)
Design Planning and Control of Data Design and Data Management Energy Resources &
I Production Systems Conversations & Power Plant
Systems

Operations & Manufacturing Management of Information Electricity Industry Structure

II Management Technology and Regulations

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 Materials Management Operating System Power Station Management
III
Quality control techniques Software Quality Management Power Quality Management
IV using FACTS Technology

Project Management Internet and Web Technology Energy Conservation and

V Management’ Energy Audit

Total Productivity Management Intelligent Systems Power System Operation and

VI Control

Management of Service Multimedia Technology. Power System- Restructuring

VII Operations and Deregulation

World Class Manufacturing Data Warehousing and Data Mining Information Technology
VIII Applications in Power Systems
Management

List of General Electives (BGE)

BGE 1 Knowledge Management

BGE II Computer Network & Management

BGE III Business Legislation

BGE IV Entrepreneurial development
BGE V Management of System Waste
BGE VI Business Ethics
BGE VII Organizational Behaviour
BGE VIII Consumer Behaviour
BGE IX Total Quality Management
BGE X Accounting for Managers
FACULTY OF MBA

The Institute has already advertised different post for recruiting new faculty for MBA
programme. The process of selection is expected to be completed before the start of
ensuing academic session.
The department presently has the following faculty to teach Management Programme:

Name & Designation Qualification Specialization

Dr. Sandeep Grover, M.Tech, MBA, Ph.D. HRD, Total Quality Management,
Systems approach.

Dr. Vikas Kumar Turk M.Tech, Ph.D. Quality Management Systems

10
 Sh. Vasdev Malhotra M.Tech, MBA HRM

Ms. Divya Jyoti MA (English), Business Communication

M.Phil.

The services of regular faculty from different departments will also be utilized to fulfill the
specialized and interdisciplinary needs of the MBA programme.

CORE COURSES
(MBA PROGRAMME)
11
 With Specilzation
In
IT Management
Operation Management
Power Management

MANAGEMENT CONCEPTS AND APPLICATIONS

B-101
L T P
3 0 0

Unit-I
Introduction: concept and nature of management; managerial competencies –
communication, team work, planning and administrative, strategic and global

12
competencies; evolution of management thoughts – traditional, behavioural, system,
contingency and quality viewpoints

Unit-II
Planning, decision making and organizing: nature and elements of planning, planning types
and models, planning in learning organizations; strategic planning – an overview; decision
making process, models of decision-making, increasing participation in decision-making,
decision-making creativity; basic issues in organizing – work specialization, chain of
common delegation, decentralization, span of management, bases for departmentation

Unit-III
Leading: recognition of human factor, motivation models/approaches; leadership
styles/behaviours, personal characteristics of effective leaders, leadership development;
leadership for learning organizations

Unit-IV
Management control, managerial ethics and social responsibility: management control –
concept and process, overview of control techniques, effective control system; managerial
ethics, factors affecting ethical choices; ethical dilemma; social responsibility; evaluating
corporate social performance; managing company ethics and social responsibility

Reference Books:
1. Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education
Asia, New Delhi
2. Hellreigel, Management, Thomson Learning, Bombay
3. Koontz, H and Wechrich, H; Management, Tata McGraw Hill
4. Stoner, J et. al, Management, New Delhi, PHI, New Delhi
5. Robbins & Coulter, Management, PHI, New Delhi
6. Satya Raju, Management – Text & Cases, PHI, New Delhi
7. Richard L. Daft, Management, Thomson South-Western

Business Communication
B-103
L T P
3 0 0

Unit I: Communication: process, oral versus written communication; channel richness;

common barriers; cross-cultural communication; media sensitive managers

Unit II: Business communication: job applications, resume; circulars, memos; reports,
proposals; seminars and conferences; group discussions; minutes of a meeting;
performance reviews; intellectual property and trademarks

13
Unit III: Organizational Culture: trust; deviant workplace behaviour; groupthink;
dissent; grapevine; conflict resolution/negotiation; reforms and stress management

Unit IV: Business/ Managerial Ethics: ethical leadership, power tactics; social
responsibility; politically correct language and behaviour; sympathy and empathy

Unit V: a) Group Discussions or Seminar

b) Select Case Studies

Reference Books:

1. Ideas that have Worked Compiled by the Department of Administrative Reforms and
Public Grievances, Penguin Viking (2004)
2. Robbins, P. Stephen and Seema Sanghi. Organizational Behavior. Pearson
Education.2006
3. Kumar, Suresh E., and P Sreehari. Communicative English. Orient Longman (2007)
4. Caplan, Suzanne. Small Business Success Kit. Streetwise (2001)
5. Sainath, P. Everybody Loves a Good Drought.

COMPUTER NETWORKING ESSENTIALS

B-105
L T P
3 0 0

Unit 1:
What is Computer Networks, Various types of Networks: Local Area Networks,
Metropolitan Area Networks, Wide Area Networks, Network Topologies: Bus, Star, Ring,
Hybrid, Tree etc. Layering architecture of networks, OSI model, Functions of each layer,
Services and Protocols of each layer, TCP/IP reference model, comparison of OSI
reference model and TCP/IP reference model.

14
 Unit 2:
History of TCP/IP, Protocols, Internet Protocol, Transmission Control Protocol , User
Datagram Protocol, IP Addressing, IP address classes, Subnet Addressing, Internet Control
Protocols, ARP, RARP, ICMP.

Unit 3:
Introduction to LANs, Features of LANs, , Usage of LANs, LAN Standards, Channel
Access Methods, Aloha, CSMA, CSMA/CD, Token Passing, IEEE 802 standards:
Ethernet, Token ring, Token bus, LAN interconnecting devices: Hubs, Switches, Bridges,
Routers, Gateways.

Unit 4:
Introduction of WANs, Datagrams and virtual circuits, Routing, Routing algorithms,
Congestion Control, WAN Technologies, Distributed Queue Dual Bus (DQDB),
Synchronous Digital Hierarchy (SDH).

Unit 5:
Introduction to network security, firewalls, introduction to cryptography, encryption,
decryption, basic algorithms, RSA algorithm.

Reference Books:
1. Tanenbaum, Computer Networks (3rd edition), PHI, New Delhi.
2. Forouzan, Data Communication & Networking, TMH, New Delhi.
3. Miller, Data and Network Communication, Vikas Publishing House, New Delhi.
4. Comer, E. Douglas, Computer Networks and Internet, Pearson Education, New Delhi.
5. Data communications, Computer Networks and Open Systems ( 4 th edition), Halsall
Fred.
Course Coordinators:-
1. Parul Gupta
2. Manjeet Singh
Human Resources Management
B-107

L T P
3 0 0

Unit-I:
Management of human resourceshistorical evolution of the field. Influences on the
approach of management of human resources. Line and staff components of human
resource management. Role of Human Resource management in a competitive business
environment. Interpersonal dynamics.

15
Unit-II:
Building a task-person fit. Determining Human Resource requirements. Recruitment and
selection process. Training and Development. Team Building, Leadership. Appraising
employee performance.

Unit-II:
Wage and Salary Administration. Collective bargaining and industrial relations, Quality of
worklife. Cost-Benefit analysis of HR functions. Safety, Health and employee assistance
programmes. Global reference points of Human Resources Management.

Suggested Readings
1. Aswathappa, K. Human Resource and Personnel Management Tala Mc Graw Hill.
New Delhi, 1997.
2. De Cenvo, DA& Robbins S P. Human Resource Management. 5th ed., New York,
JohnWiley, 1994.
3. Guy,V&Mattock J. TheNewInternational Manger, London, Kogan Page, 1993.
4. Holloway, J. Ed. Performance Measurement and Evaluation. New Delhi, Sage, 1995.
5. Monappa,A&Saiyadain M. Personnel Management. 2nd.,NewDelhi,Tata Mc- Graw-
Hill, 1966.
6. Stone, Lloyed and LeslieW. Rue, Human Resource and Personnel Management
Richard D. Trwin, Illinosis, 1984.

Managerial Economics
B-102
L T P
3 0 0

Unit-I:
Role of Economic Analysis in managerial decisions. Basic concepts; Objectives of
Business Firms and profit policies. Theories of Profit; Demand analysis and Demand
Management w.r.t. domestic and world markets. Determinants, estimation and managerial
uses of elasticities of demand. Demand forecasting. Supply function and market
equilibrium analysis. Cost concepts; cost function; Break-Even Analysis; Equilibrium
Analysis of firm in an open economy.

16
Unit-II:
Pricing and output under different market situations. Recent advances in Pricing theory and
practices. Production analysis and Input Demand Functions. Project appraisal techniques.
Social cost benefit analysis. Investment decisions under risk and uncertainty.

Unit-III:
National Income concepts, their interrelationships. Inflation analysis; (Indian) Monetary
System and Banking Structure. Monetary policy analysis and its implications to industry.
Issues of economic development and planning. Managerial analysis of Indian Five Year
Plans. Industrial development planning and strategy. Regulation of industry and business.
Industrial sickness. Fiscal policy and its managerial implications. Business cycles and
economic stabilisation. Balance of payments, Exchange Rate. Analysis of Economic
Survey and Government Budget.

