TABLE OF CONTENTS

I - Welcome to the Kaseya+Datto Global Partner Program 2023

About the Program
Overview of Tiers

II - 2023 Benefit Additions

III - 2023 Program Highlights

MSP Partner Days
MSP Enablement Team
Marketing Development Funds - MDF
Technical Support
Access to Free Passes to Industry Events
Partner Community Forums
Not for Resale - NFR Program
M&A Content & Materials
Remote IT & Security Management Program - RITSM
Blue Diamond Exclusive New Perks

IV - Additional Program Information

WELCOME TO THE KASEYA+DATTO
GLOBAL PARTNER PROGRAM | 2023

We understand that you, our MSP partners, define our success.

We value your partnership and your loyalty, and we remain
committed to helping you reach your goals. To demonstrate
our dedication to your success and to reward your loyalty,
we’ve made significant enhancements to the Global Partner
Program in 2023 to make it even more supportive, motivating,
and rewarding. Wherever your business is on its trajectory, you
can leverage the program’s robust benefits to build your brand,
expand your expertise, and maximize profitability.

This guide is intended to provide an overview of the rewards,

resources, and support available to our MSP partners through
our Global Partner Program. We look forward to helping you
maximize the value and support included in the enhanced 2023
program, and we will continue to expand and grow it to ensure
it remains the best Partner Program in the industry.

Dedicated to your success,

Global Partner Program Team

ABOUT THE KASEYA+DATTO
GLOBAL PARTNER PROGRAM | 2023
The Kaseya+Datto Global Partner Program is designed
to motivate, empower, and support your needs while
continuously propelling your business to the next level and
beyond. The program is our way of investing in your success
by providing access to the very best solutions, resources, and
training.

As your business grows and your Kaseya+Datto partnership

expands, you will progress through four program levels that
are defined by your annual recurring revenue (ARR) of Kaseya
and Datto solutions.
 KASEYA+DATTO
GLOBAL PARTNER PROGRAM
TIERS

Coming Soon!
Blue Diamond ELITE

FINANCIAL REQUIREMENTS:
Annual Recurring Revenue (ARR) for Kaseya+Datto Products

$250K + $100K+ $25K+ $1+

2023 BENEFIT ADDITIONS
The Kaseya+Datto Global Partner Program rewards your growth and loyalty through a tiered structure
loaded with exclusive offers and perks, unparalleled support and coaching, and relevant training and
events. As you can see in the overview below, we’ve added major enhancements that are brand new
for 2023!

When You Succeed, We Succeed.

Kaseya MSP Enablement Team

Powered Services Jumpstart

MSP Partner Days

Partner Program Exclusive Offers

M&A Content & Shows

RITSM: Remote IT & Security Management Program

Referral Program

Access to Kaseya / Datto University

24/7/365 Support

Access to Free Passes to Industry Events

Partner Community Forum

NFR Discount Program

2XMENT
INVE
ST
BLED Marketing Development Funds
DOU

1 Free DattoCon or 1 Connect IT Global Ticket

1 Free DattoCon and 1 Connect IT Global Ticket

VIP Access at Kaseya+Datto Conferences

Blue Diamond Reception at DattoCon & ConnectIT

Special Access to Executives at Events

Blue Diamond SWAG Box

Blue Diamond Support

2023 PROGRAM HIGHLIGHTS

MSP PARTNER DAYS

We are excited to announce our new MSP Partner Days! These virtual events were created
with you, our partners, in mind. They offer a unique and exciting opportunity to learn about
beneficial industry topics, expand your knowledge of IT Complete modules and workflow
integrations, and have valuable interactions to better your business. No matter what role
you have in your company, there is something for you at Partner Days.

What to expect during MSP Partner Days:

$30,000 in Cash and Prizes

Keynote Speakers
Exciting sessions, with exclusive meet-and-greets.

MSP Panels
Learn about beneficial topics, IT Complete, Profitfuel, and more.

Product Education Rooms

Product experts will discuss elements of each product and answer your specific questions.

Exclusive Access to Executives, Product Owners, and Support

Interact and have valuable conversations to enhance your everyday business processes.

Designated Learning Areas:

IT Complete Workflows
M&A
Product Roadmaps
Sales & Marketing
Business Operations

This is just the beginning. With your feedback and suggestions, we’ll continue to grow
MSP Partner Days to make it even bigger and better!
2023 PROGRAM HIGHLIGHTS GET EVEN MORE!
Love what you’ve seen so far? There’s more
where that came from.
MSP ENABLEMENT TEAM Powered Services Pro is our upgraded
comprehensive sales and marketing
Powered Services Jumpstart Access enablement program designed to be your
No one understands the challenges of growing monthly recurring revenue one-stop-shop to supercharge your MSP.
(MRR) without the right sales and marketing tools better than our team. We’re From coaching and training to content and
made up of former MSPs, sales executives, and channel experts after all. resources, Powered Services Pro equips
MSPs to: generate new sales leads, nurture
As part of the Kaseya+Datto Global Partner Program, you automatically existing sales leads, raise awareness for
have access to our sales and marketing platform and jumpstart campaigns products and services, cross-sell new
at no extra cost. This is our way of empowering and enabling you to go to services to existing customers, and more.
market faster, easier, and more profitably with fully white-labeled sales and
INSIDE POWERED SERVICES PRO
marketing materials.
• Monthly Marketing Campaigns
Drive Interest with Product Jumpstart Kits
Our product Jumpstart kits contain a mix of marketing content—sales • Done-4-U Social Media Posting
presentations, email templates, sales sheets, infographics, social media ads, and • 1:1 Coaching
more—that you can use to launch your new offering to customers right away. • Training
• MSP Enablement
Launch Lead Generation Campaigns and Nurture Leads • TruMethods Framework
Our marketing automation platform will take your marketing and sales • Semel Systems
success even further. Easily customize our built-for-you email templates and
landing pages and get them in front of your audience faster than ever before. Whether you’re a one-person shop or have
a fleet of sales and marketing professionals,
Powered Services Pro will help you
https://poweredservices.kaseya.com/ overcome sales objections, earn new
business and become more profitable.

SERVICES PRO

Learn more here or reach out

to your Account Manager to
unlock the power of Pro!
2023 PROGRAM HIGHLIGHTS

MARKETING DEVELOPMENT FUNDS ­— MDF

2023 is here! Consider doing one of these events to help your MSP
grow. Not only will we help fund it, but our team will help you plan and
execute it too. Leverage our experience to help boost your success!

Live Events
With and without Kaseya+Datto participation:

• Lunch & learns

• Breakfast events
• Trade shows with speaking engagements
• Sporting events

Webinars
Leverage our team virtually:

• Virtual Conferences
• Customer Trainings
• Virtual Panels

Content
Leverage Kaseya+Datto-driven content:

• Re-brand content, including presentations, marketing

collateral, educational tools, white papers, etc. 2SX
TME
NT
• Create digital marketing campaigns INVE BLED
DOU
If you’re planning one of these events in 2023, reach out
to your Account Manager to discuss how we can help fund $2.5 MILLION
investment to help you
the event to drive success and increase profits! in 2023
2023 PROGRAM HIGHLIGHTS

TECHNICAL SUPPORT
Backed by our award-winning Technical Support team, we are here
to actively support your business 24/7/365. Our Support technicians
demonstrate a shared commitment to resolving issues and ensuring your
success, providing you with the resources necessary to keep your clients
up and running. Our Support techs undergo intensive training, and they
receive ongoing instruction from our dedicated internal training staff to stay
current on offerings and developments. Should you experience any issues,
our Direct to TechTM program is our commitment to connect you with an
experienced Technical Support Expert who will own your issue until it is
resolved.

ACCESS TO FREE PASSES TO INDUSTRY EVENTS

Connect IT Global - Designed for leaders and experts in the IT service

industry looking to help build systems, evolve their companies, and help
lead the industry into a stronger tomorrow.

DattoCon - Get savvy about security and gain technical insights from
industry experts. Everyone from tech to exec will leave DattoCon with real-
world business strategies to implement the minute you’re back at the office.

Kaseya+Datto Connect Local – Featuring leadership and insights around

one of three themes: Cybersecurity, Sales & Marketing, and IT Complete
with Kaseya Executives.
2023 PROGRAM HIGHLIGHTS

PARTNER COMMUNITY FORUM

Make visiting our community forums part of your
daily routine so you can stay up to date on the latest
updates and liveliest discussions. You’ll get answers to
your toughest technical questions, pick up new tips
and tricks, and exchange ideas with your MSP peers.
Our forums are also the perfect place to share product
feedback and requests.

JOIN THE CONVERSATION!

Connect IT Community: community.ConnectIt.com
Datto Community: community.Datto.com

NOT FOR RESALE (NFR)

Seeing is believing, which is why our Not for Resale (NFR)
Program allows you to thoroughly test and train using
discounted Kaseya+Datto products so that you can build the
confidence and knowledge to successfully market, sell, and
implement the solution. How the NFR Program benefits you:

• Cost-effectively showcase Kaseya+Datto solutions.

• Drive sales and increase revenue.

• Increase your team’s familiarity with Kaseya+Datto

technologies.
2023 PROGRAM HIGHLIGHTS

M&A CONTENT & EVENTS

Get access to exclusive M&A guides, checklists, playbooks,

and events designed to accelerate your business growth!
Whether you’re considering a purchase, a sale, a merger, or
just want to learn more, gain critical and actionable insights
on the financials of a merger, assessing evaluations, legal
considerations, and much more—all to help you increase
the value of your company!

