Week 9
Week 9
Horizontal Vertical
Longer complex process Transfer of equipment
Investment required on No risk to provider
both sides Quick results
Loss of provider control One-way
Dependency risk
Partnership/JV based
Transfer to non-rivals
4
Typology
Existing Technology Future Technology or component
Horizontal Market/ Smartphone producers licensing R&D joint ventures between rivals
Transactions with actual
or potential rivals
Source: Arora, A., & Gambardella, A. (2010). The Market for Technology. Handbook of the Economics of Innovation
Types of Licenses
Type Explanation
Exclusive Licensee uses exclusively within the contract area & period.
Standard practice to include strict conditions such as minimum sales amount, minimum
technical fee, restrictions in economic product dealings etc.
As issuance of an identical license to a 3rd party is not possible.
Non-exclusive Licensor reserves the right to provide the license not only to a particular licensee but also
to other parties.
Sub-licensing Technology using party who has been given the license can offer a sublicense to a 3rd
party under the sublicense provision.
It can be used efficiently when a single technology is diversely utilized in terms of usage,
purpose, and area.
Cross-licensing This method can be chosen when parties have a need to mutually exchange and use
technology which the other party possesses.
Package licensing A method where many technology licenses are added to a single contract and a method
where technology, equipment, components, capital etc. are comprehensively provided.
The Process
Discovery
Discovery of competitive technology
Transfer request
Technology valuation
Qualitative/quantitative valuation of the technology
Analyze possibility of clash with 3rd party owned technology
Preliminary matching of technology
Pre-analysis of whether the transferred technology can secure
competitiveness if seeking to transfer overseas
The Process
Negotiation and contracting
• Establish strategy and consultation on major conditions
• Examine and draft contract
• Calculate technical fee
Post agreement management
• Monitor compliance to the conditions of the contract
• Actual inspection and report
Historical Context
Vibrant market for technology during 19th Century in the US:
Source: Lamoreaux, N.R., Sokoloff, K.L. (2005). The Decline of the Independent Inventor: A Schumpterian
Story? NBER Working Paper 11654.
Historical Context
The role of technologically creative and specialized inventor
By 1910-11, inventors with 10 or more career patents assigned 62.4 percent of their
patents by the date they were issued (56.2 percent of them to companies), whereas those
with just 1 or 2 career patents assigned only 15.0 percent of their patents
Early 20th century witnessed the rise of large-scale businesses with in-house R&D
laboratories, particularly in the science-based industries associated with the Second
Industrial Revolution. For instance, General Electric and IBM
Source: Lamoreaux, N.R., Sokoloff, K.L. (2005). The Decline of the Independent Inventor: A Schumpterian Story? NBER
Working Paper 11654.
Historical Context
The resurgence of markets for technology in the 1980s supported by greater
tradability of knowledge, and increased scope of new technologies
2. Science and engineering basis of technical change grew that improved the
efficacy of patent protection
license?
Technology is “infinitely expansible”
Comparative advantage
• To enjoy monopoly power (Gallini
1984)
• To promote their technology as a
Why license? dominant standard
(Cont..) • To provide incentives to potential
adopters
• Limits to access complementary
assets
Limiting factors
• Cognitive factors (such as context dependence and absorptive
capacity)
• Contractual problems
• R&D output is ill-defined
• Exchange of information can be problematic
• Potential lock-up
• Monitoring costs
• Other market imperfections
• Asymmetric information
a) Corporate Venturing
Revenue vs. rent-dissipation effects in the licensing
strategies of the large firms
• Two forces in opposite directions
• The revenue effect (RE)
• The profit dissipation effect (PDE)
• The licensing and royalty revenues minus the transaction costs vs lower price cost
margins and reduced market share from the licensee
• Licensor may limit the extent of PDE
• Imposing quantity restrictions
• Exclusive territories
• Unit royalties might be fixed such as to control the licensee’s output
But the potential threat to the licensor’s market share does not disappears
Source: Arora and Fosfuri (1999)
Revenue vs. rent-dissipation effects in the licensing
strategies of the large firms
Implications
• Firms with a large market share in the product market are better off exploiting the
technology in-house
• If the market share is small, the firm may be able to increase profits by licensing in
addition to in-house exploitation
• Licensing is more attractive when the licensee operates in a different market and is
unlikely to compete very strongly
Source: Arora and Fosfuri (1999)
Increasing importance of IP management
• In some firms the management of IP has moved from the licensing of “non-
core” technologies to become a central element in technology strategy
(Grindley and Teece 1997)
The Japanese practice of rotating their R&D personnel through marketing and
manufacturing operations, for example, while creating knowledge overlap, also enhances
the diversity of background of their personnel
Absorptive Capacity Process
• Developed or Acquired?
Acquired by hiring new personnel, contracting for consulting
services, or even through corporate acquisitions
• Path Dependence
• Equipped with absorptive capacity in a particular area, a
firm may accumulate additional knowledge in the
subsequent periods
• Existing expertise in related field improves the
understanding and evaluation of the intermediate
technological advances
• Implications of cumulative and path dependence: Lockouts
• Role of own R&D
Model of sources of a firm's technical
knowledge
Absorptive Capacity
Sources of a firm's
Own R&D technical knowledge
• Academia
Private sector investment in R&D is large in a few countries. Countries are constrained in
terms of availability of funds and need to allocate them to areas like healthcare, primary
education, poverty alleviation etc. That reduces the allocation to academic institutes.
Increasing expectations from academics in terms of contribution to the society.
