Summer Training Project Report

on

“FINANCIAL ANALYSIS
OF
VEERKA MILK PLANT .”

Submitted to

I.K. GUJRAL PUNJAB TECHNICAL UNIVERSITY

KAPURTHALA

In partial fulfillment of the requirement for the

award of degree of

Master of Business Administration (MBA)

SUBMITTED BY:- shelza tyagi SUPERVISISOR: Dr ruhani Mahajan

roll no:-2317591

.
MBA DEPARTMENT CHANDIGARH BUSINESS SCHOOL OF ADMINISTRATION

LANDRAN, MOHALI

2022-24
 STUDENT DECLARATION
I, “SHELZA TYAGI”, hereby declare that I have undergone my summer training at “VEERKA MILK PLANT.” from (20st JUNE, 2024) to (05th
AUGUST, 2024). I have completed a research project tilted “FINANCIAL ANALYSIS OF VEERKA MILK PLANT.” under the guidance of Mr.NAVDEEP.

Further I hereby confirm that the work presented herein is genuine and original and has not been published elsewhere.

SHELZA
 FACULTY DECLARATION

I hereby declare that the student Mr. / Ms SHELZA TYAGI of MBA (II) has undergone his/her summer

training under my periodic guidance on the Project titled“ (FINANCIAL ANALYSIS OF VEERKA MILK PLANT”.

Further I hereby declare that the student was periodically in touch with me during his/her training period and the

work done by student is genuine & original

SIGNATURE:-

NAME:-
ACKNOWLEDGEMENT

I am writing to express my gratitude for having the opportunity to complete my summer internship at Verka Mohali Dairy. The

experience has been rewarding and enlightening and I am honored to be a part of your organisation. I would like to thank the entire

Verka Mohali Dairy Products team for their guidance and support during my internship. Special thanks to my report guide prof. Mr,

Navdeep sir who helped me to cope up with the problems that I face during the preparation of final summer internship project report

Incredibly insightful exposure to all aspects of the dairy industry, from production processes to quality control, from marketing

strategies to accounting techniques and most importantly to manage the financial activities

I am very proud to contribute to the preparation and presentation of my final report, which reflects the knowledge and skills I gained

during my internship. The encouraging and collaborative working environment at Verka Mohali Dairy made me feel really like a

member of the team. I will love the experience and advice I get here as I continue my education and career. Thank you again for this

wonderful experience.
 ABSTRACT/EXECUTIVE SUMMARY

During my summer internship at Verka Mohali Dairy, I had the opportunity to work in the accounts and finance department for the

role of senior accounting executive who was on leave for two months. This internship taught me specific techniques to maintain

accounts and responsibilities of preparing reports, which led to better results of knowledge in field of accounting and finance

The role of an accounting executive can be both exciting and challenging. From the first day, I was entrusted with the accounting of

the business, the management of the accounts payable and receivable, and the management of the inventory that were sent to their 6

milk fed (mohali,morinda, ropar, noorpur bedi,lalru, jhingri).the responsibility was given to me is to record the sales, quantity received

and maintain of opening and closing stock in first week of my internship The accuracy and attention to detail required in these

activities are essential to ensure the functioning of dairy products.

During my internship, the support and cooperation of the staff at Verka Mohali Dairy Products played a vital role in my growth. The

team is always willing to guide and guide me and make me feel like an important part of the department. Despite not being a senior

executive in the industry, their remote support and encouragement boosted my confidence and motivated me to face challenges.

One of the most important aspects of my internship was the opportunity to participate in the preparation of the financial statements

and preparation of weekly and monthly reports. Assisting accountants in collecting and analyzing financial information has made me

understand the importance of financial reporting in the decision-making process and evaluation of all food products. Also I was given

the responsibility of recording all the invoices and in SAP accounitng software and also learn various advanced excel techniques to

summary the given data.

However, this internship is not without its challenges. As a change from time to time, I feel pressured to write for financial

professionals. Sometimes I come across difficult financial transactions that require careful analysis and attention to detail. However,

the support and guidance of my team has allowed me to overcome these challenges and grow personally and professionally. The two

months I spent at Verka Mohali Dairy were transformative.

The experience gained during the internship improved my accounting skills and gave me a deeper understanding of the financial

environment of the company. I learned the importance of good communication, time management and teamwork in a professional

environment, which are important qualities in accounting.

The internship is over and I look back with gratitude and a sense of accomplishment. The team trusted me to do important work in

accounting and their advice was important to my development. I left Verka Mohali Dairy with a wealth of knowledge and a new

passion for an accounting and financial management career.

The collaboration between budgeting and financial education has provided me with a solid foundation for my future career goals. The

collaborative work environment and the challenges I faced greatly contributed to my personal development and self-confidence. I am

grateful for this opportunity and look forward to using the knowledge and skills I have gained to make a positive contribution to the

accounting profession of the future.

TABLE OF CONTENTS

Chapters Contents Page no.

1 Introduction

2 Learning Objectives/InternshipObjectives

3 Industry analysis(FMCG) (including market size,

Market share, Industry growth, SWOT analysis of
the industry)
4 Company analysis of Verka mohali dairy

5 Functional profile analysis

6 Any two analysis, one each from the two different

functional electives (i.e. Marketing, Finance, Human
Resource, IB etc.) from the attached list ofchoices.
7 Key findings and learning outcomes to be provided
in the report.
8 Conclusions

9 Limitations

10 Bibliography
INTRODUCTION

1.1 INTRODUCTION OF INDUSTRY

The Punjab State Cooperative Milk Producers’ Federation Limited popularly known as MILKFED Punjab, came into existence in

1973 to boost the dairy farming in the State by value addition and marketing of produce on one hand and to provide technical inputs to

the milk producers for enhancement of milk production on the other hand. Although the federation was registered much earlier, but it

came to real self in the year 1983 when all the milk plants of the Punjab Dairy Development Corporation Limited were handed over to

Cooperative sector and the entire State was covered under Operation Flood to give the farmers a better deal and our valued customers

better products. Today, when we look back, we think we have fulfilled the promise to some extent. The setup of the organization is a

three tier system, Milk Producers Cooperative Societies at the village level, Milk Unions at District level and Federation as an Apex

Body at State level. MILKFED Punjab has continuously advanced towards its coveted objectives well defined in its byelaws. First
verka Milk Plant of the State was setup near the Amritsar . The brand name of Milk and Milk Products was adopted as verka.

Commissioning of the Plant was done by Dairy Development Corporation in 1974.

● OBJECTIVES OF MILKFED

1. To provide remunerative prices to milk producers by value addition and marketing of produce.

2. To provide technical inputs for enhancement of milk production on the other hand.

3. To carry out activities for promoting production, procurement processing and marketing of milk and milk products for economic

development of the farming community.

4. To purchase and/or erect buildings, plants, machinery and other ancillary equipment to carry out business.

5. To study problems of mutual interest related to production, procurement and marketing of dairy and allied products.

6. To establish research and quality control laboratories.

7. To make necessary arrangements for transfer of milk allied milk products and commodities.

8. To market its products under its own trade name/brand name with its Member Union’s trade mark/brand.

9. To promote the organization of primary societies and assist members in organization.

● ACHIEVEMENTS OF MILKFEED

On the basis of quality with efficient administration, MILKFED has not only established new mile stone of providing services to

Dairy farmers but scaled new heights in delighting esteemed customers also.

1. MILKFED is providing technical input services like animal healthcare, supply of quality cattle feed, fodder seeds etc. at the door

steps of the dairy farmers under its Productivity Enhancement Programme.

2. For producing quality technical services MILKFED has established its own two cattle feed plants having capacity of three hundred

metric ton per day.

3. During the last 3 years, 8 Milk Plants and 2 Cattle Feed Factories of MILKFED, Punjab were accedited with ISO9002 and IS-

15000 (HACCP) Certification.

4. In view of today's interest of consumers in getting quality and safe products, MILKFED is manufacturing quality milk and milk

products as per International Standards and also exploring the possibility of manufacturing milk products of consumer's choice.

5. MILKFED introduced liquid milk in new design packing with Mnemonic Symbol of Cooperative Milk in all the District Milk

Unions.
1.2 COMPANY PROFILE

(VERKA MOHALI DAIRY)

GENERAL FEATURES OF MILK PLANT MOHALI

● NAME - Verka Milk Plant.

● ADDRESS - Verka Milk Plant PHASE 6, Mohali Punjab

● RAW MATERIAL - Milk.

● PRODUCTS - Pasteurized milk, kheer, ghee, table butter Curd, milk powder, Cheese, Milk Cake, Sweet flavoured milk, ice

cream etc.

● WORKING HOURS - 24 hours (3 shifts).

● PLANT LAYOUT
Milk plant Mohali is located in district ropar of Punjab. It is located on the national highway No 21 joining chandigarh with ropar,

Jalandhar and Amritsar. It is situated in phase 6 of industrial area, Mohali at a distance of about 8 km from chandigarh. Milk plant and

its surroundings is an industrial trade center. There is a seasonal river in north-west side of the plant and in west side is located a

village balongi. There is a great advantage as it is directly connected with national highway which is facilitating all transportation.

