SUCCESS

HOW MANY OF THESE ARE HOLDING YOU BACK
1. UNFAVORABLE HEREDITARY BACKGROUND.

There is but little, if anything, which can be done for people who are
bom with a deficiency in brain power. This philosophy offers but one
method of bridging this weakness--through the aid of the Master Mind.
Observe with profit, however, that this is the ONLY one of the thirty
causes of failure which any individual may not easily correct.
2. LACK OF A WELL-DEFINED PURPOSE IN LIFE.

There is no hope of success for the person who does not have a central
purpose, or definite goal at which to aim. Ninety-eight out of every
hundred of those whom I have analyzed, had no such aim
Perhaps this was the MAJOR CAUSE OF THEIR FAILURE.
3. LACK OF AMBITION TO AIM ABOVE MEDIOCRITY.

We offer no hope for the person who is so indifferent as not to want to
get ahead in life, and who is not willing to pay the price.
4. INSUFFICIENT EDUCATION.
This is a handicap which may be overcome with comparative ease.
Experience has proven that thebest-educated people are often those
who are known as "self- made," or self-educated. It takes more than a
college degree to make one a person of education. Any person who is
educated has learned to get whatever he wants in life without violating
the rights of others. Education consists, not so much of knowledge, but
of knowledge effectively and persistently APPLIED. Men are paid, not
merely for what they know, but more particularly for WHAT THEY DO
WITH THAT WHICH THEY KNOW.
5. LACK OF SELF-DISCIPLINE.
Discipline comes through self- control. This means that one must
control all negative qualities. Before you can control conditions, you
must first control yourself. Self-mastery is the hardest job you will ever
tackle. If you do not conquer self, you will be conquered by self. You
may see both your best friend and your greatest enemy at one and the
same time, by stepping in front of a mirror.
6. ILL HEALTH.
No person may enjoy outstanding success without good health. Many
of the causes of ill health are subject to mastery and control. These, in
the main are:
a) Overeating of foods not conducive to health
b) Wrong habits of thought; giving expression to negatives.
c) Wrong use of, and overindulgence in sex.
d) Lack of proper physical exercise
e) An inadequate supply of fresh air, due to improper breathing.
7. UNFAVORABLE ENVIRONMENTAL INFLUENCES

DURING CHILDHOOD.
"As the twig is bent, so shall the tree grow." Most people with criminal
tendencies acquire them due to bad environments and improper
childhood associates.
8. PROCRASTINATION.
This is one of the most common causes of failure. "Old Man
Procrastination" stands within the shadow of every human being,
waiting for his opportunity to spoil one's chances of success. Most of
us fail because we are waiting for the "time to be right" to start doing
something worthwhile. Do not wait. The time will never be "just right."
Start where you stand and work with whatever tools you may have at
your command, and better tools will be found as you go along.
9. LACK OF PERSISTENCE.
Most of us are good "starters" but poor "finishers" of everything we
begin. Moreover, people are prone to give up at the first signs of defeat.
There is no substitute for PERSISTENCE. The person who makes
PERSISTENCE his watch-word, discovers that "Old Man Failure"
finally becomes tired, and makes his departure. Failure cannot cope
with PERSISTENCE.
10. NEGATIVE PERSONALITY.

There is no hope of success for the person who repels people through a
negative personality. Success comes through the application of
POWER, and power is attained through the cooperative efforts of other
people. A negative personality will not induce cooperation.
11. LACK OF CONTROLLED SEXUAL URGE.

Sex energy is the most powerful of all the stimuli which move people
into ACTION. Because it is the most powerful of the emotions, it must
be controlled, through transmutation, and converted into other
channels.
12. UNCONTROLLED DESIRE FOR "SOMETHING FOR

NOTHING.
" The gambling instinct drives millions of people to failure. Evidence
of this may be found in a study of the Wall Street crash of '29, during
which millions of people tried to make money by gambling on stock
margins.
13. LACK OF A WELL-DEFINED POWER OF DECISION.

Men who succeed reach decisions promptly, and change them, if at all,
very slowly. Men who fail, reach decisions, if at all, very slowly, and
change them frequently, and quickly. Indecision and procrastination are
twin brothers. Where one is found, the other may usually be found also.
Kill off this pair before they completely "hog-tie" you to the treadmill
of FAILURE.
14. ONE OR MORE OF THE SIX BASIC FEARS.

These fears have been analyzed for you in a later chapter. They must
be mastered before you can market your services effectively.
15. WRONG SELECTION OF A MATE IN MARRIAGE.

This a most common cause of failure. The relationship of marriage
brings people intimately into contact. Unless this relationship is
peomonious, failure is likely to follow. Moreover, it will be a form of
failure that is marked by misery and unhappiness, destroying all signs
of AMBITION.
16. OVER-CAUTION.
The person who takes no chances, generally has to take whatever is left
when others are through choosing Over-caution is as bad as under-
caution. Both are extremes to be guarded against. Life itself is filled
with the element of chance.
17. WRONG SELECTION OF ASSOCIATES IN BUSINESS.

