Zilio (2019) On The Function of Science
Zilio (2019) On The Function of Science
Zilio (2019) On The Function of Science
https://doi.org/10.1007/s42822-019-00006-x
Diego Zilio 1
Abstract
How effective has the concept of metacontingency been in providing explanations about
cultural practices during the 30 years (1986–2016) since Glenn’s first publication on the
subject? One of the main characteristics of behavior analysis epistemology is in the role
attributed to science itself: to promote effective action. Effectiveness, in this case, is
evaluated by the increase in probability of contacting reinforcing consequences in our
interactions with the world (bio-, psycho- or social-) as a function of the knowledge
produced by scientific practices. In other words, scientific effectiveness is related to the use
of science in solving human problems. Guided by this premise, the aim of this article is to
discuss the effectiveness of the metacontingency in explaining social processes (cultural
practices) and in promoting effective action (i.e., solving human problems). An analysis of
148 articles on the metacontingency published between January 1986 and April 2017 in
16 peer-reviewed journals and 3 databases was conducted. Articles were categorized into
four domains - theoretical, interpretative, experimental, and applied. The frequency with
which the articles were distributed among domains, journals, and research centers is
presented; as well as considerations regarding conceptual, experimental, and applied
issues found in the reviewed literature. The results suggest that the very definition of the
metacontingency is still an open question, that the experimental data do not necessarily
support the major conceptual claim related to the metacontingency (i.e., that we are
dealing with a new selective process that requires a proper unit of analysis), and that no
applied work in which the metacontingency was necessary has been conducted to date.
These results question the utility of metacontingency as well as the necessity of a new unit
of analysis (beyond the contingency) to study cultural practices.
* Diego Zilio
dzilioufes@gmail.com
1
Department of Social and Developmental Psychology (DPSD), Federal University of Espírito
Santo (UFES), Fernando Ferrari Ave, 514. Goiabeiras, Vitória, ES 29075-910, Brazil
Behavior and Social Issues
It has been more than 30 years since the publication of Glenn’s (1986)
BMetacontingencies in Walden Two^. Now a classic, this paper can be considered a
groundbreaking step from which an entire field of research on social behavior, cultural
practices, and culture in general grew within behavior analysis. This alone assures the
importance of Glenn’s proposal to a field not commonly associated with social or
cultural research. Even though its main proponent, B. F. Skinner, had written exten-
sively about the subject (e.g., Skinner, 1953/1965, 1961, 1971, 1986, 1987), it is
evident that Glenn’s work was paramount to draw attention to an area otherwise
generally overlooked by behavior analysis.
According to the metacontingency literature, another unit of analysis beyond the
contingency is necessary to study the selection of cultural practices (cf., Andery,
Micheletto, & Sério, 2005; Andery & Sério, 2005; Glenn, 1988, 2003, 2004; Glenn
& Malott, 2004a; Houmanfar & Rodrigues, 2006; Houmanfar, Rodrigues, & Ward,
2010; Sandaker, 2010; Todorov & Moreira, 2004). As Glenn (2003) states, Badditional
processes are needed to account for the emergence and evolution of cultural-level units
that cannot be accounted for entirely by natural selection and/or the operant selection of
behavioral repertoires during ontogeny^ (p. 240). Two key themes appear in this
discussion: reductionism and emergence. It is said that even though cultural practices
are emergent from the behavior of individuals, the metacontingency is not reducible to
the contingency (see also Andery et al., 2005; Andery & Sério, 2005; Glenn, 1988,
2003, 2004; Glenn & Malott, 2004a; Houmanfar & Rodrigues, 2006; Houmanfar et al.,
2010; Sandaker, 2010; Todorov & Moreira, 2004). Delgado (2012) summarizes:
practices with only the contingency as the unit of analysis? There is not a problem in
providing an affirmative answer to this question and, simultaneously, assuming that
cultural practices are emergent and irreducible phenomena.
Since the proposal of metacontingency was not originally based on empirical
data (this will be discussed later), the discourse of reduction/emergence may have
played a relevant role in justifying its adoption as the unit for studying cultural
practices. Nonetheless, the shift from reducing phenomena to reducing explanations
is critical because now the problem is less about the emergence or reduction of
cultural practices and more about the usefulness or effectiveness of the
metacontingency as an explanatory unit of analysis. In this context, to compare
the metacontingency to the contingency as possible units of cultural analysis
becomes a secondary endeavor. The more important consideration is to evaluate
the metacontingency on its own merits. One way of doing this is to analyze the
literature on the metacontingency that has been published to date. How effective has
the concept of the metacontingency been in providing explanations of cultural
practices since Glenn’s first publication on the subject in 1986?
