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Isbpm - Assignment 4.2 - C P V V Saikumar

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43 views3 pages

Isbpm - Assignment 4.2 - C P V V Saikumar

PM

Uploaded by

venkateshh55
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Required Assignment 4.

2: Understanding Disruptive Positioning Strategies

C P V V SAI KUMAR

Suggested time: 90 minutes

Product Category

Penetration Testing as a Service (PTaaS)

Penetration testing is a critical component of cybersecurity that involves simulating hacking on systems,
networks, and applications for vulnerability identification.

Traditionally, penetration testing services are offered as one-time engagements or periodic assessments by
specialized firms. PTaaS companies prioritize realism in their testing methodologies, replicating the tactics of
actual threat actors to provide clients with a more accurate assessment of their security posture.

In current positioning, pentesting companies focus on persistence techniques to evade detection by security
controls and maintain access to target systems over an extended period. However, there's a growing need for
change in disruptive positioning within the Penetration Testing as a Service (PTaaS) sector to address certain
gaps in the market.

Good Positioning Option

Suggested Positioning:

Breakaway positioning involves offering a product or service that significantly departs from industry
norms or expectations. In the context of PTaaS, the breakaway positioning could involve the introduction
of a subscription-based, on-demand penetration testing platform.

Breakaway positioning may be preferred in certain scenarios where visibility, innovation, market
disruption, accessibility, scalability, and client engagement are prioritized

Current Positioning

The current type of disruptive positioning observed in the penetration testing(pentesting) industry is
Stealth positioning

Product Management Page 1


Why It's a Good Idea:

1. Accessibility: Traditional penetration testing services can be costly and time consuming to arrange.
By offering a subscription-based model, the PTaaS platform would provide access to high-quality
penetration testing services, making them more accessible to organizations of all sizes.

2. Real-time Security: Cyber threats evolve rapidly, new vulnerabilities are featured in no time and
organizations need to stay ahead of attackers through Continuous monitoring. The on-demand nature of
the PTaaS platform ensures that organizations can assess their security posture in real-time, rather than
waiting for periodic assessments.

3. Scalability: As organizations grow or their technology landscape changes, the need for penetration
testing may fluctuate. A self-served subscription-based PTaaS platform offers scalability, allowing
organizations to adjust their testing frequency and scope based on their evolving needs.

What current issues it would address:

1. Visibility and Transparency: Breakaway positioning typically involves introducing a novel and visibly
distinct approach to penetration testing. Unlike stealth positioning, which focuses on the covert method,
breakaway positioning emphasizes transparency and clarity in its methodologies. This transparency can
be reassuring to clients who value openness and understanding in the testing process.

2. Accessibility and Affordability: Depending on the nature of the breakaway positioning, it may
result in more accessible or affordable pentesting solutions for organizations. For example, a
subscription based, on-demand pentesting platform (as discussed in the previous example) could
democratize access to high-quality security testing services, particularly for smaller organizations with
limited budgets.

3. Scalability and Flexibility: Breakaway positioning can offer scalability and flexibility in pentesting
engagements. For example, a platform-based approach allows clients to scale their testing efforts
according to their needs, conducting tests on demand without the constraints of traditional scheduling.

4. Skill Shortage: The cybersecurity industry faces a shortage of skilled professionals, including
penetration testers. By leveraging automation and machine learning, the PTaaS platform can augment
human expertise, enabling organizations to conduct comprehensive penetration tests without relying
solely on scarce cybersecurity talent.

Conclusion:

In summary, introducing a subscription-based, on-demand penetration testing platform with advanced


automation capabilities aligns with breakaway positioning within the PTaaS sector. This disruptive
approach addresses the current issues of cost, time sensitivity, and skill shortage while providing
organizations with continuous, scalable and accessible security testing solutions.

However, the optimal positioning strategy ultimately depends on factors such as market dynamics, client
preferences, competitive landscape, and the specific goals of the pentesting company

Product Management Page 2


Rationale for Chosen Position

Product Management Page 3

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