TABLE OF CONTENTS

CHAPTER ONE: Executive Summary

1.1 Mission and Vision Statements
1.2 Company Description
1.3 Objectives

CHAPTER TWO: Business Description and Concept

2.1 Company Background
2.2 Core Values and Principles
2.3 Product Concept
2.4 Value Proposition

CHAPTER THREE: Market Analysis

3.1 Industry Overview
3.2 Target Market Analysis
3.2.1 Geographic Focus
3.2.2 Demographic Focus
3.2.3 Psychographics
3.3 Consumer Trends
3.4 Competitive Landscape
3.5 Market Needs and Gaps

CHAPTER FOUR: Products and Services

4.1 Product Line
4.2 Product Development and Formulation
4.3 Future Products
4.4 Packaging
4.5 Complementary Products

CHAPTER FIVE: Marketing Plan

5.1 Brand Positioning and Identity
5.2 Pricing Strategy
5.3 Promotional Strategies
5.3.1 Social Media Marketing
5.4.2 E-commerce Platforms
5.4.3 Wholesale/Retail Partnerships
5.5 Customer Acquisition and Retention

CHAPTER SIX: Operations Plan

6.1 Manufacturing Process
6.2 Suppliers and Key Partners
6.3 Distribution and Logistics
6.4 Quality Assurance and Compliance
6.5 Sustainability Initiatives

CHAPTER SEVEN: Management and Organization

7.1 Organizational Structure
7.2 Key Management Personnel
7.3 Advisors and Consultants I'm
CHAPTER EIGHT: Financial Plan
8.1 Startup Costs
8.2 Revenue Model
8.3 Financial Projections
8.3.1 Year 1-3 Revenue Forecast
8.3.2 Cost Analysis
8.3.3 Break-even Analysis
8.4 Funding Requirements and Use of Funds
8.5 Profit and Loss Statements

CHAPTER NINE: Sustainability and Social Impact Plan

9.1 Sustainable Sourcing and Production
9.2 Community Impact
9.3 Environmental Initiatives
9.4 Philanthropic Goals

CHAPTER TEN: Appendices

10.1 Market Research Data
10.2 Product Images and Packaging Designs
10.3 Resumes of Key Management Personnel
10.4 Sample Marketing Materials
10.5 Financial Statements and Assumptions

CHAPTER ONE
EXECUTIVE SUMMARY
The Executive Summary provides an overview of the business plan, offering key information that can
quickly inform potential investors or partners about the business and the benefits of Regina beauty skin
care.

- Mission and Vision Statements:

A clear articulation of the brand’s purpose and long-term aspirations. This includes the mission to deliver
natural, body skincare and the vision of becoming a recognized leader in the skincare industry.

To help customer unlock their natural beauty through innovative skincare products further more
To set a new standard in skin care innovation , delivering exceptional results and customers experiences.

-Company Description
Company Name: Regina beauty skin care
Tagline: unlock your natural beauty
Description
Regina beauty skin care is an innovative beauty dedicated to providing high quality natural skin care
product that empower individuals to achieve healthy radiant skin. Our mission is to help customer unlock
their natural beauty through effective and sustainable skincare solutions.

Our story
The Company was born out of wanting to help people with skin care problems and a commitment to
making a positive impact on the environment .

- Objectives
Short term objectives(6-12months)
Increase websites traffic by 30% through SEO optimization and social media marketing
Launch different sizes and weight of the skin care product
Build a customer data base of 10000 subscribers
Mid term objectives(1-2year)

1. Increase revenue by 50% Year over year

2. Develop a loyalty Program with a 20% retention rate

3. Attend 4 trade shows and industry event

Long term objectives (2-5years)

4. Develop a research and a development team for innovative skincare solutions .

5. Establish a strong online presence With 50,000+ followers

6. Became a leading natural skin care brand

CHAPTER TWO
BUSINESS DESCRIPTION AND CONCEPT
Regina beauty skin care it is an eco friendly skincare brand offering natural effective ,and sustainable
products that empower individuals to achieve healthy radiant skin . Our mission is to provide good quality
skincare solutions .