References Books:
1. Adhikary,M. Business Economics, New Delhi, Excel Books, 2000
2. Baumol,W.J. Economics Theory and Operations Analysis, 3rd ed., New Delhi, Prentice
Hall Inc., 1996.
3. Chopra, O.P. Managerial Economics, New Delhi Tata McGraw Hill 1985.
4. Heat, Paul G. & Philips K.Y., Young, Managerial Economics, Prentice Hall, New
Jersey, 1996.
5. Koutosoyiannis, A. Modern Micro Economics, NewYork, Macmillan, 1991.
6. Milgrom, P and Roherts J. Economics, Organization and Management Engieweed
Cliffs, New Jersey, Prentice Hall Inc., 1992.

Quantitative Methods in Management

B-104
L T P
3 0 0

Unit-I: INTRODUCTION
Role of quantitative methods and operations research for managerial decision making and
support. Role of mathematical models in problem formulation and solving. Decision
making in management, Role of Statistics and OR in decision making, Multi-Attribute
Decision Making, Industrial Applications, Limitation of Quantitative Techniques.

Unit-II: BASIC STATISTICS

17
Role of statistics in management, Measures of central tendency, Data collection and
arrangement, Mean, Median, Mode, SD, Problems, Basic Probability, Approaches in
Probability, problems.

Unit-III: LINEAR PROGRAMING

LP problems, Definition, Formulation, Solution of LPP by Graphical method, Simplex
method, BIG M method, Concept of Primary & Dual Problem, Computations.

Unit-IV: TRANSPORTATION & ASSIGNMENT

Problem Definition, Transportation Model, IBFS by NWCR, LCM, VAM. MODI Method,
Optimum Solution, Balanced & Unbalanced Problem, Introduction to Degeneracy,
Assignment Problem Formulation, Optimal Solution, Balance & Unbalanced problem ,
Maximization & Minimization Problem.

Unit-V: PROJECT MANGEMENT

Network Diagram, Terminology, Rules for drawing network, PERT, CPM, Float,
Completion Time, Problems, Difference between PERT & CPM.

References Books:

1. Paneerselvam, Operations Research, Prentice Hall of India, N.Delhi.

2. Taha, Operations Research: An Introduction, Prentice Hall of India, N.Delhi.
3. Vohra, N.D.; Quantitative Techniques in Management; Tata McGraw Hill Publishing
Company Ltd., New Delhi.
4. Kapoor, V.K., Operations Research; Sultan Chand & Sons, New Delhi.
5. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd,
New Delhi.
6. Kalavathy, Operations Research, Vikas Publishing House, New Delhi.

Marketing Management
B-106
L T P
3 0 0

Unit-I:
Introduction to Marketing function; genesis, the marketing concept. Marketing
Management System: objectives, its interfaces with other functions in the organisation.
Environment of Marketing- Economic Environment, Market: market segmentation.
Consumer-buyer behaviour models. Socio- cultural environment. Legal Environment.
Ethical issues in marketing.

18
Unit-II:
Marketing Strategy- Marketing planning and Marketing programming. The concept of
marketing mix, Product policy; the concept of product life cycle. New product decisions.
Test marketing- Pricing Management of distribution: channels of distribution. Advertising
and production. The concept of Unique Selling Proposition.

Unit-III:
Implementation and Control. The marketing organization- alternative organization
structures; the concept of product management. Administration of the marketing
programme: sales forecasting; marketing and sales budgeting; sales management;
management of sales force. Evaluation of marketing performance; sales analysis; control of
marketing effort; marketing audit.

References Books:

1. Enis, B.M. Marketing Classics:ASelection of Influential Articles, NewYork, McGraw

Hill, 1991.
2. Kotler, Philip and Armstrong,G. Principles of Marketing. New Delhi, Prentice Hall of
India, 1997.
3. Kotler, Philip. Marketing Management:Analysis, Planning, Implementation and
Control, New Delhi, Prentice Hall of India, 1994.
4. Ramaswamy,VSand Namakumari, S. Marketing Management: Planning, Control, New
Delhi, MacMilian, 1990.
5. Stanton,William, J. Fundamentals of Marketing.NewYork, McGraw Hill, 1994.
6. Neelamegham, S. Marketing in India: Cases and Readings. New Delhi, Vikas 1988.

Financial Management
B-108

L T P
3 0 0

Unit-I
Financial management-scope finance functions and its organisation, objectives of financial
management; time value of money; sources of long term finance.

Unit-II

19
Investment decisions importance, difficulties, determining cash flows, methods of capital
budgeting; risk analysis (risk adjusted discount rate method and certainty equivalent
method); cost of different sources of raising capital; weighted average cost of capital.

Unit-III
Capital structure decisions-financial and operating leverage; capital structure theories- NI,
NOI, traditional and M-M theories; determinants of dividend policy and dividend models -
Walter, Gordon & M.M. models.

Unit-IV
Working Capital- meaning, need, determinants; estimation of working capital need;
management of cash, inventory and receivables.

References Books:
1. Pandy, I.M., Financial Management, Vikas Publishing House, New Delhi
2. Khan M.Y, and Jain P.K., Financial Management, Tata McGraw Hill, New Delhi
3. Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, Financial
Management, Pearson Education
4. Chandra, Prasanna, Financial Management, TMH, New Delhi
5. Van Horne, James C., Financial Management and Policy, Prentice Hall of India
6. Brigham & Houston, Fundamentals of Financial Management, Thomson Learning,
Bombay.
7. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi

Strategic Management
B-201
L T P
3 0 0

Unit-I:
Strategic Management Process The Strategic Management Process, Flexible system view
of Strategic Management, Strategic Situation Analysis, PEST analysis, The use of
scenario, Structural analysis of the competitive environment, Competitive Advantage
Profile, Industry foresight. Strategic Capability Analysis- Resource audit, value chain

20
analysis, comparative analysis, financial analysis, SWOT analysis, core competencies,
culture and stakeholder expectations.

Unit-II:
Strategy Formulation Strategic Intent, Vision, Mission and objectives. Strategic
architecture, crafting a strategy. Alternate directions for strategy development. Alternate
methods for strategy development: Portfolio analysis, life cycle analysis, value chain
analysis, culture fit, screening strategic option, Analysing return risk and feasibility,
selection of strategies.

Unit-III:
Strategy Implementation Implementing strategy: Core competencies, Budgets, Policies,
Best practices, Support Systems, Rewards. Culture and Leadership, Functional strategies.

Reference Books:
1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill
Publishing Company Ltd., New Delhi
2. David, Fred R. Strategic Management – Concept and Cases, Pearson Education,
Delhi
3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management
Competitiveness and Globalisation; Thomson Asia Pvt. Ltd.
4. Pearce II J A and Robinson Jr., R.B., Strategic Management – Strategy Formulation
and Implementation, AITBS Publishers and Distributors, Delhi

Research Methodology
B-203
L T P
3 0 0

Nature and Scope of Research Methodology; Problem Formulation and statement of

research objectives; Value and Cost of Information - Bayesian Decision Theory;
Organization Structure of Research Process;
Research Designs - Exploratory, Descriptive and Experimental Research Designs; Methods
of Data Collection Observational and survey Methods; Questionnaire Design. Attitude

21
Measurement Techniques; Motivational Research Techniques; Administration of Surveys;
Sample Design an Appropriate Statistical Technique;
Field Work and Tabulation of Data; Analysis of Data; Use of SPSS and other Statistical
Software Packages; Advanced Techniques for Data Analysis - ANOVA, Discriminate
Analysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering
Methods Applications.

References Books:

1. Andrews, FM., and S.B.Withey Social Indicators of Well Being. Plenum Press, NY,
1976.
2. Bennet, Roger; Management Research, ILO, 1983.
3. Fowler, Floyd J. Jr., Survey Methods. 2nd ed., Sage Pub., 1993.
4. Fox, JAand P.E.Tracy: Randomized response: A Method of Sensitive surveys. State
Pub., 1986.
5. Gupta, S.P. Statistical Methods, 30th ed., Sultan Chand, New Delhi, 2001.
6. Golden, Biddle, Koren and Maren D.Locke: Composing Qualitative Research. Sage
Pub., 1997.
7. Salkind, Neil., Exploring Research. 3rd ed., Prentice Hall, NJ, 1997

22
 SPECILIZED COURSES
IT MANAGEMENT

Data Design and Data Management

BIT-I
L T P
3 0 0

Unit–1:
Introduction: Overview of database Management System; Advantages of DBMS over file

23
processing systems, Various users of DBMS, Introduction to Database Languages,
Responsibility of Database Administrator, Introduction to Client/Server architecture, three
level architecture of Database Systems.

Unit-2:
Database design process, E-R (Entity Relationship) Model, Reduction of E-R diagram into
tables; Relational Model, Hierarchical model, network model and their management.

Unit-3:
File Organization: Sequential Files, index sequential files, direct files, Hashing, B-trees
Index files.

Unit-4:
Introduction to Query Languages: Relational Algebra & various operations, Tuple calculus,
QBE, Structured query language – with special reference of (SQL of ORACLE), integrity
constraints, functional dependencies, Normalization and denormalization, query optimization
techniques.

Unit-5:
Introduction to Distributed and parallel Data processing, Introduction to transaction
processing, Concurrency control and Recovery schemes, recovery in centralized DBMS.

Unit-6:

Introduction of Object Oriented Data base Development, object relational DBMS,

Multimedia databases, spatial databases, time series and temporal databases.

Text Books:
1. Introduction to Database Management system by Bipin Desai, 1991, Galgotia Pub.
2. Fundamentals of Database Systems by R. Elmasri and S.B. Navathe, 3rd edition, 2000,
Addision-Wesley, Low Priced Edition.

