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Technical Communication
Unit 4
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ONT T-T. @ Argumentation skills are the abifites required to construct, present and defend an argument et, These skills are erucial in various domains, including day comnmunication, Effective argumentation involves presenting evidence, reasoning logically, and using persuasive techniques to convince an ive discourse. audience of a particular point of view or to engage them in construct ils, individuals must lea how to organize their ideas coherently, key points while maintaining To develop argumentation use thetorieal devices, analyze arguments critically, and emphasize cohesion throughout their discourse, Devices of Argumentation In argumentation, various rhetorical and logical devices are employed to strengthen the argument and persuade the audience. These devices are tools that help in constructing effective arguments and making them more compelling, Some of the key devices include: 1. Logos (Logical Appeal) «Definition: Logos refers to the logical aspect of argumentation. It involves presenting fhets, statisties, and reasoning to support the argument, «How It's Used: To use logos effectively. the speaker must base their argument on evidence such as data, examples, and researeh findings. The argument should be structured logically, with a clear cause-and-effect relationship between the premises and lusion. mple: “According to a study’ by the World Health Organization, the global mortality rate of heart disease has increased by 15% in the last decade, proving the urgent need for public health interventions.” the con 2. Ethos (Ethical Appeal) Definition: Ethos involves establishing the credibility and trustworthiness of the speaker or writer, It emphasizes the speaker's expertise, experience, and ethical standing. How It's Used: The speaker must demonstrate their qualifications, experience, and ng eredible sources, expert testimony, and a respectful understanding of the subject. Us tone can also enhance ethos. ample: "As a professor of environmental science with over 20 years of experience, | have studied the impacts of climate change extensively.thos (Emotional Appeal) + Detinition: Pathos refers to the emotional appeal of an argument. It aims to connect with the audience on an emotional level to persuade them. ‘ + How It’s Used: Pathos is used by appealing to the audience's emotions, such as fear, compassion, or hope, Storytelling, vivid imagery, and emotional language are often used to invoke pathos. + Exampl Imagine a world where future generations suffer due to our negligence. We ‘nuust act now to protect the planet for our children.” Definition: An aneedote is a brief, personal story or example used to illustrate a point or make the argument more relatable, + How It's Used: Anecdotes are particularly effective when combined with emotional appeal (pathos). They make abstract arguments more tangible by providing real-world examples or personal experiences. + Example: “I remember meeting a farmer who had lost his entire crop due to unpredictable weather patterns, His story is just one of many examples of how climate change is already affecting livelihoods.” ‘+ Definition: Rhetorical questions are questions posed by the speaker not to elicit a response but to provoke thought or emphasize a point, + How It's Used: By asking rhetorical questions, the speaker encourages the audience to think critically about the issue at hand. This device often emphasizes an obvious or self- evident truth. ‘Example: “Can we really afford to ignore the mounting evidence of climate change any longer? © Definition: An analogy compares two different things, highlighting their similarities to clarify a point or explain a concept. «How It's Used: Analogies help make complex ideas more understandable by relating them to something familiar to the audience. Managing a business is like running a marathon. It requires endurance, «Definition: Repetition involves repeating a word, phrase, or idea to reinforce it and make it more memorable.J NS : r Sok : aw % How It’s Used: By repeating key points, the speaker ensures that the audience retains the } central message of the argument. Example: “We must act now. Act now to save our forests. Act now to protect our future.” Definition: A counterargument acknowledges opposing viewpoints and then refutes them to strengthen the original argument. How It’s Used: Addressing counterarguments demonstrates that the speaker is aware of differing opinions and has considered them. This strategy enhances the speaker's credibility and shows that the argument is balanced and well-researched. Example: “Some might argue that renewable energy is too expensive. However, recent technological advancements have made solar and wind power more affordable than ever.” Analysis in Argumentation ‘Argument analysis involves breaking dow an argument into its components, evaluating its validity, and assessing its effectiveness. Effective analysis enables the speaker to construct stronger arguments and