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75 views

Mco 06

Uploaded by

siyojo8507
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 6

No.

of Printed Pages : 6 MCO–06

MASTER OF COMMERCE (M. COM.)

Term-End Examination
June, 2024

MCO–06 : MARKETING MANAGEMENT

Time : 3 Hours Maximum Marks : 100


Note : Answer any five questions .

1. What are the risks associated with test


marketing ? How can a company guard against
the risks ? 10, 10

2. What steps are involved in conducting a


marketing research study ? Briefly discuss
them with the help of a hypothetical marketing
research project. 12, 8

3. What role do intermediaries play in the


distribution of products ? Can intermediaries be
eliminated ? Discuss. 12, 8

P. T. O.
[2] MCO–06

4. Define marketing and explain its implications


for an emerging economy like India ? Explain
the importance of marketing for a consumer
durable company in Indian context. 12, 8

5. Describe the concept of integrated marketing


communication and discuss the reasons of its
growing importance. 10, 10

6. What is service ? In what respect is it different


from a product ? Suggest some marketing
strategies for service firms. 6, 8, 6

7. (a) Customer service and cost reduction are


the two benchmarks of an effective system
of marketing logistics. Comment. 10

(b) How do environment factors affect


marketing policies and strategies ? 10

8. (a) Explain the rules relating to display of


retail prices. 10

(b) How do perception and learning influence


the buyer behaviour ? Elaborate with the
help of suitable examples. 10
[3] MCO–06

9. Distinguish between the following : 4×5=20

(a) FOB-Origin Pricing and FOB contract


pricing

(b) Zone-Pricing and Basing-point pricing

(c) Cumulative discount and non-cumulative


discount

(d) Fixed pricing and flexible pricing.

P. T. O.
[4] MCO–06

MCO–06

2024

-06

]
[5] MCO–06

]
é

] ]

P. T. O.
[6] MCO–06

4×5=20

MCO–06

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