Multicultural Reviewer
Multicultural Reviewer
Multicultural Reviewer
Managing Cultural Diversity in the Workplace programs, these prejudices can be addressed
What is Cultural Diversity? 5. Workers with disabilities- disabilities can cover
• The Oxford Dictionary “the existence of a variety many differences, from the ability to form social
of cultural or ethnic groups within a society” relationships to physical disabilities. Part of this
• It’s a population where all differences are can be helped with a neurodiversity program, as
represented well as fighting against negative perceptions
• From a business perspective, types of workplace 6. Mental Health- focusing on mental health along
diversity include, “race, ethnicity, age, ability, with workplace wellness support can combat a
language, nationality, socioeconomic status, variety of issues, from absenteeism to behavioral
gender, religion, or sexual orientation” problems
• Is the representation of different cultural and 7. Neurodiversity- recognizing and providing a
ethnic groups in society supportive environment for those with
• [Workplace] it is the inclusion of employees from neurological differences that include dyslexia,
different backgrounds, different races, different autism and Tourette’s helps organizations to
sexual orientations and different political views celebrate differences and the benefits they can
Why is Cultural Diversity important? offer in well-matched job types.
• We’ve touched on the idea of the benefits cultural 8. Thought Style- different personalities and
diversity offers, but equality and diversity are thought styles can enhance creativity if the
something that hasn’t just received lip service individual and the role are well matched. In
within the media. There’s been extensive research contrast, it can cause stress if ill-matched
into its positive effects and the importance of Six Benefits of Cultural Diversity in the Workplace
business 1. Cultural diversity helps develop and maximize
• Is important give us solid stats to work from when skillsets- A culturally diverse workplace
thinking about its benefits empowers people to develop their talents and
skills
• Workplace diversity and inclusion allow
2. Cultural diversity improves the recruitment
businesses to build teams that bring different
process- surveys show that two-thirds of
viewpoints and talents to the mix, increasing
candidates cite diversity as an important
innovation and driving higher revenues.
consideration during a job hunt
Types of Workplace Diversity
3. Cultural diversity can help you to retain talent-
1. Gender- women make up a bigger percentage of
aside from attracting a broader talent pool in the
the workforce than ever before. But there is still a
first place, cultural diversity is the key to building
gap in terms of fair pay and the percentage of
the ideologies of respect between company and
women in leadership roles
employee, and cooperation
2. Race and ethnicity- as ethnic and racial identities
4. Cultural diversity improves your teams
evolve, standardized forms with ethnic groups fail
creativity- studies have shown the positive
to hit the mark. By opening the conversation with
impact a culturally diverse workforce can have on
employees and candidates on race and ethnicity,
a team and companies creativity
this goes a step towards improving cultural
5. Cultural diversity can help increase employee
diversity
engagement- the best way to learn about other
3. LGBT- the LGBT community includes a complex
cultures and ethnicities is by talking to someone
range of people in terms of backgrounds,
with that background
experiences and challenges. To work towards
6. Cultural diversity will improve your company’s
eliminating discrimination, careful attention
reputation- a company that employs people from
needs to be paid towards a strategy as an LGBT
all different types of cultures and backgrounds
employer
will be considered a good employer
4. Age- both younger and older workers can be
Lesson 1: One’s Global Perspective as a Tourism and
discriminated against in terms of preconceptions.
Hospitality Management
Through steps like opening apprenticeships to all
What is Global Perspective?
• Comprehensive lens through which you see the • Globalization is the trend towards increasing
world around you. international interconnectedness among people
• It shapes your understanding of both your identity and entities worldwide.
and the identity of people you interact. • Driven by advances in technology and
• A global mindset includes understanding communication, it leads to the blending and
globalization and how regions are interconnected exchange of resources, products, and culture
economically, politically, and socially Types of Globalization
What are global perspective? 1. Social- refers to the idea a sha e now live in red
1. Interdependence and globalization – an society.
understanding of the complex social, economic 2. Cultural- refers to the spread and mixing of
and political links between people and the impact cultures around the world
that changes have on each other 3. Economic- refers to the increasing integration of
2. Identity and cultural diversity – an national economies around the world.
understanding of self and one’s own culture, and 4. Technological- refer to the spread of technology
being open to the culture of others around the world
3. Social Justice and Human Rights- an Global Perspectives
understanding of the impact of inequality and 1. Parochialism
discrimination, the importance of standing up for Etymology- The term Parochialism originates from the
our own rights and our own responsibility to idea of a Parish or ‘Parochia’ in Late Latin
respect the rights of others Meaning
4. Peace Building and Conflict Resolution- an • Viewing the world solely through one’s own eyes
understanding of the importance of building and and perspectives.
maintaining positive and trusting relationship and • Not recognizing that others have different ways of
ways conflict can be prevented or peacefully living and working.
resolved. • Falling into the trap of ignoring other’s values and
5. Sustainable Features- an understanding of the customs and rigidly applying an attitude of “ours
ways in which we can meet our current needs is better than theirs” to foreign cultures.
without diminishing the quality of the environment Example- Manager working in a global business world.