CHAPTER 2

Learning Objectives/Internship Objectives

The primary objectives of my internship at Verka Mohali Dairy in the accounts and finance department were multifaceted, aimed at

gaining practical experience and honing my skills in the field of accounting and finance. Firstly, I sought to understand the day-to-day

operations of an accounting department in a reputable organization like Verka Mohali Dairy. By actively participating in financial

transactions, recording entries, managing inventories and handling accounts payables and receivables, I aimed to gain hands-on

experience in various accounting processes. Secondly, I aimed to develop a comprehensive understanding of financial reporting

practices. Assisting in the preparation of financial reports allowed me to analyze financial data, interpret key performance indicators,

and contribute to decision-making processes. Additionally, I aimed to enhance my knowledge of compliance and regulatory

requirements in the dairy industry. This involved learning about taxation, financial auditing procedures, and adherence to accounting

softwares like tally prime and SAP. Moreover, I sought to foster effective communication and collaboration skills by working

alongside experienced professionals in the finance department. I strived to contribute positively to the team's efforts and gain insights

from their expertise. Lastly, I aspired to strengthen my problem-solving abilities by tackling real-world challenges in financial

accounting, such as reconciling accounts and resolving discrepancies. Overall, my objectives during the internship were to acquire

practical accounting and finance skills, comprehend financial reporting practices, understand compliance requirements, improve

communication and collaboration, and develop effective problem-solving capabilities, all of which would prepare me for a successful

career in the finance industry.

CHAPTER 3

Industry analysis(FMCG) (including market size, Market share, Industry growth, SWOT
analysis of the industry)

INTRODUCTION

Welcome to the exciting world of Fast Moving Consumer Goods (FMCG) industry analysis!

In this summer project, we will delve into the realm of FMCG, exploring its significance,

trends, and key factors that shape the industry landscape. FMCG products are those that are

consumed frequently and quickly, such as food, beverages, toiletries, and household items.

These products play a vital role in our daily lives, and understanding the dynamics of the

FMCG industry is crucial for businesses operating in this sector.

During this project, we will conduct a comprehensive analysis of the FMCG industry, examining

various aspects such as market size, consumer behavior, competitive landscape, distribution

channels, and emerging trends. By studying the industry from multiple angles, we aim to gain

valuable insights into the current state of the FMCG market and provide actionable

recommendations to enhance business strategies.

The FMCG industry is an important part of the global economy and includes many important

consumer goods. Fast moving products are characterized by fast turnaround, large quantities

and low cost. Businesses play an important role in meeting the daily needs and wants of

consumers around the world.

FMCG includes many categories, including food and beverages, personal care products,

household products, and tobacco products.

The FMCG industry is driven by strong consumer demand, influenced by factors such as

population growth, urbanization and customer changes.Rising disposable income, a rising middle

class, and the desire for comfort and quality products fueled economic growth. FMCG

companies use comprehensive supply chain management for comprehensive supply chain

management and efficient supply chain management.

With rapidly changing consumer preferences and business models, innovation and change are

the keys to success in the FMCG industry. Companies are constantly trying to introduce new

products, improve existing products and respond to customer needs. Name recognition, integrity

and quality of work play an important role in gaining competitive advantage in a dynamic and

competitive market.

Our objectives for this project include:

Industry Overview: We will provide a comprehensive overview of the FMCG industry,
highlighting its importance in the global market and its contribution to the economy

Market Analysis: We will analyze the current market trends, growth drivers, and challenges

faced by the FMCG industry. This will involve assessing factors such as changing consumer

preferences, evolving demographics, and technological advancements.

Competitive Landscape: We will explore the competitive dynamics within the FMCG sector,

examining key players, market share, and strategies adopted by industry leaders.

Additionally, we will identify potential opportunities for new entrants and evaluate the threat of substitute products.

Consumer Behavior: Understanding consumer preferences and behavior is essential for

FMCG companies. We will investigate consumer trends, purchasing patterns, brand loyalty,

and the impact of social media and digital marketing on consumer decision-making.

Distribution Channels: The FMCG industry relies heavily on efficient distribution networks.

We will examine the various distribution channels utilized by FMCG companies, including

traditional retail, e-commerce, and direct-to-consumer models. We will assess the advantages

and challenges associated with each channel.

Emerging Trends: Finally, we will identify and analyze emerging trends in the FMCG

industry, such as sustainability, health and wellness, e-commerce expansion, and the influence

of artificial intelligence and automation.

By engaging in this summer project on FMCG industry analysis, we aim to equip ourselves
with valuable knowledge and insights into one of the most dynamic and fast-paced sectors in

the business world. Through meticulous research, data analysis, and strategic thinking, we

will contribute to the understanding of FMCG industry dynamics and provide recommendations

that can help businesses thrive in this competitive landscape.

So, let's embark on this journey of exploration and analysis, unraveling the intricacies of the

FMCG industry, and discovering opportunities for growth and innovation

MARKET SIZE
Due to the constant demand for basic goods, FMCG sector has a large market share. Many

factors contribute to the growth of the industry:

Global Consumption: FMCG meets the daily needs and preferences of consumers all over the

world. As the global population continues to increase and the economy grows, spending on

FMCG continues to increase. Rising disposable incomes, urbanization and changing lifestyles

are driving economic growth.

Emerging Markets: Developing regions, especially Asia Pacific, Latin America and Africa,

play an important role in the growth of the FMCG sector.

These industries are experiencing rapid growth, increasing middle class populations and

urbanization, resulting in greater consumer demand for FMCG goods.

Need and repurchase: FMCG is a commodity that is frequently consumed and creates a stable
demand. Food and beverages, personal care products, household goods and tobacco are the

main products that lead to a stable economy.

Market Report:
The FMCG market is competitive with many players competing for market share. Here are

the key points to consider in the market share of the FMCG industry:

Dominating Players: Multinational companies effectively use their extensive distribution and

business to manage the FMCG market.

Companies such as Procter & Gamble, Nestle, Unilever, The Coca-Cola Company and PepsiCo

hold significant market shares in a variety of FMCG products.

Product Category Change: Market share of different FMCG products. For example, in the

food and beverage segment, key players are Nestle, The Coca-Cola Company and PepsiCo.

Companies such as Procter & Gamble and Unilever have a large market share in personal care.

Each group has its own committee.

Regional Changes: Market shares also vary by region. Local and regional players often have a

stronger presence in a particular market. For example, some FMCG companies in the region may

have a significant market share in the new market.

Strategy and Competitive Dynamics: FMCG companies use a variety of strategies to acquire

and retain business. This includes new product development, business continuity, mergers
 Market Share
Moving from the constant demand for ready-made products, the FMCG industry has a huge

market share. With the impact of factors such as population growth, urbanization and

increasing disposable income, spending on FMCG continues to increase globally. Developing

regions, particularly Asia Pacific, Latin America and Africa, are experiencing rapid economic

growth due to a growing middle class and urban population. Fast-moving consumer goods such

as food and beverages, personal care products, household goods, and tobacco keep the

economy stable and consistent by meeting daily and practical needs. With changing consumer

preferences and lifestyles, the FMCG industry is expanding and presenting great opportunities

for companies in the industry.

The FMCG market is highly competitive, with numerous players vying for market share. Here

are key points to consider regarding market share in the FMCG industry:

1.Dominating Players: Global companies are using wide distribution and product advantages

to dominate the FMCG market. Companies such as Procter & Gamble, Nestle, Unilever,

The Coca-Cola Company and PepsiCo have significant market share in various FMCG

products.

2.Product Category Change: Market share of different FMCG products. For example, in the

food and beverage segment, key players are Nestle, The Coca-Cola Company and PepsiCo.
Companies such as Procter & Gamble and Unilever have a large market share in personal

care.

Each group has its own committee.

3. Regional Changes: Market shares also vary by region. Local and regional players generally

have a stronger presence in the market. For example, some FMCG companies in the region may

have a significant market share in the new market.

4. Strategy and Competitive Dynamics: FMCG companies use a variety of strategies to acquire and retain business.

This includes new product development, business continuity, mergers and acquisitions, pricing

strategies, marketing campaigns and quality delivery management. Competition is fierce and

companies are trying to differentiate their offerings and attract consumers' attention.

INDUSTRY GROWTH
Over the years, the FMCG industry has achieved economic growth under the influence of many

factors. Population growth, urbanization and rising living standards have accelerated the

expansion of the global FMCG market. As the economy grows, disposable income increases,

causing consumers to spend more on ready made products. In addition, the emergence of the

middle class in developing regions drives the growth of the FMCG industry, creating new

markets and opportunities. The business also benefits from advances in technologies such as
ecommerce and digital marketing, which facilitate easy access to products and improve

collaboration with customers.

