Prototype and Test

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Prototype and Test

WARM UP
RECAP
RECAP
RECAP - PROTOTYPE
Don’t be afraid
to be wrong

Notice

Don’t spend too Base on customer


much time empathy
GROUP REPORT
Prototype
FEEDBACK
PROTOTYPE

Don’t limit yourself

Be creative with available


tools and materials

Try approaching to real


product, real conditions,…
in shortest time
Prototype

Cheapest and Fastest prototype!!!

Simplest, clearest demonstrating your


ideas
Examine your idea work or not, suitable or
unsuitable
Find out unreasonable points

Suggest other solutions


BREAK TIME
TEST
Data Collecting & Analysis
TEST

• Address and fix poor ideas


• Promote the good points
• Improve the ideas
User willing to use?
Continue the product?
“Primary goal in a test interview is
to learn, not to give reason for or
sell the prototype”

Lewrick, M., Link, P., & Leifer, L. (2018)


TEST SEQUENCE

Test preparation Conducting test

Document results Infer learning

Lewrick, M., Link, P., & Leifer, L. (2018)


TEST PREPARATION

• What do we want to learn?


• What do we want to test?
• With whom do we want to conduct the test, and where?

Define the question maps


Define the test scenario

Lewrick, M., Link, P., & Leifer, L. (2018)


CONDUCTING TEST

❖ Questions in person
❖ Online tools

• Never go hunting alone

Lewrick, M., Link, P., & Leifer, L. (2018)


Document results

What do we LIKE?
What WISHES do we have?
What questions have cropped up?
Which initial ideas and solutions have we found?

Lewrick, M., Link, P., & Leifer, L. (2018)


INFER LEARNING

“The purpose of Testing is to understand


needs better and build up empathy”

“Fail fast – fail often”

Lewrick, M., Link, P., & Leifer, L. (2018)


TOOLS & TIPS

Lewrick, M., Link, P., & Leifer, L. (2018)


TOOLS & TIPS

A/B testing with your prototype

Lewrick, M., Link, P., & Leifer, L. (2018)


EXPERTISE REQUIREMENT

GOOD vs. POOR IDEA

Interviewee Users, specialist

Method Observation, interview


• Relevant problem aspect
• User benefits
Criteria • What work and not
• User expectation and
preference
BUSINESS VIABILITY

FULLSCREEN TEST

Interviewee Cross-functional team


Multi-disciplinary discussion
Method Utilize scoring model or
strategic model
• We can do or not?
Criteria
• Willing to do or not?
BUSINESS VIABILITY

DEMAND ESTIMATION

Interviewee Users, customers

Survey, Desk research,


Method
Forecasting

• Market demand?
• Willing to use?
Criteria
• Willing to pay?
• …
Q&A
REFLECTION
REFLECTION

1. What are some things to keep in mind when doing Testing?


2. Why “Fail fast – Fail often”?
TAKE-HOME
ACTIVITY
Take-home activity

Gallery Walk:

1. What is it?
2. How to prepare it well?
Thank
you!
Vietnam
https://future.ueh.edu.vn/

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