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Challenges in Visual Merchandising

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23 views

Challenges in Visual Merchandising

Uploaded by

marvaomar15
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Challenges in Visual

merchandising

Module 1
1. Limited Display Space
 The smaller the space, the bigger the
problem. There’s a limit to what you can do
with a little space.You can have all the ideas
in the world, but with so little space, you
might not be able to execute everything you
have in mind.
 Space defines the number of fixtures, lights,
and products you must have. It is your
starting point to do your store design. So
imagine if you have a grand idea and your
space somehow doesn’t agree with you, your
creativity will be challenged. And, it will
definitely be a struggle.
 What you want to do when you are faced
with this problem is to evaluate first what you
need. These are elements you need to have
on your space, or what you might call
essentials for what kind of business you have.
 The next thing you need to do is define what
you need to accentuate your product and
that can help to beautify your space.
 For this, lighting always does the trick. It
balances the colors of space and sets up the
mood. These could also be decors that can
act as finishing touches. Approaching it this
way would be less overwhelming. It will help
you find the balance to maximize your space
without seeing it as a problem.
. Lack of New Technologies
 Visual Merchandising is part of brand
storytelling, but without the right supply or
resources, it will be hard to paint the picture.
And just like painting in a canvas, the picture
you are trying to make would be much
easier if you have new tools to use.
 We see the same thing, over and over again.
Walk in a mall or on a fashion street, and
you will see the same kinds of mannequins
dressed like others, clothes folded the same
manner, and accessories displayed like its
competitors. Nothing is changing.
 We simply see clothes that are displayed for the
sake of showing something. And it all boils down
to the fact that we don’t see innovative fixtures
or available technologies that could entirely
change the game of visual merchandising.

 Imagine if you found the right product or


technology to help you modernize how your
store looks like and improve your customer
experience, that could help you how you will do
your visual merchandising and eventually your
sales. And to top it off, you will stand out
compared to the rest of your competitors.
Budget Constraints
 Budget. It’s always one of the obvious challenges any
Visual Merchandiser could have. Somehow, it defines
your whole design. It defines what kind of elements
you will have and how you will use it. It plays a
major role in how you will develop your design and
how you will execute a visual merchandising
strategy.
 This is especially problematic for small retailers.
Unlike other giant retailers with a huge budget,
small retailers have to improvise and be more
strategic with the budget that they have. Creativity
is useful when this problem arises. This is the time
you get to exercise your creative spirit.
 Some may agree or not, but you don’t need to have a huge
budget to ace Visual Merchandising.Yes, it could be helpful,
but like any other design, visual merchandising is all about
creativity. Somehow, it has its own language — how you
play visuals and other senses to perfect the customer
experience you want to achieve for your customers.
 Knowing how to creatively manipulate those and being
aware who is your ideal consumer, you will be able to
successfully tailor your visual merchandising to your own
vision and use it to give your consumer an experience that
will make them enamored with your product or service.

 So yes, budget constraints could be a hindrance, but it


could also be a way to boost your creativity and apply
your consumer knowledge. All you have to do and
remember is the phrase consumer experience. Work with
that in the mind and your creativity will help you out.
Creative Differences
 Visual Merchandising is a collaborative job. It is not
only a visual merchandiser’s job. There are a lot of
people who are involved in finalizing a design.
Business owners and marketers could have a say on
it. With so many voices to be heard and considered,
sometimes it could be frustrating.
 During such times, retailers, designers, and business
owners need to remind themselves that they all
have one goal—and that is to create a good
customer experience and make a sale.
 Creative differences happen because of different
visions on how to reach the same goal. And all like
collaborative work, it should be settled with
compromise and discussion.
 A good collaboration starts with a clear goal.
It is something shared by all. Without a
common ground, it will be difficult to set a
collaborative voice that will define how you
want to develop and execute your visual
merchandising plans.
 So before you start your visual
merchandising plan, set a goal with your
team. Talk about it. Define a specific goal you
want to meet and make a decision based on
that goal. And as you execute it, the
collaboration will be much easier and will be
all about what is best for business.
Traditional Formulas

 Research studies have proven again and again that


shoppers make up to 80 percent of their purchase
decisions right in the store and that Visual
Merchandising has an impact on their decision making.
 There are a lot of reasons for this and different kinds
of consumers that get affected by visual
merchandising. For some consumers, they are only
simply doing window shopping, or others don’t have
an intention to really buy.
 Some customers have only a rough idea of what they
want to buy before they enter the store. There are
also decisive buyers who know exactly they want.
And there are the impulse buyers, who decide on the
spur of the moment.
 Yet with all these facts and several pieces
of research about Visual Merchandising, we
still hold to tradition and see the same
thing from one store to another. We read
all about these yet we practice the same
old formulas than using all these studies to
create innovative ones.
Limited flexibility:
 Retail store suppliers competing with each
other want their goods exhibited in the
most prominent position in the store. Also,
large products require and occupy a
significant amount of space.
 They also need good movement space that
allows customers to view the product from
all angles.
 Besides, it is hard to create flexibility with
large merchandise such as electric
appliances, furniture, and home improvement
tools. This influences the merchandising
efforts to a large extent.

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