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SWOT Analysis

SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying internal strengths and weaknesses of the organization, as well as external opportunities and threats in the environment. The analysis helps organizations focus on key issues, set achievable objectives, and determine how to make the most of strengths and opportunities while minimizing weaknesses and threats. Conducting a SWOT analysis typically involves assessing factors such as products/services, processes, customers, distribution, finances, and administration. It provides a framework to help organizations improve performance by building on capabilities, addressing deficiencies, and minimizing external risks.

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218 views

SWOT Analysis

SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying internal strengths and weaknesses of the organization, as well as external opportunities and threats in the environment. The analysis helps organizations focus on key issues, set achievable objectives, and determine how to make the most of strengths and opportunities while minimizing weaknesses and threats. Conducting a SWOT analysis typically involves assessing factors such as products/services, processes, customers, distribution, finances, and administration. It provides a framework to help organizations improve performance by building on capabilities, addressing deficiencies, and minimizing external risks.

Uploaded by

Nashwa Saad
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Reference D

SWOT Analysis
SWOT Analysis is:
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

Strengths: characteristics of the business, or project team that give it an advantage over others Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others Opportunities: external chances to improve performance (e.g. make greater profits) in the environment Threats: external elements in the environment that could cause trouble for the business or project

Here is the explanation in more detail:


For example, factors relating to The internal environment The situation inside the

Strengths and Weaknesses

company or organization

product/services, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure, etc.
For example, factors relating to markets,

factors tend to be in the present

Opportunities and Threats

The external environment The situation outside the

company or organization

sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environmental, media, law, etc.

factors tend to be in the future

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SWOT Steps:
1. Taking Decision: the decision makers have to determine whether the objective is attainable, If the objective is NOT attainable, a different objective must be selected and the process repeated. SWOT is the sorting of the issues into the program planning categories of:
1. 2. 3. 4. 5. 6. Product/service (what are we selling?) Process. (How are we selling it?) Customer. (To whom are we selling it?) Distribution. (How does it reach them?) Finance (What are the prices, costs and investments?) Administration (and How do we manage all this?)

2. Planning Process: what shall the team do? about the issues in each of these categories. The planning process shall be designed through trial and error.
SWOT Example: An organization currently has a database that has a table for suppliers, suppliers orders and suppliers invoices. This database has been used successfully for the last two years. The following may represent the results of a SWOT analysis performed for this organization: Objectives: To evaluate the current database functionality, to determine processing gaps. Findings: An analysis produced the following weaknesses and opportunities: 1. Weakness: The database does not capture information about our suppliers or our purchasing patterns from different suppliers. We are unable to adequately compare suppliers to see if we are getting the 'best deal' from each of them. 2. Strength: 3. Opportunities: A new supplier has approached us with cheaper prices and loyalty discounts. 4. Threats: Implications: 1. A gap exists between what the database can currently do and what the organization would like it to be able to do. 2. Currently no supplier data is recorded in the database, all information is kept manually. This makes comparison between different suppliers difficult. Recommendations (if required): The organization must create and implement a strategic goal that enables expansion of the database to incorporate new features. Summary: By comparing current organization practices with the strategic plan, an organization can highlight improvement opportunities. Planning and implementation of those improvement opportunities can then be started.

Simple rules for successful SWOT analysis:


Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. SWOT analysis should distinguish between where your organization is today, and where it could be in the future. SWOT should always be specific. Avoid grey areas. Always apply SWOT in relation to your competition i.e. better than or worse than your competition. Keep your SWOT short and simple. Avoid complexity and over analysis SWOT is subjective.

SWOT Analysis Template:


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