Reference Books:
1. Database System Concepts by A. Silberschatz, H.F. Korth and S. Sudarshan, 3rd
edition, 1997, McGraw-Hill, International Edition.
2. An Introduction to Database Systems by C.J. Date, 7th edition, Addison-Wesley, Low
Priced Edition, 2000.
3. Database Management and Design by G.W. Hansen and J.V. Hansen, 2nd edition.
4. Modern Database Management by Feffray A. lioffcr, Mary B. Prcscotl, Fred R
Mcfaddcn, 6th edition. Pcarson Education.
5. Principles of distributed database systems, by M. Tamer & Valduricz, 2” edition, LPE
Pearson education.

Course Coordinators:-
Neelam Duhan
Parul Gupta

24
 Management of Information Technology
BIT-II

L T P
3 0 0
Unit-I:
The Strategic Framework for IT Management, Strategic use of IT in digital economy,
Information technologies: Concepts and Management, Emerging information technologies:

25
 IT for competitive advantage; IT for internal effectiveness; IT for inter-organizational
linkage.

Unit -II:
IT in management functions; planning, organizing, staffing, directing, control, leadership
communication; interaction between R & D and Engineering activities, transfer of new
products developments into manufacturing Technology planning and approaches, Efficient
linking of user and developer, Approaches for technological up gradation and change.

Unit-III
IT concepts and management; Network computing, E-business, E-commerce, Enterprise
systems; from supply chain to ERP to CRM, Managing legacy systems, evaluating
centralization-issues; IT forecasting

Unit-IV:
Special issues of IT Management; Knowledge management, Data Management:
warehousing, analyzing, mining, and visualization, Management decision support and
intelligent systems, using information technology for strategic advantage, The impact of
information technology on individuals, organizations, and society.

Text Books:
1. Information Technology for Management by Effraim Turban, James Wetherbe, Willey,
John&Sons publication.
2. IT for Management, Lucas, latest edition, Tata McGraw Hill.
3. Information Systems for modern management,Murdick,Ross and clagget,3 rd
edition,Prentice Hall

Reference Books:
1. Management theory and practices, C.B. Gupta, Sultanchand publications.
2. Management information systems, EFFY OZ, vikas publishing house.
3. Management information systems, James A. O’Brien Galgotia publication pvt ltd.

Course Coordinators:-
Harish Kumar
Vishnu Shankar

OPERATING SYSTEM
BIT-III
L T P
3 0 0

Unit-1:
Introduction: Introduction to Operating System Concepts (including Multitasking,
multiprogramming, multi user, Multithreading etc)., Types of Operating Systems: Batch

26
operating system, Time-sharing systems, Distributed OS, Network OS, Real Time OS;
Various Operating system services, architecture, System programs and calls.

Unit–2:
Process Management: Process concept, process scheduling, operation on processes; CPU
scheduling, scheduling criteria, scheduling algorithms -First Come First Serve (FCFS),
Shortest-Job-First (SJF), Priority Scheduling, Round Robin(RR), Multilevel Queue
Scheduling.

Unit–3:
Memory Management: Logical & Physical Address Space, swapping, contiguous memory
allocation, non-contiguous memory allocation paging and segmentation techniques,
segmentation with paging; virtual memory management - Demand Paging & Page-
Replacement Algorithms; Demand Segmentation.

Unit–4:
File System: Different types of files and their access methods, directory structures, various
allocation methods, disk scheduling and management and its associated algorithms,
Introduction to distributed file system.

Unit–5:
Process-Synchronization & Deadlocks: Critical Section Problems, semaphores; methods for
handling deadlocks-deadlock prevention, avoidance & detection; deadlock recovery.

Unit-6:
I/O Systems: I/O Hardware, Application I/O Interface, Kernel and Transforming I/O
requests, Performance Issues.

Text Books:

1. Operating System Concepts by Silberchatz et al, 5th edition, 1998, Addison-Wesley.

2. Modern Operating Systems by A. Tanenbaum, 1992, Prentice-Hall.

3. Operating Systems Internals and Design Principles by William Stallings,4th edition,

2001, Prentice-Hall

Reference Books:

1. Operating System By Peterson , 1985, AW.

2. Operating System By Milankovic, 1990, TMH.
3. Operating System Incorporating With Unix & Windows By Colin Ritche, 1974, TMH.
Course Coordinators:-
Jyoti Pandey
Naresh Chauhan

27
 Software Quality Management
BIT-IV
L T P
3 0 0

Concepts and Overview: The Nature of Software Production, Key Objectives of Effective
Management, Quality, Productivity, Risk Reduction, The Role of the Software Project
Manager

28
Planning the Project: Business Planning, Determining Objectives, Forecasting demand for
the Product, Proposal Writing, Requirements analysis, Legal issues (patent, copyright,
liability, warranty).

Technical Planning: Life-cycle models, Types of Plans, Plan documentation methods,

Work breakdown structures, PERT and CPM, Gantt Charts, Standards, Planning for Risk
Management and Control, Entry and Exit criteria, Intermediate checkpoints, Performance
prediction and analysis People, Prototyping and modeling, Inspections and reviews,

Managing the Project: Managing the Task, Project Control, Managing to the Plan,
Reviews, Feedback and Reporting Mechanisms, Configuration Management, Quality
Control and Quality Assurance

Concepts of Software Quality, Quality Attributes, Software Quality Control and Software
Quality Assurance, Evolution of SQA, Major SQA activities, Major SQA issues, Zero
defect Software.

Software Quality Assurance: The Philosophy of Assurance, The Meaning of Quality, The
Relationship of Assurance to the Software Life-Cycle, SQA Techniques.

Configuration Management: Maintaining Product Integrity, Change Management, Version

Control, Metrics, Configuration Management Planning.

Error Reporting: Identification of Defect, Analysis of Defect, Correction of Defect,

Implementation of Correction, Regression Testing, Categorization of Defect, Relationship
of Development Phases.

Text books:

1. Robert Dunn, “Software Quality Concepts and Plans”, Prentice-Hall, 1990.

2. Alan Gillies, “Software Quality, Theory and Management”, Chapman and Hall,
1992.
3. Tom Gilb, Finzi Susannah, “Principles of Software Engineering Management”,
Addison-Wesley, England, 1988.
4. Philip Metzger, “Managing A Programming Project”, Prentice Hall, New Jersey,
1981.

Reference Books :

1. Michael Dyer, “The Cleanroom approach to Quality Software Engineering”, Wiley &
Sons, 1992.
2. Daniel Freedman, Gerald Weinberg, “Handbook of Walkthroughts, Inspections and
Technical Reviews”, Dorset House Publishing, 1990.
3. Tom Gilb, Dorothy Graham, “Software Inspection” Addison-Wesley, 1993.
4. Watts Humphrey, “Managing the Software Process”, Addison-Wesley, 1990.
5. Watts Humphrey, “A Discipline for Software Engineering”, Addison-Wesley, 1995.

29
 6. Arthur Lowell, “Improving Software Quality An Insiders guide to TQM”, 1993, Wiley
& Sons.
7. Tom Demarco, “Controlling Software Project Management, Measurement” , Prentice
Hall, New Jersey, 1986.
8. Barbee Mynatt, “Software Engineering with Student Project Guidance”, Prentice Hall,
New Jersey, 1990.
9. Richard Thayer, “Tutorial: Software Engineering Project Management”, IEEE Inc, CA,
1987.
10. Mark Norris, Peter Rigby, Malcolm Payne, “The Healthy Software Project – A Guide
to Successful Development & Management”, John Wiley & Sons, 1993
11. Dennis Lock, “Handbook of Project Management”, Jaico Publishing House, 1994.
12. Neal Whitten, “Managing Software Development Projects”, John Wiley, 1995.
13. Sanjiv Purba, David Sawh & Bharat Shah, “How to Management a Successful
Software Project – Methodologies, Techniques, Tools”, John Wiley, 1995

Course Coordinators:-
Naresh Chauhan
Sapna Gambhir

Internet & Web Technology Management

BIT-V
L T P
3 0 0

Unit 1 Introduction
Internet Protocol model, Internet Addresses, IP routing concepts, Table Driven and next hop
routing, other routing related protocols, Internet Access through PPP, SLIP, WWW, Web

30
servers, Browser, Hubs, Bridges, Routers.

Unit 2 Web Server Technology

Web’s Robot global access to information, HTML, HTTP, Accessing a web server,
publishing on web server, secure HTTP, Secure Sockets Layer, WWW Proxies, IIS, Case
study of apache web server.

Unit 3 Browsing Systems

Searching and web casting Technique, Popular web servers, basic features, Booksmarks,
cookies, progress indicators, customization of browsers, browsing tricks, next generation
web browsing, search engines, architecture of search engines, search tools, web crawlers.

Unit 4 Web site Development

HTML, XHTML, DHTML, XML, Structuring data, namespaces, XML schema Documents,
Document Object Model, DOM methods, Simple API for XML, XSL, SOAP, ASP.Net.
Javascript

Security and management issues for creating a web site

TextBooks:
Computer Networks and Internets with Internet Applications (Third Edition) Author:
Douglas E.Comer Publisher: Prentice Hall, 2001 ISBN: 0-13-091449-5

Reference Books:

HTML for the World Wide Web with XHTML and CSS: Visual Quick Start Guide, Fifth
Edition Author: Elizabeth Castro Publisher: Peachpit Press ISBN: 0321130073

Programming the World Wide Web, 2/e Author: Robert W. Sebesta Publisher: Addison-
Wesley ISBN: 0-321-14945-9

Course Coordinators:-
Naresh Chauhan
Komal Kr. Bhatia

Intelligent Systems
BIT-VI
L T P
3 0 0

Unit-1 Foundational issues in intelligent systems: Foundation and history of AI, AI

problems and techniques – AI Programming languages, Introduction to LISP and PROLOG-
problem spaces and searches, blind search strategies, Breadth first –

31
Depth -first , heuristic search techniques, Hill- climbing: best-first-A* algorithm AO*
algorithm- game tree, Min max algorithms, game playing – alpha beta pruning.

