2024

LinkedIn Profile
Optimisation
Guide
by

(@interview_prep_here)

www.mployee.me

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 Success on LinkedIn starts with an optimised presence.

Profile & Cover Photo

Profile Picture:
Make sure you have a clear and professional look that people like to view and see. May sound
obvious but there are many cases where people have a blurry photo, a photo that is too dark, a
photo where you’re with other people, not dressed professionally and have a background that is not
clear.

Most likely that everyone has this already. However, if you’re in this category, smartphones are
advanced enough to create a good quality photo. Make sure you have a:

A clear background
Professional clothing
A bright environment (not too dark).
Looking straight at the camera (as long as your shoulders are towards the camera,
it doesn't matter where you’re looking)

Example:

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 LinkedIn Headline

Headline:

There are many ways to make effective use of your LinkedIn headline, it's all down to preference.
The LinkedIn headline is always the tricky aspect. Just a simple thing like the classic ‘Your Title At
Company Name’ will suffice. However, you want to stand out from the crowd.

A lot of people have their UVP (unique selling point), but sometimes this indicates to prospects that
as soon as they accept, they will receive a message. This may increase the chances of them not
accepting your invite. However, having this all depends on how established you are, how big of a
problem you are solving, the number of case studies and social proof you have etc.

Furthermore, a simple headline that is different from everyone works the best. This is by having a
combination of keywords with your UVP and job title. Here is a formula you can use to improve your
Linkedin bio:

What you do (Job title) | UVP (how you do it/ the solution you provide) | Notable achievement(s)
| Quick CTA

Featured Posts: This section can be used to enhance your expertise in your field. This part
of your LinkedIn profile is a great way to get the attention of profile viewers by providing eye-
catching visuals and content. These can be your posts or even direct links to projects, your
portfolio, achievements etc..

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 Success on LinkedIn starts with an optimised presence.

Important Details
How to customize your LinkedIn URL?
If you haven't already, change your LinkedIn URL. Custom LinkedIn URLs are way easier to remember,
and it makes searching for your profile again easier. For easy searching, you can customise your URL
to: www.linkedin.com/in/yourname. If you have quite a common name, you can always insert your
middle name or a number.

Contact: You want to make contacting you as easy for prospects as possible. If the way that
prospects can get in touch. You can list some of your personal information such as: Email
address, phone number, blog/or company website.

Connections (500+): Nothing makes a LinkedIn profile look more credible & trustworthy
than lots of high-quality connections. When people find that you’re connected with similar-
minded people – some of which they might even know, they’re much more likely to get back to
you.

Click here to change settings in your LinkedIn Profile!!

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LinkedIn Bio & Summary

This is an important piece of info on your LinkedIn profile, and yet another opportunity where you
can rank for keywords. The recruiter only cares about what you can do for them.

If you want your LinkedIn summary to be effective, you need to give the recruiter more reasons to be
interested in reaching out to you. The summary should be in 3 paragraphs that consist of 5 sections:

These are the first few lines that prospects will see, it needs to be enticing.
Section 1: The purpose of this is to get their attention and highlight the problems you
What can you do for solve. You should pique their interest with the benefits you can provide here.
the recruiting firm? This should be 80 words at max.
Bonus: Starting with a story is always a good tactic.

The purpose of this is to build credibility and position your solution as the
Section 2: answer to the prospect’s challenges. Build up the reasons why your prospects
How you do it and should listen to you instead of your competitors.
why you? Examples: faster service, convenience, years of experience, new/different
solutions, identifying areas of expertise, unique way of positioning your offer

The purpose of this section is to solidify credibility. A big contributing factor

Section 3: for differentiating yourself from your competitors is social proof. Social proof
Proof! is one of the most important factors as people are far more likely to believe
third party stories than those of your own.

Section 4: This is optional but recommended. It's good to add a personal section to make
Personal Note you and your profile more human..

The purpose of this section is to encourage the prospect to take action. End
Section 5: with a call to action, if you don’t tell the prospect where to go, they will most
Call to Action (CTA) likely do nothing. Make sure it’s very clear what you want them to do by
making it as easy as possible

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Let’s See a Bio Example
Bonus: Use this tool to format your Bio

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 Experience

Just like in every other section of a LinkedIn profile that’s optimized for job search, you should
simplify your work experience and job titles. Keep your job title direct, experience in points and
keyword heavy.

List experiences in a way that’ll appeal to recruiter. The best way to do this is to list your most
appealing duties and responsibilities as bullet points. You can mention your quota achievement as
well as the tactics and different methods used to achieve these results.

This way, people can get the message you’re trying to get across without having to read your profile
word-by-word.

PRO TIP: Easiest Way here is to copy your resume’s roles and responsibility of each job (Only do this
when your Resume has an ATS Score of more than 75%)

Other Areas

Education: This part is not just about your formal degrees. You can also prefer including
online courses you’ve undertaken in the past, current ones or different certifications

Recommendation: This part is also crucial however, this is a part where you cannot write
your
: own recommendations. You can always ask for recommendations from your previous
employers/manager or project partners. Getting a perfect review from a manager is even
better. This will ensure your credibility and will serve as a future reference.

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This can make you standout
from competition

Consistent Posting: 46% Of Social Traffic To Websites Comes From

1
LinkedIn

Posting consistent, relevant and helpful content on LinkedIn can lead to

2 great results for job search as compared to other job boards. You can also
use relevant hashtags so you can rank when people search for your profile.

Engaging with other people’s content such as liking and sharing other
people’s posts, they’re most likely going to do it with yours too. This can
eventually lead to them engaging with yours. When you have people
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engaging with your content, it eventually leads to you being elevated with
LinkedIn’s algorithm, meaning different people can see your posts, growing
the number of impressions.

The best profiles on LinkedIn are always clear, concise, and have a specific
purpose. When you start working on your LinkedIn profile, you create
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everything with your prospects in mind. Everything from the headline to the
recommendations should be written/chosen with his intent.

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WHO
ARE WE?
Mployee.Me is a pioneering company dedicated to empowering
job seekers in their quest to secure the best jobs by overcoming
the challenges posed by Applicant Tracking Systems (ATS).

With our cutting-edge ResuScan Software, we provide a comprehensive solution to

optimize your resume and increase your chances of success.

Additionally, we offer valuable insights into the right resume keywords that align
with specific job descriptions, ensuring your application stands out to employers.
These efforts can definitely help a job seeker to secure the right career in 20+
industries.

Scan to know your FREE Resume ATS Score

As seen on

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