identify weaknesses in others’ arguments. Kdentifving the Clain + The claim is the main point or thesis that the speaker is trying to prove. It should be élear, concise, and debatable. + Examp Renewable energy is the most viable solution to combating climate change.” ‘ 2 bvvaduetiny dvidence «Evidence includes data, examples, statistics, and research that support the claim. When analyzing arguments, it’s important to assess the credibility, relevance, and sufficiency of the evidence. + Questions to Consider: © Is the evidence reliable and from credible sources? o. Isthe evidence directly related to the claim? co Isthere enough evidence to support the argument? Bsevsing Logical Structure + Astrong argument follows a clear logical structure, where premises lead to a conclusion. Logical fallacies (errors in reasoning) weaken arguments. + Common Logical Fallacies: ‘Ad Hominem: Attacking the person rather than the argument. © Straw Man: Misrepresenting an opposing argument to make it easier to refute.ay © Slippery Slope: Assuming that one small step will inevitably lead (0 a chain of negative consequences. o False Dichotom cemting only two options when more exist + Awellconstructed argument anticipates and addresses counterarguments, This not only shows a deep understanding of the topic but also enhances the persuusiveness of the I argument. + Example: “While some may argue that coal is a more reliable energy source, recent blackouts due to fuel shortages demonstrate that renewable energy provides greater long: term stability.” S Analysing Persuavive Fechniques ffective arguments often employ various rhetorical strateg! persuade the audience. When analyzing an argument, consider whether the use of thos, pathos, of logos is appropriate and effeetive. ample: “The speaker uses an emotional appeal (pathos) when deseribing the elec climate change on vulnerable communities. While this evokes empathy, it would be more convincing with additional data on climate impacts.” Cohesion in Argumentation Cohesion refers to the logical flow and interconnectedness of ideas within an argument, A cohesive argument is one ‘where each point builds upon the previous one, creating a camless roncition from one idea to the next, Achieving cohesion ensures thatthe audience can ens follow the argument and that the overall message is clear, «| Transitions are words or phrases that connect ideas, helping to guide the reader or listener through the argument. They clarify the relationships between ideas and enhance the flow of the presentation. + Examples of Transitions: ‘© Addition: “Furthermore, in addition to...” © Contrast: “However, on the other hand...” 3 Cause and Effect: “As a result, therefore, consequently. 2. Consisieney in Terminology «Using consistent terminology throughout the argument helps maintain clarity and avoids confusion. If new terms are introduced, they should be clearly defined.—_ + Example: If the argument sta eae oy {the argument starts by discussing “renewable energy,” it should not later same concept as “alternative energy” without elarific 43. Logical Progression of Ideas + Cohesion is achieved when the argument follows a logical structure where each point naturally leads to the next. This often follows the structure of: © Introduction: Presenting the claim. © Body: Supporting the claim with evidence and addressing counterarguments, © Conclusion: Reinforcing the main argument and summarizing key points. 4, Avoiding Redundancy + Repet ion of the same idea or point can make the argument fee! disjointed and le coherent. Cohesive arguments present new information or insights with each point, without unnecessary repet Example: Rather than repeatedly stating, “Climate change is a serious issue,” explore different aspects of the issue in each section of the argument. Emphasis in Argumentation Emphasis refers to the technique of high Jhting the most important points in an argument to censure that they stand out and resonate with the audience. Emphasizing key ideas is essential for persuading the audience and ensuring that the core message of the argument is memorable, 1. Repetition for Emphasis Emphasis in Argumentation (continued) I. Repetition for Emphasis = While redundancy should be avoided, selective repetition of key points can be an effective way to emphasize important ideas. Repetition reinforces the core message and ensures that the audience retains the main argument. + Example: “Climate change isn’t just a future concern—it’s happening now. The consequences are happening now, and the need for action is urgent now." 2. Placement of Key Ideas In written or oral argumentation, the placement of key points can enhance emphasis. For ‘example, placing important info ‘ion at the beginning or end of a paragraph (or speech) is often more effective than burying it in the middlExample: “At the core of this debate is one si i y mple h is one simple truth: without i interventi Bick irreversible damage to our environment” Ho nmi servers 43, Use of Strong Language + Emphasis can also be achieved through the use of strong, decisive language. Words