Ellison and Boyd (2013) defined social networking sites as “a networked
communication platform in which participants have uniquely identifiable
profiles that consist of user-supplied content, content provided by other users, and/or system-level data can publicly articulate connections that can be viewed and traversed by others; and can consume, produce, and/or interact with streams of user-generated content provided by their connections on the site. This definition emphasizes three defining features of social networking sites.
First, social networking sites allow users to create uniquely identifiable
profiles animated by both user- and system-supplied information. Examples of these user- and system-supplied information that define a user’s profile on social networking sites include biographic details, self-descriptions, photos, interests and activities (Ellison & Boyd, 2013). These pieces of information facilitate online peer-to-peer networking by revealing users’ identities (Kane et al., 2014; Zhang & Leung, 2015). Second, social networking sites allow users to articulate connections that can be viewed and traversed by others. These connections are typically manifested in the form of friends lists, followers lists, group memberships, liked pages and so on. These publicly stated connections enable users to discern other users’ social connections, further facilitating peer-to-peer networking activities on the platforms (Ellison & Boyd, 2013). Zhang and Leung (2015) maintained that the ability to traverse and view other users’ connections and activities is an innovative feature of social networking sites that is virtually unknown in traditional forms of communication. Finally, social networking sites allow users to consume, produce and interact with the streams of user-generated content provided by their connections (Kane et al., 2014). Users create their content by combining text, images, videos, emoticons, animations and so forth—all languages of social networking sites (Dumpit & Fernandez, 2017). As well as sharing their own content, users can consume and interact with other users’ content, by liking, sharing and commenting on them, thereby creating a dynamic and continuous cycle of online interaction and engagement, which is essential to the vitality of social networking sites (Masrom et al., 2021; Smith, 2017). College students rely heavily on social networking sites for their daily communication, entertainment and information needs (Ansari & Khan, 2020; Doleck et al., 2018; Ifinedo, 2016; Lemay et al., 2020). Studies tracking college students’ social media habits have indicated that students spend a significant amount of time daily, switching between multiple social networking sites such as Facebook, Twitter, Instagram, YouTube and Snapchat (Alhabash & Ma, 2017; Dumpit & Fernandez, 2017; Felisoni & Godoi, 2018; Smith, 2017; Wang et al., 2015). College students use social networking sites for various purposes including opinion sharing, information acquisition, entertainment, self-documentation, self-expression and social interactions, among others (Alhabash & Ma, 2017; Chawinga, 2017; Lemay et al., 2020). Educational use of social networking sites, such as accessing course information, organizing group work, receiving feedback and interacting with instructors, have also been noted in the literature (Al-Qaysi et al., 2021; Al-Rahmi et al., 2020; Ansari & Khan, 2020; Hoi, 2021; Raza et al., 2020; Smith, 2017).