In addition, FMCG companies innovate and offer new and diverse products to meet changing

consumer preferences and trends. As a result, the FMCG industry continues to grow and is a key

driver of economic development and job creation in many countries

Here are some additional points elaborating on the industrial growth of the FMCG industry:

1.Emerging Markets: The FMCG industry has experienced significant growth in emerging

markets, particularly in regions such as Asia Pacific, Latin America, and Africa. Rapid

urbanization, population growth and the expanding middle class in these regions have created

a broader consumer base with increasing purchasing power. This has led to a rapid increase in

demand for consumer goods and business growth.

2. Product Innovation and Diversification: FMCG companies focus on innovation and product

diversification to meet changing consumer preferences and capture new markets. They invest

in research and development to introduce new styles, packaging designs and flavors to meet

changing customer needs.

This commitment to innovation has been a key driver of job growth in the FMCG industry.

3.Increasing Health Awareness: Increasing health awareness among consumers has impacted

the FMCG industry. Consumers are increasingly looking for healthier, more natural products,
leading to the development of organic, gluten-free and sugar-free products. FMCG companies

have met this demand by promoting health, expanding products, and investing in health and

wellness businesses.

4.Digital Transformation: The FMCG industry is embracing technology to improve business,

marketing and customer engagement.

E-commerce platforms offer new ways to distribute products, enabling FMCG companies to

reach a wider audience. Digital marketing and social media platforms enable companies to

engage with customers, build brand awareness and increase sales. This digital transformation

has accelerated business growth and expanded business reach.

5.Globalization and business expansion: FMCG companies are expanding their presence and

presence in the global market by leveraging globalization to drive growth. They are establishing

production, distribution and marketing facilities in new regions to reach pristine markets and

diversify their revenue streams.

SWOT ANALYSIS OF VERKA MOHALI DAIRY

STRENGTHS
1.Strong consumer demand: FMCG sector benefited from continued demand for
basic consumer goods. These products are often used and necessary in daily life, which makes

the business stable.

2.Brand Awareness and Loyalty: FMCG companies often have well-known brands
that are well- known and have customer loyalty. Brand loyalty and customer loyalty provide

competitive advantage and facilitate sales and marketing.

3.Wide distribution: FMCG companies usually have a good manufacturing base leading
to a wide range of products.

This expansion improves market access and increases the efficiency of supply chain

management.

4.Innovation and Product Development: FMCG companies focus on constantly

introducing innovation, new products and changes to meet consumer preferences. This agility

in production allows the company to maintain an important position in the competitive market.

WEAKNESSES
1. Price Sensitivity: FMCG products are often price-sensitive, with consumers being
inclined to choose lower-priced alternatives. This price sensitivity can limit profit margins and

intensify competition among FMCG companies.

2. Short Product Lifecycles: FMCG products typically have short lifecycles due to
changing consumer trends, preferences, and product innovations. This necessitates rapid

product turnover and constant investment in research and development.

OPPORTUNITIES

1.Emerging Markets: Business growth and rising disposable income in emerging markets

present great opportunities for FMCG companies. Expanding into these areas can grow the

business and open new customers.

2.Health and Wellness Trends: The focus on health and wellness is expanding as FMCG

companies develop and market healthy, organic and durable products. Keeping up with

consumer demand for healthy options can accelerate growth and attract new businesses.

3.Rapidly changing consumer preferences: Consumer preferences in the FMCG industry can

change rapidly by trends, marketing and other factors. Companies must continually adapt to

these changes, which may require significant investments in research, development and

marketing.
4.Supply Chain Complexity: FMCG companies deal with a wide variety of products and

services, including raw materials, manufacturing, distribution and retail. A disruption or

inefficiency in the supply chain can cause product outages, delays and price increases.

5.Seasonality: Many FMCG products are seasonal and demand varies based on factors such as

weather, holidays or culture.Managing inventory and production to meet changing demand can

be difficult and lead to waste or lack of time.

THREATS
1.Intense competition: The fast-moving consumer goods market is competitive with many

companies competing for business. Established international organizations and regional players

pose a threat to the entry and growth of new or small companies.

2.Changing Customers: Changing customer preferences and changes can pose a threat to

FMCG companies. Adapting quickly to changing customer needs can lead to loss of market

share and influence.

3.Management and compliance challenges: FMCG companies must go to the right

management in product safety, labeling and marketing.

Failure to comply can result in fines and damage to customers and trust.
Legislative changes: FMCG companies operate in a highly regulated environment and changes in regulations regarding registration,

product safety, advertising or Trade policies can affect their business and profitability.

4.Counterfeiting and brand counterfeiting: Counterfeit goods and brand counterfeits pose a constant threat to the FMCG industry.

Counterfeit products not only affect reputation, but can also cause loss of revenue and concern for customers' safety.

5.Digital impact: The rise of e-commerce and digital technology has changed the way consumers buy FMCG. Companies that cannot

adapt to the digital environment are at risk of losing against their competitors who use online platforms effectively

CHAPTER 4

Company analysis of Verka mohali dairy

Introduction

The company has been well known by its brand name "VERKA" especially In Punjab and

Haryana. Chandigarh Milk Plant was set up in year 1961-1962 to meet the milk initially. But it

was not able to fulfill the growing requirements of Chandigarh City. Due to this reason another

plant set up in September 1980 at Mohali (Punjab), which is adjoining to Chandigarh. "The

Ropar Distt. Co-op Producer Union". It is one of the "MILKFED" group located at S.A.S Nagar,

Mohali (PUNJAB). It was registered on 05.07.1978 under Punjab Co-operative Societies Act,
1961. It started its operations on September, 1980.

Plant at a glance Establishment 1980 :The Ropar District Co-operative Milk

Producers :Verka mohali dairy , Mohali.

Brand Name :Verka

Installed Capacity :3,00,000 Litres of Milk Per Day

Status :Co-operative Society

Head Office :Milkfed, Punjab, Sector 34, Chandigarh

Plant :The Ropar District Co-operative Milk

Producers :Verka mohali dairy , S.A.S Nagar, Mohali

Objectives of the study

1. Company Analysis of the organization including customer analysis and competitor analysis

2. To study the periodic changes in the financial performance by analyzing the statement of

profit and loss account and balance sheet for the year 2020 – 2020 Of VERKA MOHALI

DAIRY

Verka Mohali Dairy is a famous dairy company located in Mohali, Punjab, India. It is part of the

Federation of Punjab Dairy Producers Cooperatives (MILKFED) and is responsible for the
'Verka' brand and various dairy products in Punjab.

Verka Mohali Dairy's company profile is as follows:

Business Activity:

Verka Mohali Dairy belongs to the dairy industry, which is mainly concerned with the

production, supply, processing and distribution of milk and dairy products. The company aims to

provide quality dairy products to customers in Punjab and beyond.

Product Portfolio:

Verka Mohali Dairy has a wide variety of dairy products such as milk, ghee (clarified butter),

butter, cheese, curd (yogurt), paneer (cottage cheese), ice cream and other delicious products.

These products meet the needs and preferences of retail customers and businesses.

Market Presence:

Verka has built up a strong market presence in Punjab, gaining the trust of customers over the

years. Known for its quality products, the product has a wide distribution area, including

supermarkets, Verka stands and collaborations with supermarkets and other retailers.

Quality Standards:

Verka Mohali Dairy maintains quality standards throughout its operations. The company follows

strict management in milk supply, processing, packaging and other related matters.
Verka products are known for their freshness, purity and nutritional value, which makes them

popular with consumers.

Milk Sourcing Network:

Verka has a strong milk supply network with many farmers in Punjab. The company collects

milk directly from farmers through milk storage facilities, ensuring affordable prices and timely

payments. This mesh helps maintain a constant supply of milk to work with.

Distribution and Retail Network:

Verka Mohali Dairy has a distribution and retail network that enables its products to reach a wide

range of consumers. The company operates through its own store Verka Stands and has

partnerships with supermarkets, grocery stores and other retailers. This expansion improves the

accessibility and usability of Verka products.

Competitive Environment:

Verka operates in a competitive dairy market and faces competition from regional and national

dairy companies. Verka focuses on quality models, strong brand name and product continuity in

order to be competitive. The company also attaches importance to establishing relationships with

customers and stakeholders.

Social Responsibility:

Verka Mohali Dairy is involved in health and development projects. The company supports and
helps farmers use milk, promotes sustainable agriculture and contributes to the growth of the

economy in the region. Verka is committed to the health of its employees, farmers and society in

general.

Future Growth:

Verka Mohali Dairy has shown steady growth over the years with increased production. The

company aims to expand its business beyond Punjab and reach new markets.

Focusing on quality, innovation and customer satisfaction, Verka is able to market India's

growing demand for dairy products.

As a result, Verka Mohali Dairy at MILKFED has become a trusted and famous dairy brand in

Punjab. The company's commitment to quality, product diversity, strong distribution and focus

on accountability have contributed to its success. With a solid foundation and growth-oriented

quality, Verka is well positioned for further expansion and success in the dairy industry.

Data analysis & interpretation.

