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04-Discovering and Identifying Powerful Formats

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11 views

04-Discovering and Identifying Powerful Formats

Uploaded by

infiniterinity
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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www.getwsodo.

com

What to Expect?
Join the adventure where we demystify the allure of Top Performing Formats, revealing their importance like
never before! Understanding and incorporating these formats into your content strategy can significantly
enhance your social media presence and contribute to increased engagement and reach. Get ready to
discover the keys to social media success and learn the art of finding these game-changers.

Author: Luke Evenson

Date: 29 February 2024 4:00 pm

Summary
During the call, Luke Evenson discussed the importance of top-performing formats in social media content
strategy. These formats serve as game changers, enhancing engagement and reach. The focus was on
uncovering these formats and tailoring them to resonate with the audience. His session covered:

Identifying Format Quality

Identifying Red Flags

Format Search Techniques

Homework
The purpose of the first stage of research is to find powerful formats to analyze in the second stage of
research. The most valuable research will come from the strongest formats, so this assignment is about
helping you see the difference between strong formats and weak formats for research purposes.

PART 1

Find and compile links to three pages that are good candidates for content research. You can choose pages
from within your space, from any other space, or a mix of both. Please insert a page from each of the
following platforms, YouTube, Instagram, and TikTok.

Please check that each page you submit satisfies the Five Criteria listed below.

They should have at least 5 recent videos from each performance tier.

Gold: breakthrough content - usually millions of views or more

Silver: the page's typical performance - usually in the mid-hundreds of thousands

Bronze: total flops for the page - usually under 100 thousand

Note: each tier should usually be about one digit apart. For example, gold tier content could be 7
digits or above, silver would be 6 digits, and bronze would be 5 and below.

They should not be driven by success off-platform (no celebrity or major brand pages).

The content should stick to one format or a small handful of repeatable formats.

The performance is driven organically by the content, not by ad spending.

Here are some signs the performance could be driven by ad spending:

Likes to views ratio is under 1% on YouTube

Likes to views ratio is under 5% on Instagram or TikTok

The content feels like a commercial or directly conveys an intention to sell a product or
service.

The videos in each performance tier are relatively recent, no more than three years old.

PART 2

Please find at least one page on a platform of your choice that you really like despite poor performance.
Usually, this is content that speaks really to your particular interests but fails to speak to the general
audience.

The FORMAT SEARCH GUIDE will give you some tips to help your searches yield better results.

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