The ultimate criterion for the goodness of a concept is not whether two people are
brought into agreement but whether the scientist who uses the concept can
operate successfully upon his material – all by himself if need be. What matters
to Robinson Crusoe is not whether he is agreeing with himself but whether he is
getting anywhere with his control over nature. (Skinner, 1945, p. 293)
Method
Bibliography Selection
First, the selected papers were distributed into four thematic categories. The first three
categories delineated throughout the second round of reading have the starting point in
the conventional divisions of behavior analysis research as theoretical, applied, and
experimental (Marr, 2013; Zilio, 2019). The fourth category added interpretative
research as was defined by Donahoe (2004).
1. Conceptual Articles considered conceptual were those for which the main focus was
to discuss the very definition of the Bmetacontingency^ and its related concepts, those
that reviewed those definitions, and those that discussed conceptual implications of the
metacontingency (like the problems of reductionism and emergence).
Behavior and Social Issues
3. Critical Articles whose contents were primarily critical about the metacontingency
were counted in this subcategory.
3. Reviews This subcategory was used for articles focused on reviews about data
published on metacontingency research.
Experimental Articles that described experimental (or Bbasic^) research done within
the standards of the experimental analysis of behavior (Skinner, 1966) were counted
here.
Applied Articles that described applied research done within the standards of applied
behavior analysis (Baer, Wolf, & Risley, 1968), recognizing, as argued by Critchfield
and Reed (2017), the fuzziness of the concept were included here. The defining feature
for articles categorized as applied was the Binterest society shows in the problem being
studied^ (Baer et al., p. 92).
In the following sections the quantitative results related to the distribution of the
papers into thematic categories, journals, and authors and their respective affilia-
tions are presented. A discussion of particular points relevant to the question of
the utility of the metacontingency, such as the very definition of metacontingency
and its related concepts; the experimental data and theoretical assumptions regard-
ing the selection of cultural practices; the use of metacontingency in applied
situations; and the criticisms directed to Glenn’s proposal are also included to
complement the quantitative analysis.
It is important to note that the focus of this analysis is not to be a systematic review
or meta-analysis in its method and organization of the data (Littell, Corcoran, & Pillai,
Behavior and Social Issues
2008). The following results are best viewed as an informed conceptual analysis on the
metacontingency based on the 148 papers reviewed. As will become clear, there is a
quantitative aspect to it; however, the main characteristic of the investigation is in its
conceptual (Bqualitative^) content.
Theoretical 82 Glenn (1986, 1988, 1989); Malagodi and Jackson (1989); Mawhinney (1992, 1993,
1995); Newman, Reinecke, and Kurtz (1996); Cornelius Dams (1997); Fraley
(1998); Monestès and Darcheville (2000); Holburn and Vietze (2000); Lamal (2001);
Mawhinney (2001); Andery and Sério (2003); Houmanfar et al. (2003); Glenn and
Malott (2004a, 2004b, 2004c, 2004d, 2004e, 2004f, 2004g, 2004h); Hobbs (2004);
Sandaker (2004); Pennypacker (2004); Ulman (2004); Salzinger (2004); Mattaini
(2004); Hayes and Houmanfar (2004); Glenn (2004); Todorov and Moreira (2004);
Andery et al. (2005); Marr (2006); Sandaker (2006); Branch (2006); Malott and
Glenn (2006); Houmanfar and Rodrigues (2006); Todorov (2006); Hobbs (2006);
Mattaini (2006, 2007); Martone and Todorov (2007); Vandenberghe (2008); Todorov
(2009); Mattaini (2009); Sandraker (2009); Mawhinney (2009); Houmanfar et al.
(2009); Biglan (2009); Houmanfar et al. (2010); Glenn (2010); Todorov (2010);
Sandaker (2010); Páramo (2010); Andery (2011); Vichi and Tourinho (2012);
Tourinho (2012); Todorov (2012); Tourinho and Vichi (2012); Leite and De Souza
(2012); Velasco, Benvenuti, and Tomanari (2012); Delgado (2012); Carrara et al.
