Unit 1 Notes
Unit 1 Notes
and makes his place in the market with his efforts and dedication. Whereas a
person who brings his unique idea, creates the market for his own business
to run a startup company is known as an entrepreneur.
Concept of Entrepreneurship
Meaning of Entrepreneur
Entrepreneur in order to carry out his business/ project will start up and
organize a venture/enterprise to take benefit of an opportunity and, as the
decision maker, decides what, where, when and how much of goods or
service to be produced/ distributed. Entrepreneur combines capital,land, and
labor to manufacture goods or provide services through the formation of a
firm. In a
market full of uncertainty, it is the entrepreneur who can actually help clear
up uncertainty, as he makes judgments or assumes the risk.
Entrepreneurship is high-risk, but also can be high-reward as it serves to
generate economic wealth, growth, and innovation.
Definition of Entrepreneur
Characteristics of Entrepreneur
Creativity.
Professionalism.
Risk-taking.
Passion.
Planning.
Knowledge.
Social Skills.
Empathy
Customer is Everything
Creativity: Entrepreneurs usually have the knack to pin down a lot of ideas
and act on them. Not necessarily every idea might be a hit. But the
experience obtained is gold. Creativity helps in coming up with new
solutions for the problems at hand and allows one to think of solutions
that are out of the box. It also gives an entrepreneur the ability to devise
new products for similar markets to the ones he’s currently playing in.
2) Professionalism:
3) Risk-taking:
4) Passion:
joy their business gives which goes beyond the money. Hence Passion is
the most important trait of the successful entrepreneur.
5) Planning:
Planning is the most important of all steps required to run a business with
which every action would be effective to attain goals. Planning is
strategizing the whole game ahead of time. It basically sums up all the
resources at hand and enables to come up with a structure and a
thoughtprocess for how to reach the goal.
A good entrepreneur will always know that a business is all about the
customer. Grabbing a Customer’s attention is the first step for which it is
important to sense and know the needs of the customers. Personalizing a
business for consumers will also boost the sales. The ability to sell in front
of a potential investment when it comes in the form of a customer is also
required.
FUNCTIONS OF ENTREPRENEUR
MANAGERIAL FUNCTIONS:
Planning:
lies in the fact that it ensures the smooth and effective completion and
running of a business
enterprise.
Controlling:
CLASSIFICATION/TYPES OF ENTREPRENEURS
Innovative entrepreneur
Adaptive entrepreneur
Adaptive entrepreneur is one who adopts the successful innovations of
innovative entrepreneur. These entrepreneurs imitate the techniques and
technologies innovated by others. These entrepreneurs can be seen both in
underdeveloped and developing countries. They also make small changes in
relevance to their market environment.
Fabian entrepreneur
Business Entrepreneurs
Trading Entrepreneurs
Industrial Entrepreneurs
Corporate Entrepreneurs
Agricultural Entrepreneurs
Retail Entrepreneurs
Service Entrepreneurs
Social Entrepreneurs.
Mompreneur
Ecopreneur
Entrepreneur who creates and sells environmentally friendly products and
services including organic food, recycling efforts, or green construction.
Infopreneur
Founder
Archangel
Creation of organizations:
from given resources, development of managerial skills, etc., and all these
factors are so
Legal: The law must protect the weak till the time they need it.
Entrepreneurs in small sectors have limited resources and cannot
compete with large-scale manufactures. Reservation of certain items of
products for exclusive production in small sector is one such legal
measure to protect the interests for small-scale entrepreneurs.
Financial: The needs for fixed and working capital should be adequately
needed; if the new enterprises are to serve and grow. The lack of financial
resources deters potential entrepreneurs to start new ventures. The
problems become more acute in the capital short developing countries
where the business and industry how to put up with underdeveloped
capital market. The governments, in these countries should see that the
capital market is developed with newer and innovative capital market
instruments and strong financial institutions.
Communicational:
SOCIAL ENTREPRENEURSHIP
wells, clean ponds, road repair, schools etc. In 2004, Goonj found the
need
afford costly branded sanitary napkins. They rolled out affordable and
fully
biodegradable cloth pads, MyPads, for women in villages and slums. Mr.
Anshu Gupta, was bestowed India's Social Entrepreneur of the Year 2012
by
technology. They use biomass gasifier which uses rice husk, a waste from
chaff of the rice, to generate energy. He realises that lot of husk has been
coming out as waste during rice processing in Bihar
ECOPRENEURSHIP
x Another factor is climate change and its impact on lives and livelihood
on the planet.
Examples of Ecopreneurship
An eco-friendly project in Assam uses bamboo for producing water
bottles.
cities. The firm promotes farming in cities and offers services and
resources.
CULTURAL ENTREPRENEURSHIP
Apart from usual risks of entrepreneurship, one of the risks for cultural
entrepreneurs is change of individual taste and appreciation because taste
and appreciation is the driver for sustainability of such ventures. We have
several successful movie producers flop over time as they could not adapt
with changing audience taste. Same audience earlier liked their services.
TECHNO ENTREPRENEURSHIP
sustain through partnerships like carrying out R&D and innovation only
while commercial production and marketing may be taken care of by the
larger partners. This is a common phenomenon in Pharma sector.
resources and hurt viability prospectus of the firm. This may be because
the technology anchors the entire value creation and domain experts are
4. Creation of Jobs
6. Elimination of Poverty
7. Community Development
1. Digital Nomadism
2. Niche Markets
4. Disruptive Technologies