Current Position of Verka Milk Plant, Mohali:

A . Details of sales of kheer by Milk Plant Mohali:

sales in financial year sales in financial year percentage change in

month 2020 2021 sales
 april 9732 44290 455.09
may 29325 42718 145.67
june 34747 51850 149.22
july 39689 55038 138.64
august 38810 55055 141.85
september 41106 53605 130.40
october 38065 54608 143.45
november 27058 42528 157.17
december 23321 35206 150.96
january 24710 27989 113.26
february 33027 36469 110.42
march 48351 60098 124.29
march
february
january
december
november
october
sales in financial year 2021
september
august sales in financial year 2020
july
june
may
april
0 10000 20000 30000 40000 50000 60000 70000

B. Details of sales of plain lassi (in litres) by Milk Plant Mohali:

sales in financial year sales in the financial

month 2020(in litres) year 2021(in litres) percentage change in sales
april 922116 1244149 134.9232635
may 1462728 1404386 96.01142523
june 1519296 1566427 103.1021605
july 1278172 1571336 122.9361933
august 1041311 1159717 111.3708585
 september 1064873 1041916 97.84415606
october 805708 876904 108.8364519
november 445714 576864 129.4246983
december 396444 487171 122.8851994
january 395959 388022 97.99549953
february 588415 590936 100.4284391
march 959315 1296755 135.1750989

march
february
january
december
november percentage change in sales
october
september sales in the financial year 2021
august
sales in financial year 2020
july
june
may
april
0 500000 1000000 1500000 2000000

C. Details of sale of liquid milk per day in litres of milk plant mohali

sales in financial year sales in the financial percentage change in

month 2020 (in litres) year 2021(in litres) sales
april 365900 458900 125.4167805
may 413126 456561 110.5137416
june 413442 461164 111.5426106
july 435170 475839 109.3455431
august 436590 496652 113.7570719
september 452334 496652 109.7976274
october 461214 504339 109.3503233
 november 454890 473313 104.0499901
december 462713 486738 105.1922034
january 463543 494911 106.7670097
february 453095 494440 109.1250179
march 483535 483114 99.91293288

march
february
january
december
november
october percentage change in sales
september sales in the financial year 2021
august sales in financial year 2020
july
june
may
april
0 100000 200000 300000 400000 500000 600000

D. details of sale paneer (in kg.) of milk plant mohali.

sales in financial year sales in the financial percentage change in

month 2020 (in kg.) year 2021(in kg.) sales
april 157249 162150 103.116713
may 172674 170446 98.70970731
june 185378 175128 94.47075705
july 183341 187330 102.1757272
august 166258 166764 100.3043463
september 175320 185106 105.5817933
october 167980 173954 103.5563758
november 151857 164815 108.5330278
december 163209 164530 100.8093916
january 147228 164390 111.6567501
february 171919 154324 89.76552912
march 175249 171688 97.96803405
march
february
january
december
november
october percentage change in sales
september sales in the financial year 2021
august sales in financial year 2020
july
june
may
april
0 50000 100000 150000 200000

ANALYSIS OF FINANCIAL STATEMENTS OF

VERKA MOHALI DAIRY FOR THE YEAR 2021 AND 2020

1. Analysis of Balance sheet of the verka mohali plant for the year ended 2020 and 2021

The ropar district co-operative milk producer's union limited (verka mohali dairy)
balance sheet as at 31st march 2022
 PARTICULARS 31ST MARCH
NOTE 31ST MARCH 2021 2020 (IN
NO (IN RUPEES) RUPEES)

EQUITY AND LIABILITIES

SHAREHOLDER’S FUNDS 74658300 72798300

RESERVE AND SURPLUS 1746396757 1698607580

1821055057 1771405880

NON CURRENT LIABILITIES

LONG TERM BORROWINGS 411936551 72798300

OTHER LONG TERM LIABILITIES 152556982 128485530

564493533 201283830

CURRENT LIABILITIES

SHORT TERM BORROWINGS 494386 464386

TRADE PAYABLES 852863440 1009157017

OTHER CURRENT LIABILITIES 76918138 82166539

SHORT TERM PROVISIONS 547028 2115234

930822992 1093903176
TOTAL 3316371582 3066592886

ASSETS

NON-CURRENT ASSETS

PLANT PROPERTY AND EQUIPMENTS 2109039321 2147590330

TANGIBLE ASSETS 1616497 2155329

IN-TANGIBLE ASSETS 28240291 35443628

CAPITAL WORK-IN PROGRESS 2138896109 2185189287

NON CURRENT INVESTMENTS 17500100 17500100

LONG TERM LOANS AND ADVANCES 7370983 8315983

OTHER LONG TERM ASSETS

24871083 25816083

2163767192 2211005370

CURRENT ASSETS

INVENTORIES 703546191 748253965

 TRADE RECIEVABLES 18789069 49287070

CASH AND BANK BALANCES 312836081 299411389

SHORT TERM LOANS AND ADVANCES 88594524 82891894

OTHER CURRENT ASSTES 28838524 85960900

1152604389 1265805218

TOTAL 3316371581 3476810588

ANAYSIS OF BALNCE SHEET OF VERKA MOHALI MILK PLANT

The company's current liabilities during FY21 down at Rs 93.08 crores as compared to Rs 109 crores in FY2, thereby witnessing an decrease of -
14.5%.

Long-term debt stood at Rs56.44 crores as compared to Rs 20.12 crores during FY20, a growth of 280.0%.

Current assets decreases by 10% and stood at Rs 11.52 crores, while fixed assets fell 6% and stood at Rs 21.38 crores in FY21.

Overall, the total assets and liabilities for FY21 stood at Rs 331 crores as against Rs 347 crores during FY20, thereby witnessing a fall of 4%.

2. Analysis of statement of profit and loss of the verka mohali plant for the year ended 2020 and 2021

VERKA MOHALI DAIRY

STATEMENT OF PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 2021

FOR THE FOR THE

NOT YEAR ENDED YEAR
PARTICULARS E NO. 2021 ENDED 2020
 (IN RUPEES) (IN RUPEES)

REVENUE FROM OPERATIONS 19 10934677016 11177510721

20

OTHER INCOME 26021629 22147063

TOTAL REVENUE 10960698645 11199657784

EXPENSES

COST OF MATERIALS CONSUMED 21 8314742605 8237259914

PURCHASE OF MILK PRODUCTS,CATTLE FEED

AND OTHER 22 912404898 1260353103

CHANGE IN INVENTORIES OF FINISHED GOODS 23 26641007 -10707810

WORK IN PROGRESS

EMPLOYEE BENEFIT EXPENSES 24 93381467 96159665

FINANCE COSTS 25 32008059 44426771

DEPRICIATION 26 165823936 145715585

OTHER EXPENSES 27 1334495510 1343513889

TOTAL EXPENSES 10879497482 11116721117

PROFIT BEFORE TAX 81201163 82936667

TAX EXPENSES

CURRENT TAX 29936744 23567300

TAX RELATED TO PREVIOUS YEAR -6346589 -9793298

23590155 13774002

PROFIT AFTER TAX 57611008 69162665

ANAYSIS OFSTATEMENT OF PROFIT AND LOSS ACCOUNT OF VERKA MOHALI MILK PLANT

 Revenue from operations during the year 2021 fell 1.02% as stands on Rs.1096 crores as compared to Rs.1119 crores in 2020.
 The company's operating profit decreased by 1.8% YoY during the fiscal 2021 to 8.12 crores from 8.29 crores in the year 2020
 Depreciation charges increased by 9.9% and finance costs decreased by 11.8% YoY, respectively.
 Other income grew by 20.1% YoY.
 Net profit for the year 2021 decreases by 11.55 crores
 COMPETITOR ANALYSIS
Verka vs. Amul

Company Overview:

Verka: Verka is a leading dairy brand based in Punjab, India. It is owned by the Punjab State Cooperative

Milk Producers' Federation Ltd. (MILKFED) and operates under the brand name Verka. Verka offers a

wide range of dairy products including milk, butter, ghee, curd, ice cream, and more.

Amul: Amul is a well-known dairy cooperative based in Gujarat, India. It is managed by the Gujarat

Cooperative Milk Marketing Federation Ltd. (GCMMF). Amul offers a diverse portfolio of dairy

Pricing and Affordability:

Verka: Verka positions itself as a value-for-money brand with competitive pricing. It aims to offer

quality dairy products at affordable prices, targeting a broad consumer base.

Amul: Amul adopts a similar pricing strategy, positioning itself as an affordable brand without

compromising on quality. It offers a range of products at different price points, catering to diverse

customer segments.

Marketing and Advertising:

Verka: Verka's marketing efforts primarily focus on regional promotions, highlighting its heritage and

connection with Punjab. It leverages print media, television commercials, social media, and local events

for advertising and brand promotion.

Amul: Amul is renowned for its creative and witty advertising campaigns. It has been consistent with its

iconic "Amul Girl" advertising concept, featuring topical and humorous advertisements. Amul effectively

utilizes various media channels, including print, digital, and outdoor advertising.