(2013); Tourinho (2013); Todorov (2013); Foxall (2015); Houmanfar et al. (2015);
Carrara and Zilio (2015); Glenn (2004/2015); Sampaio and Leite (2015); Sampaio,
Ottoni, and Benvenuti (2015); Martins and Leite (2016); Couto and Sandaker (2016);
Glenn et al. (2016); Krispin (2016); Malott (2016a); Goltz and Slade (2016);
Mattaini and Aspholm (2016); Biglan (2016); Reimer and Houmanfar (2017)
Interpretative 30 Todorov (1987); Rakos (1991); Lamal (1991); Lamal and Greenspoon (1992); Bohrer
and Ellis (1998); Mawhinney (1998); Lamal et al. (2000); Norton (2001);
Houmanfar and Johnson (2003); Valderrama, López-López, and Gómez (2003);
Todorov (2005); Ellis and Magee (2007); Rumph et al. (2007); Bortoloti and
D’Agostino (2007); Dagen and Alavosius (2008); Lé Sénéchal-Machado and
Todorov (2008); Naves and Vasconcelos (2008); Ward (2009); Gusmão, Martins,
and De Luna (2011); Houmanfar and Ward (2012); Forero, García, Silva, and
López-López (2012); Escobar (2012); Brown and Houmanfar (2014); Wilhite and
Houmanfar (2015); Araújo et al. (2015); Cabral and Todorov (2015); Brayko,
Houmanfar, and Ghezzi (2016); Nogueira and Sampaio (2016); Malott (2016b);
Neves (2017)
Experimental 27 Vichi et al. (2009); Smith et al. (2011); Soares et al. (2012); Ortu et al. (2012); Hunter
(2012); Costa et al. (2012); Franceschini et al. (2012); Tadaiesky and Tourinho
(2012); Neves, Woeltz, and Glenn (2012); Morford and Cihon (2013); Sampaio et al.
(2013); Pavanelli et al. (2014); Borba, Silva, et al. (2014); Borba, Tourinho, and
Glenn (2014); Baia, Azevedo, Segantini, and Macedo (2015); Vasconcelos and
Todorov (2015); Marques and Tourinho (2015); Angelo and Gioia (2015); Nogueira
and Vasconcelos (2015); Toledo and Benvenuti (2015); Baia and Vasconcelos
(2015); Baia, Azevedo, Segantini, Macedo, and Vasconcelos (2015); Soares et al.
(2015); Hosoya and Tourinho (2016); Vieira, Andery, and Pessoa (2016); Carvalho,
Couto, Gois, Sandaker, and Todorov (2016); Borba et al. (2017)
Applied 9 Clayton et al. (1997); Langeland et al. (1998); Mawhinney (1999); Jessup and Stahelski
(1999); Camden and Ludwig (2013); Palmer and Johnson (2013); Baker et al.
(2015); Robertson and Pelaez (2016); Goomas and Ludwig (2017)
Figure 2 shows the division of the 148 metacontingency articles across thematic
categories distributed among the consulted journals.
Behavior and Social Issues
50
45
40
35
Number of Articles
30
25
20
15
10
0
1986-1990 1991-2000 2001-2010 2011-2017
Years
The journals are listed in order by number of publications. There were no articles
regarding the metacontingency in the Brazilian Journal of Behavioral and Cognitive
Therapy (RBTCC), the Mexican Journal of Behavior Analysis (RMAC), or the Journal of
the Experimental Analysis of Behavior (JEAB). This may be a reflection of those journals’
policies. It is particularly interesting that JEAB, the main venue for publishing experimental
research in behavior analysis, has not published a single paper on the metacontingency.
JEAB does, however, publish experimental research on social behavior, especially on
cooperation. Given that the experimental designs used to study cooperation are similar to
those used in metacontingency experiments (cf., Velasco, Benvenuti, Sampaio, &
Tomanari, 2017), one could argue that the later are nothing more than cooperation studies.