Concept statement
Regina beauty skincare combines the power of nature to create innovative skincare products that
addresses specific skin concerned . Our products are

1. Natural: formulated with organic and plant based ingredients .

2. Effective: clinically tasted and proven to deliver good results

Demographics
. Women anden aged 25-55
. Middle to upper - income level
. Urban and suburban areas

Phycographics
. Health-conscious individuals seeking natural skin care
. Individuals seeking good quality skincare solutions

- Company Background
Company name: Regina beauty skincare
Founded: 2023
Location : Yaoundé Cameroon
Founder: Regina otang Tarh
Industry: skincare
Company type : Private, limited liability company

Mission Statement
To empower individuals to achieve healthy , radiant skin through natural effective and sustainable skincare
solutions
Company history
Regina beauty skincare was founded in 2023 by Regina otang Tarh with a vision for natural and effective
skincare

- Core Values and Principles

The core values
Customercentricity: prioritize customer satisfaction , feedback and well-being .
Inclusivity: To treat divers skin types ,tones and need promoting diversity
Empowerment: Help customers feel confident , beautiful and empowered through skincare.
Principles

Natural ingredients: Use effective natural,and organic ingredients whenever possible.

Education: Provides customers with skincare knowledge and expertise.

- Product Concept
Product name: Savon noir glow
Product concept
Savon noir glow is a lightweight body soap
Infused with natural ingredients to visibly brighten, smooth and hydrate the skin . Our unique moto is to
use natural and tested ingredients good for the skin.It helps in

1. Hydrate the skin

2. Reduce fine lines and wrinkles
3. Enhance radiance

Key ingredients

1. Vitamin E (30%) brighten complexion

2. Acid citrique
3. Poudré kojic

Product benefit
-Suitable for all skin types (normal,dry, oily and combination)
-Gentle exfoliation
-soothing and calming irritated skin
-Mosturizing and hydrating
Product features

Physical characteristics
-Size: 4 oz (300g)
-shape: Round
-Colour: black
-Texture: smooth, gentle and creamy

Ingredients
Natural ingredients: eg palm kennels oil
No harsh chemicals: eg Texapon

Packaging
. Recyclable plastic packaging
. Minimal branding and design
Price point
Small size: 2500frs
Medium size: 3500frs
Large size: 5500frs

Value Proposition
Headlines: Unlock your natural radiance with Regina beauty skin care.
Subheadings: Experience the power of natural effective skincare solutions tailored to your unique skin .

Regina beauty skin care offers good performance and skincare products that empower you to achieve
healthy , glowing skills n without compromising you're values . Our formulas combines potent natural
ingredients and sustainable practice to deliver.

. Effective solutions for specific concerns (aging,acne and depigmentation).

. Natural and organic ingredients free from harsh chemicals.

CHAPTER THREE
MARKET ANALYSIS
Market overview
.Industry: Natural skin care
.Market size: 1million(2023)
. Target market: Health conscious individuals ,enviromentally aware consumers and skincare athusiast.
Market

1.Demographics
- Age: 15-55
- Income : 5000000f
- Education: college educated

2. Sychographics
- values natural and sustainable living
- concerned about skin health and appearance
- Active online seeking skin care advice and recommendations.

3. Skin type
- Normal
- Dry
- Oily
- Combination
- sensitive

4. Skin concern
- Aging
- Acne
- Dryness
- Hyperpigmentation

Market trend
- sustainable packaging
- Natural and organic ingredients
- Personalized skincare
SWOT Analysis
Strength

. Natural and effective product

. Strong online presence
. Expert skincare advice

Weaknesses

. Limited brand recognition

Opportunities

. Growing demand for natural skincare

. Expanding online presence
. Partnership with influencers and spas

Threat

. Regulatory changes
. Economic downtown

Market strategy

- Online marketing Financial projection(social media)

- Content marketing (vidéos , skincare guide)
- Partnership with spas and wellness centers