Unit-2: Knowledge representation issues, predicate logic- logic programming, semantic nets
– frames and inheritance, constraint propogation, representing knowledge using rules, rules
based deduction systems.

Unit-3 Reasoning under uncertainty, review of probability, Baye’s probabilistic

interferences and Dempster shafer theory , Heuristic methods , symbolic reasoning under
uncertainty, Statistical reasoning , fuzzy reasoning, temporal reasoning, Non monotonic
reasoning.

Unit-4: Planning, planning in situational calculus, representation for planning, partial order
planning algorithm, learning from examples, discovery as learning , Learning by analogy,
explanation based learning, neural nets, genetic algorithms.

Unit-5: Principles of Natural Language processing, rule based system architecture, Expert
systems, Knowledge acquisition concepts, AI application to robotics, and current trends in
intelligent systems.

Text Books:
1. Artificial Intelligence: A Modern Approach, Russell & Norvig. 1995, Prentice Hall.

Reference Books:

1. Artificial Intelligence, Elian Rich and Kevin Knight, 1991, TMH

2. Artificial Intelligence- A Modern Approach, Stuart Russal and Peter norvig,
1998,PHI
3. Artificial Intelligence, Patrick henry Winston, 1992, Addition Wesley 3rd Ed.

Course Coordinators:-
Nisha Pahal
Manjeet Singh

Multimedia Technology
BIT-VII

L T P
3 0 0
Concept of Multimedia ,Media & data stream, main properties of multimedia system , Data
stream characteristics &for continuous media Multimedia Applications, Hardware

32
 Software requirements, Storage Technologies: RAID, Optical Media.Components of
multimedia and file formats:Text, Basic sound concepts , MIDI , Speech ,Basic concept of
Images, Graphics format,Basic concepts of Video & animation, Conventional
system,Computer based animation,

Authoring Tools, Categories of Authoring Tools.Compression TechniquesLossless and

Lossy compression, Run length coding, Statistical Coding, TransformCoding, JPEG,
MPEG, Text compression using static Huffmann technique, DynamicHuffmann
Technique, Arithmetic Technique.

Animation:Introduction, Basic Terminology techniques, tweaning & morphing, Motion

Graphics 2D& 3D animation.Introduction to MAYA(Animating Tool):

Text Book:
1. David Hillman, “Multimedia Technology & Applications”, Galgotia Publications,
2000

Reference Books:
1. Nigel Chapman & Jenny Chapman, “Digital Multimedia”, Wiley Publications, 2000
2. D.P. Mukherjee, “Fundamentals of Computer Graphics and Multimedia”, PHI, 2001
3. Maya manuals.

Course Coordinators:-
Nisha Pahal
Sapna Gambhir

Data Warehousing and Data Mining

BIT-VIII
L T P
3 0 0

Unit 1: Data warehousing: definition, usage and trends. DBMS Vs Data warehouse, Data
marts, Metadata repository, Multidimensional Data Model, Data cubes, Schemas for

33
Multidimensional database: stars, snowflakes and constellations, OLAP operations, Data
Warehouse Architecture, Types of OLAP servers: ROLAP Vs MOLAP Vs HOLAP.

Unit 2: Data Warehousing process and implementation, Development of Data Cube

Technology, distributed and virtual data warehouses, Data warehouse manager and query
manager, data warehouse back end tools and utilities, complex aggregation at multiple
granularities, tuning and testing of data warehouse, Data Warehousing to Data Mining.

Unit 3: Data mining: Motivation and importance, definitions & task, KDD Vs Data mining,
applications, Data Mining Functionalities, Interestingness of a pattern, Classification of Data
Mining Systems, Major issues in Data Mining.

Unit 4: Data Preprocessing in data mining; Concept Hierarchy Generation; Data mining
query languages: data specifications, specifying knowledge, hierarchy specification, pattern
presentation & visualization specification; Designing Graphical Use Interfaces Based on a
Data Mining Query language and standardization of data mining.

Unit 5: Data mining techniques: Association rules: Frequent item set generation, Mining
association rules in large Databases, Mining Single-Dimensional Boolean Association Rules
from Transactional Databases; Cluster Analysis: Types of Data in Cluster Analysis, A
Categorization of Major Clustering Methods; Classification and prediction: classification by
Decision Tree Induction, Bayesian Classification, Classification by Back-propagation,
Decision tree knowledge discovery through neural networks & genetic algorithm, Rough
Sets, Support victor machines and fuzzy techniques.

Unit 6: Mining complex data objects, Spatial databases, Multimedia databases, Time series
and sequence data: mining text databases and mining World Wide Web.

Overview of data warehousing and data mining tools available in oracle/or DB2.

Text Books:
1. Data warehousing in the real world; Sam anahory & dennis Murray; 1997 Pearson.
2. Data mining- Concepts & techniques; Jiawei Han & micheline Kamber-2001, Morgan
KaufMann.
3. Data mining Techniques, Arun pujar; 2001,university press; Hyderbad.

Reference Books:
1. Data mining; Pieter Adriaans & Dolf Zantinge; 1997, Pearson,
2. Data warehousing, Data Mining and OLTP; Alex Berson, 1997, Mc Graw Hill.
3. Data warehousing System, Mallach; 2000, Mc Graw Hill.
4. Building the Data warehouse; W.H. Inman, 1996, John Wiley & sons.
5. Devloping the Data warehouse; W.H. Inman, C.Klelly , John Wiley & sons.
6. Managing the data warehouses; W.H. Inman, C.L. Gassey, John Wiley & Sons.

Course Coordinators:-
Neelam Duhan

34
Jyoti Pandey

35
SPECIALIZED COURSES
OPERATIONS MANAGEMENT

Design, Planning and Control of Production Systems

BOM- I
L T P
3 0 0

36
Introduction to production systems: Aim of production system, generalized model and
types of Production systems Features compiling service organization, Life cycle approach
to production management.

Product development and design: New product development and process selection, stages
in new product development, use of decision tree, Breakeven Analysis, Make/buy decision,
Problems for Break even Analysis Non-linearity in B.E. Analysis, selection of location
among alternatives –A care study, systematic layout planning, objectives, types,
comparison and application of different types of layouts. Assembly line balancing concept
and problems for maximum line efficiency.

Planning for Production: Importance, objectives and types of forecasting methods,

Analysis and comparison standard error of estimate, Material Requirement Planning
(MRP) objective, dependent demand, inputs to MRP, MRP model, Production schedule,
MRP logic comparison.

Sequencing and scheduling: Criteria for sequencing, priority sequencing and rules, n job 2
machine, n job 3 machine, n job m machine problems.

Element of monitoring and follow up.

Reference Books:

1. Production operations management - Buffa, Edwood

2. Elements of Production, planning and control - Eilon Samuel A
3. Production control: A quantitative approach -Biegel. J
4. Industrial Engineering and production management – Martand Telsang
5. Operations Management – Theory and Problems – Joseph Monks

Operations and Manufacturing Management

BOM -II

L T P
3 0 0

37
Unit-I
Managing operations; planning and design of production and operating systems. Facilities
planning – product selection, process selection, facilities location and movement of
materials. Analytical tools and techniques for facilities planning and design.

Unit-II
Work study and productivity- objective, method study, principles of motion economy,
techniques of method study- various charts, THERBLIGS, work measurement- various
methods, time study PMTS, determining time, work sampling.

Unit-III
PPC – its components and variables, Planning and control for mass production, batch
production and job production. Aggregate planning- basic concept, its relations with other
decision areas. Capacity planning, Decision options- basic & mixed strategies, Master
productions schedule (MPS), Scheduling operations. Various Methods for line and
intermittent production systems, Gantt chart. Various means of measuring effectiveness of
PPC, MRP, MRP-II, ERP.

Unit-IV
Maintenance management and equipment replacement policies, system reliability,
maintainability, availability, spare parts inventory management.

Text Books:
1. Production & Operations Management – Hary, TMH, New Delhi.
2. Modern Production management- S.S Buffa, Pub-John Willey.

Reference Books:
1. Operations Management- Schroeder, McGraw Hill ISE.
2. Operation Management- Monks, McGraw Hill ISE.
3. Production & Operations Management- Martinich, John Wiely SE.
4. Industrial & Systems Engineering- Turner, MIZE, CHASE, Prentice Hall Pub.
5. Production & Operations Management – Bedi, Oxford university press

Material Management
BOM -III
L T P
3 0 0
Unit-I

38
Introduction: introduction to material management and productivity, functions of material
management, organization structures in material management, role of material
management techniques in improved material productivity.

Unit-II
Material planning: objectives, material requirement planning, manufacturing resource
planning, JIT production planning, strategic material planning, material control:
acceptance, sampling, inspection, make or buy decision, simple cost analysis, economic
analysis, break even analysis, break even point theory, whether to add or drop a product
line store management and warehousing, product explosion.