Another interesting aspect highlighted by these data is that no applied research on the
metacontingency was found in the Journal of Applied Behavior Analysis (JABA). JABA is
the most important vehicle for publishing research regarding the use of behavior analysis
to solve human problems, which can lead one question the role of metacontingency in
applied settings. One could argue that JABA does not publish applied work on social
settings (which one can see is wrong with a quick glance through the journal’s titles and
abstracts) or that there is a more appropriate journal for publishing applied work with
metacontingencies. However, Behavior and Social Issues (BSI), a plausible candidate for
being such a journal, has not published a single applied research paper that uses the
metacontingency as well. A total of nine articles on applied research and the
metacontingency were found (four between 1991 and 2000 and five between 2010 and
2017). All of the applied studies were found in the Journal of Organizational Behavior
Management (JOBM), which might suggest that the utility of the metacontingency is
restricted to interventions in organizational settings (this will be discussed later).
Behavior and Social Issues
RBTCC
RMAC
JEAB
DATABASES
TPR
TBAT
JABA
EJOBA
Journals
B, B&P
BASA
PAC
AC
TBA
RLP
REBAC
JOBM
BSI
0 10 20 30 40 50 60 70
Number of Articles
papers, all in English. Finally, with 39 theoretical, 13 interpretative and eight experi-
mental articles, all in English, BSI was the journal with the majority of publications
about the metacontingency, encompassing 40.5% of the 148 papers.
It is interesting to note that two of the journals with more frequent publications on
the metacontingency, AC and REBAC, had articles published only in Portuguese. This
suggests that research on the metacontingency might be a recurring practice at the
Brazilian behavior-analytic community. This assumption is corroborated by the distri-
bution of metacontingency publications according to author’s affiliations as shown in
Table 3 and discussed in the next section.
The articles listed in Table 3 were divided according to the category and the author(s)’
affiliation(s). Only affiliations that were associated with five or more articles were
included. If an article contained authors from more than one affiliation, each affiliation
was counted once. For instance, Vichi et al. (2009) counted for Pontifical Catholic
University of São Paulo (PUC-SP), Federal University of Vale do São Francisco
(UNIVASF), Federal University of Pará (UFPA), and the University of North Texas
(UNT).
Those affiliations with asterisks are located in Brazil and those affiliations with cross
signs are located in the United States of America. The affiliation with no marks is
located in Norway. UNT is the affiliation with the highest number of articles on the
metacontingency; the majority of which are theoretical. That is not surprising, given it
is the university at which Glenn held her faculty position, and Glenn is the main author
Those affiliations with asterisks are located in Brazil and those affiliations with cross signs are located in the
United States of America. The affiliation with no marks is located in Norway
Behavior and Social Issues
associated with the metacontingency. The location with the second greatest number of
articles on the metacontingency is the University of Brasília (UnB)/Catholic University
of Goiás (UCG)/Higher Education Institute of Brasilia (IESB) with 23 articles, the
majority of which are theoretical. These three universities are grouped together because
they were all associated with the same researcher, João Claudio Todorov, who devel-
oped activities at UCG and IESB only after having retired from UnB, where he is
professor emeritus and is still active in the graduate program in behavior analysis. The
University of Nevada–Reno (UNR) has the third highest number of papers with their
affiliation; with 20 publications, the majority of which are theoretical and interpretative,
and Ramona Houmanfar as the main contributing author. The university with the fourth
highest number of papers is UFPA. Among the 10 affiliations presented in Table 3,
UFPA is the one with more experimental articles. The main author at UFPA is
Emmanuel Zaguri Tourinho. After Glenn, Todorov and Tourinho are the authors with
the greatest number of articles about metacontingency (14 each).
From Table 3 it is possible to gather that Brazil has three strong centers of
research focused on the metacontingency: UnB (mainly associated with João
Claudio Todorov), UFPA (mainly associated with Emmanuel Tourinho), and
PUC-SP (mainly associated with Maria Amália Andery). In the United States, the
main centers are UNT (mainly associated with Sigrid Glenn) and UNR (mainly
associated with Ramona Houmanfar). One can argue that those are the main centers
as well as the primary researchers responsible for producing research on the
metacontingency and for fostering the development of new researchers at their
respective graduate programs.
Many of the conceptual articles (Glenn, 1986, 1988, 2004, 2004/2015; Glenn & Malott,
2004d; Glenn et al., 2016; Houmanfar & Rodrigues, 2006; Martone & Todorov, 2007;
Sampaio & Leite, 2015) focus on the very definition of the metacontingency and its
adjacent concepts, like interlocking behavioral contingencies, aggregate products or
outcomes, macrocontingencies, and receiving systems, among others. As Sampaio and
Leite (2015) pointed out, the definition of the metacontingency underwent considerable
revisions since its first appearance on paper in 1986. We can see those changes in
Glenn’s articles throughout the years.
