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PRD Paytm

Product requirement document

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Sparsh Singh
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70 views6 pages

PRD Paytm

Product requirement document

Uploaded by

Sparsh Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Navigation Menu Build

Classification of services with a Navigation Menu on homepage and display of services via
menu user-flow.

Team: Product Management


Contributors: Kriti, farhat, Manu
Status: Draft
Last Updated: Thursday, Aug 3, 2023

Pain Points
Problem: Difficulty and confusion in finding the required service on mobile app
● Confusion and time wasted in finding service leading to bad experience
● Unable to use/discover multiple great functionalities of the app due to steep learning curve and
information not very digestible, classified.
● User Segment targeted: New/infrequent users of paytm app having use case of online transactions
● Insights supporting:
- High frequency features: UPI, Wallet, scan & pay, self transfer, balances, recharges: Used by
97% of DAU
- Low frequency features: Tap-to-pay, metro-card recharge, Credit score, paytm postpaid: Used
by <10% of DAU
- Avg Time spent by new user (user who visited the app<10 times before) from opening app to
first successful transaction (only transaction interactions with app counted) is >=2 mins
higher than for competitors
- 50% DAU using search option to reach actionable steps
Goal: To improve user experience of the Paytm mobile app
Vision: To increase market share of paytm (% online transactions)
Success Metric:
- Decrease in Avg Time spent by new users from opening app to first successful transaction
- % New user retention
- Increase in # of usage of low and medium frequency features towards high frequency features
High Level Approach
Options Considered:

Solutions Impact Effort Priority


1. Navigation Menu at homepage with all services High Med-High 1
classified in service type for eg. Send Money ,
Recharges/bills, Loans, etc.

2. Chatbot for directing to location of service required Med Med-High 3

3. Homepage redesign with tiles of service types to Med-High High 2


make app more user friendly

Currently on top-left of the homepage, there is a hamburger icon which leads to a partial page that slides from left to
right and shows details about User’s paytm ID and some other service options below it.

The high level plan is to replace the existing menu of miscellaneous services with a holistic Menu (MECE menu items)
with all paytm’s services classified under few terms(service Type). The user can click on any “service type” and will
be directed to the service type page consisting of all services under the umbrella.

Existing menu on homepage

Click on top left hamburger icon The menu opens up with user QR code Scrolling down,

miscellaneous functionalities
Use-Cases to be served
1. Being able to navigate to the desirable service effortlessly o opening the app
2. Classification of all services done holistically on a navigation menu
3. Menu items should open up to specific services under classification

Non-goals
1. We Do not wish to change the existing homepage apart from the navigation menu from top
left homepage hamburger’s functionality as of now, the change will be a part of next
release.
2. Reason for the same is that we do not want to change the UI/UX completely, making it
confusing for existing users, rather we want to provide an option of another (more
organized) user-flow in case the user gets stuck finding services.

Solution:

Classification/Menu Items:
● My Profile: QR Code, paytm ID, History, Orders and bookings, settings, digilocker,
etc
● Money Transfer: Scan QR, Mobile Number, Bank Details, Tap-to-pay, self transfer,
gift cards etc
● Recharge/bill payment: Mobile, Rent, DTH, Electricity, FASTag, Metro etc
● Loans, Credit Cards: Postpaid, loan, Credit cards, Credit Score
● Ticket Booking: events, travel, metro, etc
● Trading: Stocks, Paytm money, invest now, futures and options
● Deals, offers, cashbacks: Refer & Win, offers, cashbacks, etc
● Paytm Store: Lifestyle, Grocery, food, etc
● New out there! Eg. Tap to pay
● First Games by paytm
● Partner with us
User Journey:
Example: User Journey of user looking to reach Delhi Metro card recharge
service
(specifically flowing via new navigation menu)
Future considerations
1. Post full-fledged implementation, navigation demo will be given to new app-installers of
paytm/new users
2. The next thing to be worked up is homepage redesigning to make more user-friendly
3. Post Redesigning: A chatbot would be developed to help users find what they’re looking for

Reviewing & Approvals


REVIEWER TEAM/ROLE STATUS LAST UPDATED

Aastha Pandey Design Head On-board 3 Aug, 2023

Bhushan Kumar Tech Lead On-board 2 Aug, 2023

Komal Arya Business Head

Launch Plan
There are 3 phases of this feature:
1. Development and Designing Minimum Usable Feature ready
2. Internal Technical Testing
3. User A/B Testing: To be displayed to 20% of new users and comparing the following metrics for both groups:
- Avg Time spent by new user (user who visited the app<10 times before) from opening app to first
successful transaction (only transaction interactions with app counted)
- % App usage instances when search feature is used WoW
- % New users making 15th transaction, % new users making 50th transaction via Paytm(Tipping
points)

Key Milestones

TARGET DATE MILESTONE DESCRIPTION EXIT CRITERIA

2023-08-15 🛑 Pilot Internal testing with employees only No P0 or P1 bugs on a rolling


7-day basis

2023-08-22 🛑 Beta 100 new customers 50 customers report bugs

2023-08-29 🛑 A/B Testing 20% of new users on app Avg time to make transaction
not impacted/increased

2023-09-12 🛑 Launch All customers in current markets Measure and monitor


Operational Checklist
TEAM PROMPT Y/N ACTION (if yes)

Analytics Detailed tracking of usage of the menu Y Work with Akhil on logging data

Customer Do you need to update support content Y Work with Manya on updates in
Success or training? new-app installation demo

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