application form

Consent Management Service

Welcome to Etisalat.
Please read carefully and understand the Terms & Conditions prior to completing this form. Please note that incomplete details may
cause delays in providing the service. Installation and first month rental amounts are payable in advance and a deposit may also be
required.
The Manager, Sales & Business Development, Emirates Telecommunications Corporation-Etisalat
I/We hereby apply for the following service offered by Emirates Telecommunications Corporation.

Company information Please write in capital letters

Name of the applicant/company:

Contact number(s):

Commercial person (First name): Last name:

Mobile: Landline No.: Email:

Technical person (First name): Last name:

Mobile: Email:

Working telephone number:*

*This should be a number in the same area where the server will be located

I/We agree to be bound by Emirates Telecommunications Corporations’ condition of Telecommunications Service and the conditions
of the Consent Management Service, as given overleaf.

Position/Title in the company: .............................................................................................................................................................................. Date of application: .................................................................................

Signature of applicant Company stamp

Full name (in capital letters):

Position held in company: Date of application:

Required documents
• Valid Trade license • Passport/Emirates ID • Power of attorney/LOA

S.No. Signature of Etisalat Staff

5165/Consent Management Service/5 May 2021

 Terms and Conditions
Consent Management Service
1. Introduction and that its systems and applications are ready and compatible with the document via which the Mobile Subscriber provided their Consent;
Service and its protocols.
These specific terms and conditions (“Service Specific Terms”) apply in • ensuring to store the Consent(s) in tangible form and to update in
relation to the provision of the Service by Etisalat to the Customer, in The connectivity between the Customer’s host computer/server and the Etisalat’s Service a copy of the valid Consent(s), prior to sending any
addition to the other constituent parts of the Agreement between Etisalat Service can be through the Internet. However, access set-up costs and Marketing Text Message to a Mobile Subscriber.
and the Customer. applicable rental charges for all options shall be borne by the Customer.
Failure to present the valid Consent(s) to Etisalat and any breach of the
In respect of the Sender ID(s) the Customer shall: Agreement and/or the UEC Regulatory Policy, shall be a material breach
2. DEFINITIONS of the Agreement and, without prejudice to any other rights or remedies
• ensure registration of unique and non-generic Sender IDs only;
(a) “Agreement” means the entire contractual agreement between Etisalat that Etisalat has under the Agreement including but not limited to its
• ensure to segregate transactional and promotional traffic; indemnification and termination rights.
and the Customer in relation to the Service, comprising of the application
form (including the terms and conditions referred to therein), Etisalat’s • acknowledge that any promotional Sender IDs without the “AD-“ prefix
General T&Cs (Business) and these present Terms and Conditions. shall be blocked without prior notice and the Customer will have to re- 6. LIABILITY & INDEMNIFICATION
register the Sender ID with the “AD-“ prefix. In this case, charges for
(b) “Customer” means the person / entity who purchases or subscribes to the Etisalat may suspend or terminate the Service if the Customer gives false,
re-registration will be applicable as per the current at the time tariffs;
Service. misleading or incomplete or inaccurate Consents or information related to
• classify the Sender ID on a usage basis as per the below list of categories the Service. The Customer shall indemnify Etisalat in full against any liability
(c) “General T&Cs (Business)” means Etisalat’s general terms and conditions
and provide the same to Etisalat: that may arise as a result of the Customers breach of this Agreement or
for business products and services which are published on Etisalat’s
Customers failure to provide complete, accurate, valid and proper Consent
website and are available through the other communications channels o banking / insurance / financial products / credit cards;
or any information related to the Service or failure to provide security or
referred to in Clause 35 of the General T&Cs (Business). o real estate; integrity to the Consents and their records. The Customer agrees to indemnify
(d) “Minimum Term” has the meaning given to it in Clause 4(b). o education; on demand Etisalat, its Affiliates and/or directors against (and to defend
(e) “Activation Date” the date on which Etisalat activates or makes available from) any fines or other penalties imposed by the TRA or any other regulatory
o healthcare and nutrition (i.e. hospitals, clinics, pharmacies, gym etc.); body or authorities and any associated liabilities (direct or indirect) (together
the Service (all or part thereof) to the Customer.
o consumer goods & retail (i.e. gold, shopping, fashion, beauty, cosmetics, “Fines”), as a result of and to the extent attributable to claims or Fines arising
(f) “Service” means Consent Management Service, as described in more supermarkets); from or in connection with the breach of the terms and conditions of this
detail in Clause 3. Agreement by the Customer, including without limitation, breach of any
o automobiles;
(g) “Consent” means any voluntary permission or approval given by a applicable law or regulation and a breach of a warranty or representation.
recipient to sender to receive Marketing Text Messages related to specific o entertainment (i.e. music, movies, concerts); For the avoidance of any doubt, in case of fines or penalties imposed by the
purpose, product or service, as defined and required by the UEC Policy; o communication / broadcasting / IT; TRA or any other regulatory body or authorities against Etisalat as described
above, Etisalat shall be entitled to charge the Fine amount to the Customer’s
(h) “Messaging Service Subscriber” or “MSS” means a subscriber to whom o hospitality (i.e. tourism, logistics like flights hotels, leisure, restaurants, bill.
Messaging Service is extended by the Licensee for the purpose of sending Zomato / Talabat); or
it to the Mobile Subscriber. Etisalat shall not be liable to the Customer for damages, fines, penalties and
