Scribd Logo
Upload

Welcome to Scribd!

  • 27 views

    Front Page SN

    Uploaded by

    ndanishn21

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Front Page SN

    Uploaded by

    ndanishn21
    27 views7 pages

    Original Title

    Front Page Sn

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views7 pages

    Front Page SN

    Uploaded by

    ndanishn21

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 7

    THE IMPACT OF AMAZON ON SMALL BUSINESSES:

    A COMPREHENSIVE ANALYSIS

    BY
    S NIKIL KUMAR

    RA2131204020047

    2021 – 2024 BATCH

    DEPARTMENT OF COMMERCE
    INFORMATION SYSTEM AND MANAGEMENT

    COLLEGE OF SCIENCE AND HUMANITIES

    SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

    RAMAPURAM

    APRIL 2024
    CERTIFICATE

    This is to certify that the Project Titled ‘’THE IMPACT OF AMAZON

    ON SMALL BUSINESSES: A COMPREHENSIVE ANALYSIS” submitted by

    VISWANATHAN.N (RA2131204020045) of Bachelor of Commerce, Information

    System and Management, College of Science and Humanities, SRM Institute of

    Science and Technology, Ramapuram is a Bonafide Record of workcarried out by

    him/her in partial fulfilment of the requirement for the award of degree of Bachelor

    of Commerce.

    PROJECT GUIDE HEAD OF THE DEPARTMENT

    INTERNAL EXAMINER EXTERNAL EXAMINER


    DECLARATION

    I hereby declare that the Project Work entitled on ‘’THE IMPACT OF AMAZON

    ON SMALL BUSINESSES: A COMPREHENSIVE ANALYSIS” submitted by me for

    partial fulfilment of the degree of Bachelor of Commerce under the guidance Mrs Anandhi

    K., M. Com(Com)., M. Com(CS)., M. Phil., (Ph.D) of Department of Commerce,

    Information System and Management, College of Science and Humanities, SRM Institute of

    Science and Technology is my original work and has not been submitted earlier to any other

    University/Institutions.

    STUDENT NAME AND SIGNATURE


    TABLE OF CONTENT

    CHAPTER CONTENTS PAGE


    NO

    1-17
    I INTRODUCTION

    REVIEW OF LITERATURE 18-22


    II

    23-29
    RESEARCH METHODOLOGY
    III

    30-41
    IV DATA ANALYSIS AND
    INTERPRETATION
    42-45
    FINDINGS
    V

    SUGGESTIONS 46-48
    VI

    VII CONCLUSION 49-51

    BIBLIOGRAPHY 52-54

    APPENDICES 55-

    PUBLICATION CERTIFICATE
    LIST OF TABLES

    TABLE NO CONTENT PAGE NO


    4.1 GENDER CLASSIFICATION 18
    4.2 AGE CLASSIFICATION 19
    4.3 OCCUPATION CLASSIFICATION 20
    4.4 CLASSIFICATION ON THE BASIS OF EDUCATION QUALIFICATION 22
    4.5 CLASSIFICATION ON THE BASIS OF RESPONDENTS BUY THE 25
    PRODUCTS FROM MYNTRA
    4.6 PATTERN OF SHOPPING IN MYNTRA 36
    4.7 CLASSIFICATION ON THE BASIS OF OTHER WEBSITES USING APART 27
    FROM MYNTRA
    4.8 PRODUCT PURCHASED THROUGH MYNTRA 29
    4.9 MOTIVATION FACTORS TO BUY IN MYNTRA 31
    4.10 ANALYSIS OF MOTIVATION FACTORS TO BUY IN MYNTRA 32
    4.11 NO. OF RESPONDENTS SEES BEFORE MAKING A SELECTION OF 34
    PRODUCT IN MYNTRA
    4.12 RESPONDENTS THINK THE MARKETING STRATEGIES HELP 36
    COMPANY TO INCREASE THE SALES
    4.13 PROMOTIONAL STRATEGIES OF MYNTRA 38
    4.14 ANALYSIS OF PROMOTRIONAL STRATEGIES OF MYNTRA 39
    4.15 RESPONDENTS RATES THE PROMOTIONS OF MYNTRA 41
    4.16 RESPONDENTS HAVE GOT ANY SPECIAL OFFER FROM MYNTRA 43
    4.17 RESPONDENTS ARE SATISFIED WITH PRODUCT INFORMATION OF 44
    MYNTRA
    4.18 ANALYSIS OF RESPONDENTS ARE SATISFIED WITH THE PRODUCT 45
    INFORMATION OF MYNTRA
    4.19 PROBLEMS FACED BY THE CUSTOMERS OF MYNTRA 47
    4.20 RESPONDENTS SATISFIED THE FOLLOWING FEATURES OF MYNTRA 49
    TABLE NO CONTENT PAGE NO
    4.21 ANALYSIS OF RESPONDENTS SATISFIED THE FOLLOWING FEATURES 50
    OF MYNTRA
    4.22 RESPONDENTS LIKE TO RECOMMEND OTHERS TO BUY PRODUCTS 52
    OF MYNTRA
    LIST OF CHARTS

    CHART NO CONTENT PAGE NO


    4.1 GENDER CLASSIFICATION 18
    4.2 AGE CLASSIFICATION 20
    4.3 OCCUPATION CLASSIFICATION 21
    4.4 EDUCATION QUALIFICATION CLASSIFICATION 23
    4.5 NUMBER OF RESPONDENTS 24
    4.6 PATTERN OF SHOPPING IN MYNTRA 26
    4.7 OTHER WEBSITES USING APART FROM MYNTRA 28

    4.8 PRODUCT PURCHASED FROM MYNTRA 30


    4.9 MOTIVATION FACTORS YOU TO BUY IN MYNTRA 33
    4.10 NUMBER OF RESPONDENTS BEFORE MAKING A SELECTION OF 35
    PRODUCT IN MYNTRA
    4.11 NUMBER OF RESPONDENTS THINK THE MARKETING STRATEGIES 37
    HELP COMPANY TO INCREASE THE SALES
    4.12 ANALYSIS OF PROMOTIONAL STRATEGIES IN MYNTRA 40
    4.13 NUMBER OF RESPONDENTS RATES THE PROMOTIONS OF MYNTRA 42
    4.14 RESPONDENTS HAVE GOT ANY SPECIAL OFFER FROM MYNTRA 43
    4.15 NUMBER OF RESPONDENTS SATISFIED WITH THE PRODUCT 46
    INFORMATION OF MYNTRA
    4.16 PROBLEMS FACED BY THE CUSTOMERS OF MYNTRA 48
    4.17 ANALYSIS OF RESPONDENTS ARE SATISFIED THE FOLLOWING 51
    FEATURES OF MYNTRA
    4.18 NUMBER OF RESPONDENTS LIKE TO RECOMMEND OTHERS TO BUY 53
    PRODUCTS OF MYNTRA

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy