Wa0001.
Wa0001.
Wa0001.
SUPERVISOR: MR.MWANGI
DATE: 7/11/24
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DECLARATION
I JOSEPH BARARAZA declare that the content of this business plan is my original work
Signature:
Date:
I MR. declare that this is the work of the student that has been done to the fullest
without any corruption.
Signature:
Date:
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DEDICATION
I dedicate this business plan to my father Mr. Joab Baraza for supporting me and giving
me an ample time which enabled me achieve my goals. I also dedicate it to my friends
and beloved teacher’s for their guidance
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ACKNOWLEDGEMENT
I acknowledge my supervisor Mr. Mwangi for the support and guidance given during the
preparation of this business plan .May the almighty god bless my course mates for
creating the conducive environment throughout the session of writing the business plan.
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Table of Contents
DECLARATION1
DEDICATION2
ACKNOWLEDGEMENT3
EXECUTIVE SUMMARY7
1.0 BUSINESS DESCRIPTION7
2.0 MARKETING PLAN7
3.0 ORGANIZATIONAL PLAN7
4.0 OPERATIONAL PLAN7
5.0 FINANCIAL PLAN7
CHAPTER ONE8
BUSINESS DESCRIPTION8
JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES8
1.1 BUSINESS NAME8
1.2 BUSINESS LOCATION AND ADDRESS8
1.3 FORM OF OWNERSHIP9
1.4 TYPE OF BUSINESS9
1.5 INDUSTRY9
1.6 PRODUCT AND SERVICES10
1.7 JUSTIFICATION OF OPPORTUNITY10
1.8 ENTRY AND GROWTH STRATEGY11
1.8.1 ENTRY STRATEGY11
1.8.2 GROWTH STRATEGY11
1.8.3 SWOT ANALYSIS11
CHAPTER TWO13
2.0 MARKETING PLAN13
2.1 CUSTOMER IDENTIFICATION13
2.1.1 Identifying our potential customers13
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2.1.2 Identifying readily available customers13
2.2 COMPETITOR ANALYSIS13
2.3 MARKET SHARE DETERMINATION13
2.4 PROMOTION STRATEGY14
2.5 PRICING SRATEGY14
2.6 SALES TACTICS STRATEGY15
2.7 DISTRIBUTION STRATEGY15
2.8 CUSTOMER SERVICE STRATEGY15
CHAPTER THREE16
3.0 ORGANIZATION AND MANAGEMENT PLAN16
3.1 ORGANIZATION STRUCTURE16
3.2 MANAGEMENT TEAM17
3.2.1 Managing director17
3.2.2 Financial manager17
3.2.3 Procurement officer17
3.2.4 Information technology officer17
3.2.5 Accountant18
3.3 OTHER BUSINESS PERSONNEL18
3.3.1 Sales and marketing officer18
3.3.2Departmental heads18
3.4 RECRUITMENT, TRAINING AND PROMOTION19
3.4.1 Recruitment19
3.4.2 Training19
3.4.3 Promotion19
3.5 REMUNERATION AND INCENTIVES19
3.5.1 Remuneration19
3.5.2 Incentives20
3.6 LICENCES, PERMITS AND BY- LAWS20
3.6.1 Licenses20
3.6.2 Permit21
3.6.3 By- laws21
3.7 SUPPORT SERVICES21
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3.7.1 Insurance services21
3.7.2 Banking services21
3.7.3 Power21
CHAPTER FOUR22
4.0 OPERATIONAL PLAN22
4.1 PRODUCTION PLAN22
4.2 PRODUCTION STRATEGY22
4.3 PRODUCTION PROCESS22
4.3.1 Discovery23
4.3.2 Design23
4.3.4 Development23
4.4 REGULATIONS AFFECTING PRODUCTION23
4.4.1 Health regulations23
4.4.2 Environmental regulations23
4.4.3 Safety23
4.4.5 Licenses and permits24
4.4.6 Local taxes24
CHAPTER FIVE25
5.0 FINANCIAL PLAN25
5.1 PRE-OPERATIONAL COST25
5.2 ESTIMATION OF WORKING CAPITAL25
5.2.1 Current assets25
5.2.1 Current liabilities26
5.3 PREPARATION OF PROFORMA INCOME STATEMENT27
5.3.1 PROFORMA INCOME STATEMENT27
5.3.2 BALANCE SHEET28
5.3.3 BREAK EVEN ANALYSIS28
5.4 CASH FLOW STATEMENT29
5.5 DESIRED FINANCING30
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EXECUTIVE SUMMARY
JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES is involved in offering
services on networking installation and internet we are also involved in site surveys and
computer network cabling to the people who may need our assistance. We are located
in Narok town along Narok- Mahimahiu road near Shepherds Hospital opposite Maasai
Mara University. Our target market will be residential areas, hospitals, learning
institutions and other small businesses. The advanced technology and rapid growth of
businesses has motivated me to locate my business in Narok town so as to compete
with similar businesses.