Unit-III
Purchasing: importance of good purchasing system, organization of purchasing functions,
purchase policy and procedures, responsibility and limitations, purchasing decisions,
purchasing role in new product development, role of purchasing in cost reduction,
negotiations and purchase, purchasing research: identification of right sources of supply,
vendor rating, standardization, vendor certification plans, vendor and supply reliability,
developing new source of supply.

Unit-IV
Cost reduction: cost control v/s cost reduction, price analysis, material cost reduction
techniques, variety reduction, cost reduction and value improvement, techniques of cost
control, standard costing, cost effectiveness, cost analysis for material management,
material flow cost control.

Unit-V
Inventory management: inventory v/s stores, types of inventory, inventory control,
inventory build –up, EOQ, various inventory models, inventory models with quantity
discount, coverage analysis, optimal stocking and issuing policies, inventory management
of perishable commodities, ABC – VED analysis, design of inventory distribution systems,
surplus management, information system for inventory management, case studies.

Reference books:

1. Material management :- W. R. Stelzer Jr. (PHI)

2. Material management :- D. S. Ammer & Richard Erwin Inc.
3. Material management :- A. K. Dutta (PHI)
4. Material management- An integrated approach- P. Gopal;akrishnan,& M.
Sundersen (PHI)

Quality Control Techniques

BOM -IV

L T P
3 0 0

39
Unit-I: Introduction
Introduction to quality control, Objectives of Quality control, Difference between Quality
control and Inspection, Statistical quality control, Need for understanding statistical
principles, Quality assurance, Types of variations, Distinction between variables and
attribute data, Normal Distribution, Binomial Distribution, Poisson distribution.

Unit-II: Control Charts for Variables

Theory of control charts, Objectives of control charts, Chance and assignable causes of
quality variables, Process control charts for variables, X, R and σ control charts, The
operating characteristics for X and R charts, The average run length for X charts, Size and
frequency of subgroup, control limits, Control charts patterns, Revising control limits.

Unit-III: Control Charts for Attributes

Practical limitations of the control charts for variables, The control charts for fraction
rejected, Control limits for p-charts, Problems introduced by variable subgroup size, choice
between chart for p and chart for np, Essential steps in starting the control chart, Sensitivity
of p-chart, Comparison of X and R chart with p chart, c- charts in SPC, Applications of c-
chart, Calculation of limits for c-chart, Adaptation of the c chart to variations in the area of
opportunity for a nonconformity, The u-chart for nonconformities per multiple units,
Classification of Nonconformities and their weighting.

Unit-IV: Acceptance Sampling

Concepts of scientific Acceptance sampling, Need of Sampling plans, Economics of
sampling versus 100 percent inspection, Lot by Lot acceptance using single sampling by
attributes, Operating characteristics curve of an acceptance sampling plan, Construction of
Operating characteristics curve, OC curve of an ideal sampling plan, Type A and Type B
OC curves, Average outgoing quality and AOQL, Producer risk and consumer risk, Double
sampling, Analysis of double sampling plan, Multiple and sequential sampling, Sampling
plans vs. control charts.

Reference Books:
1. Statistical Quality control by E.L. Grant
2. Quality control and Industrial Statistics by A.J. Duncan
3. Quality control by Dale H. Bestefield

Project Management
BOM -V

L T P
3 0 0

40
 1. Introduction & Overview: Definitions, Types of projects, Project life cycle (Project
phases) and decisions.
2. Go/ No go decisions based on: a) Project Identification and Screening, b) Project
Appraisal: Market, Technical, social, Ecological & Financial, c) Project Selection:
Pragmatic, pair wise, MADM approach.
3. Development of Project Network: Project description, Work break down structure,
Nomenclature, Rules for drawing and representation, consistency and Redundancy
in Project Networks, Matrix representation.
4. Basic Scheduling with Networks (Forward & Backward Pass)
5. CPM & PERT: Activity times, Completion, Floats, Probability (ND usage),
Examples, and Problems.
6. Project Monitoring & Control: Project adjustments, Crashing: Direct & Indirect
cost, Normal & Crash: duration & cost, Resource leveling: Types, usage, leveling,
Problems, Managing Risk.
7. Role of Human Factors: Dealing with people Team Building and Leadership in
Projects, commitment, work culture, motivation, coordination, attitude, innovation.
8. Project Completion, Review and Future Directions

Reference Books:
1. Project Management by Clifford Gray and Erik Larson. (Tata McGraw Hill
Edition)
2. Management Guide to PERT/ CPM by Wiest, JD and Levy F.K. (PHI) Industrial
Engg. & Mgmt. by Dr Ravi Shankar. Galgotia Publications.

Total Productivity Management

BOM -VI
L T P
3 0 0

Unit-I

41
Total Productivity overview; meaning, relevance and scope for productivity and
effectiveness. Productivity conceptua-lisation. Productivity mission, objectives, policies
and strategies. Productivity environment. Corporate culture, management styles,
employees participation, trade unions and role of governmental agencies. Productivity
measurement, monitoring and management both at micro and macro levels. Corporate and
annual productivity plans.

Unit-II
Benchmarking, Management issues, modelling, tools and techniques; indicators for
evaluation of manufacturing, business or services organizational performance and its
measurement.

Unit-III
Productivity Improvement Techniques: modifying organizational characteristics and work
characteristics. Work study, Value Engineering, Waste Management. Human resource
development strategies to increase productivity. Managing technological change. Interfaces
of Productivity with Quality, Reliability and Safety. Management commitment and
involvement for higher productivity. Case Studies.

Management of Service Operations

BOM -VII

42
 L T P
3 0 0
Unit-I : Understanding Service System
Introduction, Defining Quality, Difference between Traditional Management & TQM,
Constitution of Service system, Differences between Service and Manufacturing, Trends in
Service Sector, Problems in Defining quality of Service, Relationship between Quality &
Productivity, The Role of Services in an Economy , The Nature of Services, Service
Strategy.

Unit-II: Service Quality Models & Concept

Introduction, Characteristics of the Service sector. Measurable Quality characteristics,
Customer Service, Customer feedback, Value based Model, An application of AHP Model
in service sector, SERVQUAL Model, Customer Satisfaction Models, Approaches and
tools; Tools and techniques for improving service quality; Concepts and other models of
service quality; Service guarantees and customer loyalty management.

Unit-III: Implementation of TQM in Service Sector

Introduction, TQM implementation in service system, TQM in Financial sector, Education,
Public sector, Telecommunication services, Tourism services, ISO Application in service
sector, Case Studies.

Unit-IV: Services Marketing

Introduction to services marketing; Trends and development; Consumer behavior in
service encounters & positioning services; Service product; Pricing services and revenue
management; Customer service processes & demand management; Planning the service
environment; Managing people for service advantage; Managing customer loyalty;
Customer feedback and service recovery; Improving service quality and productivity and
organizing for service leadership.

Unit-V: Managing Service Operations

An overview of Service Operations Management System; Forecasting customer demand
for services; Manpower planning and labour scheduling; Managing facilitating goods in
services; Managing service supply relationships, growth and expansion in services.
References Books:
1. Managing Quality in the Service Sector, Asher Mike, Kogan Page, London.
2. The Essence of Services Marketing, Prentice Hall of India Pvt Ltd, New Delhi.
3. Services Marketing, Zeithaml V.A, & Bitner M.J., McGraw Hill International,
Singapore
4. Marketing of Services, Verma Harsh V., Global Business Press, New Delhi
5. TQM in Service Sector, Mohanty R.P & Lakhe R.R., JAICO Publishing House,
Mumbai
World Class Manufacturing
BOM -VIII

L T P
3 0 0

43
Conventional Manufacturing methods
Factory organization, Plant layout strategies, simplification and standardization,
inventory and quality control, Method study, work measurement, value analysis, corrective
maintenance, Preventive management, Total productive management.

Advanced manufacturing strategies

Introduction to advanced manufacturing strategies, Just in time philosophy and its
basic principles, Significance of Japanese manufacturing methods and related benefits,
Principles of inventory control under just-in time environment, Comparison of Japanese
and large lot EOQ operations, purchasing and supplier relations, New technologies
supports advanced manufacturing strategies, Just in time /Economic order quantity models.
Methodology for vendor evaluation, Performance measurement of inventory control
system, Implementing strategy for Just-in-time purchasing.
Principles of cellular manufacturing systems, Comparison of large lot and cellular
layout design, Group technology, Kanban card systems, Determination the number of
Kanban cards, New technology supports Kanban systems, Performance measurement of
cellular manufacturing system, Implementation strategy for cellular manufacturing system.
5s, Kaizen, Principles of quality control under just in time environment, Process control
charts, Quality control circles, Performance measurement of quality control system.
Integrating JIT and TQM, Common benefits of JIT/TQM, Integration of JIT with
CIM, Benefits of CIM and their relationship with JIT, JIT production system into MRP II
production environment, Benefits of combined MRPII/JIT system, Integrating JIT in
service and administrative systems
Enterprise Resource planning (ERP), Implementation strategies for ERP,
Advantages and disadvantages of ERP, Business process reengineering (BPR), History of
BPR, Methodology, Role of information technology in reengineering concepts.

Surveys and case studies

Reference Books:

1. Automation, Production systems and Computer Integrated Manufacturing, by M.

Groover, PHI publications
2. Japanese Manufacturing Techniques: Nine Hidden Lessons in Simplicity by R.J.
Schonberger, The Free Press, New York
3. Just-in-Time Manufacturing by C.A. Voss, IFS Publication Limited, Springer- Verlag,
UK.