In 1986, Glenn defined the metacontingency as Bthe unit of analysis describing the
functional relations between a class of operants, each operant having its own immedi-
ate, unique consequence, and a long term consequence common to all the operants in
the metacontingency^ (p. 2). One of the main points made in this definition is that the
metacontingency is a Bunit of analysis^ related to the consequences Bcommon to all the
operants^ (Glenn, 1986, p. 2). There is not, however, an explicit commitment to a third
kind (or level) of selection irreducible to and emergent from operant selection.
This changed in 1988, when Glenn wrote:
They argued that the aggregate outcome does not necessarily function as reinforcement
for cultural practices; instead, the receiving system is responsible for selecting cultural
practices by providing the reinforcing consequences necessary to maintain the practices.
A more recent effort was made by Glenn and eight other collaborators (all of them
having an important history of research and publication on the metacontingency) to
propose a consistent terminology regarding metacontingency and related concepts
(Glenn et al., 2016). They wrote:
And they provide the following rationale for the definition of the metacontingency
they propose:
During its nearly 30-year history, the concept of metacontingency had been
undergoing more or less continuous development. Given the variations in
Behavior and Social Issues
definition, the group agreed to seek consensus on a definition having the mini-
mum number of terms possible. Without denying that metacontingencies could
be expanded to three or more terms…the group agreed that the minimum number
of metacontingency terms was two – comparable to response/consequence con-
tingencies first investigated by Skinner…The first term in a metacontingency
relation is interlocking behavioral contingencies (IBC) measured by their aggre-
gate product (AP). This term was viewed as analogous to movements of a
laboratory animal measured by the switch closure they produced. The second
term in a metacontingency relation is the consequences contingent on IBC/AP
(analogous to the delivery of food contingent on movements producing switch
closure in an operant experiment). (p. 13)
contributed only to the maintenance of a definition that was already developed in Glenn
(1988). The origin of the metacontingency does not resemble, for instance, the origin of
the Boperant^ (Coleman, 1981). Rather, it is closer to the Bcognitivist^ model of science
of proposing theoretical models supported by metaphors (in this case, the selection
metaphor) and testing it through theoretical analysis and experimental work (cf., Baars
& Gage, 2010) made after the model was proposed.
A total of 27 experimental articles were found in our review. As stated previously, Vichi
et al. (2009) was the first experimental article about the metacontingency published in a
peer-reviewed journal. An interesting aspect about this research, which would serve as
guide for subsequent research (cf., Baia, Martone, Todorov, & de Souza, 2013; Martins
& Leite, 2016; Tourinho, 2013; Vichi & Tourinho, 2012), is that it was based on an
experiment carried by Wiggins (1969) in which no use of the metacontingency was
needed. This alone can raise doubts about the necessity of the metacontingency in order
to understand or explain the data. In the words of Vichi et al. (2009):
The difference in relation to Wiggins (1969) experiment is that in Vichi et al. (2009)
cultural consequences (earning or loosing tokens) were contingent upon an aggregate
outcome: equally or unequally splitting the earnings (tokens) from the previous trial. It
was not participants’ behaviors related to splitting that were Bselected^, but the result
(aggregate outcome) of those behaviors (i.e., tokens divided equally or unequally
among them). So the first experimental question, made by Vichi et al. (2009), is flawed
given they did not differentially select IBCs. What happened in the IBCs did not matter
as long as the aggregate outcome was produced.