Our business shall be a partnership type of business and shall have three partners; also
the partners in this business will be Chief Executive Officers (CEO) and shall be the
owners of the business. We shall market our services through use of billboards, buying
ad space on a relevant website, creating a Facebook page and use of radios to capture
more customers. The business seeks to increase the operational scale by increasing the
number of workers after every year enabling us to increase the production service in
delivering to our customers. The capital for our business shall be 1,000, 000 shillings
from the net capital 182,000shillings to cater for pre-operational expenses this capital
shall be from own savings contribution from family members and loan from the bank.
The executive summary of this business plan has been organized under different
headings which include;
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address of the business, type of the business, form of the business and the entry and
growth strategy which we shall use to enter the business. The name of the business JOE'S
INTERNET AND NETWORKING INSTALLATION SERVICES has been clearly defined and its
meaning.
CHAPTER ONE
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BUSINESS DESCRIPTION
NAROK
EMAIL:Josephbaraza18@gmail.com@gmail.com
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1.3 FORM OF OWNERSHIP.
a) Site surveys
1.5 INDUSTRY.
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JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES being a service industry
business, we shall look at the legal requirements that govern this kind of industry.
JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES will make sure to acquire
license and permits to continue with its business through registration by the county
government of Narok. We shall also pay taxes to the county of Narok to enhance the
running smoothly of the business.
● One receptionist
● Site surveys
Before launching our internet and networking installation services, we were certain that
there is a wide range of both corporate and individual clients who cannot successfully
run their products without the services and support of internet and networking.
In view of that we shall create strategies that will enable us reach out to various
corporate organizations, government agencies and individuals who we knew can’t afford
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to do without our services. We shall conduct our market research and survey and we
shall ensure that we meet and surpass the expectations of our clients.
The area shall enjoy good networking and reliable internet we shall work to ensure that
the network is always up and running with minimal downtime.in case of emergency, we
shall provide remote support via phone before our network engineers get to the people
who need our assistance.
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STRENGTH
WEAKNESSES
OPPORTUNITIES
THREATS
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CHAPTER TWO
2.0 MARKETING PLAN
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● Advertisement of our services through local radio station programs where one
of our network engineers can visit the radio station to talk to listeners about our
services.
We shall look into the market coverage to increase our market share; we shall ensure we
cover the whole of Narok town and its environment and this we shall achieve by offering
quality services.
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1) Offering credit
3) Customer care
We shall use modern methods of advertisement in order to increase the image of our
business; we shall focus on advertising techniques such as
4) Use of radios.
5) Use of billboards.
Our pricing strategy will be based on the demand and supply, we have also considered
to do a comparison with our competitors as it shall help us not to have a problem of
either overpricing or underpricing as other businesses do. We will also moderate our
pricing at the rates by the help of experts in pricing.
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2.7 DISTRIBUTION STRATEGY
JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES is based on offering good
services to our customers hence the only products are the hardware like cables and the
computer for network installation.as the business continues to grow , we shall ensure
to open branches in all major towns and places where our customers are .
We shall also strive to know the factors affecting demand and supply in the market to
determine the market share. The factors affecting demand and supply are;
2) Labor
3) Cost
CHAPTER THREE
3.0 ORGANIZATION AND MANAGEMENT PLAN
MANAGING DIRECTOR
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FINANCIAL MANAGER
PROCUREMENT OFFICER
ACCOUNTANT
DEPARTMENTAL HEADS
Qualification
a. A degree holder
c. A Kenyan citizen
Qualification
c. A Kenyan citizen
b. Procuring tenders
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Qualification
b. A Kenyan citizen
Qualification
b. A Kenyan citizen
3.2.5 Accountant
a. Giving financial plan of the business
Qualification
a. A degree holder
b. A Kenyan citizen
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b. Goal orientation
Qualification
3.3.2Departmental heads
i. Problem solving
3.4.1 Recruitment
JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES being a partnership
type of business, we shall consider some mode of like age, qualification and experience.
The correct qualification will be achieved through well-defined vacancies which will be
announced in radios and newspapers. We shall also engage services of casual personnel
as need arise
3.4.2 Training
Training opportunities will be offered to employees according to their departments once
every 4 months through benchmarking and seminars for capacity building .we shall also
engage in the field consent giving directives and instruction concerning operation to
the trainees
3.4.3 Promotion
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As a way of motivation the promotion will lead to growth and expansion of the
business. We shall look at the commitment to the duty of services the workers do and
also the discipline of the workers. Workers shall also be based on general attendance
for promotion
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3.5 REMUNERATION AND INCENTIVES
3.5.1 Remuneration
In the business we shall be rewarding our employees according to the services rendered
and every worker shall be entitled a remuneration packages according to how he or she
has provided his services to the company.
We shall offer attractive salaries and allowances to employees for their motivation and
retention which will enable them meet their daily needs and maintain their economic
standards of living
3.5.2 Incentives
We shall offer incentives to employees hence motivate and keep their work morale
leading to high efficiency and productivity. We shall also increase the salaries of
employees who will be working for extra hours depending on the extra hours he or she
has worked.