Examples of successful cluster like Silicon Valley.
Incentivizing academia through patenting.
Industry-Academia Interaction
• Spin-offs:
Ensure domestic company use technology
Mostly recommended in case of drastic innovation
Lack of complementary assets and business knowledge
Mortality Rate
Type of Technology
• Type of technology may have significant impact on the various issues raised
regarding TT from academia to industry
• Core technologies
• Stage of technology development
Institutional Requirements
• National Policy on IP and Academia Industry Transfer
• University Policy
• TT Offices
Technology Transfer Offices
• Administrative support for TT
• Expertise in filling patent
• Marketing of Technologies
• Establishing Industry Links
• Help in creation and supporting the spin-offs
It is like a central body to handle all issues relating to the transfer of technology is
that it makes possible to professionalize technology transfer activities and
enhance the bargaining power of the universities.
International Technology Transfer
Technology Transfer
• Core vs peripheral
• Explicit vs tacit
• Direct (market mediated) vs Indirect (non-market mediated)
Channels of Technology Transfer
Transfer Mechanism
Exporting or
Resources Licensing Joint Venture Subsidiary
Selling
Physical L L M H
Human L M H H
Organization L L M H
Control
• By control we mean authority over operational and strategic
decision-making.
Transfer Mechanism
Exporting or Selling Licensing Joint Venture Subsidiary
Control H L M H
Dissemination Risk L H M L
Transfer Mechanism
Marginally
Tacit Not Preferred Preferred
Preferred
• Characteristics of technology supplier
• product line diversification (+ with licensing)
• country and industrial experience (+ WOS)
• distant the affiliate’s business is from the parent’s
core business (+ with licensing)
• Technology characteristics: More internalization
• for newer technologies
Others • for technologies with fewer previous transfers
• for technologies not far from the transferors
principal line of business
• for transferors with little experience with prior
technology transfers
• Environmental factors
• geographic distance
• host country technical capabilities
• cultural distance
Technology Transfer and Government
Policies
Broad classification
Funding
Innovation Moral Hazard
Market Failure
Dominated by staff costs
About R&D
Returns are highly skewed
Expenditure
Sunk costs
Working of the R&D Market : Case of
Information Asymmetry
PH PL
SH 100000 SL
100000 75000
75000 R&DM
R&DH 50000 R&DLM
50000
R&DM R&DL
R&DLM
R&DL
25000 50000 No. of R&DH 50000 75000 No. of R&DL
projects projects
a. High quality R&D Projects b. Low quality R&D Projects
Asymmetric Information--- Underinvestment
• Two kinds of R&D investment projects are available—high-quality projects and low-quality projects.
The person floating the project knows much more about its quality than an investor does.
• In Figure a: SH is the supply curve for high-quality project i.e., the amount that an investor is ready to
pay/invest.
• In Figure b: SL and R&DL are the supply and demand curves for low-quality projects.
• Thus, the market price/cost for high-quality projects is 10,0000, for low-quality projects 50000, and
50,000 projects of each type are sold.
Asymmetric Information--- Underinvestment
• Initially, investors might think that the odds are 50-50 that a project will be high quality. Investors
therefore view all projects as “medium quality,”. The demand for projects perceived to be medium
quality, denoted by R&DM.
• However, fewer high-quality projects (25,000) and more low-quality projects (75,000) will now be sold.
Cont..
• As consumers begin to realize that most projects sold are low quality, their perceived demand shifts.
• However, the mix of projects then shifts even more heavily to low quality.
• As a result, the perceived demand curve shifts further to the left, pushing the mix of projects even
further toward low quality.
• At that point, the market price would be too low to bring forth any high-quality projects for sale, so
consumers correctly assume that any project they buy will be low quality. As a result, the only relevant
demand curve will be D L.
• The lemons problem: With asymmetric information, low-quality R&D projects can drive high-quality
R&D projects out of the market, leading to a case of under-investment.
Externalities in case of R&D Projects
Horizontal axis: Company’s investment in R&D.
Positive Externalities in R&D Projects The inefficiency arises because the investor doesn’t receive
all the benefits of her investment .Chances of spillover effect,
imitation exist. Hence, MSBR&D > DR&D .
Positive externalities lead to underinvestment
The rate of interest RI results
in a level of investment,
R&D1.
Return/
Int rate MSBR&D
As a result, the RI is too high
to encourage her to invest in
DR&D the socially desirable level of
RI investment.
MCR&D
RO
Externalities lead to underinvestment Conclusion: Because there is then little reward for
doing R&D, the market is likely to underfund it.
Three works of Joseph Schumpeter
1. The Theory of Economic Development (1934)
• Workings of a bank credit cycle through
which innovative entrepreneurs are funded
• The “circular flow” of production-- broken
out of by the creation of bank credit ---
enables the innovative entrepreneurs to
Historical outbid and draw away the necessary means
of production from other businessmen---
Context transformative changes in the means and
methods and purposes of production to be
introduced.
2. Business Cycle: A Theoretical, Historical and
Statistical Analysis of Capitalist Process (1939)
3. Capitalism, Socialism and Democracy (1942)
• Role of large-scale enterprises to support
innovation
Parameters of evaluation
• Information
• Incentives
• Control
Microeconomics of
Enterprise Finance Sources (Bank based or market-based
finance)
• Debt
• Equity
• Internal sources
• Venture capital
• Internal sources
• Companies with substantial liquidity
State government-
Central government- Foreign banks or private
controlled
controlled development Public sector banks sector companies and
developmental finance
finance institutions financial institutions
institutions