Conclusion:

Both Verka and Amul are formidable competitors in the Indian dairy market, each with their own

strengths and weaknesses. Verka has a strong regional presence and focuses on traditional offerings,

while Amul enjoys nationwide recognition and offers a diverse range of products. Understanding their

respective market positioning, distribution networks, product portfolios, and marketing strategies can help

stakeholders make informed decisions in this competitive industry.

CUSTOMER ANALYSIS: VERKA

Target Audience: Verka primarily targets consumers who value quality dairy products,

traditional flavors, and a connection to their cultural heritage. Its focus on the northern region of

India, particularly Punjab, Haryana, and Himachal Pradesh, indicates a strong appeal to

consumers in these areas. Verka's products cater to a wide range of age groups, from children to

adults, with an emphasis on families and households.

Consumer Preferences: Verka's customers are inclined towards dairy products that are fresh,

pure, and free from adulteration. They appreciate traditional flavors and seek products that

reflect their cultural roots. Verka's commitment to maintaining quality and freshness aligns with
the preferences of its target audience. Additionally, consumers may value Verka's wide product

range, which includes milk, ghee, butter, paneer, curd, ice cream, and sweets, as it allows them to

meet their various dairy needs from a trusted brand

Brand Perception: Verka enjoys a strong brand perception among its customers, particularly in

the regions where it has a significant presence. It is often associated with authenticity, purity, and

reliability. Verka's cooperative structure, owned by the Punjab State Cooperative Milk Producers'

Federation Ltd. (MILKFED), adds to its credibility and fosters trust among consumers.

Purchase Behavior: Verka's customers exhibit consistent purchase behavior when it comes to

dairy products. They are likely to prioritize fresh and high-quality products, and they may prefer

purchasing directly from Verka's milk booths or retail outlets to ensure the freshness of the

products. Customers may also rely on Verka's strong distribution network to access its products

conveniently.

Customer Loyalty: Verka has built a loyal customer base over the years, thanks to its

commitment to quality and the trust it has garnered. Customers who have grown up consuming

Verka's products often exhibit a strong sense of loyalty, passing down their preference for Verka

to future generations. Verka's emphasis on maintaining its heritage and connection to Punjab's

culture contributes to fostering this loyalty.

Emerging Trends: Verka may need to adapt to emerging consumer trends to stay competitive in
the market. This includes factors such as increasing health consciousness, demand for organic or

healthier alternatives, and convenience-oriented products. Verka can consider expanding its

product range to include options that cater to these evolving consumer preferences.

Conclusion: Verka's customer analysis reveals a brand that has successfully built a strong

customer base by catering to the preferences of consumers who value quality, traditional flavors,

and cultural connections. Understanding Verka's target audience, their preferences, and purchase

behavior is essential for the brand to maintain and grow its market share while adapting to

emerging consumer trends in the dairy industry

CHAPTER 5

FUNCTIONAL PROFILE ANAYSIS OF VERKA MOHALI DAIRY

Functional profiles analysis in verka mohali dairy ( analysis of the various job profiles that the company offers in the market for

jobseekers, like Business development execute, marketing executive, general manager, plant manager, accounting executive, lab

technicians, truck drivers, HR executive, Finance executive etc.)

Verka Mohali Dairy is a well-known dairy company that offers many opportunities to job seekers. Here is an overview of some of the

events offered by Verka Mohali Dairy:

1. Business Development Manager

Responsibilities: The Business Development Manager is responsible for identifying business opportunities and building relationships

with customers. They analyze business models, do research to identify potential customers, negotiate contracts and develop sales

strategies. They work closely with the marketing team to promote Verka Mohali Dairy's products and services and achieve sales

targets.

Skills and Qualifications: Strong communication and negotiation skills are required to establish and maintain relationships with

customers. Sales and marketing knowledge will help identify new business opportunities and implement effective strategies.

A goal-oriented mindset is essential to meeting sales targets, and a solid understanding of the dairy industry is a plus.

2.Marketing Manager:

Responsibilities: Marketing managers play a key role in the development and implementation of marketing plans. They conduct

market research to understand consumer behavior and preferences, analyze competitor strategies, and develop effective marketing

plans.
They manage Verka Mohali Dairy's social media, website content and advertising campaigns. They work with the sales team to

ensure the right product and customer engagement.

Skills and Qualifications: A good understanding of business models and processes is essential to creating an effective business plan.

Creative and analytical skills help interpret business research data and develop new ideas. Collaborating effectively requires good

communication and interpersonal skills, while knowledge of digital marketing platforms is essential in today's business environment.

3.General Manager:

Responsibilities: Verka Mohali Dairy Products General Manager. They are responsible for strategic planning, budgeting and setting

company goals.

They manage department heads and keep production and delivery processes running smoothly. They make important decisions to

support the growth of the business and maintain profitability.

Skills and Abilities: Strong leadership and management skills are required to oversee a variety of projects and teams. Strategic

thinking and decision making are necessary to set long-term goals and face challenges. In-depth business knowledge, operational

knowledge and problem-solving skills lead to effective management.

4.Factory Manager:
Responsibilities: The Factory Manager is responsible for managing the day-to-day operations of the dairy. They oversee the

production process and ensure compliance with quality control and safety standards. They manage facilities, supervise workers and

keep facilities running smoothly.

Skills and Qualifications: A good understanding of dairy, production management and quality control is essential. Strong leadership

skills are required to manage a team and be effective.

Problem-solving skills, safety management knowledge and attention to detail lead to effective facility management.

5.Accounting Managers:

Responsibilities: Accounting managers execute financial transactions, manage payments and receivables, prepare financial statements

and reports. They analyze financial information, ensure compliance with accounting standards, and coordinate with other departments

on financial planning.

Skills and Qualifications: Accounting knowledge and practices are essential for proper financial management. Attention to detail,

analytical skills and the ability to interpret financial information lead to informed decision making.

Knowledge of financial software and policies for effective financial management.

6.Laboratory Technician:
Duties: Laboratory technicians play an important role in quality control. They test dairy products, inspect samples and ensure

compliance with quality standards and food safety regulations. They protect accurate information and assist in product development

and research.

Skills and Qualifications: Proper testing and quality control require a good understanding of laboratory testing procedures, attention

to detail, and analytical skills.

Knowledge of performance standards and the ability to work on inspection equipment lead to increased performance.

7.Truck Driver:

Duties: Truck drivers to transport dairy products and equipment in the field. They ensure timely and safe delivery, obey traffic rules,

keep the vehicle clean and tidy, and keep export records accurate.

Skills and Qualifications: A valid driver's license and a good driver's license are prerequisites for this position. Knowledge of traffic

rules, time management skills and the ability to drive safely and efficiently are essential.

7.Human Resources Manager:

Responsibilities: Human resource managers manage a variety of human resources functions, including hiring and selection, hiring

and termination, employee benefits and policy management, performance appraisal, and employee resolution.

Skills and Competencies: Human behavior and legal knowledge, understanding of business law, interpersonal skills, confidentiality,

communication skills and problem solving are required for effective people management.

8.Accountant:

Responsibilities: Accountants handle financial transactions, prepare financial statements and reports, monitor budgets, analyze

financial information, follow business standards and policies, and support financial decisions.

Skills and Qualifications: Mathematical and analytical skills, knowledge of accounting principles, attention to detail, knowledge of

financial software, ability to analyze financial data and interpret standards, and knowledge of financial management are essential for

effective financial management.

Job Description This job represents various jobs at Verka Mohali Dairy Products.

Verka Mohali Dairy can provide many jobs such as Contract Work, Security Guard and many other jobs. While specific information

on these roles is not readily available, here is an overview of these roles:

9.Contract Employees:
Responsibilities: Contract workers are usually manual or manual labor at a dairy or dairy farm. Responsibilities may include packing,

loading and unloading, cleaning and maintenance, assisting with production processes and other duties.

Skills and Qualifications: Contract jobs may not require special skills or knowledge. However, physical fitness, the ability to follow

directions, and the willingness to perform physical activities are often valuable.

10.Security Officer:

Responsibilities: Security Officers are responsible for the order and safety of dairy products. They can monitor CCTV cameras,

monitor areas, control access, respond to emergencies, and follow security procedures.

Skills and Qualifications: Security agents typically require security training and a valid security license. They should have good

analytical skills, knowledge of security procedures, strong communication skills and the ability to solve security-related problems. It is

worth noting that the specific duties, qualifications and rights of Verka Mohali Dairy contracted personnel and security personnel may

differ.

Companies will have job descriptions and qualifications for each position.
In addition, Verka Mohali Dairy can offer various job descriptions based on job requirements. Some of these jobs may include jobs

such as production workers, quality inspectors, doctors, administrative workers, salespeople, and used goods customer service

workers. Every profession has its own responsibilities, skills and qualifications.

Verka Mohali Dairy It is recommended to look at the job posting, the company's website for details about the job description, or to

contact the Human Resources departments to be informed about these activities.

Conclusion

It's important to remember that specific roles and requirements may vary depending on the company's needs and the level of business.

