PGDM 57% Jagdish Sheth School of Management, Bengaluru 2025
BBA 73.82% Scottish Church College, Kolkata 2021 Class XII (ISC) 70.2% WWA Cossipore English School, Kolkata 2018 Class X (ICSE) 77.2% Adamas International School, Kolkata 2016 AREAS OF STUDY Marketing Management, Consumer Behavior, Digital Marketing, Brand Management, Marketing Research, Integrated Marketing Communications, Sales and Distribution Management, Strategic Marketing, Product and Service Innovation, Retail Management, Marketing Analytics, Managing Online Stores, B2B Marketing. ACADEMIC PROJECTS Social Media Marketing (Eatscape: Guide to Bangalore's coolest hidden food spots, serving up trendy tastes and secret finds with style) Objective: Developed and executed a social media marketing strategy for Eatscape, an Instagram page focusing on promoting hidden culinary gems in Bangalore via Instagram. Outcome: Created and curated engaging content, ad campaign including reels, static posts, and carousel ads, targeting 18-35- year-old food enthusiasts. Conducted competitive analysis and implemented a content calendar to ensure consistent engagement. Achieved significant reach and engagement, particularly among the 18-24 age group, and effectively promoted local businesses. Managing Online Stores (Building Gryyphon's Digital Showcase: A Seamless E-Commerce Journey) Objective: Developed and managed an online store for Gryyphon, a men's jewelry brand, using Shopify. Created a visually appealing, user-friendly website, and coordinated with suppliers to ensure a seamless supply chain. Outcome: Enhanced skills in e-commerce, website design, and supplier relationship management by maintaining the website, updating product listings, and managing inventory.
Marketing Analytics (Boosting Amazon Prime's Social Media Strategy via Brand24 Analysis) Objective: Conducted a comprehensive social media analysis of Amazon Prime using Brand24, focusing on sentiment analysis and key metrics such as mentions and social media reach. Identified trends and provided actionable insights to enhance Amazon Prime's social media strategy and engagement. Outcome: The analysis revealed significant increases in mentions, social media reach, and overall positive sentiment towards Amazon Prime. The insights gained led to strategic recommendations for enhancing content strategy, user engagement, and social media campaigns, ultimately aiming to boost brand visibility and customer satisfaction. CERTIFICATIONS Digital Marketing [Udemy] 2024
Branding and Customer Experience IE Business School [Coursera] 2025
Market Research and Consumer Behavior IE Business School [Coursera] 2025 POSITIONS OF RESPONSIBILITY Member and Head of Outreach at Admission Committee [2023-2024]
Jagdish Sheth School of Successfully managed JAGSoM alumni meet events in seven cities, increasing brand awareness and Management, Bengaluru engagement. Monitored and managed JAGSoM's presence on MBA college review websites, collaborating with the review team to enhance the institution's reputation. Led outreach efforts to connect new aspirants with alumni. Core Member [2021-2022] Lions club international, Led and coordinated various social initiatives during the COVID-19 pandemic, including blood and eye donation camps, konnagar, hooghly food and blanket distribution, wheelchair and tricycle donations, and providing oxygen cylinders 24/7. Organized fundraising efforts and distributed new clothes to children with thalassemia.
Worked as an Associate Member in Operations for Kanyathon 2024, overseeing race time management, Jagdish Sheth School of vendor coordination, and event streamlining. I implemented efficient timing systems, facilitated seamless vendor Management, Bengaluru operations, and developed processes to enhance event efficiency and participant experience.
SKILLS Problem Solving and Analytical Thinking, Teamwork Orientation, Customer Focus, Networking
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