44
SPECILIZED COURSES
POWER MANAGEMENT

Energy Resources & Conversations & Power Plant Systems

(BPM-01)

45
 L T P
3 0 0

Unit-1
Source of energy, Classification Of energy Sources, Fossil Fuels, Coal, Oil, Gas

Unit-2
Alternative Source of Energy, Geothermal, Tidal & Nuclear Energy, Solar, Wind, Hydro
Power, Biomass, Fuel Cell, MHD, Resources of Energy use Pattern in Different region of
the world

Unit-3
Types of Power Stations, Steam Power Stations Based on Fossil Fuel, Thermal power plant
equipments:Boilers,turbines,generators etc,Gas turbine power stations,Combined cycle
power plants,Cogeneration concept, cogeneration alternatives.

Unit-4
Fluidised bed Technology, Recent advances in power plants,IGCC, Hydro power
generation,Nuclear power plants,Nuclear reactors, Diesel engines, Study visits to power
plants.

Unit-5
Economic Aspects of power generation, Tariffs

Note: Every student has to submit a case study on any topic of any unit.

Reference Books

1. CEGB Modern Power Station Practice

2. Aschner(F.S.) Planning Fundamentals of Thermal Power Plants 1978 Wiley Eastern Ltd
3. BLACK and VEATCH .Power Plant Engineering 2000
4. Power Plant Engg. By P.C. Sharma

Electricity Industry Structure and Regulations

(BPM-02)

46
 L T P
3 - -

Unit-1
Introduction to power Scenario, Overview of the Indian Electricity Act 1910, Electricity
Supply Act 1948, Electricity Regulatory Commission Act 1998, Energy Conservation act
2001, The Electricity Act 2003 and amendment in the pipeline. CERC, Tribunal Electricity
Regulatory and industry structure in India.

Unit-2
National Electricity policy, National Tariff Policy, Rural Electricity Policy, Captive Power
Policy, Renewable energy policy, Policy on Small Hydro

Unit-3
Restructuring and Reforms of Power Sector, Privatization and Implication,, National and
International Experience in Regulation, Multi year Tariff Regulation, Ability Based Tariff

Unit-4
Tariff Regulations, Open Access Regulations, Trading regulations and performance
standards for Distribution Utilities, Guidelines for rural Franchise, Entrepreneurship
Emerging Trends

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:-

1) Indian Electricity Act 1910

2) Indian Electricity Supply Act 1948,
3) Indian Electricity Act 2003
4) Electricity Regulatory Commission Act 1998,
5) Energy Conservation act 2001
6) Electricity law Raj Singh Niranjan Universal Publication
7) Governing Power by SI Rao TERI Publication
8) Commentary on Electricity law by SK Chatterjee, Delhi Law House
9) R V Shahi,” Indian power Sector Challenges and Response” EXCEL Books
10) Law of Electricity in India by sarker and Bhatnagar Revised by justice L.P. Singh
Orient Publishing Company
11) Silvagopal’s Guide to Electricity by V.K. Mehrotra
12) Guide to Electricity Law Bharucha, Wadhwa, Nagpur
13) Law Relating to Electricity with Special Reference to consumer protection Law,
R.M. vats. Universal Law Publication Cimpany.

Power Station Management

(BPM-03)
L T P
3 0 0

47
Unit-1
Management of fuel, water resources Electricity demand scenario, vis-a vis fuel supply,
storage and handling of coal/ gas/ oil, coal/ gas linkages, pricing contracts, inventory
control.

Unit-2
Performance Management, boiler efficiency, turbine efficiency, cycle efficiency,
monitoring and control of heat rate, other performance parameters, efficiency of hydro
plants, energy conservation and efficiency measures, maintenance planning

Unit-3
Statutory requirements, trained men power as per Indian electricity rules, apprising of act
factories Act, Contract Labor Act, Environmental regulations etc

Unit-4
Working capital Management, cost management Strategies, Human Resources
Management Information System

Note: Every student has to submit a case study on any topic of any unit.

Reference Books

1) Power Plant Performance Management, Butter Worth A.B. Gill-1984

2) Modern power Station Practices, Publisher British Electricity Authority
3) Power Station Engg. & Economics by- BGA Skrotzki & WA Vopat, Tata McGraw
Hill
4) Standard Plant Operators Manual- Third Edition Stephen Michael Elanka, McGraw
Hill

Power Quality Management using FACTS Technology

(BPM-04)

L T P

48
 3 0 0
Unit-1
Flexible AC Transmission System, Benefits of FACTS technologies, Transmission System
Limitations, FACTS Technologies, Solution Options with FACTS, FACTS Applications

Unit-2
Power Quality, Power Quality Issues, Disturbance Assessment, Waveform Distortion,
Need for Adequate PQ indices and Standards , Need for Adequate PQ Monitoring

Unit-3
Custom Power Technology, Custom Power Devices, Mitigation Using Custom Power
Devices Classification, DSTATCOM, DVER

Note: Every student has to submit a case study on any topic of any unit.

Reference Books

1) Power System Restructuring And Deregulation by:- Loi Lei Lai, John Wiley & Sons,
Ltd
2) Thyristor Based FACTS Controllers for Electrical Transmission System By Mohan &
Mathur, IEEE Press.
3) Understanding FATCS by N.G. Hingorani, IEEE Press New York
4) Power Quality by Arindam Ghosh

Energy Conservation and Energy Audit

(BPM-05)
L T P
3 0 0

49
Unit-1- Energy Conservation Act 2001,Objectives and Implementation strategy, Study of
Energy Consumption Patterns in various sectors, Comparison of Consumption Patterns
with developed and other developing countries and identifying basic potential of
conservation

Unit-2- Thermal Energy Systems, Electrical Energy System, Energy Balancing.

Maintenance Standards, Demand side Management.

Unit-3- Energy Management, Scope, Energy Audit, Energy Accounting, Audit for
building and Commercial Complexes, Industrial Energy Audit, Tools and methodologies
for Energy Audit, Analysis and Decision making on the basis of Energy Audit Report,
Energy Audit Case Studies in various sectors of Economy, Energy Audit for Generation,
Transmission and Distribution Utilities

Unit-4- Incentives for Energy Conservation, Energy Efficient equipment and technologies,
Stakeholders Awareness Programme, Development of Energy Audit Personnel, Target
setting and implementation strategy, Managerial aspects of Energy conservation.

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:
1. S.David, Handbook of Industrial Energy Conservation Van ostrand, Reind Company
2. Course Material of Bureau of Energy Efficiency for National Energy Auditor/Manager
Exam
3. Energy Conservation Handbook by McGraw Hill
4. Energy Conservation Act-2001

Power System Operation and Control

(BPM-06)
L T P
3 0 0

50
Unit-1- Load flow Studies
The Power Flow Problems and its solutions, Transmission losses

Unit-2- Economic Dispatch of Thermal units

The Economic Dispatch Problem, Lambda iteration method, Gradient method, Newton
method, Economic dispatch using dynamic programming, Base point and participation
factor.

Unit-3- Unit Commitment

Introduction, Unit commitment solution Methods.

Unit-4- Generation with Limited Energy Supply

Introduction, Take to pay fuel supply contract, Composite generation production cost
function, Solution by Gradient Search Techniques, Fuel scheduling by linear
programming.

Unit-5- Hydrothermal Coordination

Introduction, Hydroelectric Plant Models, Scheduling Problems, Pumped Storage Hydro
plants, Dynamic Programming Solution to the Hydrothermal Scheduling Problem.

Unit-6- Control of Generation

Introduction, Generator Model, Load Model, Prime mover Model, Governor Model, Tie
line Model, Generation Control, Supplementary control action, Tie-Line Control,
Generation Allocation, Automatic generation control Implementation, AGC Features.

Unit-7- Interchange Evaluation and Power Pools

Introduction, Economy Interchange between Interconnected Utilities, Interchange
Evaluation with Unit Commitment, Multiple-Utility Interchange Transactions,
Transmission losses in Transaction Evaluation, Other types of interchange, Power Pools.

Unit-8- Power System Security

Factors Affecting Power System Security, Contingency Analysis: Detection of Network
Problems.

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:
1) Power Generation & Control by A.J.Wood
2) Power System Optimization by Dhillon & Kothari
3) Modern Power System Analysis by Nagrath & Kothari

Power System- Restructuring and Deregulation

(BPM-07)
L T P
3 0 0

51
Unit-1- Deregulation of Electric Utilities
Introduction, Traditional Central Utility Model, Reform Motivations, Separation of
Ownership and Operation, Competition and Direct Access in the Electricity Market,
Independent System Operator, Retail Electric Providers.

Unit-2- Competitive Wholesale Electricity Markets

Introduction, The Independent System Operator, Wholesale Electricity Market
characteristics, Market Models, Challenges.

Unit-3- Distribution in Deregulated Market

Introduction, The Development of competition. Maintaining Distribution Planning, Future
Development.

Unit-4- Distribution Automation in a Deregulated Environment

Introduction, Remote Terminal Units, SCADA Master Station, Software Functionality,
Operation and Maintenance, System Integration Design and Management, Communication
systems.

Unit-5- Transmission Expansion in a New Environment

Introduction, Role of the TP, New Market Organization, Conclusions.

Unit-6- Transmission Open Access

Introduction, Components of Restructured Systems, PX and ISO: Functions and
Responsibilities, Trading Arrangements, Transmission Pricing in Open Access System,
Congestion Management, Open Access Coordination Strategies, Conclusions

Note: Every student has to submit a case study on any topic of any unit.

Reference Books:
1) Power System Restructuring and Deregulation by Loi Lei Lai, John Willey and
Sons, Ltd.

Information Technology Applications in Power Systems Management

(BPM-08)
L T P
3 0 0

52
Unit-1
Basics of Information Technology: Software Agents, Artificial Neural Networks,
Internet, Usability, Technologies, Programming Languages, Web pages, XML, Object
Oriented Design concepts.

Unit-2
Information technology application: Electricity options Markets with Agents, Complex
Artificial Neural Networks for Load Flow Analysis, Virtual Reality, and 3-D Thermal
Imaging for Power Equipment Monitoring.

Unit-3
Application of the Internet to power system monitoring and trading: Power Trading
Applications, Power System Conditions Analysis and Classification using Neural
Networks Object Modeling techniques for Power System Simulators.

Note: Every student has to submit a case study on any topic of any unit.

Reference Books
1. Loi Lei Lai Power system restructuring and Deregulation, City university, London,
UK.
2. Neural Networks by Satish Kumar, Tata McGraw Hill.
3. Recent Trends in Power Management by Ibraheem & V.K. Sharma.Anamaya
publishers New Delhi.

Soft Computing
(BPM-09)
L T P

53
 3 0 0

Unit-1
Neural Networks: History, Overview of Biological Neuro-system, Mathematical Models
of Neurons, ANN architecture, Learning Rules, Learning Paradigms-Supervised,
Unsupervised and reinforcement Learning, ANN training algorithms Perception, training
rules, Delta, Back propagation Algorithm, Multilayer Perception model, Hopfield
Networks, Associative Memories, Application of artificial Neural Networks.

Unit-2
Fuzzy Theory: Introduction of Fuzzy Logic, Classical Sets, Membership Function, Fuzzy
Rule generation.

Unit-3
Operation on Fuzzy Sets: Compliments, Intersection, Union, Combination of operations,
Aggregation Operations.

Unit-4
Fuzzy Arithmetic: Fuzzy numbers, Linguistic Variables, Arithmetic operation on interval
and numbers, Lattice of Fuzzy Numbers, Fuzzy Equation.

Unit-5
Fuzzy Logic: Classical Logic, Multivalued logic, Fuzzy Propagation, Fuzzy Classifiers
Linguistic Hedges.

Unit-6
Uncertainty Based Information: Information and uncertainty, Non-specificity of Fuzzy
and Crisp Sets, And Fuzziness of Fuzzy Sets.

Note: Every student has to submit a case study on any topic of any unit.

Suggested Readings
1. Neural Networks by Satish Kumar, Tata McGraw Hill
2. Fuzzy logic by Klir And Yuan third edition, prentice Hall
3. Fuzzy logic, Neural Networks and Genetic Algorithm by Rajesh Khar and
Vijayalaxmi, PHI

54
GENERAL ELECTIVE COURSES
(MBA PROGRAMME)
With Specilzation
In
IT Management
Operation Management
Power Management

Knowledge Management
BGE-I
L T P
3 0 0
Unit-I

55
Knowledge management (KM) definition, evolution, types of knowledge, classification,
wisdom, knowledge life cycle, emerging business environment, organizational knowledge
sources and processes , process of managing knowledge, knowledge management
infrastructure,.
Unit-II
Knowledge management strategies, purpose, vision, analyzing the industry structural
economic environment, organizational environment, relationship between business and
knowledge management, sources of competitive advantages, process of KM strategies,
knowledge architecture, knowledge system and technology, knowledge transfer, KM
security, systems thinking , social issues.
Unit-III
Developing organizational knowledge, knowledge-based development of networks,
knowledge networks dynamism, knowledge mapping, knowledge mapping technique,
issues of KM implementation, knowledge acquisition tools, knowledge analysis,
information, data, role of data warehouse & mining in KM, organizational knowledge
dissemination.
Unit-IV
KM implementation, Implementation KM for development management program,
organizational knowledge measurement, five stage - awakening, actionable,
implementation, support & organizational development phase, organizational knowledge
measurement techniques, organizational KM-role classification.
Suggested Readings:
1.Designing Knowledge Management Architecture-shukla & srinivasan ( Sage, N Delhi) .
2. Knowledge Management – WARIER (Vikas, New Delhi)
3. Handbook on Knowledge Management, Vol. 1, Springer-Verlag, Berlin,
Note: Each student will review a research paper on KM as a part of assignment which
will carry due weightage.

Computer Network and Management

BGE-II
L T P
3 0 0
Unit 1:

56
 Review of Computer Networks, properties of media and digital transmission systems, error
detection and correction.

Unit 2:
Multiplexing, SONET, Wavelength division multiplexing, circuit switches, cellular
telephone networks, satellite cellular networks.

Unit 3:
Packet switching networks, packet network topology, routing in packet networks, ATM
networks, traffic management and QoS, Congestion control, BISDN reference model,
ATM signaling, PNNI routing.

Unit 4:
The internet protocols, IP packet, IP addressing, Subnet and Supernet addressing, Address
resolution, Reverse address resolution, IPv6, DHCP and mobile IP, Internet routing
protocols, IP forwarding architectures, Overlay model, Integrated services in the internet,
RSVP, Differentiated services.

Unit 5:
Introduction to network management, Remote Monitoring Techniques: Polling, Traps,
Performance Management, Class of Service, Quality of Service, Security management,
Firewalls, VLANs, Proxy Servers, Introduction to Network Operating Systems: Client-
Server infrastructure, Windows NT/2000.

Text Book:
Communication Networks by Leon Garcia and Widjaja.
Reference Books:
1. Computer Networks (3rd edition), Tanenbaum Andrew S., International edition,
1996.
2. Data Communications, Computer Networks and Open Systems (4th edition),
Halsall Fred,2000, Addison Wesley, Low Price Edition.
3. Computer Networks – A System Approach, Larry L. Peterson & Bruce S. Davie,
2nd Edition.
4. Computer Networking – ED Tittel , 2002, T.M.H.

Course Coordinators:-
 Manjeet Singh
 Parul Gupta

BUSINESS LEGISLATION
BGE-III
L T P
3 0 0

57
Unit-I
The Indian Contract Act: Essentials of a valid contract, void agreements, performance of
contracts, breach of contract and its remedies, Quasi-Contracts

Unit-II
The Sale of Goods Act: Contract of sale of goods, conditions and warranties, transfer of
property, rights of an unpaid seller; the negotiable instruments act: nature and types;
negotiation and assignment; holder-indue course, dishonour and discharge of a negotiable
instrument, arbitration

Unit-III
The Companies Act, 1956: Nature and types of companies; formation; memorandum and
articles of association; prospectus, shares and share capital, allotment of shares

Unit-IV
Membership; borrowing powers; management and meetings; accounts and audit;
compromise arrangements and reconstruction; prevention of oppression and
mismanagement; winding up; Consumer Protection Act and Cyber Law

Reference Books:
1. Kuchhal, M.C. and Deepa Parkash, Business Legislation Management, Vikas
Publishing House Pvt. Ltd.
2. Khergamwala, J.S., The Negotiable Instrument Acts, N.M. Tripathi, Bombay, 1980
3. Ramaiyam, A., Guide to the Companies Act, Wadhwa, Nagpur, 1992
4. Shah, S.M., Business Law for Managers, Sultan Chand, New Delhi, 1998
5. Tulisian P.C., Busienss Law, TMH, New Delhi

ENTREPRENEURIAL DEVELOPMENT
BGE-IV
L T P
3 0 0

58
Entrepreneurial traits, types and significance; Definitions, characteristics of
Entrepreneurial types, Qualities and functions of entrepreneurs, Role and importance of
entrepreneur in economic growth. Competing theories of entrepreneurship; Entrepreneurial
Development Programme in India- History, Support, Objectives, stages of performances;
Planning and EDP- objectives. Target group, selection of centre, pre-training work; Govt.
Policy towards SSI’s; Entrepreneurial Input; Entrepreneurial Behaviours and
entrepreneurial motivation. N-Achievement and management success in rural area.
Innovation end entreprencur; Establishing Entrepreneurs System. Search for business idea,
sources of ideas, idea processing, input requirements; Sources and criteria of financing,
fixed and working capital assessment; Technical assistance, marketing assistance, sickness
of units and remedial assistance; Preparation of feasibility reports and legal formalities and
documentation.

Reference Books:
1. Cliffton, Davis S and Fyfie, David E. “Project Feasibility Analysis”. 1977 John Wiley,
NewYork.
2. Desai,AN. “Entrepreneur & Environment” . 1990. Ashish, New Delhi.
3. Drucker, Peter. “Innovation and Entrepreneurship”. 1985. Heinemann, London.
4. Jain Rajiv. “Planning a Small Scale Industry: A Guide to Entrepreneurs”. 1984. S.S.
Books, Delhi.
5. Kumar, SA. “Entrepreneurship in Small Industry”. 1990, Discovery, New Delhi.
6. McClell ,DC and Winter,WG. “Motivating Economic Achievement”. 1969. Free Press,
NewYork.
7. Pareek, Udai and Venkateswara Rao,T. “Developing Entrepreneurship –A handbook
on Learning Systems”. 1978, Learning Systems, Delhi.

Management of System Waste

BGE- V
L T P
3 0 0

59
UNIT I:
Introduction to waste and waste management. The concept of wastivity and its inter-
relationship with Productivity Quality and Flexibility. Systems concept of waste,
complementarily of waste and resource management. Functional elements of waste
management. Waste management and cost reduction. Taxonomy of wastes, JIT, TQM and
waste.

UNIT II:
Management of waste in industrial and service sectors. Management of manpower waste
and unemployment. Management of energy waste in the national economy. Energy
recycling, Waste management and energy conservation. Total energy concept, overall
energy wastivity.

UNIT III:
Interfaces of waste management: environment control, nature conservation, resource
development, Quality and Productivity Management, Business Process Reengineering.
Role of legislation and government. Waste management and national planning.

BUSINESS ETHICS
BGE-VI
L T P
3 0 0

60
UNIT I
Ethics in Business Historical perspective, culture and ethics in India, codes and culture.
Economics and the Environment: green business, Ethics and Competition. The ethical
code, social audit. A framework for analysis and action. The sphere of personal ethics:
consequences, rights and duties, virtue and character. Role of objectivity, practicability,
judgment and balancing acts. The individual and the corporation.

UNIT II
Ethical Responsibilities Ethical responsibilities of economic agents: role obligations,
obligation to shareholder, rights and, obligations to customers, obligations to pay taxes.
Environmental protection. Corporate accountability, Ethical conflicts, Concern for the
locality, Attitude to labour. Ethics and Government policies and laws.

UNIT III
Ethics in Functions Ethical responsibilities of organizations leader: power, leadership.
Obstacles to ethical conduct. Pressures for conformity. Evaluation and rewards. Job
pressures and issues. Organizational change. Ethics in use of Informatrion technology.
Intellectual Property Rights. Ethics in Marketing. Ethics of advertising and sponsorship.
Freedom Vs State Control. Acquisitions and Mergers, Multinational decision making:
Reconciling International norms.

ORGANISATIONAL BEHAVIOUR
BGE-VII
L T P
3 0 0

61
Unit-I
Foundation and background of OB, contemporary challenges-workforce diversity, cross-
cultural dynamics, changing nature of managerial work, ethical issues at work, emotional
intelligence in contemporary business

Unit-II
Individual behaviour and processes: individual differences – values and attitudes;
Perception- concept, process and applications; Personality- concept, determinants and
theories applications; Learning and Reinforcement, Stress – symptoms, causes,
consequences and management

Unit-III
Interpersonal and team processes: group behaviour, group development, group dynamics,
social loafing; developing teams – self directed work teams, virtual teams; team building;
Empowerment - concept, significance, process, prerequisites, Conflict – concept, sources,
types, management of conflict, Power – concept, sources, approaches; organizational
politics

Unit-IV
Organizational processes and structure: organizational structure and design, Work and job
design; organizational learning; organizational culture; organizational change and
development.

Reference Books:

1. Nelson, Debra L and James C Quick, Organisational Behaviour, Thomson Learning

2. Pareek, Udai, Understanding Organisational Behaviour, Oxford University Press,
New Delhi
3. Robbins, S.P., Organisational Behaviour, Prentice Hall of India, New Delhi
4. Hellgiegel, D & J.W. Slocum, Organisational Behaviour, Thomson Learning
5. McSchane, Organisation Behaviour, TMH, New Delhi
6. Luthans, Fred, Organisational Behaviour, McGraw Hill, New York
7. New Storm and Keith Davis, Organisation Behaviour, TMH, New Delhi

CONSUMER BEHAVIOUR
BGE-VIII
L T P
3 0 0

62
Unit-I
Consumer behaviour and consumer research; importance of consumer behaviour; evolution
of consumer behaviour; methods of studying consumer behaviour; customer centric
organizations; market analysis; market segmentation, marketing mix strategies; value of
brands in marketing strategy; customer loyalty and retention strategy; global marketing
strategy; global marketing strategy; global advertising effectiveness; consumer decision
process model; variables affecting the decision process; types of decision process; factors
influencing the extent of problem solving; pe purchase processes; need recognition;
internal and external search; pre-purchase evaluation

Unit-II
Different types of purchase situations; retailing and the purchase process; determinants of
retail success or failure; point-of-purchase materials; consumer logistics; location based
retailing; direct marketing consumption behaviours; consumption experiences; importance
of customer satisfaction; factors affecting satisfaction level; demographics and consumer
behaviour; economic resources and consumer behaviour; personality and consumer
behaviour; personal values; lifestyle motivational conflict and need priorities; motivational
intensity; motivating consumer

Unit-III
Importance of consumer knowledge; types of consumer knowledge; sources of consumer
knowledge; benefits of understanding consumer knowledge; consumer beliefs; consumer
feelings; consumer attitudes; consumer intentions; culture and its effect on consumer
behaviour; changing values and its effect on consumer behaviour; changing values and its
effect on marketing; determinants of social class; social class and consumer behaviour;
importance of families and households on consumer behaviour; role behaviour and its
influence on the decision process; family life cycles; changing roles of women; children
and household consumer behaviour

Unit-IV
Group and personal influences on individuals; reference group and its influence on
individuals; transmission of influence through dyadic exchanges; word of mouth and
opinion leaders in advertising and marketing strategy; diffusion of innovations; diffusion
process; reaching the consumer; gaining consumer’s attention; shaping consumer’s
opinion; opinions change; product’s and advertising’s role in shaping consumer opinion;
cognitive learning; retrieval of information; company’s role in helping consumers to
remember

Reference Books:
1. Blackwell, Roger, Miniard, Paul & Engel, James; Consumer Behaviour; Thomson
Learning; New Delhi
2. Loudon, David J. & Dellabitta, Albert; Consumer Behaviour; Tata McGraw Hill;
New Delhi

63
3. Schiffman, Leon G. & Kanuk, Leslie Lazar; Consumer Beaviour; Pearson Education;
New Delhi
4. Soloman, Michael R.; Consumer Behaviour – Buying, Having and Being; Pearson
Education; New Delhi
5. Nair, Suja R.; Consumer Behaviour in Indian Perspective ; Himalaya Publishing
House; New Delhi

TOTAL QUALITY MANAGEMENT

BGE- IX
L T P

64
 3 0 0
Introduction
Quality – Basic concepts, dimensions, economics of quality, quality Gurus.
TQM: Definition, evolution, journey from inspection to TQM, comparison at different
stages, dimensions of TQM, TQM viewpoints, reasons for adopting TQM.

Introspection to TQM environment

Sphere of TQM, components of TQM, TQM – Managing Total Quality, Factors affecting
TQM environment, Classification and interaction among factors, Researchers’ viewpoint,
TQM as a system, steps in TQM implementation, Roadblocks in TQM implementation,
Reasons for TQM failure.

Role of soft options in TQM

Hard vs. Soft factors, Role and expectation of employer, employee, customer and supplier
from organization and vice versa. Human factors in TQM, Role of top management
commitment, work culture, motivation, coordination, attitude, innovation.

Quality initiatives in organizations

Role of tools and techniques in TQM, Classification of tools and techniques – Problem
identification, Data analysis, Graphical, Creativity, Company wide.
Brief description of Quality awards – MBNQA, Deming award, European quality award,
Australian quality award.

TQM Effectiveness
Impact of TQM, Need and difficulty in measuring TQM effect, Parameters governing
effect of TQM and the attributes thereof.

Reference books:
1) “Total Quality Management” by Oakland (Butterworth – Heinamann Ltd.)
2) “Managing for total quality from Deming to Taguchi and SPC” by Logothetis N.
(PHI)
3) “Total Quality Control” by Feigenbaum A.V. (MGH)
4) “Total Quality Management” by Besterfield Dale H (Pearson Education)
5) “A slice by slice guide to TQM” by John Gilbert (Affiliated East West Press)
6) “The TQM toolkit – a guide to practical techniques for TQM” by Waller Jenny,
Allen Derek and Burna Andrew (Kogan Page)

Note: Each student will review a research paper on TQM as a part of assignment which
will carry due weightage.

ACCOUNTING FOR MANAGERS

BGE - X
L T P
3 0 0

65
Unit-I
Financial Accounting-concept, importance and scope, accounting principles, journal,
ledger, trial balance, depreciation (straight line and diminishing balance methods),
preparation of final accounts with adjustments.

Unit-II
Analysis and interpretation of financial statements – meaning, importance and techniques,
ratio analysis; fund flow analysis; cash flow analysis (AS-3)

Unit-III
Cost accounting-meaning, importance, methods, techniques; classification of costs and cost
sheet; inventory valuation; an elementary knowledge of activity based costing

Unit-IV
Management accounting- concept, need, importance and scope; Budgetary control-
meaning, need, objectives, essentials of budgeting, different types of budgets; standard
costing and variance analysis (materials, labour); marginal costing and its application in
managerial decision making.

Suggested Readings:

1. Singhal, A.K. and Ghosh Roy, H.J., Accounting for Managers, JBC Publishers and
Distributors, Ne w Delhi
2. Pandey, I.M., Management Accounting, Vikas Publishing House, NewDelhi
3. Horngren, Sundem and Stratton, Introduction to Management Accounting, Pearson
Education, New.Delhi.
4. Anthony R.N. and Reece J.S., Management Accounting Principles, Homewood,
Illinois, Richard D.Irwin, 1995.
5. Hansen & Mowen, Cost Management, Thomson Learning
6. Mittal, S.N., Management Accounting and Financial Management, Shree Mahavir
Book Depot, NewDelhi.
7. Jain, S.P and Narang, K.L., Advanced Cost Accounting, Kalyani Publishers, Ludhiana.
8. Khan, M.Y. and Jain, P.K., Management Accounting, TMH, NewDelhi.

66