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TECHNOL
OGY
OFFICER
3.6.1 Licenses
We shall acquire a business license from the county government of Narok so that our
business runs smoothly without interruptions
The business license will cost around 20,000 shillings per annum, hence this cover for
our whole business under the description given by Narok county council
3.6.2 Permit
So as to manage our business effectively, we shall ensure to get actual permit from the
county government of Narok that would enable us to run our business without
interruptions from the authorities and all around
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To avoid suffering from various risks including theft and burglary, accident and fire
outbreaks, insurance cover for such risks shall be taken to ensure compensation for the
losses. We shall also take insurance cover for our employees
3.7.3 Power
In the organization, power will be needed at higher rate to make our work easier and the
running of our day to day activities in the company.
CHAPTER FOUR
4.0 OPERATIONAL PLAN
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Cables 5 12000 digital data
solutions company
TOTAL 120000
4.3.1 Discovery
This is all about doing research; we shall take time and learn more about our business,
the goals we would like to achieve as partners in the business and the objectives we
have to attract more customers. We shall create a project evaluation that will be our
official proposal and statement of work involving delivery and examination of pre-
existing assets and branding.
4.3.2 Design
We shall design ideas to help expand our business; this shall be done by introducing
some authentication tools and message verification like passwords, tokens, smart cards
and biometrics to our customers and the people of Narok town
4.3.4 Development
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We shall develop the authentication tools and message verification in the company
after which we shall ensure that they work properly and effectively, we shall also
include the proxy servers, firewalls and the security monitoring and intrusion detection
tools to work effectively in the business
4.4.3 Safety
As partners we will ensure that there is a enough security to workers, customers and
property we shall install fire extinguishers to be used in case of fire outbreaks, and also
work hand in hand with the police for adequate security
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CHAPTER FIVE
5.0 FINANCIAL PLAN
This is the projection of cash flow of the enterprise that shall be prepared annually. The
proposed business will manage its finances through adequate and accurate preparation
of pre- operational cost statement, working statement cash flow statement and finance
management as illustrated below
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Installations 7000
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5.2 ESTIMATION OF WORKING CAPITAL
In the fundamental of book keeping equation, working capital is: Current assets-current
liabilities
a. Cash at hand
b. Cash at bank
d. Debtors/account receivable
a. Creditors/account payable
b. Outstanding expenses
c. Accrued expenses
d. Bank overdraft
Total 250000
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current liabilities shillings Shillings
Creditors 100000
Expenses
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Salaries 24000 250000 25000
0 0
Furniture 10000
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ASSEST SHILLINGS CAPITAL 250000
SHILLINGS
FIXED ASSEST
LIABILITIES
Machinery 650000
Long term 17000
Equipment 20000
Long term loan 20000
Furniture and fittings 101000
Insurance 205000
Premise 65000
TOTAL 836000
CURRENT ASSESTS
SHORT TERM LIABILITIES
Cash at bank 160000
Creditors 120000
Cash at hand 200000
Bank overdraft 10000
Debtor 126000
Tax 15000
TOTAL 486000
145000
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5.3.3 BREAK EVEN ANALYSIS
ITEMS DESCRIPTION YEAR1 YEAR2 YEAR3
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5.4 CASH FLOW STATEMENT
JOE'S INTERNET AND NETWORKING INSTALLATION SERVICES
ST
PROJECTED CASH FLOW STATEMENT FOR THE YEAR ENDED 31 DECEMBER
PARTICUL JAN FEB MA APR MAY JUN JUL AUG SEP OCT NO DEC
ARS R V
Beginning 235 151 123 990 220 200 150 250 352 328 437
balance 00 00 00 00 00 00 00 00 00 80 75
Cash in 580 420 380 430 180 120 210 110 190 700 150 140
hand 00 00 00 00 00 00 00 00 00 0 00 00
Accounts 150 250 450 500 210 120 150 300 100 100 100 100
receivable 000 00 00 00 00 00 00 00 00 00 00 00
Add cash 120 100 150 250 450 240 110 280 300 180 100 500
sales 00 00 00 00 00 00 00 00 00 00 00 0
Total cash 222 100 113 130 183 700 670 840 720 702 678 601
receipts 000 500 100 300 00 00 00 00 00 00 80 75
Cash 120 100 150 125 250 350 520 110 235 345 234 357
payments 000 000 000 000 000 000 000 000 000 000 990 000
creditors 430 210 450 320 456 520 110 120 310 450 220 150
00 00 000 000 00 00 00 00 00 00 00 000
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Salaries 150 150 150 150 150 150 150 150 150 150 150 150
000 000 000 000 000 000 000 000 000 000 000 000
Electricity 120 110 100 150 350 100 100 100 100 100 100 100
00 00 00 00 00 00 00 00 00 00 00 00
License 100 100 100 100 100 100 100 100 100 100 100 100
00 0 00 00 00 00 00 00 00 00 00 00
Total cash 530 355 945 795 583 257 730 293 462 613 516 713
payment 200 000 000 000 600 000 000 000 000 000 990 000
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5.5 DESIRED FINANCING
ITEM AMONT
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5.6 PROPOSED CAPITAL
LOANS 60000
TOTAL 260000
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