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CARE10 WK2 LinkedIn Profile

LinkedIn

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Michael Carter
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22 views13 pages

CARE10 WK2 LinkedIn Profile

LinkedIn

Uploaded by

Michael Carter
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Crafting a Compelling

LinkedIn Profile: Best


Practices for Building
Your Professional
Brand Online
Introduction
In this presentation, we will explore the
key elements of a successful LinkedIn
profile and provide tips for optimizing
your online presence.

LinkedIn offers a powerful platform for


professional branding, networking and
content creation.
Why LinkedIn Matters
LinkedIn is the world's largest
professional networking platform with
nearly 1 billion users in 200 countries.
It was launched in 2003, the year before
Facebook came online.

LinkedIn offers opportunities for job


seekers, recruiters, and businesses to
connect and build relationships. A well-
crafted LinkedIn profile can help you
develop your professional brand, increase
your visibility to potential employers or
clients and demonstrate your
professional value.
Profile Picture
Your profile picture is the first thing
people see when they visit your profile.
Choose a professional-looking photo
that represents your brand. Use a high-
quality headshot with good lighting
and a neutral background. Avoid using
selfies, group photos, or photos with
distracting elements.
Some people choose a digital avatar if
they work as a developer.

Check out:
Timmu Toke, CEO of Ready Player Me
Headline

Your headline appears under your name


and is one of the most important parts of
your profile. Use it to showcase your
expertise and value proposition. Avoid
using generic titles like 'job seeker' or
'student'. Instead, use keywords that
describe your skills and accomplishments.
About
This is your opportunity to tell your
story and showcase your personality.
Use it to highlight your achievements,
skills, and passions. Write in the first
person while keeping it concise and
engaging. Use bullet point style to
make it easy to read.
Experience
Your experience section should showcase your
career history and achievements. Use bullet
points to highlight your responsibilities and
accomplishments. Use keywords and metrics to
quantify your impact.
Skills
Your skills section is an opportunity to
showcase your expertise and make your
profile more discoverable. Choose
relevant skills and endorsements that
align with your career goals. Use
keywords and phrases that are
commonly searched by recruiters and
employers.
Recommendations
Recommendations from colleagues
and clients can add credibility to your
profile and showcase your skills and
accomplishments. Ask for
recommendations from people you
have worked with and provide specific
guidance on what you would like them
to highlight.
Engagement

Engagement is key to building your


professional brand on LinkedIn. Engage
with your network by commenting on
posts, sharing articles, and posting your
own content. Join groups and participate
in discussions to expand your network
and showcase your expertise.
Conclusion
A well-crafted LinkedIn profile can help you establish
your professional brand and increase your visibility to
potential employers or clients. Use the tips in this
presentation to optimize your profile and build your
online presence. Remember to keep your profile up-
to-date and engage with your network regularly.
Thanks!
Do you have any
questions?
micarter@sl.on.ca

el
ha
ic
M
Additional Resources

Deehan, Jane. 2023. “20 Steps to a Better LinkedIn Profile in 2023.”


LinkedIn. January 1, 2023.
https://www.linkedin.com/business/sales/blog/profile-best-
practices/17-steps-to-a-better-linkedin-profile-in-2017

Sunwall, Lane. 2016. Developing Your Web Presence. Madison,


Wisconsin: University of Wisconsin-Madison.
https://wisc.pb.unizin.org/webpresence/.

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