that convey certainty, importance, or urgency can strengthen the argument and highlight critical points. + Example: It is absolutely essential that we reduce carbon emissions if we hope to preserve our planet for future generations.” + Pausing for Emphasis (in Oral Presentations) + In oral argumentation, pauses can be a powerful tool for emphasizing key points. Pausing briefly before or after a crucial statement gives the audience time to absorb the importance of what has been said. Example: “And that’s why... (pause] ...we must act now.” 5. Use of Contrast «Emphasis can be created by contrasting opposing ideas or highlighting differences between two options. The contrast helps the audience focus on the critical distinctions and makes the preferred argument stand out, Example: “While fossil fuels have powered our past, renewable energy is the key to our future.” § 6. Visual Emphasis (for Written and Visual Arguments) « In'written argumentation, visual techniques such as bold text, italies, or underlining can be used to emphasize key words or phrases. In presentations, visual emphasis ean be added through the use of highlighting, color, or font size. Example: “The most urgent priority is reduc 2 greenhouse gas emissions.” «A powerful technique for emphasizing key points is summarizing them at the end of the ‘argument. This reinforces the main ideas and ensures that the audience walks away with a clear understanding of the most important points. Example: “To sum up, renewable energy, economic incentives, and international cooperation are the three pillars of a sustainable solution to the climate crisis.” Developing Argumentation Skillsxing argumentation skills requires practice, critical thinking, and an awareness of both I strategies and logical structures. Below are steps t0 help develop these skills: 1 Critical Thinking + Cultivating the ability to think ritially is essential for constructing strong arguments. This involves analyzing evidence, evaluating different perspectives, and considering the implications of various claims. «Exercise: Practice by analyzing arguments in articles, debates, oF speeches. Identify the im evidence, and reasoning, and assess the argument’s strengths ‘and weaknesses. » Research and Evidence Gathering «-Avwell-supported argument relies on strong evidence Research skills are essential for finding eredible sources, relevant data, and expert opin/ons support your claims. «Exercise: When preparing an argument, use & variety of sources (¢.g., academic journals, credible websites, expert interviews) to back up your: claims with solid evidence. + Practice Debating 4. Engaging in debates is an excellent way t0 Hone argumentation skills. Debating forces you to think on your feet, respond to counterarguments, and refine your delivery. : « BleiSjse: Participate in formal or informal debates O° ‘current issues or academic topics. Focus on constructing logical arguments, anticipating counterarguments, and responding persuasively. 4 Writing Practice 4 Writing argumentative essays or position papers helps to organize thoughts and present Wet Nerently. Writing exereises can improve both the clarity of your argument and your ability to use rhetorical devices effectively. «| Enercige: Choose a topic and write a persuasive est. making sure to include a clear eigim, strong evidence, counterarguments, and & well-structured conclusion. Receiving and Applying Feedback «Receiving feedback from peers, mentors, of instructors is crucial for improving 7 argumentation skills. Constructive erticism helps identify areas of weakness and provides guidance on how to enhance clarity log, oF persuasiveness. wee egee: After presenting an argument (in writing or orally). ask for feedback on how swell you presented your case. Focus on improving any areas identified in the feedback.Analyzing Opposing Viewpoints Understanding opposing viewpoints is critical for constructing a balanced and well- rounded argument. Analyzing counterarguments allows you to preemptively address weaknesses and strengthen your own position, Exercise: When preparing an argument, list the opposing viewpoints and think critically about how to refute or address them in your argument. ‘Conclusion ‘Argumentation skills are essential for effective communication in both academic and professional settings. These skills allow individuals to present their ideas persuasively, support their claims with evidence, and engage in constructive discourse with others. By mastering devices of argumentation such as logos, ethos, and pathos, analyzing arguments critically, maintaining cohesion, and using techniques to emphasize key points, one can develop into a skilled and confident arguer. Building these skills requires consistent practice, critical thinking, and the ability to engage with both supporting and opposing viewpoints. Whether in formal debates, academic papers, or everyday discussions, argumentation skills are invaluable tools for shaping opinions, making decisions, and advancing in a variety of fields,
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