Job seekers should carefully study the detailed job descriptions and qualifications provided by companies to better understand each

position.In addition, Verka Mohali Dairy can offer various job descriptions based on job requirements.

Some of these jobs may include jobs such as production workers, quality inspectors, doctors, administrative workers, salespeople, and

used goods customer service workers. Every profession has its own responsibilities, skills and qualifications.

Verka Mohali Dairy It is recommended to look at the job posting, the company's website for details about the job description, or to

contact the Human Resources departments to be informed about these activities.

Verka Mohali Dairy is a well-known name in the dairy industry and offers many opportunities to job seekers with skills and

aspirations. Committed to providing quality dairy products and expanding its market, Verka Mohali Dairy is constantly looking for

talented people to join its workforce. The company offers a variety of work configurations to suit a variety of jobs and skills.

Verka Mohali Dairy's Business Development Manager is responsible for driving the company's growth and business expansion.

Business development managers are responsible for identifying business opportunities, building relationships with customers and

stakeholders, and developing strategies for adjusting sales and revenue.

This important role requires individuals with excellent communication and negotiation skills, as well as in-depth knowledge of the

dairy industry and trade.

Marketing Program is as important as promoting the Verka brand and products to customers. Marketing managers develop and

implement marketing plans, conduct market research and analyze consumer behavior to identify target audiences and best increase

profitability. Creativity, strategic thinking and passion for work are essential components of success in this business.
The General Manager of Verka Mohali Dairy plays an important role in overseeing all the activities of the company.

They are responsible for managing various departments, ensuring efficient operations, and achieving the company's goals and

strategies. General Managers have exceptional leadership skills, business acumen, and the ability to make critical decisions that drive

the success of the company.

Verka Mohali Dairy's Plant Manager plays an important role in ensuring efficiency and productivity. They manage the daily

operations of the dairy, monitor product quality and safety, and increase productivity. Facility managers must have strong

organizational and management skills, as well as in-depth knowledge of dairy production.

The Finance Manager is responsible for Verka Mohali Dairy's finances, including accounting, management of accounts receivable and

accounts receivable, and preparation of financial statements. Attention to detail and adherence to business principles are essential to

keeping accurate financial records.

Laboratory technicians play an important role in controlling the quality of Verka dairy products. They conduct rigorous inspections,

monitor product standards and ensure compliance with safety and hygiene regulations. Lab technicians must have in-depth knowledge

of testing procedures and have a commitment to product quality.

Truck drivers are very important to ensure that Verka's dairy products are delivered on time and safely to various destinations. They

must have good driving skills, a responsible attitude and a commitment to delight customers through quality delivery.

The role of HR Manager is important for Verka Mohali Dairy to manage Human Resources and develop employee skills and

motivation. Human resources professionals are responsible for recruiting, employee relations, talent development and other human

resources to create a positive workplace.

The Chief Financial Officer is responsible for the financial planning, budgeting and financial analysis of the company.

They play an important role in ensuring the financial health and growth of the company.

In summary, Verka Mohali Dairy offers a wide range of career opportunities and is an attractive destination for job seekers seeking a

diverse and rewarding career in the dairy industry. The company's commitment to providing quality products, growing the business,

and fostering innovation and growth has made it a sought-after employer. Whether your expertise is business development, marketing,
facilities management, marketing, quality control, logistics, human resources or finance, Verka Mohali Dairy is ready to welcome you

who can help your company succeed and grow in the food industry and competitively.

CHAPTER 6

Verka Mohali Dairy Marketing and Supply Chain Functional Area Analysis

Introduction: Verka Mohali Dairy is a famous dairy in India managed by the Federation of Punjab Dairy Producers
Cooperatives (MILKFED). It is a major player in the dairy industry, committed to providing consumers with quality food and dairy

products. In this review, we will focus on the two main activities of Verka Mohali Dairy Products: Marketing and Production. These

areas play an important role in milk production and growth, and understanding their strategies and challenges can provide insight into

the company's operations.

OBJECTIVES OF THE STUDY

Verka Mohali Dairy's main objective is to increase product awareness, expand customer base, promote various dairy products and

establish itself as a business and trustworthy. The company aims to achieve these goals by using various marketing strategies and

strategies. Verka Mohali Dairy's Marketing and Supply Chain functional areas play a pivotal role in shaping the company's success

and prominence in the competitive dairy industry. As a renowned player in the market, Verka Mohali Dairy places significant

emphasis on effective marketing strategies and efficient supply chain management to meet consumer demands, expand market reach,

and ensure the timely delivery of high-quality dairy products. The integration of these two critical functional areas enables the

company to build a strong brand presence, foster customer loyalty, and optimize its operations for seamless product distribution.

Marketing Functional Area:

The Marketing functional area at Verka Mohali Dairy is a dynamic and multifaceted domain that drives brand promotion, consumer

engagement, and market positioning. The marketing team is tasked with crafting innovative and impactful campaigns to create

awareness about Verka's diverse range of dairy products. Market research and analysis play a crucial role in understanding consumer

preferences, identifying emerging trends, and aligning products with customer needs.
Through strategic product positioning and targeted advertising, Verka Mohali Dairy endeavors to remain a top choice for consumers

seeking high-quality dairy items. The Marketing functional area collaborates closely with other departments to ensure that product

features, packaging, and pricing are optimized to meet consumer demands while staying competitive in the market.

Supply Chain Functional Area:

The Supply Chain functional area at Verka Mohali Dairy is responsible for managing the intricate and vast network of processes

involved in the production, distribution, and delivery of dairy products. Supply Chain professionals work diligently to ensure the

seamless flow of raw materials, production efficiency, and on-time delivery to retailers and consumers alike.

Supply Chain management at Verka Mohali Dairy involves strategic planning, procurement, inventory management, logistics, and

distribution. The company places significant emphasis on maintaining high standards of product quality and safety throughout the

supply chain, from sourcing raw materials to delivering the final product.
Moreover, the Supply Chain team collaborates with various stakeholders, including farmers, suppliers, production units, and transport

partners, to optimize efficiency and reduce operational costs. This ensures that Verka Mohali Dairy can provide its products to

consumers at competitive prices while adhering to the highest quality standards.

Product Portfolio: Verka Mohali Dairy, Milk, Curd, Butter, Ghee, Cheese etc. The business concept revolves around
demonstrating the freshness and purity of the product, emphasizing its nutritional value and following quality standards.

Branding and Packaging: The Verka brand is well placed and committed to maintaining its reputation through dairy,
consistent marketing and attractive packaging. Use face-sealed packaging and the Verka logo to facilitate identification and return.

Distribution channels: The company has a wide distribution network that enables its products to reach both urban and rural areas.

Verka uses a network of stores, dealers and private sales offices to reach more customers.

Advertising and Promotion: Verka Mohali Süt engages in various advertising and promotional activities to increase brand
awareness and attract new customers. They use traditional media (radio, radio, print) and digital marketing (social media, online

advertising)to achieve their goals.

Customer Loyalty Program: Verka implements customer service to retain existing customers and encourage purchases,

and offers discounts or rewards for continued support. Business Competiton: The dairy industry in India competes with many
local and national players. Verka faces stiff competition from private dairy and other partners.
Changing Consumers: With the increasing demand for healthy and fresh dairy products, consumer preferences are also
constantly changing. Verka must adapt to these changes to be relevant.

Supply Chain Efficiency: If the supply chain is inefficient or disrupted, business operations can suffer, resulting in product
downtime or delivery delays.

Chapter 2:

Verka Mohali Dairy Supply Chain Supply Chain

Objectives: Verka Mohali Dairy's supply chain aims to ensure timely and efficient purchasing of raw milk, streamlined
production process and smooth delivery of finished products to various markets.

Key objectives in the supply chain include shortening lead times, reducing costs and improving product quality while maintaining

quality and freshness.

Supply Chain Management: Supply: Verka procures milk from local farmers through milk collection centres. The
procurement process involves testing the quality of the milk and giving the farmers a fair price. Proper supply is essential to

maintaining a steady supply of milk.

Processing and Production: When milk is obtained, it is processed on modern equipment. Strict checks are made to ensure

that the final product meets the required standards. Inventory Management: Verka manages its inventory to prevent
overstocking or running out of stock. Advanced inventory management helps track product needs and forecast for better planning.

Shipping: The company uses a refrigerated cargo ship to transport finished products from the dairy to various distribution points. On-

time delivery and temperature control are important to maintain product freshness.

Storage: Verka manages warehouses in its target business to store inventory before shipping. These warehouses are equipped
with appropriate storage facilities to ensure quality products.

Supply Chain Management Challenges: Seasonal Changes in Demand: Demand for dairy products can change
seasonally, causing difficulties in production and inventory management.

Milk quality and deterioration: It is important to ensure milk quality at the time of purchase, to prevent deterioration
during transportation and storage, and to preserve product quality.

Infrastructure and Technology: Upgrading and maintaining modern equipment and technology can be costly, but is
essential for supply chain development.
Distribution Challenges: Getting perishable dairy products to different destinations on time, especially to remote locations,
can be a logistical challenge.