After Vichi et al. (2009), experimental research was carried out with variations, but
maintained the common characteristic of manipulating the presentation of a cultural
consequence contingent upon the occurrence of an aggregate product. Variations
included, for instance, changing the rules describing the task (Smith, Houmanfar, &
Louis, 2011); alternating the presentation of a cultural consequence between two
aggregate outcomes (Soares, Cabral, Leite, & Tourinho, 2012); using different
Behavior and Social Issues
consequences for individual behavior and aggregate outcomes (Soares et al., 2012); and
adapting the iterated Prisoner’s Dilemma Game (PDG) to the experimental setting
(Morford & Cihon, 2013; Nogueira & Vasconcelos, 2015; Ortu, Becker, Woeltz, &
Glenn, 2012). The PDG experimental arrangement has been used to analyze the role of
verbal behavior (Hosoya & Tourinho, 2016; Sampaio et al., 2013); to focus on self-
control (Borba, Silva, et al., 2014; Borba, Tourinho, & Glenn, 2014, 2017); to change
the magnitude of cultural and individual consequences (Baia, Azevedo, Segantini,
Macedo, & Vasconcelos, 2015); with non-contingent presentation of cultural conse-
quences (Marques & Tourinho, 2015); to explore concurrent cultural consequences
(Baia & Vasconcelos, 2015) as well as different cultural consequences (Baia, Azevedo,
Segantini, Macedo, & Vasconcelos, 2015), and to explore intermittent cultural conse-
quences (Soares, Martins, Leite, & Tourinho, 2015). However, the continued use of the
PDG in these experiments raises a red flag about the necessity of the metacontingency
given the PDG has been used for a considerable time in psychological experiments in
order to study cooperation without using the metacontingency.
A detailed review of experimental work with respect to the metacontingency is not
presented here as Baia et al. (2013), Vichi and Tourinho (2012), Tourinho (2013), and
Martins and Leite (2016) have already done this. The last three papers listed here,
however, were identified in our analysis under the Breview^ subcategory. Therefore, a
few points related to these papers should be highlighted.
Martins and Leite (2016) focused on experimental research carried out in Brazil.
According to their review, the majority of experimental work on the metacontingency
was published only as master theses, which means that they were not published as
articles in peer-reviewed journals. This considerably diminishes the audience for those
works (for instance, they were not included in the current analysis). In addition, it
bypasses the important process of being subjected to peer review. Martins and Leite
also showed that changing generations (i.e., changing subjects during the experiments),
differentiating contingencies related to individual consequences and cultural conse-
quences, and presenting individual and cultural consequences of different kinds were
the main variables manipulated in metacontingency experiments. That is understand-
able, as cultural consequences supposedly select cultural practices (defined as IBCs +
aggregate products [APs]), not the behavior of individuals, according to the
metacontingency literature. The idea that cultural consequences select culturants (IBCs
+ APs), not the behavior of individuals, is paramount to support the need for a new unit
of analysis related to a different kind of selection.
In consonance with this research agenda, Vichi and Tourinho (2012), as well as
Tourinho (2013), discussed the role of consequences selecting individual behavior
(Bbehavioral consequences^) or of consequences selecting interlocking contingencies
and their aggregate product (Bcultural consequences^). Both reviewed experiments that
established different criteria for delivering individual consequences and cultural con-
sequences, sometimes manipulating only cultural consequences and, in some cases,
manipulating both individual and cultural consequences. However, it is not clear how a
cultural consequence could select contingencies of any kind without being through the
selection of the behavior of individuals. Organisms are sensible to consequences;
contingencies are not. Contingencies do not Bbehave^; the contingency is only a
conceptual tool used by behavior analysis in order to understand the selection of
behavior, whether it is cultural or not.
Behavior and Social Issues
The experiments Vichi and Tourinho (2012) and Tourinho (2013) describe actually
established contingent relations between the occurrence of an aggregate product and a
consequence (defined by the authors as Bcultural^). The details of the interlocking
contingencies are absent; what happens during social relations among the participants
(in the interlocking contingencies) seems not to be of primary interest, as long as the
aggregate product occurs. Nonetheless, that does not mean the aggregate product or
even the interlocking contingencies are what is selected. It is the same as saying that a
specific number of t-shirts sold (aggregate product) in a store was selected by a cultural
consequence (bonuses), and not the behavior of the sellers no matter if they constituted
interlocking contingencies or not. In this context, Tourinho (2013) discussed experi-
ments in which the cultural consequence was not for the members of the group;
therefore, the cultural consequences did not act as consequences for their behaviors.
Individual consequences were Btokens exchangeable for money^ while the cultural
ones were Bstamps exchangeable for items to be donated as a kit to schoolchildren^
(Tourinho, 2013, p. 63). However, the very fact that participants were aware of the
outcome to the others (donation of school items) is sufficient to blur the line between
the individual and cultural consequences. One could argue that each participant emitted
the required behavior to produce the aggregate product for different reasons, like being
under the control of the reinforcing effects of helping others, or being under the control
of ethical rules about helping the needy, and so on.