o utility & payments (i.e. Salik, Dewa, Dubai Taxi, Uber, Careem etc.). any kind of risk that may arise from the (i) non-compliance with regulatory
(a) “Mobile Subscriber” means a subscriber to whom the mobile
Each Sender ID will be unique in the Service and will be assigned a unique instructions, regulations in particular to the UEC Policy that are issued by the
telecommunications services are provided.
block chain ID with every Sender ID request from the Customer. Customer TDRA; (ii) any fake or fraudulent consent uploaded or stored by the Customer;
(b) “Marketing Text Message” means a SMS sent with the purpose of or Messaging Service Subscriber will need to quote this unique block chain (iii) for non-delivery of any Marketing Text Message if the Mobile Subscriber
offering to supply goods, services or business opportunity or advertising ID to upload an authenticated and integrity –protected consent or to use does not activate their mobile device or if such mobile devise is unable to
or promoting goods, services or business opportunities the Sender ID before sending any Marketing Text Message. Customer can receive such Marketing Text Message due to transmission or reception failure
(c) “Sender ID” means the classification that includes the sender name of the share this block chain ID only with trusted partners who are authorised to attributable to the Mobile Subscriber.
Marketing Text Message sent to the Mobile Subscriber. the Sender ID as per intended purposes. The MSS must provide adequate The indemnity clause shall survive the termination, cancellation and/or
documentation (e.g. NOC) by the customer which would allow it to use the expiration of the Service/Agreement.
(d) “UEC Policy” means the existing UAE Unsolicited Electronic Sender ID. Customer shall carry out pre-verifications of documents submitted
Communications Policy and its Annexes, as amended by the TDRA from and shall be solely responsible in case of any misuse of Sender ID and/or
time to time, including any instructions or guidelines that may be issued 7. ETISALAT’S OBLIGATIONS
Service credentials.
by the TRDA from time to time. Etisalat will provide the Service to the Customer based on these Service
The Customer must make sure that they upload their own mobile subscriber’s
Specific Terms together with the other constituent parts of the Agreement,
consent information in digital or physical format.
3. SERVICE DESCRIPTION and in accordance with the law.
Consent records shall be retained in the Service for the entire period of time
The Consent Management Service is a block chain based software service
during which the Marketing Text Message are sent to the Mobile Subscriber, 8. CHARGES, BILLING & PAYMENT
for Etisalat enterprise Customers to have access to a single system with
and for two (2) years after the last communication. The consent records shall
the ability to store/verify/modify/delete information in different ledgers in Etisalat shall have the right to charge Customers a reasonable fee for the
include: Consents, subscribe notifications, unsubscribe notifications, opt out
order to enable online consent scrubbing/ verification before a Marketing processing and storing of consents, and verification of Consents before
procedure. The Customer shall ensure the security and integrity of these
Text Message is delivered to mobile subscribers. The Service will enable the Marketing Text Message delivery.
consents records.
Customer to create unique SMS Sender IDs in UAE and allow SMS Sender
IDs to be categorized as promotional or transactional. This Service will also The withdrawal of consent shall not affect the lawfulness of processing based Customers are required to pay to Etisalat access set-up charge and rental
provide a mechanism to upload a copy of consent already acquired by the on consent before its withdrawal. charges (if applicable) as indicated in Etisalat’s CMS Guide or by using one on
Customer for sending Marketing Text Message. The Service provides a portal the methods stated in Etisalat’s Digital Channels as referred in the General
Consents will be automatically disabled in case of ownership transfer, churn T&Cs (Business).
to view and manage both Sender IDs and Consents. or disconnection for a particular mobile number. Consents will be retained in
case of MNP port out of a mobile number.
4. COMMENCEMENT & DURATION 9. TERMINATION BY THE CUSTOMER
The Customer must obtain a proper Consent of each Mobile Subscriber and
(a) The Agreement is valid and binding on and from the date on which it is (a) If the Customer wants to terminate the Service, he/she must give Etisalat
make sure that Mobile Subscriber has agreed to give consent for the purpose
submitted to and accepted by Etisalat (the “Effective Date”). 10 days prior written notice.
of sending a Marketing Text Message to and upload in the Service prior to
(b) The Agreement has a minimum term of 12 months (“Minimum Term”), sending any Marketing Text Message to the Mobile Subscriber. The Customer (b) The Customer acknowledges that, upon receipt of the Customer’s
which starts on the date on which Etisalat makes the Service available to shall comply in full with all the consent principles set out in Article 6 of the termination notice, it may take up to 30 days to terminate the Customer’s
the Customer (“Activation Date”). UEC Regulatory Policy, including but not limited to: account.
• ensuring that the process of obtaining the Consent will follow an Opt-in
5. CUSTOMER OBLIGATIONS & RESTRICTIONS Procedure; 10. CONTACTING ETISALAT
Etisalat shall provide the Customer with the platform to register the Sender • confirming that the process of obtaining Consent is clear and transparent; The Customer may contact Etisalat to discuss the Service (including these
ID and to store valid Consent(s) in a protected database in line with the UEC Service Specific Terms and the General T&Cs (Business), or any other product
• undertaking that the record of the Mobile Subscriber’s Consent will
Regulatory Policy, as amended from time to time. or service offered by Etisalat, by using any of the communications channels
include the date and time of the Consent, the Mobile Subscriber’s
stated in Clause 35 of the General T&Cs (Business).
The Customer shall be responsible for ensuring that it possesses appropriate identity, the words or other content by which the Mobile Subscriber has
systems (hardware and software) to support the online updating of consents indicated Consent, and the digital ID / telephone number / signed written

5165/Consent Management Service/5 May 2021