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Vocabulary Exercise

brand vocabulary

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37 views

Vocabulary Exercise

brand vocabulary

Uploaded by

azidehani40
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
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Vocabulary Exercise: Branding

Part 1: Definitions Match


Match each term on the left with its correct definition on the right.
1. Brand Identity

2. Target Audience

3. Brand Loyalty

4. Positioning

5. Sponsorship

6. Brand Equity

7. Call to Action (CTA)

8. Market Segmentation

9. Influencer Marketing

10. USP (Unique Selling Proposition)

A. The distinct visual, verbal, and experiential elements that distinguish a brand.
B. The specific group of consumers a brand aims to reach and influence with its messaging.
C. A customer’s emotional and psychological attachment to a brand, leading to repeat
purchases.
D. The process of defining how a brand will be perceived in relation to competitors.
E. The association of a brand with a sponsor or partner to promote mutual interests.
F. The monetary value a brand holds due to its name, reputation, and consumer perception.
G. A statement that encourages the audience to take immediate action (e.g., "Buy Now,"
"Sign Up").
H. Dividing a broad consumer or business market, normally consisting of existing and
potential customers, into sub-groups of consumers.
I. A form of marketing where a brand collaborates with an influential individual or celebrity
to promote products.
J. The unique feature or benefit that differentiates a brand or product from its competitors.

Task 2 : Create Your Own Brand

Exercise:
 Step 1: Define the brand’s mission. What does your brand stand for? What problem does it
solve or need does it fulfill?

 Step 2: Create a visual identity. Design a logo, choose a color palette, and select typography
that aligns with your brand’s personality and mission.

 Step 3: Develop a brand voice. Create a short “About Us” statement that reflects your bran-
d's tone and messaging (e.g., friendly, authoritative, aspirational).
 Step 4: Identify the target audience. Who are you marketing to? Create a persona to re-
present your ideal customer.

Discussion: Present your brand to the class and explain the reasoning behind your choices
(visual identity, tone, etc.).
Here are the correct matches between the terms and their definitions:
1. Brand Identity – A. The distinct visual, verbal, and experiential elements that distin-
guish a brand.
2. Target Audience – B. The specific group of consumers a brand aims to reach and in-
fluence with its messaging.
3. Brand Loyalty – C. A customer’s emotional and psychological attachment to a brand,
leading to repeat purchases.
4. Positioning – D. The process of defining how a brand will be perceived in relation to
competitors.
5. Sponsorship – E. The association of a brand with a sponsor or partner to promote mu-
tual interests.
6. Brand Equity – F. The monetary value a brand holds due to its name, reputation, and
consumer perception.
7. Call to Action (CTA) – G. A statement that encourages the audience to take imme-
diate action (e.g., "Buy Now," "Sign Up").
8. Market Segmentation – H. Dividing a broad consumer or business market, normally
consisting of existing and potential customers, into sub-groups of consumers.
9. Influencer Marketing – I. A form of marketing where a brand collaborates with an
influential individual or celebrity to promote products.
10. USP (Unique Selling Proposition) – J. The unique feature or benefit that differen-
tiates a brand or product from its competitors.

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