This is one of the most common causes of failure in business. In
personal marketing services, one should use great care to select an
employer who will be an inspiration, and who is intelligent and
successful. We emulate those with whom we associate most closely.
Pick an employer who is worth emulating.
18. SUPERSTITION AND PREJUDICE.

Superstition is a form of fear. It is also a sign of ignorance. Men who
succeed keep open minds and are afraid of nothing.
19. WRONG SELECTION OF A VOCATION.

No man can succeed in a line of endeavour which he does not like. The
most essential step in marketing personal services is selecting an
occupation into which you can throw yourself wholeheartedly.
20. LACK OF CONCENTRATION OF EFFORT.

The "jack-of-all- trades" seldom is good at any. Concentrate all of your
efforts on one DEFINITE CHIEF AIM.
21. THE HABIT OF INDISCRIMINATE SPENDING.

The spend- thrift cannot succeed because he stands eternally in FEAR
OF POVERTY. Form the habit of systematic saving by putting aside a
definite percentage of your income. Money in the bank gives one a very
safe foundation of COURAGE when bargaining de the sale of personal
services. Without money, one must take what one is offered, and be
glad to get it.
22. LACK OF ENTHUSIASM.
Without enthusiasm, one cannot be convincing. Moreover, enthusiasm
is contagious, and the person who has it, under control, is generally
welcome in any group of people who has it , under control , is generally
welcome in any group of people.
23. PATOLERANCE.
The person with a "closed" mind on any subject seldom gets ahead.
Intolerance means that one has stopped acquiring knowledge. The most
damaging forms of intolerance are those connected with religious,
racial, and political differences of opinion.
24. INTEMPERANCE.
The most damaging forms of intemperance are connected with eating,
strong drink, and sexual activities. Overindulgence in any of these is
fatal to success.
25. INABILITY TO COOPERATE WITH OTHERS.

More people lose their positions and their big opportunities in life,
because of this fault, than for all other reasons combined. It is a fault
which no well-informed businessman, or leader will tolerate.
26. POSSESSION OF POWER THAT WAS NOT ACQUIRED

THROUGH SELF EFFORT.
(Sons and daughters of wealthy men, and others who inherit money
which they did not eam). Power in the hands of one who did not acquire
it gradually, is often fatal to success. QUICK RICHES are more
dangerous than poverty.
27. INTENTIONAL DISHONESTY. There is no substitute for
honesty. One may be temporarily dishonest by force of circumstances
over which one has no control, without permanent damage. But there
is NO HOPE for the person whois dishonest by choice. Sooner or later,
his deeds will catch up with him, and he will pay by loss of reputation,
and perhaps even loss of liberty.
28. EGOTISM AND VANITY.

These qualities serve as red lights which warn others to keep away.
THEY ARE FATAL TO SUCCESS.
29. GUESSING INSTEAD OF THINKING.

Most people are too indifferent or lazy to acquire FACTS with which
to THINK ACCURATELY. They prefer to act on "opinions" created by
guesswork or snap judgments.
30. LACK OF CAPITAL.

This is a common cause of failure among those who start out in
business for the first time, without sufficient reserve of capital to absorb
the shock of their mistakes, and to carry them over until they have
established a REPUTATION.
31. Under this, name any particular cause of failure from which you
have suffered that has not been included in the foregoing list.

SUCCESS

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HOW MANY OF THESE ARE HOLDING YOU BACK

1. UNFAVORABLE HEREDITARY BACKGROUND.

2. LACK OF A WELL-DEFINED PURPOSE IN LIFE.

3. LACK OF AMBITION TO AIM ABOVE MEDIOCRITY.

7. UNFAVORABLE ENVIRONMENTAL INFLUENCES

10. NEGATIVE PERSONALITY.

11. LACK OF CONTROLLED SEXUAL URGE.

12. UNCONTROLLED DESIRE FOR "SOMETHING FOR

13. LACK OF A WELL-DEFINED POWER OF DECISION.

14. ONE OR MORE OF THE SIX BASIC FEARS.

15. WRONG SELECTION OF A MATE IN MARRIAGE.

17. WRONG SELECTION OF ASSOCIATES IN BUSINESS.

18. SUPERSTITION AND PREJUDICE.

19. WRONG SELECTION OF A VOCATION.

20. LACK OF CONCENTRATION OF EFFORT.

21. THE HABIT OF INDISCRIMINATE SPENDING.

25. INABILITY TO COOPERATE WITH OTHERS.

26. POSSESSION OF POWER THAT WAS NOT ACQUIRED

28. EGOTISM AND VANITY.

29. GUESSING INSTEAD OF THINKING.

30. LACK OF CAPITAL.

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