BSBSTR602 Student Guide
BSBSTR602 Student Guide
GUIDE
BSBSTR602
DEVELOP
ORGANISATIONAL
STRATEGIES
First published 2021
Version 1.1
RTO Works
www.rtoworks.com.au
hello@rtoworks.com.au
This resource is copyright. Apart from any fair dealing for the purposes of private study, research, criticism or review
as permitted under the Copyright Act 1968, no part may be reproduced by any process without written permission as
expressed in the RTO Works License Agreement.
The information contained in this resource is, to the best of the project team’s and publisher’s knowledge true and
correct. Every effort has been made to ensure its accuracy, but the project team and publisher do not accept
responsibility for any loss, injury or damage arising from such information.
While every effort has been made to achieve strict accuracy in this resource, the publisher would welcome
notification of any errors and any suggestions for improvement. Readers are invited to write to us at
hello@rtoworks.com.au.
Business Works is a series of training and assessment resources developed for qualifications within the Business
Services Training Package.
Overview 4
Topic 1: Strategic planning, vision and mission of the organisation 5
Topic 2: Analyse internal and external environment 12
Topic 3: Develop and implement strategic organisational plan 22
The Student Guide should be used in conjunction with the recommended reading and any further
course notes or activities given by the trainer/assessor.
Learning goals
Learning goals include:
You are able to confirm vision and mission of the organisation.
You are able to analyse internal and external environment.
You are able to develop strategic organisational plan.
You are able to implement strategic organisational plan.
Activity: Research
Research Henry Mintzberg's ten schools of thought. What role does Henry
Mintzberg's theory play strategic planning?
Goals
How can we improve? Where do we want to go?
Desired
Results
Outcomes
Mission
Measures &
Strategies
Targets
Entry
Where do
we want to
go?
How do we
measure Where are
what we are we now?
doing?
What are
What do we
the missing
need to do?
links?
Strategic Frameworks
These include looking at an organisation's:
vision statement strategies to accomplish visions
mission statement goals; and
core values that an organisation may action plans.
uphold
Activity: Read
Visit the Brisbane City Council website and look at their vision and strategy:
http://www.brisbane.qld.gov.au/about-council/governance-strategy/vision-strategy
and Westpac:
http://www.westpac.com.au/about-westpac/westpac-group/company-overview/our-
strategy-vision/
Different levels of organisational strategy:
http://www.quickmba.com/strategy/levels/
Take any notes to summarise what you have read and keep for future reference.
Activity: Read
Developing strategic plans requires thorough research and analysis of an organisation's internal
and external environment. The research includes finding information using tools such as PESTEL,
competitor capability assessment and SWOT analysis. The study results help business leaders or
managers manage risks, costs, and build calculated ventures to realise organisation vision and
mission.
Complete the following activity in pairs then come back as a group to discuss
answers to the following:
Compare and contrast data and information, provide a clear example
Provide an example of quantitative data and qualitative data
Research process
There are several steps in undertaking thorough research.
Activity: Read
2. Review literature 1. 1.
2. 2.
6. Collect data 1. 1.
2. 2.
PESTLE analysis
PESTLE (political, economic, social, technological, legal and environmental) analysis is a tool that
a business can use to track the environment they are operating in. The analysis also informs the
strategic planning process and its goals and objectives.
As with a SWOT analysis, each PESTLE analysis component should be researched and
understood and then strategies established and implemented to address the PESTLE analysis
issues.
What is the current and likely future political state of the country? How can it affect the
industry?
What are the key economic factors that impact current and future business results?
What technological innovations are likely to pop up and affect the market structure?
Is there any current legislation, regulations or codes of practice relevant to the company and
what are their impacts? Is there likely to be any change in legislation, regulations or codes
of practice for the company?
What are the environmental issues/concerns for the company?
Activity: Read
Seeking advice
It is a norm for businesses to seek advice from relevant stakeholders and information about their
past business experiences and opinions about outside influences on business operations. The
advice can be from internal and external sources, including management, staff, expert advice from
functional business areas; consultants, methodologies/frameworks, competitors, external expert
advice from consultants, government bodies, professional bodies, and social media links such as
LinkedIn.
Activity: Research
1. For Political, Economic, Social and Technological, provide at least five points
that address each factor.
2. Describe how a PEST analysis can assist an organisation.
3. Provide a list of steps that a business could follow to carry out a PEST analysis.
4. Research a diagram, which illustrates the "five forces analysis."
5. Consider a workplace of your choice or the college you are studying. For each of
the five forces, give a rating of high, medium or low. Explain why you have given
the chosen rating.