In sum, more than half of the experiments on the metacontingency are adaptations of
procedures used to study cooperation without the need for the metacontingency as a
conceptual framework. For instance, ten were directly or indirectly related to Wiggins’
(1969) matrix (Borba, Tourinho, & Glenn, 2014; Borba et al., 2017; Borba et al., 2014;
Franceschini, Samelo, Xavier, & Hunziker, 2012; Hosoya & Tourinho, 2016; Marques
& Tourinho, 2015; Pavanelli, Leite, & Tourinho, 2014; Soares et al., 2012; Soares et al.,
2015; Vichi et al., 2009) and four were derived from game theory dilemmas (prisoner’s
dilemma and tragedy of commons; Ortu et al., 2012; Costa, Nogueira, & Vasconcelos,
2012; Morford & Cihon, 2013; Nogueira & Vasconcelos, 2015). In addition, the focus
on the occurrence of an aggregate product in order to present cultural consequences
seems to treat social interactions (i.e., the interlocked behaviors of individuals in a
group setting) as secondary. This is odd to say the least, given the goal of the whole
field is to understand social or cultural practices and Bpractices^ denotes Bbehaviors^
and not only its products (aggregate outcomes). Finally, the data available do not seem
to support the major theoretical claim made in the metacontingency literature that we
are dealing with a new process of selection occurring upon IBCs and APs and not the
behavior of individuals. It seems that the metacontingency does not describe a new
process of selection after all. More precisely, one could argue that the metacontingency
does not provide support for the so-called Bthird kind of selection^ (Skinner, 1981, p.
502). This does not mean, of course, that processes at the cultural level not grasped by
contingency analysis do not exist. It means only that, if they do exist, the
metacontingency does not seems to be a useful way of studying it given the processes
studied in the metacontingency experiments appear to be explainable solely by contin-
gency analysis (cf., Zilio, 2016). Maybe the metacontingency is only a procedural
concept. It does not describe a new kind of process at all, referring solely to the
procedure of delivering consequences called Bcultural^ contingent upon aggregate
products (Todorov, 2012).
Behavior and Social Issues
All nine of the applied research studies that mention the metacontingency were carried out
in organizational contexts (Baker et al., 2015; Camden & Ludwig, 2013; Clayton,
Mawhinney, Luke, & Cook, 1997; Goomas & Ludwig, 2017; Jessup & Stahelski,
1999; Langeland, Johnson, & Mawhinney, 1998; Mawhinney, 1999; Palmer &
Johnson, 2013; Robertson & Pelaez, 2016). However, these studies did not actually use
it in the intervention Clayton et al. (1997), for instance, applied differential reinforcement
with employees who arrived on time and to decentralize the control of overtime (specific
people at each department were in charge of controlling the use of overtime by em-
ployees). The metacontingency was mentioned only following the intervention in the
authors’ description of the organizational dynamics. Clayton et al. (1997) wrote,
Eleven critical essays were found during the review of the literature (Carrara & Zilio,
2015; Delgado, 2012; Hobbs, 2004, 2006; Krispin, 2016; Marr, 2006; Mattaini, 2004,
2006, 2007; Salzinger, 2004; Ulman, 2004). Mattaini (2006), for example, writes that
the Bmetacontingency does not seem to help us to understand the dynamics of selection
present^ (p. 70). Carrara and Zilio (2015) discussed the novelty and explanatory range
Behavior and Social Issues
of the metacontingency. They argue that a more parsimonious, empirically based view
of cultural practices grounded on a three-term contingency analysis seems to be
possible. Salzinger (2004) also supports a contingency-based analysis of cultural (and
specifically, organizational) practices:
Hobbs (2006) and Marr (2006) focused on the empirical studies related to the
metacontingency and concluded: Bnone…seemed to require the use of any analytical
tools other than those which behavior analysts apply when studying individuals^
(Hobbs, 2006, p. 11) and BI don’t really see much that’s new here (apart from some
terminology) that had not been the major focus of systems design and operations
research in such fields as industrial engineering and management science for many,
many years^ (Marr, 2006, p. 62).