RITSM: REMOTE IT & SECURITY

MANAGEMENT PROGRAM
We understand the challenge of finding qualified
technical talent in today’s highly competitive market,
so we’re providing our partners with exclusive access
to our new Remote IT & Security Management (RITSM)
program. Enhance your technical team with work-ready,
MSP-trained engineers who are ready to hit the ground
running for your business.
2023 PROGRAM HIGHLIGHTS

BLUE DIAMOND SUPPORT BLUE DIAMOND RECEPTION

AT DATTOCON AND CONNECT IT
Our valued Blue Diamond Partners receive
the elite benefit of an advanced customer
GLOBAL
experience through our premium technical
support team, including a designated To show our appreciation and celebrate
phone number for direct access to a Blue successes, we’re going to pull out
Diamond Support Technician. The goal all the stops for our Blue Diamond partners
of this premium program is to decrease during private, elite receptions at our
support tickets and resolution time while DattoCon and Connect IT Global events.
increasing profitability and customer
satisfaction. With this advanced team EXCLUSIVE ACCESS TO
managing your support cases, you will EXECUTIVES AT EVENTS
experience reduced average response time
and time to resolution.
Meet with top executives to share your
feedback, get their perspectives,
VIP ACCESS AT KASEYA+DATTO or just get to know them better.
CONFERENCES
COMPLIMENTARY TICKET TO
Get VIP access to special occasions and DATTOCON AND CONNECT IT
exclusive areas at key conferences.
GLOBAL
Get a free ticket to two industry-leading
BLUE DIAMOND SWAG BOX events, DattoCon and Connect IT Global!

Each year, Blue Diamond partners will

receive a swag box in recognition of your
loyalty and success. We’ll pack each box
with a new plaque, exclusive Blue Diamond
swag items, and plenty of gratitude.
ADDITIONAL PROGRAM INFORMATION
Kaseya MSP Enablement Team
Comprised of former MSP owners and sales executives, our
Enablement Team applies their knowledge, passion, and experience
to help you achieve success with sales and marketing initiatives and
events.

Powered Services Jumpstart Access

Jumpstart customer interest and increase sales with complimentary
sales and marketing resources available in the Powered Services
enablement portal. These fully white-labeled resources include
PowerPoint decks, email templates, sales sheets, infographics, social
graphics, and more. With our marketing automation tools, easily
customize our built-for-you email templates and landing pages and
get them in front of your audience faster than ever before.

MSP Partner Days

Our new MSP Partner Days are quarterly virtual events that provide
a unique and exciting opportunity to learn about beneficial industry
topics, expand your knowledge of IT Complete modules and
workflow integrations, and have valuable interactions to better your
business. With $30k in cash and prizes, renowned keynote speakers,
specialized learning areas, product discussions, and lots more, you
won’t want to miss these events!

Partner Program Exclusive Offers

Receive exclusive offers specific to you and your business so that
you can accelerate growth.

Marketing Development Funds — MDF

MDF are available to help you expand your business through the
acquisition of new clients, as well as the growth of existing clients.
Application is required, and funds are first come first served.
ADDITIONAL PROGRAM INFORMATION
M&A Content & Shows
Exclusive M&A guides, checklists, playbooks, and events will help
accelerate your business growth by covering key topics like the
financials of a merger, assessing evaluations, legal considerations,
and more.

Referral Program
Our loyal partners are our best advocates, and we want to reward
you for your efforts. For every successful MSP referral, receive
$1,000 cash in your local currency.

Access to Kaseya/Datto University

Leverage Kaseya/Datto University for training and resources that
will help you get the knowledge and skills you need to be successful.

24/7/365 Support
Our Technical Support team is available to support your business
24/7/365, and our Support technicians remain committed to
promptly resolving issues and ensuring your success.

Access to Free Passes to Industry Events

Kaseya+Datto sponsors numerous industry events throughout the
year, and we’re able to provide some free passes for our partners
to join us at these events. Passes are limited and on a first come,
first served basis, so watch our social channels for your chance
to grab one!

Partner Community Forums

Our partner forums, exclusive to Kaseya+Datto partners, are
designed to connect you directly with your peers and our team
members. These communities are a great place to get product
updates and to discuss technical questions, best practices, and
sales and marketing strategies.
ADDITIONAL PROGRAM INFORMATION
Not for Resale (NFR) Program
Leverage discounted device programs for internal use and/or
demonstration purposes. The program varies by partner level.

1 Free DattoCon Ticket OR 1 Free Connect IT Global Ticket

(Platinum Tier)
Receive one free registration pass for either our annual DattoCon
event or our Connect IT Global event. Dates and locations for the
events vary each year.

1 Free Datto Con Ticket AND 1 Free Connect IT Global Ticket

(Blue Diamond Tier)
Receive one free registration pass for both our annual DattoCon
event and our Connect IT Global event. Dates and locations for
the events vary each year.

Remote IT & Security Management Program — RITSM

To help address shortages in qualified technical talent, our new
Remote IT & Security Management Program (RITSM) provides
access to hire MSP-trained engineers who are ready to make an
immediate impact in your business.