Diagram

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Fig 1: The Health Belief Model

Socio-demographic factors
(e.g. education, age, sex, race, ethnicity

Perceived Benefits
 Avoid paying for
unnecessary
Threat Expectation medication
 Perceived  Perceived  Get needed
susceptibility benefits of treatment not
 Perceived action otherwise available
serverity of ill-  Perceived to avoid adverse
health barriers to illness
condition action consequences
 Perceived self-
efficacy to
perform action

Perceived Barriers
 Cost of diagnostic
 Fear of positive
results
 Distrust of Negative
results
Cues to action Behaviour to reduce
 No one qualified to
threat based on
 Media do test or explain its
expectation
 Personal application
 Influence  Test complexity
 reminders

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