Conclusion: The Marketing and Supply Chain departments are the pillars of Verka Mohali Dairy's success. A marketing strategy
that focuses on product promotion, branding, and customer engagement is crucial to gaining customer satisfaction and loyalty. At the

same time, the efficient supply chain ensures timely release of the latest dairy products. Addressing the challenges in both areas

requires constant change, changing business practices, and investment in technology and infrastructure. By maintaining these quality

facilities, Verka Mohali Dairy can grow further and maintain its leading position in the Indian dairy industry.

Verka Mohali Dairy's Marketing and Supply Chain Depth Analysis:

Marketing Product Positioning and Differentiation: Verka Mohali Dairy focuses on positioning its products as fresh,

pure and unmatched quality. Its emphasis on using traditional milk collection and processing methods resonates with consumers

seeking authentic and natural dairy products. The brand's commitment to purity and nutritional value helps set it apart from

competitors who use artificial or nutritional products.

Market Segmentation: Verka targets different customers by segmenting businesses based on various factors such as
demographics, location and preferences. For example, it enables urban consumers to find convenience through modern stores, while
also serving rural retailers through more traditional distribution channels. Dairy products also have special products such as low-fat

and organic products to meet the needs of healthy consumers.

Brand Value and Trust: Verka Mohali Dairy has a strong brand equity and customer trust built on consistent products and
transparent business practices over the years. The brand is associated with joint ventures in Punjab and is seen as a symbol of the

region's rich agricultural heritage. This trust is further strengthened by the continuous communication of third-party quality assurance

and commitment to customers.

Digital Marketing & E-Commerce: Verka uses digital marketing and e-commerce channels to reach wider audiences
with the awareness of changing consumer behavior. Dairy uses social media platforms, mobile apps and online advertising to interact

with customers, promote products and run advertising campaigns. The e-commerce platform allows customers to purchase Verka

products from the comfort of their home, bringing the business to the stores operating in the real place.

Corporate Social Responsibility (CSR) Initiatives: Verka Mohali Dairy has partnered with community leaders
who have a positive relationship with consumers. Dairy products support farmers by providing fair prices for their milk, promoting

sustainable agriculture and contributing to rural development. These projects not only increase reputation, but also increase customers'

satisfaction in supporting the responsible party. Milk Collection and Quality Assurance: The supply chain begins with milk
collection from thousands of farmers in the region. Verka has developed a suitable milk collection system to ensure timely collection
at each collection point. We make absolutely sure that our milk is fresh, hygienic and meets safety standards. Milk that does not meet

quality requirements will be rejected and farmers will be encouraged to improve milk quality.

Process Optimization and Automation: Verka Mohali Dairy invested in modern equipment and technology to
improve production processes. Work automation and mechanization to increase productivity, reduce human error and maintain

consistent product quality. Regular maintenance and calibration of systems to ensure smooth operation and avoid downtime.

Cold Chain Management: Verka is very important for cold chain management due to the perishable nature of dairy
products. Use refrigerated vehicles and cold storage to maintain proper temperature during transport and storage. This is important to

maintain freshness and prevent spoilage.

Partnership with distribution partners: Verka Mohali Dairy works with a network of distribution partners, including
wholesalers and retailers, to ensure broad distribution and profitability. Close relationships with partners enable Dairy to respond

quickly to changing business needs, improve delivery quality and maintain a continuous supply of products.

DATA-BASED DECISIONS: Verka Mohali Dairy's supply chain is driven by data analysis and insights. Advanced
software tools are used to monitor inventory levels, track demand patterns, and forecast future demand. Decisions made from this

information help reduce waste, manage product quality, and improve production planning.
Conclusion: Verka Mohali Dairy's business and product strategy is an essential part of its success in the competitive dairy
industry. Through effective marketing and sales, Verka has built a strong image and trust among customers. Dairy connects more

consumers through market segmentation, leveraging digital channels and social engagement. In terms of supply chain, Verka focuses

on providing good milk, process optimization and cold chain management to ensure that its products reach the right customers. Use a

technology and datadriven approach to increase traffic and efficiency. Together, these efforts have contributed to Verka Mohali

Dairy's continued growth, profitability and continued success in meeting consumer demand.

CHAPTER 7

KEY FINDINGS AND LEARNING OUTCOMES TO BE PROVIDED IN THE

REPORT

Verka Mohali's dairy industry report presents a number of key findings and studies that provide insight into the company's

performance, strengths, challenges and opportunities in the dairy industry. A comprehensive analysis of the report shows all aspects of

the organization and enables stakeholders to make decisions and strategies for future growth and success.
Key Findings:

Market Position: Verka Mohali Dairy has a strong market position where brand awareness and wide product range contribute to its

competitiveness.

Products: The company has a wide range of quality dairy products to meet a variety of customer preferences and needs.

Distribution Network: Verka Mohali Dairy has established an effective and efficient communication network to provide various

products and services to its customers.

Quality Control: The company maintains strict quality control at every stage of the production process to ensure consistent product

quality.

Customer Loyalty: Verka Mohali Dairy has loyal customers due to its commitment to quality, reliability and customer service.

Sustainability Efforts: The company offers ways to be sustainable, including eco packaging and waste reduction projects.

Learning Outcome: Market Research: The Market Research Report provides information about the dairy industry, including

consumer preferences, trends and competitor dynamics. This information provides information for Verka Mohali Dairy's product

development and marketing strategy.

Supply Chain Optimization: Understanding supply chains and logistical challenges allows companies to identify opportunities to

improve operations and reduce costs.

Brand Management: The report highlights the importance of brand management and customer loyalty in maintaining competitive

advantage.

Verka Mohali Dairy can invest more in product development to increase customer confidence and preference.

Innovation and Diversification: The analysis shows the importance of continuity and diversification in expanding the product range

to meet customer needs.

Quality Assurance: The report highlights the importance of maintaining quality control systems to maintain product standards and

meet customer expectations.

Sustainable Practices: Understanding sustainable practices encourages companies to focus on responsible business practices, build

their reputations and appeal to green consumers.

Things we had learned in the verka plant internship

1.in the starting duration of the internship in the verka Mohali the things we came across are as follows:-

1.we basically learned about the plant and its dimensions across india
2.the financial analysis and reporting in verka milk plant ,Mohali

3.the various packinging of milk according to the fat variations in the industries these are as follows:-

1. green packaging {less than 4.5%fat}

2.yellow packaging {toned milk 3.0}

3.purple packaging{equal to 70%}

4.blue packaging{1.5 % fat}

5.pink packaging {milk fat 4%}

5.red packaging {milk fat 6.0%}

In the industrial visit of verka Mohali chandigarh the various sectors we came across during the

internship tym are as follows

1.procurment department
2.lab department

3.production department

4.marketing department

5.purchase department

6.store department

7.security

8.admin and hr department

9.accounts and finance department.

The things that are produced in the verka milk plant are as follows:-

1.milk

2.ghee

3.kheer
4.paneer

Summary introduction of verka milk

Plant

Verka Milk Plant

Verka is a flagship brand of MILKFED and came into being in 1973 when MILKFED was mandated for milk
procurement, quality processing of milk & its products and marketing of these products. “Verka” was
christened after the name of the place where the first plant was setup in Amritsar.
A trusted brand, Verka has become a household name and is loved by its customers for nutrition, quality
and sheer indulgence. It has consolidated its brand strength by not only retaining the high quality of
existing products but also by innovating and bringing new products to the tables of its diverse
customers.
Verka has a wide range of products including different variants of Pasteurized Packed milk, Ghee, Table
Butter, Skimmed Milk Powder, Whole Milk Powder, Cheese, Sweetened Flavoured Milk, Ice Cream,
Indigenous sweets, fresh Products like Lassi, Paneer, Dahi, Kheer and Tetra Pack Products such as fruit
beverages & milk. The products are available in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir
and Northeast India. Verka also exports ghee to countries like the Middle East, Australia, Japan, New
Zealand and Malaysia.
Verka stands apart, with its promise of purity! In the milk testing done by NABL (National Accreditation
Board for Testing and Calibration Laboratories) accredited laboratory, Verka Gold has topped the full
cream milk category with a score of 88 out of 100. The brand registered the highest milk fat at 6.69%, a
lower saturated fat of 3.52%, and lower cholesterol content of 8.67mg/100g. Verka milk is also loaded
with Calcium and Vitamin A.The Punjab State Cooperative Milk Producers’ Federation Limited, popularly
known as MILKFED, came into existence in 1973 to boost the dairy farming in the state. The primary
objective of the Federation was to provide a remunerative market to the milk producers in the state
through value addition and effective marketing of the produce. The other objective was to provide
technical inputs to the milk producers for enhancement of milk production.
and is loved by its customers for nutrition, quality and sheer indulgence. It has consolidated its brand
strength by not only retaining the high quality of existing products but also by innovating and bringing new
products to the tables of its diverse customers.

