Spring B207a Tma 2023-2024

Arab Open University
Faculty of Business Studies
B207A- Shaping Business Opportunities I
Spring Semester 2023-2024- Tutor Marked Assessment
I. TMA overview
This TMA is intended to assess the following:
 Your knowledge and understanding of the key concepts covered in Block 1 (weeks1-10)
 Your ability to apply the course ideas to real business examples.
 Your ability to use academic business and management language appropriately and
effectively to communicate your ideas.
 Your ability to critically analyze business topics and ideas.
 Your ability to work and communicate with a team.
This is a group TMA. Each team will consist of 3-5 students. (Consult with your tutor if it’s not
possible to form a group).
This TMA consists of 15% of your total course grade, 5% of which is in class activity/exercise
and/or presentation.
 Teams of the same section should select different ideas for this TMA.
 The initial task of your team is to select an innovative organization and ask for tutor
approval.
 Teams should arrange with their tutors to verify that no other team had selected the same
organization.
B207A – TMA – Spring 2023-2024 Page 1

II. TMA Topic and requirements
Innovation is a crucial element for economic and organizational success. If a company wants to
compete it must be both adaptive and creative. The focus of this TMA is to select an example
(preferably a local example) of organizational innovation associated with its business functions-
marketing and/or operations management- and analyze the importance of this innovation. This
TMA is not about innovative products, but rather innovative processes and methods that
organizations implement through their business functions (marketing or operations) to gain
competitive advantage such as finding new suppliers, creating new production methods, creating
a new advertising strategy, etc...
This TMA encourages students to develop greater critical analysis skills in application to the
theories and course material they learned in B207A. This assignment is an analysis and not a
copy paste of information from sources.
III. Essay Paper (100 marks out of 100) (1500 words)
Your answer should be in the form of an essay. The essay should be well organized, that is, it has
an introduction (5 marks), body (90 marks) and conclusion (5 marks). The introduction should
introduce the topic.
In the body paragraphs, the following points should be discussed:
1. Name the organization and briefly describe its products, markets and activities. (10
marks)
2. How was the organization able to become innovative? Link to the theories discussed in
the course material. (20 marks)
3. Discuss how the two business functions (marketing and operations) would identify and
address this organization’s innovation needs. Link to the theories discussed in the course
material. (20 marks)
4. Discuss the selected process innovation (marketing and/or operations). Which problem
did it solve? Which added value did it bring? Link to the theories discussed in the course
material. (20 marks)
5. Analyze how the process innovation was implemented and its benefits. (10 marks)
6. Discuss the post COVID-19 challenges and opportunities for the organization. (10
marks).

Instructions for students:
 Each team will work on the paper as they would normally do with other courses, but this
time in a group. This is a good opportunity for students to learn a set of skills that are
very important in the professional business world, such as time management, planning,
communicating with others, etc.
 Each team is required to select a team leader. The TMA paper should be uploaded to the
LMS by the team leader only. This is a very important requirement in order to avoid
Turnitin similarities.
 The names of all the team members should be written on the pt3 form, including the
name of the team leader. All team members will receive the same mark on the TMA
essay paper. Students are required to use the pt3 form provided on the LMS for this
specific TMA.
 Students’ papers are expected to meet the following criteria:
o Plagiarism: It’s imperative that team members write the TMA using their own
words. Plagiarism will be penalized depending on its severity and according to
AOU plagiarism policy.
o Format: team members are expected to write their answer in an essay format:
introduction, body paragraph(s) and a conclusion. Failing to do so could result in
the deduction of up to 4 marks from the total TMA paper mark.
o Word count: TMAs are expected to be within the specified word count. A 10%
deviation from word count limit is acceptable. Not adhering to specified word
count could result in the deduction of up to 4 marks of the total TMA paper mark.
o Referencing: team members are expected to use the Harvard referencing style
for in-text referencing and list of reference at the end. Failing to do so could result
in the deduction of up to 4 marks of the total TMA paper mark.
o E-Library: team members are expected to use E-library sources to support their
answers. A minimum of 3 sources is required. Failing to do so could result in the
deduction of up to 4 marks of the total TMA paper mark.

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Arab Open University

Faculty of Business Studies

B207A- Shaping Business Opportunities I

Spring Semester 2023-2024- Tutor Marked Assessment

This TMA is intended to assess the following:

B207A – TMA – Spring 2023-2024 Page 1

III. Essay Paper (100 marks out of 100) (1500 words)

In the body paragraphs, the following points should be discussed:

B207A – TMA – Spring 2023-2024 Page 2

B207A – TMA – Spring 2023-2024 Page 3

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