Delgado (2012) discussed the pitfalls of the selection metaphor. For Delgado, the
metaphoric vocabulary of selectionism present in the metacontingency literature is
unnecessary (as may be the metacontingency itself), Bthe availability of tacting terms
for contingency relations (whether the unit is molar as in IBCs, or molecular as the
behavior of single organisms) without reference to the terminology used in evolution-
ary theories, render the use of this terminology unnecessary^ (p. 18). Delgado also
noted that the selection metaphor brings more questions than answers about the
metacontingency and the macrocontingency,
…several points with respect to these two concepts have remained unclear. As a
result, divergent interpretations have been developed generating a fair amount of
conceptual ambiguity. For example, there is currently a lack of consensus as to
whether the unit of analysis is interlocked behavior or interlocked contingen-
cies…In relation to this it has been discussed whether the level of analysis of
cultural phenomena is behavioral, cultural or sociological…and little consensus
has been reached. Another issue that lacks sufficient clarity is the functional role
of the product in the metacontingency and the IBC [interlocking behavioral
contingency]. - How exactly is the product defined? - Is it functionally different
from an environmental consequence? - Why has it become relevant only in the
metacontingency and not in the behavioral contingency? (p. 15)
Similarly, Krispin (2016) focused on the idea that the selection of cultural practices
needs a proper unit of analysis (metacontingency) to be an emergent process. After
reviewing arguments for emergence present in metacontingency literature, he conclud-
ed, Bin each of these claims of emergence, the phenomenon involved appear to be
readily explained by processes operating at the psychological-, or behavioral-level^ (p.
39).
In sum, each of these critical papers seems to question the necessity and usefulness
of the metacontingency as a unit of analysis for studying social or cultural practices.
Behavior and Social Issues
One could argue, therefore, that this is probably one of the main problems faced by the
model.
Final Thoughts
Up to 1996 the crosswalk sign on streets was utterly ignored by drivers and
pedestrians everywhere in Brazil. Since 1996 it is safe to use the crosswalks in
Brasília, but only in Brasília; the rest of the country did not change. Cultural
practices of drivers and pedestrians changed after a concerted effort involving
government, the media, nongovernmental organizations, churches, schools, and
civil associations in general. The campaign involved publicity of rules: the law
supposed to control the use of crosswalks. It also involved modeling: both
professional and amateur artists showed how to use the crosswalk, both in vivo
Behavior and Social Issues
and in schools. Finally, after three months of rules and modeling, pedestrians and
drivers were exposed to the contingencies: fines for those misbehaving, with the
media showing everyone else who was being fined. (Todorov, 2009, p. 13)
In trying to make a case for the utility of metacontingency, one could readily see a
possible problem with Lé Sénéchal-Machado and Todorov (2008): it is a post-hoc
interpretation of a large-scale intervention that did not use the metacontingency when
planned and implemented. This suggests that the concept might not be necessary after
all if our goal is to change cultural practices in a social relevant way; we can do this by
manipulating only contingencies of selection (cf., Biglan, 1995, 2015; Cone & Hayes,
1984; Guerin, 1994, 2005, 2016). The domain of application also casts doubt on the
necessity of the metacontingency. In 30 years, not a single application was carried out
in which the metacontingency was paramount. All nine articles found described
interventions at contingency level (Baker et al., 2015; Camden & Ludwig, 2013;
Clayton et al., 1997; Goomas & Ludwig, 2017; Jessup & Stahelski, 1999; Langeland
et al., 1998; Mawhinney, 1999; Palmer & Johnson, 2013; Robertson & Pelaez, 2016).
This article began as an exercise in establishing a possible criterion from which
30 years of publications regarding the metacontingency in peer-reviewed journals could
be evaluated. As defined earlier, this criterion would be related to its usefulness in
promoting effective action. Therefore, is the metacontingency a useful or necessary
concept to explain social processes (cultural practices) and to promote effective action
(i.e., solve human problems)? Unfortunately, it seems the utility or necessity of the
metacontingency as a unit of analysis (beyond the contingency) required for studying
cultural practices has yet to be proven. Considering three decades have passed since its
first appearance (Glenn, 1986), one may wonder if the time has come to explore
alternative conceptual pathways in studying social and cultural practices.
Acknowledgements I would like to thank Kester Carrara and Sílvio Botomé for their helpful comments on
early drafts of the manuscript. I also would like to thank Traci Cihon, Camila Muchon de Melo and an
anonymous reviewer for their suggestions.
Conflict of Interest Author Diego Zilio declares that he has no conflict of interest.
Ethical Approval This article does not contain any studies with human participants or animals performed
by the author.
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