Financial projections

- Revenue growth(20%)
- Gross margin(30%)
- Operating Expenses (20%)
- Net income (1000000f)

**Target Market Analysis**

- **Demographic Focus**:
.Age: 25-55
.Gender : Female70% Male 30%
.Income

Packaging**:

- packaging Objectives
.Enhance brand image and recognition
. Protect the product during delivery
. Meet regulatory requirements

-Packaging materials
.Bottles : recyclable PET

- Packaging design
. Colour scheme: Soft natural colours(black )
. Logo : Prominently displayed on packaging
. Product name and description: clear and easy to read
. Ingredients listing : visible on packaging

Packaging size
. Small
. Medium
. Large

7. Management and Organization

Organizational structure
Founder : Regina Otang
Marketing manager : Awono Nerice
Customer service representative : Oslar Ako Tarh

Department
Marketing
Product development
Customer service

Management rôle and responsibilities

1 Founder
. Overall strategy and vision
. Financial management

2 Marketing manager
. Digital marketing
. Content creation

3 Customer service representative

. Order management
. Customer inquiries and support

Meeting communication structure

. Weekly team meetings

Human resources
.Recruitment and hiring

Financial management
. Financial reporting

*8. Financial Plan

Financial objectives
1 achieve 300000f in revenue the first year
2 Increase revenue by 20% annually for the next 3 years
3 Achieve profitability between the first two years.

Financial projections
. Marketing and advertising
. Employees salaries and benefits

Financial projection
Year 1
Revenue : 3000000f
Gross profit : 2500000f
Operating Expenses : 500000f
Net income : 50000f

Year 2
Revenue : 1200000f(growth)
Gross profit : 2700000f
Operating Expenses :700000f
Net income : 700000

Year 3
Revenue : 1500000f
Gross profit : 300000f
Operating Expenses : 800000f
Net income : 100000f

Break even analysis

Break- even point : 6 months
Break -even : 2500000f

Cash-flow projections
1 Monthly cash-flows : 20000f (revenue)
2 Monthly cash outflow : 10000f(expenses)
3 Net cash-flow : (30000f)

10. Appendices

Appendix A : Market research

1- Market size and growth data
- Regina beauty skincare market size : 3000000(2023)
- Projected growth rate (10%) 2023 to 2025

2- Competitor analysis
- Sandra beauty skincare

3- Customer survey and feedback

- survey results : 50% customers prioritize natural ingredients
- Feedback : improved package sustainability

Appendix B : Marketing materials

1- Logo and branding
a. Logo usage rôles
-Minimum size requirements
- Clear space requirements
- Typography (Fon family, size , style)

b. Colour pallet
-Primary colour #3498jb(blue )
-secondary colour#flc40f(orange)
- Accent colour #2ecc71(blue)

C. Topography
- Font family : Open sans
- Font size : Headings (18-24 px) body text (14-18px)

Social media content calendar

a. Monthly posting schedule
- Facebook : 3 posts/ week (Monday, Wednesday, Friday)

b. Content themes
- Product features (eg natural ingredients)
- Skincare tips and advice
- Customer testimonials

c. Hashtags
- # Natural skincare
- Radianglow skincare

Product image and description

a. Product images
. High quality products images (minimum 1000px)
. Lifestyle images (eg product in use)

b. Product description
. Short description( eg 50 words)
.Long description (eg 200 words)

CHAPTER TEN
APPENDIX
1. Income statement (2023)
- Revenue : 30000f
- Expenses : 10000f
- Net income : 20000f

2. Balance sheet (2023)

- Asset : 50000f
- Liability : 20000f
- Equity : 30000f

3. Cash flow statement

- Cash in flow : 20000f
- Cash outflow : 10000f
- Net cash-flow : 10000f

APPENDIX
Management resumes
1. Reguna otang Tarh (founder)
- Experience ( 2years in skincare industry)
- Education (Advanced level certification)

2. Awono Nerice ( Marketing manager)

- Experience ( 5 years in digital marketing sector)
- Education ( Master degree certification)