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Descriptive Analytics

Ito ay magagamit ng mga 3rd year college sa Data Science and Analytics

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Joseph Marayag
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11 views

Descriptive Analytics

Ito ay magagamit ng mga 3rd year college sa Data Science and Analytics

Uploaded by

Joseph Marayag
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WHAT IS DESCRIPTIVE ANALYTICS?

DESCRIPTIVE ANALYTICS
Descriptive analytics encompasses the set of
techniques that describes what has
happened in the past. Examples are data
queries, reports, descriptive statistics, data
visualization including data dashboards,
unsupervised learning techniques from data
mining, and basic spreadsheet models.
DATA QUERY
A data query is a request for information with certain
characteristics from a database. For example, a query
to a manufacturing plant’s database might be for all
records of shipments to a particular distribution center
during the month of March. This query provides
descriptive information about these shipments: the
number of shipments, how much was included in each
shipment, the date each shipment was sent, and so on.
DATA QUERY
A report summarizing relevant historical information
for management might be conveyed by the use
of descriptive statistics (means, measures of
variation, etc.) and data-visualization tools
(tables, charts, and maps). Simple descriptive
statistics and data-visualization techniques
can be used to find patterns or relationships in a
large database.
DATA DASHBOARDS
Data dashboards are collections of tables,
charts, maps, and summary statistics that are
updated as new data become available.
Dashboards are used to help management
monitor specific aspects of the company’s
performance related to their decision-making
responsibilities.
DATA DASHBOARDS
For corporate-level managers, daily data
dashboards might summarize sales by region,
current inventory levels, and other company-
wide metrics; front-line managers may view
dashboards that contain metrics related to
staffing levels, local inventory levels, and
short-term sales forecasts.
DATA MINING
Data mining is the use of analytical techniques for better
understanding patterns and relationships that exist in large data
sets. Data mining includes unsupervised learning techniques which
are descriptive methods that seek to identify patterns based on
notions of similarity (cluster analysis) or correlation (association
rules) in different types of data. For example, by processing text on
social network platforms such as Twitter, similar customer
comments can be grouped together into clusters to help Apple
better understand how its customers are feeling about the Apple
Watch.
IMPORTANCE OF DESCRIPTIVE
ANALYTICS
• Descriptive analytics allows you to track
various metrics and key performance indicators
(KPIs), giving you a clear picture of your
business’s health. For instance, you can analyze
sales trends to determine which products are
most popular, or dig into website data to
identify areas needing improvement.
IMPORTANCE OF DESCRIPTIVE
ANALYTICS
• Descriptive analytics helps
businesses identify data trends and
patterns.
IMPORTANCE OF DESCRIPTIVE
ANALYTICS
• It is foundational for further stages of
analytics—such as predictive and
prescriptive analytics—and enables better
strategic planning, resource allocation, and
performance evaluation.
THANK YOU FOR LISTENING!

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