Verka has a wide range of products including different variants of Pasteurized pouch Milk, Ghee, Table
Butter, Skimmed Milk Powder, Whole Milk Powder, Dairy Whitener, Cheese, Sweetened Flavoured Milk, Ice
Cream, Indigenous sweets, along with Fresh Products like Lassi, Paneer, Dahi, Kheer and Tetra Pack
Products such as fruit beverages & Milk. The products are available in Punjab, Haryana, Himachal Pradesh,
Jammu & Kashmir and Northeast India. Verka also exports ghee to countries like the Middle East, Australia,
Japan, New Zealand and Malaysia.

Verka stands apart, with its promise of purity! In the milk testing done by NABL (National Accreditation
Board for Testing and Calibration Laboratories) accredited laboratory, Verka Gold has topped the full
cream milk category with a score of 88 out of 100. The brand registered the highest milk fat at 6.69%, a
lower saturated fat of 3.52%, and lower cholesterol content of 8.67mg/100g. Verka milk is also loaded with
Calcium and Vitamin A.

The Start of our Story

The Punjab State Cooperative Milk Producers’ Federation Limited, popularly known as MILKFED, came into
existence in 1973 to boost the dairy farming in the state. The primary objective of the Federation was to
provide a remunerative market to the milk producers in the state through value addition and effective
marketing of the produce. The other objective was to provide technical inputs to the milk producers for
enhancement of milk production.

Although the federation was registered much earlier, it took its current bigger role, in the year 1983 when
all the milk plants of the erstwhile Punjab Dairy Development Corporation Limited were handed over to
Cooperative sector under Operation Flood. This move was directed at the giving the farmers a better deal
and the customers better products. The organization setup follows a three tier system: Milk Producers
Cooperative Societies at the village level, Milk Unions at District level and Federation as an Apex Body at
State level. MILKFED Punjab has continuously advanced towards its coveted objectives well defined in its
bylaws.

Collecting the Drops of Goodness

Currently, Verka sources milk from over 3,50,000 members of around 6300 village milk producers’
cooperative societies. These village level cooperatives work under 11 district milk producers’ unions with 9
milk plants having a consolidated milk handling capacity of around 30,00,000 litres per day. Each Verka
product is the manifestation of natural goodness unlocked by adopting state of the art technology.

Verka has paid remunerative price of up to Rs 710/- per kg fat to the milk producers in FY 2021-22. Apart
from an attractive price, transparency in payments, better testing and effective quality assurance systems
makes Verka the perfect choice for the milk producers. This culminates into high milk procurement by the
brand. It procured an average 19.16 lac litres of milk per day during FY 2021-22 as against 18.49 lac litres
of milk per day during the FY 2020-21.

erka Believe in Purity, Quality, Value and 100% Satisfaction Guarantee

Verka Foods International, your number one source for all the south asian food products.
We’re dedicated to giving you the very best of the products ranging from Dairy, Snacks,
Bakery Products and other Commodities.
Founded in 2004 by Mr. Gagan Matta and Ms. Mona Matta, Verka Foods International has
come a long way from its beginnings in Surrey, Vancouver. Today, Verka Foods has more
than 400+ products that are consumed across the North America. With strong distributors
and suppliers, Verka is putting in a constant endeavour to elevate its brand presence across
North America.
Our Partners
We import Food and Houseware Products from over 20 countries world wide and many are
produced and manufactured here in our own facilities in Canada. We are dedicated partner to
our Vendors who share in our vision of offering excellent products to our consumers. Verka
and its partner brands are designed and customized to delight the diverse tastes, needs and
lifestyles of the discerning Canadian consumers. Verka brands reaches millions of South
Asian households worldwide.
BRIEF HIGHLIGHTS ABOUT THE VERKA MILK PLANT,MOHALI.

The company has been well known by its brand name "VERKA" especially In Punjab and Haryana. Chandigarh Milk Plant was set up

in year 1961-1962 to meet the milk initially. But it was not able to fulfill the growing requirements of Chandigarh City. Due to this

reason another plant set up in September 1980 at Mohali (Punjab), which is adjoining to Chandigarh. "The Ropar Distt. Co-op
Producer Union". It is one of the "MILKFED" group located at S.A.S Nagar, Mohali (PUNJAB). It was registered on 05.07.1978 under

Punjab Co-operative Societies Act, 1961. It started its operations on September, 1980.

Plant at a glance Establishment 1980 :The Ropar District Co-operative Milk Producers :Union Milk Plant, Mohali. Brand Name :Verka

Installed Capacity :1,00,000Litres of Milk Per Day Status :Co-operative Society Head Office :Milkfed, Punjab, Sector 34, Chandigarh

Plant :The Ropar District Co-operative Milk Producers :Union Ltd. Milk Plant, S.A.S Nagar, MohalI

Objectives of the study

1. To know the financial position of the organization

2. To study the periodic changes in the financial performance by preparing common size statement analysis of the year 2014-15.

INDUSTRIAL VISIT AT VERKA MILK PLANT IN 2023

Industrial visit to well esteemed milk plant “Verka”, Mohali was organized by Department of commerce, CBSA, for the
students of B.com 3rd semester on 9th October 2023. On the arrival of students to the plant, the manager in charge over
there had an interaction with the students about the overall manufacturing process and the latest technology used to
manufacture their products. The students were taken to the assembly line and shown the manufacturing and packaging of
milk and flavored milk. The technology used in this processing of flavored milk, processing milk based products and
overall packing process has also been discussed and shown in real to students, so that they can acquire practical
knowledge in processing, value addition and marketing practices in detail along with this the Quality Standards to be used
during the manufacturing process was also well explained by the manager.
At last, Marketing and sales manager discussed whole marketing of the company in detail, that what are the methods
used for sale lines and how prices are being fixed, who are the competitors and how Verka Company successfully
handled the Pandemic situation. At the end, the various queries of the students were undertaken in a very effective
manner. The staff of the plant was very co-operative and the visit to the plant was very knowledgeable and resourceful.
Student Feedback: Students applauded the infrastructure of company along with the processing unit, which enlightened
them about the factory process and latest trends and techniques. Students have also praised about the hospitality and the
safety measures taken. The entire industrialist appreciated the efforts of CGC for organizing the industrial visit, which
enhance the professional and practical knowledge of the students.

Learning Outcomes:
PO1: Students gain firsthand exposure to the entire manufacturing process. They learn about the different stages involved
and gained practical knowledge in processing, value addition and marketing practices in detail along with this the Quality
Standards to be used during the manufacturing process
PO2: Students acquire the knowledge, skills in different areas of communication, decision making and innovation in day to
day business activities. This hand-on learning helps them understand the theoretical concept they have studied in
classroom

CONCLUSION

“Success is achieved by those who try where there isnothing to loose by trying and a great deal

To gain if successful,by allmeans tryOn the basis of the result achieved from the conducted study

Various facts and useful attributes came into observation which seems to be considerable important.
These findings can be listed as follows:-

•Overall perception of Verka is good.

•Most of the respondents satisfy with the quality of Verka product

•There is a need to take important steps in the delivery of products

•Verka should try to take more interest in the problems and Suggestions of customers.

•There is a need more team work with customers.

•The respondents suggested that the company should advertise

more in order to promote their brand.

CHAPTER 9

LIMITATIONS:

The final project report of the industry analysis of Verka Mohali Dairy has provided valuable insights into the company's position

within the dairy industry. However, it is important to acknowledge certain limitations that may affect the scope and depth of the
analysis. These limitations include data availability, sample size, time constraints, assumptions, and scope of analysis. Additionally,

biases and subjectivity, limited competitive intelligence, and external factors could impact the accuracy of the findings. Predicting

future developments with certainty is challenging, and the report may offer limited actionable recommendations. Despite these

limitations, the report remains a valuable source of information, serving as a foundation for further research, decision-making, and

strategic planning for Verka Mohali Dairy and other stakeholders in the dairy industry.

BIBLIOGRAPHY

1. https://www.verka.coop/

2. http://www.slideshare.net/

3. https://zdocs.ro/

4. https://www.scribd.com/

OUTCOME OR RESULT DURING INTERNSHIP.

The Verka Mohali Dairy business survey provides an overview of the

company's position in the dairy industry. Key findings highlight the

company's strengths, while study results highlight areas for improvement

and growth. Armed with this knowledge, Verka Mohali Dairy can

develop a strategic plan to exploit the market, solve problems effectively

and strengthen its business position. The analysis report is an important

tool for stakeholders to make decisions and contribute to the success of

companies in a dynamic and competitive market.

FEEDBACK DURING THE INTERNSHIP IN VERKA MOHALI

During our internship time in verka Mohali chandigrah duration of 45 days as we had started our

internship from 29th may 2024 to 13th July 2024 there we had learned so many things and we had

come across the different sectors working in the company for its profit maximization and the welfare

the company and its employees like manufacturing and the marketing and administration/hr

department learned how these play a important role in the uplifment of the organization so far.in the

duration of our internship in finance we learned about the types of gst and balance sheet formation

thereon.i express my thankful gratitude to our mentor mr.navdeep sir to give a excellent training in

verka milk plant Mohali.chandigrah .