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14 views

Presentation 3

Uploaded by

aresbiceps
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 15

Name: Sakshi Sharma

Course: BA Program (History + Pol science)


Roll no: 23/173Semester: III
2

PRODUCT

JEWELLERY
Introduction
WHY WE HAVE CHOOSEN THIS PRODUCT. 3

Jewellery consist of small decorative items worn for personal


adornment, such as RINGS, EARRINGS, NECKLACE etc. The
basic forms of Jewellery very between cultures but are often
exteremely long lived, in European cultures the most common
forms of jewellery listed above have persisted since ancient
times.

The word Jewellery itself is derived from the word 'Jewel'


meaning Plaything. Jewellery may be made from a wide range
of materials. Gemstones and similar materials such as Ambar
and Coval, Beads and Shells have been widely used.
BRAND
NAME

AURUM JEWELLERS
PRESENTATION TITLE 5

LOGO
PRESENTATION TITLE 6

TANISHQ KALAYAN PC JEWELLERS


JEWELLERS

OUR COMPETITORS
PRESENTATION TITLE 7

FEATURES OF
OUR PRODUCT
➢ 25 YEARS OF TRUST.

➢ TRUSTED BY LAKHS OF FAMALIES.

➢ PURITY AS PER STANDARDS.

➢ ISO RECOGNISED.

➢ MINIMUM LABOUR CHARGE.

➢ UNLIMITED ATTRACTIVE DESIGNS.


PRESENTATION TITLE 8

PROMOTION
DIGITAL PRINTED PERSONAL
ADVERTISEMENT ADVERTISEMENT SELLING
PRESENTATION TITLE 9

We use buses and trucks to


supply or to make are
ROADWAY jewellery available in local
Transportation areas.
We use special trains for
RAILWAY carring goods and raw
material to maintain security
speed.

We use private air plans for


AIRWAY carring goods and services
only for exporting and
importing goods because
ththey need safety for
jewellery.
PRESENTATION TITLE 10

Channel of Distribution.
MANUFACTURER CUSTOMER
PRESENTATION TITLE 11

Price
• 1ct. = 10 g = 1 tola
( 1 ct. = Rs. 20000)
• Rs. 200 = Polishing charges per
gram.
• Minimum labour charges.
• Addition of copper (as base)
according to need.
• Amount of gold depend on
demand.
PRESENTATION TITLE 12

Brand
Ambassador

KAREENA KAPOOR.
PRESENTATION TITLE 13

U.S.P
❑ We developed a signature style early on.

❑ We have a well defined brand story.

❑ We communicate value and prices accordingly.

❑ We partner with the Right clients, not just


any client.

❑ We have devoted base of raving fans.

❑ We are dedicated and resilient.

❑ We didn't get there overnight and know


when to move.
CONCLUSION
It was a wonderful and learning experience for
us while working on this project. This project
took us through the various phases of project
development and gave real insight into the
world of marketing on project selected
jewellery.
They (competitors) made us challenging and
gave us a feel of developers. Thus, there
involved a joy of working and thrill in various
problems.
It was due to this project we came to know
about marketing in vast. We also expended our
knowledge about Jewellers.
Lastely, we enjoyed each and every bit of
work we had put into this project.
PRESENTATION TITLE 15

THANK YOU.........

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