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    Pizza 4P's

    Uploaded by

    nguyen.simon

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Pizza 4P's

    Uploaded by

    nguyen.simon
    11 views26 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    11 views26 pages

    Pizza 4P's

    Uploaded by

    nguyen.simon

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 26

    CONFIDENTIAL & PROPRIETARY

    Optimizing Marketing Activities


    of Pizza 4P’s
    Part 1: Pizza 4P’s Introduction

    Part 2: Marketing Concepts

    CONFIDENTIAL & PROPRIETARY


    Customer Behaviour
    STP Model
    Contents
    Marketing Mix (4 Ps)

    Part 3: Pizza 4P’s Marketing Activities Analysis

    Part 4: Conclusion

    2
    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    Founded in Japanese Couple Japanese hospitality Fresh Ingredients
    Ho Chi Minh City with Italian cuisine Sourced From Da Lat

    Sustainability Delivering Wow, Signature Dishes Strong Presence in

    Commitment Sharing Happiness Urban Areas

    3
    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    Pizza 4P’s Introduction

    CONFIDENTIAL & PROPRIETARY


    PART 2

    MARKETING CONCEPTS

    CONFIDENTIAL & PROPRIETARY


    Customer Behaviour
    Buying Process

    CONFIDENTIAL & PROPRIETARY


    Problem Solution Evaluation of
    Recognition Research Alternatives

    Post-Purchase Purchase Decision


    Behavior 11
    Customer Behaviour

    Influencing Factors

    CONFIDENTIAL & PROPRIETARY


    Cultural Factors Social Factors Personal Factors Psychological Factors

    Values, Norms, And Influence From Family, Individual Characteristics Internal Processes Like
    Practices Shared By A Friends, Colleagues, Or Like Age, Occupation, Motivation Or Perception
    Group Social groups Lifestyle, Income,...

    12
    13

    CONFIDENTIAL & PROPRIETARY


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    CONFIDENTIAL & PROPRIETARY


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    CONFIDENTIAL & PROPRIETARY


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    CONFIDENTIAL & PROPRIETARY


    17

    CONFIDENTIAL & PROPRIETARY


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    CONFIDENTIAL & PROPRIETARY


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    CONFIDENTIAL & PROPRIETARY


    CONFIDENTIAL & PROPRIETARY
    20
    21

    CONFIDENTIAL & PROPRIETARY


    PART 3

    MARKETING CONCEPTS

    CONFIDENTIAL & PROPRIETARY


    Customer Perception

    - A brand that prioritizes quality and freshness

    CONFIDENTIAL & PROPRIETARY


    - Diverse restaurant designs
    - Exceptional dining experiences

    23
    PART 4

    Conclusion

    CONFIDENTIAL & PROPRIETARY


    Conclusion

    - Pizza 4P’s built a strong brand identity, equity, and loyalty. The unique and diverse store
    designs create memorable dining experiences, while their storytelling and emphasis on
    sustainability resonate deeply with consumers. However, to further enhance its branding, the

    CONFIDENTIAL & PROPRIETARY


    company can benefit from more consistent visual elements across digital and physical
    touchpoints and expanding its community engagement initiatives.

    - By leveraging its strengths and addressing weaknesses, the brand can capitalize on market
    opportunities and mitigate potential threats. More detailed market segmentation and tailored
    marketing strategies can enhance targeting and positioning, while optimizing the Marketing Mix
    can improve product offerings, pricing strategies, distribution channels, and promotional efforts.
    By continuously innovating and refining its branding and marketing strategies, Pizza 4P's can
    maintain its competitive edge and achieve sustainable growth. The brand's dedication to quality,
    sustainability, and unique culinary experiences will continue to attract and retain a loyal
    customer base, positioning it well for future success.
    25
    CONFIDENTIAL & PROPRIETARY
    Thanks for watching

    Vietnam
    Jul 2024

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