Mediationproblem Prelims1 Navitas 2024
Mediationproblem Prelims1 Navitas 2024
Mediationproblem Prelims1 Navitas 2024
NAVITAS
MEDIATION COMPETITION
PRELIMINARY ROUND 1
1. In the vibrant landscape of India's burgeoning tech industry, two
companies found themselves entwined in a complex dispute. LuxeTech
Inc., headquartered in the bustling metropolis of Mumbai, had made a
name for itself as a premier manufacturer of high-end electronics. Since its
establishment in 2010, LuxeTech had been at the forefront of innovation,
crafting sophisticated smartphones, laptops, and smart home devices.
Under the visionary leadership of CEO Sarah Johnson, the company had
grown to employ over 3,000 people, boasting annual revenues close to
₹6,000 crores.
3. The seeds of the dispute were sown in the spring of 2022 when
LuxeTech, in a strategic move to integrate AI into its devices, forged a
partnership with Bright Solutions. This collaboration was meant to be a
marriage of LuxeTech's hardware expertise with the software acumen of
Bright Solutions, creating a new line of intelligent electronic products.
7. One of the new points of contention was the issue of intellectual property
rights. LuxeTech claimed that the AI technology developed by Bright
Solutions for their products contained elements that were suspiciously
similar to LuxeTech's proprietary technology. LuxeTech feared that their
intellectual property might be used in Bright Solutions' other projects,
potentially giving their competitors access to these innovations. Bright
Solutions vehemently denied these allegations, asserting that their
technology was entirely original and developed independently.
8. Another dispute arose over the marketing strategy for the AI-integrated
products. LuxeTech, with its established brand and market presence,
wanted to emphasize the hardware aspects of the products in their
marketing campaigns, while Bright Solutions pushed for a focus on the AI
software capabilities, believing it to be the unique selling point. This
disagreement led to further delays as marketing campaigns could not be
finalized, affecting the product launch timeline.
9. Furthermore, there was a conflict regarding the target markets for the
new products. LuxeTech aimed to initially launch in urban centres where
their brand was already strong, while Bright Solutions advocated for a
broader launch that included emerging markets, where they believed the AI
features would have a greater impact.
10. Facing a potential legal battle, which threatened not only financial strain but also
reputational damage, both companies, steeped in the Indian ethos of negotiation and
reconciliation, opted for mediation. This decision was influenced by the Indian legal
system's encouragement of alternative dispute resolution methods, as well as the
parties' desire to avoid the public spectacle and protracted nature of court
proceedings.
Event Convenors
Palak Kumari
(C) 9625515625
palakkumari.6414703522@maims.ac.in
Ruchi Bhatnagar
(C) 7827324600
ruchibhatnagar.7114703522@maims.ac.in
Gunjan Attri
(C)93107 38394
gunjanattri.1614703522@maims.ac.in