6. Research an industry that has either slowed down or has been negatively
impacted by the economy in recent years.
Has the same industry suffered in previous economic downturns?
Why would this occur and what trends are apparent?
Compare and contrast a company's microenvironment with a company's
macro-environment.
VRIN test
VRIN (value, rare, inimitable and non-substitutable) test examines competition organisation for
elements that are valuable, rare, inimitable and non-substitutable.
The idea here is to analyse what the key competition/s have/has, map them against their own
company, identify the gaps, and address the gaps by developing resources and capabilities to a
build competitive advantage.
Activity: Read
SWOT analysis
A SWOT (strengths, weaknesses, opportunities and threats) analysis is designed to identify the
strengths, weaknesses, opportunities and threats of a business. Companies mainly use the
analysis to create effective business plans/strategies and compare with their competitors. It
provides businesses with a clear view of the advantages they have over competitors and their
possible vulnerabilities.
A SWOT analysis is conducted by researching the industry to understand the market. Then
strengths, weaknesses opportunities are identified. Following this, strategies are established and
implemented to address the issues identified from the SWOT analysis.
Divide into small groups. Ensure you divide the work equally.
Consider a workplace of your choice or the college you are studying.
Conduct a mini SWOT analysis for the chosen organisation, identifying at least two
issues for each of the SWOT factors. Structure your responses.
Reflect on how easy or hard it was to conduct the analysis.
Risk management
Some risks should be taken into account in developing and implementing strategic plans such as:
economic slowdown or slow recovery failure to innovate or meet customer
needs
regulatory or legislative changes
(restrictions due to COVID-19) business interruption
increasing competition commodity price risk
damage to reputation or brand cash flow or liquidity risk
failure to attract or retain top talent political risk or uncertainties.
Budgetary control measures to ensure that business activities do not overrun budgets.
Staff training and/or professional development to ensure that staff are appropriately trained
for business activities.
Ongoing communication mechanisms to ensure all business activities are discussed.
Activity: Watch
Watch the following video on what cost-benefit analysis is and methods pf cost-
benefits analysis.
1. Video: Cost-Benefit Examples (02:02)
2. Video: Methods for cost-benefit analysis (04:07)
Work in pairs.
Consider a workplace of your choice or the college you are studying.
Conduct a value chain analysis using the following steps:
o Activity analysis break down
o Value Analysis
Co-operative ventures
Co-operative ventures allow a company to organise themselves as limited liability company or
unlimited liability. In many cases, partners are then entirely liable for losses the joint venture may
incur. Issues to consider would be strategy and risk identification, cost-benefit analysis, and due
diligence.
Activity: Read
E.g. Company registration E.g. Audited financial E.g. Full disclosure E.g. profit sharing
balance sheet
1. 1. 1. 1.
2. 2. 2. 2.
4. 4. 4. 4.
5. 5. 5. 5.
Activity: Research
1. 1. 1.
2. 2. 2.
4. 4. 4.
5. 5. 5.
The key to writing an effective strategic plan is to document relevant research and background for
inclusion in the strategic plan and develop objectives and strategies pertinent to achieving the
organisation’s mission. The strategic plan must detail each strategy with a priority, a timeframe,
responsible stakeholders and measurable performance indicators. It must also identify risks and be
accompanied by a risk management plan. The strategic plan and risk management plan must be
circulated to relevant stakeholders for feedback and endorsement before implementation. Upon
approval, the strategic plan must be implemented using action plans. Its progress must be
evaluated on an ongoing basis.
Activity: Watch
Divide into small groups. Ensure you divide the work equally.
All information researched, analysed and collated will need to be documented and
prepared for review and inclusion in the strategic plan. Writing a research report to
present findings should be structured to include all the relevant information.
Activity: Read
1. Event
Identify the risk
2. Probability
The likelihood of occurrence.
3. Impact
How will it affect the business?
4. Mitigation
By how much can the risk be minimised? Or how can it be eliminated?
5. Contingency
Who will be involved and what they will do if the risk occurs?
Determine strategies for recovery.
Clearly outline strategies for recovery on the plan.
Activity: Read
Communication
Communicating the strategic plan can include creating a communication plan to ensure clarity and
focus, engagement, and participation to implement the strategies.
Communication can include identification of:
roles and responsibilities
change management strategies
tools and techniques to support communication
background, history and competitive advantages of implementing the plan
engaging employees
identification and explanation of potential barriers.
consultation, feedback of the plan
reinforcement of the communication strategy.
Activity: Watch
Activity: Research