or reducing the capacity of future generations to 2. Ethnocentric Attitude
meet their own needs. Etymology- The word Ethnocentrism comes from the
Why Adopt a Global Perspective? Greek ethno, or "people" and centric, "center"
• An approach which takes into account the whole Meaning- A belief that one's own group, ethnicity, and
of human society and the environments in which nationality is of central importance and better than any
people live other
• An emphasis on the future, the dynamic nature of Example- Racism, Stereotypes, Xenophobia
human society, and each person’s capacity to 3. Polycentric Attitude
choose and shape preferred futures Etymology- The term polycentric comes from two Greek
• An opportunity to explore important themes such words: polús, meaning ‘many’ , and kentrikós, meaning
as change, interdependence, identity and ‘centre’
diversity, rights and responsibilities, peace Meaning- View that managers in the host country know
building, poverty and wealth, sustainability and the best work approaches and practices for running their
global justice business
• A focus on cooperative learning and action, and Example- diversified leadership
shared responsibility Best Approach-
• An emphasis on critical thinking and • Enhances market responsiveness
communication • Reduces cultural friction
• An opportunity to develop positive and • Utilizes local expertise
responsible values and attitudes, important skills 4. Geocentric Attitude
and an orientation to active participation
Globalization
Etymology- The word geocentric comes from the Greek • Nestle and Starbucks- it aims to elevate and
roots geo-, "earth, " and kentrikos, "pertaining to a grow the Starbucks brand in consumer-packaged
center." goods and out-of-home channels.
Meaning- A world-oriented view that focuses on using the • Uber and Spotify- Uber’s partnership with Spotify
best approaches and people from around the globe. lets Uber riders easily stream their Spotify playlist
Example- whenever they take a ride. This makes the Uber
• Open-minded attitude. experience feel more personalized, and
• Global view towards culture. encourages Uber riders to subscribe to Spotify
• Respecting origins at work. Premium (for more control of their tunes both
Best Approach- inside and outside Uber).
• Understanding of cross-cultural differences. 2. Joint Venture- A specific type of strategic alliance
• Consider and appreciate the differences of in which partners agree to form a separate,
customs and practices. independent organization for some business
Lesson 2: Types of International Organization purpose.
An International Organization is referring to global • Vitasoy & Universal Robina- Vitasoy
entities or associations that play a crucial role in International Holdings, Inc., the joint venture
promoting cooperation, standardization, and partner of URC in bringing nutritious and great-
understanding across different cultures. tasting plant milk to Filipinos, upholds the same
Multinational Corporation commitment to motivate, nurture, and reward
• Maintains operation in multiple countries. employees for their excellent performance.
• A company that has business operations in at Purpose: To promote high-quality sustainable plant-
least one country other that it's home country. based beverage products
Multi-domestic Corporation- MNC that decentralized • Subaru & Toyota- A collaboration between Toyota
management and other decisions to the local country. and Subaru to create BRZ sports car. In this
• H&M-H&M uses a multidomestic strategy by partnership, both companies shared their
adapting their products, stores and marketing to expertise in engineering and design to produce a
local tastes. The brand’s clothing lines show high-performance vehicle while maintaining their
fashion trends, the pricing, campaigns and store separate identities.
layout are customized for each market. 3. Foreign Subsidiary- Directly investing in a foreign
• Nestle- Nestle is a great example of a company country by setting up a separate and independent
that uses a multidomestic strategy. Nestle has a production facility or office
wide range of tastes and product variants to cater • A foreign subsidiary is a company that is wholly or
to local palates and nutritional requirements. partially owned by a parent company based in
• Johnson & Johnson- Johnson & Johnson uses a another country. It operates independently in the
multidomestic strategy by customizing their local market but is controlled by the parent,
healthcare products for several markets. To meet allowing the parent company to expand its global
local preferences and regulations they modify reach and manage operations abroad.
product formula, packaging and marketing • The Coca-Cola Company is an American
messaging. multinational corporation founded in 1892. It
Global Company- MNC that centralize it's management manufactures, sells and markets soft drinks
and other decisions in the home country. including Coca-Cola, other non-alcoholic
Transnational/Borderless/Corporation- MNC that has beverage concentrates and syrups, and alcoholic
eliminated artificial geographic barriers: organized along beverages.
business lines that reflect a egocentric attitude. Coca-Cola Beverages Philippines Inc. Owner: The Coca-
Other Forms of Globalization Cola Company
1. Strategic Alliances- Partnerships between an Parent: Aboitiz Equity Ventures (40%)
organization and a foreign company in which both Coca-Cola Europacific Partners (60%)
share resources and knowledge in developing new Lesson 3: Hofstede’s 5 Dimensions for Assessing
products or building new facilities. Cultures
What is culture, and how culture be understood 3. Masculinity vs. Feminity (MAS)- A dimension
through Hofstede’s cultural framework which also reffered to as “tough vs. tender”, and
Culture is "the collective programming of the mind which considers the preference of society for
distinguishes the member of one group or category of achievement, attitude towards sexuality equality,
people from another." behavior, etc.
Why is understanding of culture critical to a manager 4. Uncertainty Avoidance Index (UAI)- this
in a global environment? dimension reflects a society’s tolerance for
Understanding culture enables managers to adapt their ambiguity and risk
strategies, foster positive working relationships, and 5. Long-Term vs Short-Term Orientation (LTO)-
effectively lead in diverse, global environments. Without Long term orientation focus on the future involves
this awareness, managers risk misalignment, conflict, delaying short term success or gratificiation in
and inefficiency in managing international teams or order to achieve long term growth. While Short
operations. term orientation focuses on the near future
involves delivering short term success
gradification.
6. Indulgence vs Restraint (IVR)- examines a
society's attitude towards enjoying life and
controlling impulses. Indulgent cultures place a
high value on leisure, pleasure, and self-
expression, while restrained cultures emphasize
moderation, discipline, and social norms.